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Global Automotive Aftermarket Outlook (Part 4 - Evolving Consumer Behavior in the Automotive Aftermarket)

Global Automotive Aftermarket Outlook (Part 4 - Evolving Consumer Behavior in the Automotive Aftermarket)

The global automotive aftermarket is being reshaped by shifting consumer preferences, especially around service models, digital engagement, and product demand. Three core trends鈥DIY vs. DIFM behavior, the rise of online channels, and changing service expectations鈥攁re redefining how and where consumers interact with the aftermarket.


DIY vs. DIFM: A Changing Balance

A fundamental distinction in the aftermarket is between 鈥渄o-it-yourself鈥 (DIY) vehicle owners and those who prefer 鈥渄o-it-for-me鈥 (DIFM) professional services. In most regions, DIFM dominates. For instance, in mature markets like the United States, professional repair and maintenance accounts for the majority of aftermarket revenue, reflecting the growing complexity of modern vehicles and consumers' limited time or technical know-how.

Over time, the balance has steadily shifted in favor of DIFM. With vehicles increasingly reliant on computerized systems, many consumers choose the convenience and reliability of professional service centers. Nonetheless, DIY remains an important niche, especially for basic maintenance like oil changes or battery swaps, and is popular among hobbyists and budget-conscious drivers. Notably, during the COVID-19 pandemic, DIY activity briefly surged as more people engaged in home-based projects.

In developing regions, traditional DIY (where the vehicle owner personally performs repairs) is rare. Instead, the aftermarket is driven by informal mechanics and small independent workshops that serve as local DIFM providers.


The Digital Shift: E-Commerce and Omni-Channel Experiences

Another defining trend is the growing adoption of online platforms for researching, purchasing, and even scheduling vehicle services. Consumers are increasingly comfortable buying parts and accessories online, drawn by the convenience of home delivery, broader product selections, and price transparency.

Online sales of automotive parts and accessories have grown significantly in recent years and are expected to continue rising at a strong pace. Traditional auto retailers have responded by launching their own e-commerce platforms and embracing omnichannel models that blend digital and physical experiences鈥攆or example, enabling consumers to buy parts online and pick them up the same day at a nearby store.

Mobile apps and platforms are also connecting users to workshops and service centers, allowing for online quote comparison, appointment booking, and even mobile diagnostics. In technology-forward markets, consumers frequently use smartphones and digital portals to source services and parts, pushing the industry toward more seamless online-to-offline integration.


Changing Expectations: Convenience, Transparency, and Personalization

Modern consumers expect fast, transparent, and customer-friendly service experiences. This has led to the rise of quick-lube shops, mobile repair services, and national service chains that offer efficient, no-appointment-needed solutions. Appointment scheduling has largely shifted online, while features such as contactless drop-offs and remote diagnostics are becoming standard.

Predictive maintenance is another growing trend. As more vehicles are equipped with telematics and connectivity features, car owners now receive automated alerts for upcoming service needs, prompting them to act earlier and maintain their vehicles more proactively. This shift from reactive to preventative care could change traditional service intervals and parts demand patterns.

Additionally, many vehicle owners follow dealer service schedules while under warranty, but often transition to independent workshops as their vehicles age. Bundled maintenance plans and extended warranties also influence service decisions.

Shifting Demand Patterns: From Basics to Advanced Systems

The types of parts and services in demand within the automotive aftermarket are evolving, influenced by changes in vehicle technology, consumer expectations, and the overall shift in mobility trends. While traditional replacement parts continue to drive significant volume, new and emerging categories are gaining ground rapidly.

Essential Maintenance Parts Remain Core

Basic wear-and-tear components鈥攕uch as tires, brake pads, oil filters, batteries, spark plugs, and engine oil鈥攔emain the foundation of the aftermarket. These items are essential for routine upkeep and are required across all vehicle segments, regardless of powertrain type. Tires, in particular, consistently rank as one of the highest-selling product categories worldwide due to their limited lifespan and universal necessity.

Emerging Demand for Advanced Systems

As vehicles incorporate more advanced driver-assistance systems (ADAS), new demands are arising in the aftermarket. Components such as radar sensors, cameras, ultrasonic detectors, and related hardware require periodic replacement or recalibration, especially after accidents or windshield replacements. Calibration of ADAS sensors has emerged as a high-margin service offering for workshops and dealerships alike, adding a new dimension to the service mix.

Growth in Infotainment and Vehicle Electronics

With rising consumer interest in in-car connectivity, audio upgrades, and smart features, demand is also growing for infotainment system enhancements and repairs. This includes upgrades to touchscreens, navigation systems, backup cameras, and Bluetooth modules. Although many of these systems are tightly integrated by original equipment manufacturers (OEMs), a growing niche market for aftermarket audio, display, and connectivity solutions persists, particularly for older or base-model vehicles.

Personalization and Performance Upgrades

The desire to customize vehicles remains strong, especially among younger drivers and enthusiast communities. This has led to sustained demand for cosmetic and performance accessories such as custom wheels, LED lighting, lift kits, body kits, spoilers, exhaust upgrades, and engine tuners. In some regions, personalization is not only an aesthetic choice but also a cultural trend, fueling a vibrant market for accessories and specialty parts.

Specialized Services for EVs and Hybrids

As hybrid and electric vehicles (EVs) slowly increase their market share, the aftermarket is adapting with specialized offerings. These include high-voltage battery diagnostics, inverter maintenance, thermal management system repairs, and electric drivetrain servicing. Though EVs typically require fewer routine services compared to internal combustion vehicles, the complexity and safety considerations of EV systems are creating demand for trained technicians and certified repair facilities.

Growth in Vehicle Detailing and Fleet Services

The trend of vehicle owners keeping cars for longer periods has also boosted the market for detailing and cosmetic maintenance. Services such as paint protection, interior cleaning, ceramic coating, and dent removal are seeing greater interest. Similarly, with the expansion of ride-share, logistics, and delivery services, fleet maintenance has become a priority segment. Fleets require predictable, recurring service schedules and often work with dedicated workshops for efficiency.


Digital Influence: A More Informed, Connected Consumer

Today鈥檚 aftermarket customer is significantly more informed than in the past. Many begin their repair journey by researching symptoms online, watching video tutorials, or comparing products and service providers digitally. As a result, price transparency, reviews, and product availability are central to purchasing decisions.

Consumers increasingly bring their parts to service centers, look for bundled service offers, or rely on mobile apps that offer price quotes and appointment bookings. Social media communities and online forums now play a key role in shaping brand perception and influencing which parts or service centers are trusted.

For service providers and parts sellers, this digital-savvy customer base presents both a challenge and an opportunity. Businesses must now deliver not only quality and value but also engaging digital experiences鈥攊ncluding responsive websites, digital service records, proactive alerts, and online customer support.


Conclusion: Meeting the Modern Aftermarket Customer

In summary, the automotive aftermarket is undergoing a profound transformation. Consumers are shifting toward professional servicing (DIFM), increasingly using digital platforms for information and purchases, and demanding both personalized experiences and predictive maintenance. Companies that can blend technical capability with customer-centric innovation, while also embracing digital transformation, are best positioned to thrive in this dynamic and competitive market.

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Sudeep Chakravarty

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