Â鶹ԭ´´

Table of Contents
1 Executive Summary
1.1. Â鶹ԭ´´ value
1.2. Â鶹ԭ´´ value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Â鶹ԭ´´ rivalry
1.6. Competitive Landscape
2 Â鶹ԭ´´ Overview
2.1. Â鶹ԭ´´ definition
2.2. Â鶹ԭ´´ analysis
3 Â鶹ԭ´´ Data
3.1. Â鶹ԭ´´ value
4 Â鶹ԭ´´ Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Â鶹ԭ´´ Outlook
5.1. Â鶹ԭ´´ value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Could Amazon disrupt a Google and Meta duopoly?
7.4. How has COVID-19 impacted the competitive landscape?
7.5. What themes are impacting the market?
8 Company Profiles
8.1. Alphabet Inc
8.2. Meta Platforms, Inc.
8.3. Amazon, Inc.
8.4. Microsoft Corporation
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related Â鶹ԭ´´Line research
10.4. About Â鶹ԭ´´Line

List of Tables
List of Tables
Table 1: United States digital advertising market value: $ billion, 2017–21
Table 2: United States digital advertising market category segmentation: % share, by value, 2017–2021
Table 3: United States digital advertising market category segmentation: $ billion, 2017-2021
Table 4: United States digital advertising market geography segmentation: $ billion, 2021
Table 5: United States digital advertising market value forecast: $ billion, 2021–26
Table 6: Alphabet Inc: key facts
Table 7: Alphabet Inc: Annual Financial Ratios
Table 8: Alphabet Inc: Key Employees
Table 9: Meta Platforms, Inc.: key facts
Table 10: Meta Platforms, Inc.: Annual Financial Ratios
Table 11: Meta Platforms, Inc.: Key Employees
Table 12: Meta Platforms, Inc.: Key Employees Continued
Table 13: Amazon, Inc.: key facts
Table 14: Amazon, Inc.: Annual Financial Ratios
Table 15: Amazon, Inc.: Key Employees
Table 16: Amazon, Inc.: Key Employees Continued
Table 17: Microsoft Corporation: key facts
Table 18: Microsoft Corporation: Annual Financial Ratios
Table 19: Microsoft Corporation: Key Employees
Table 20: Microsoft Corporation: Key Employees Continued
Table 21: United States size of population (million), 2017–21
Table 22: United States gdp (constant 2005 prices, $ billion), 2017–21
Table 23: United States gdp (current prices, $ billion), 2017–21
Table 24: United States inflation, 2017–21
Table 25: United States consumer price index (absolute), 2017–21
Table 26: United States exchange rate, 2017–21

List of Figures
List of Figures
Figure 1: United States digital advertising market value: $ billion, 2017–21
Figure 2: United States digital advertising market category segmentation: $ billion, 2017-2021
Figure 3: United States digital advertising market geography segmentation: % share, by value, 2021
Figure 4: United States digital advertising market value forecast: $ billion, 2021–26
Figure 5: Forces driving competition in the digital advertising market in the United States, 2021
Figure 6: Drivers of buyer power in the digital advertising market in the United States, 2021
Figure 7: Drivers of supplier power in the digital advertising market in the United States, 2021
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in the United States, 2021
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in the United States, 2021
Figure 10: Drivers of degree of rivalry in the digital advertising market in the United States, 2021