2022 Tariff Trend Report: The Key Trends in the Italian Mobile 麻豆原创 - Report Finds Changes in Entry-level Pricing Since the Launch of Iliad in 2018

Publication ID:

TAC0219001

Publication Date:

June 30, 2022

Pages:

Publisher:

Tariff Consultancy Ltd.

Countries:

Italy [1]

USD 594.00

Telecom [2]

Mobile Services [3]

Description:

In this report published in June 2022, according to the Italian telecoms regulator AGCOM, as of the end of 2021, there were 106.2 million human (non-M2M) SIM cards in Italy, representing a 143 percent mobile penetration rate, and the market had grown by 2.2 million non-M2M SIMs during the year. Some 88.7 percent of SIMs are Pre-Pay, the majority of current MNO SIMs are on an auto-pay mechanism (whereby a debit card or credit card is used for payment every 30 days).

A number of mobile sub-brands are active in Italy and were launched in 2018 in response to the launch of the fourth MNO Iliad Mobile at the end of May 2018. Sub-brands have raised their pricing and are focused on offering discounted rates to attract their direct rivals (such as Iliad or other MVNOs). In general, entry rates have increased from a low base since the introduction of Iliad, but MNO & MVNO rates at Euro 鈧�9 to Euro 鈧�10 per month offer large mobile data allowances, typically of 100 GB or above.

There is consolidation rumored in the Italian market. Currently, there are five MNOs (TIM, WindTre, Vodafone, Iliad and Fastweb). There are also a range of MVNOs available including Postemobile (reporting 4.9 million SIMs & fixed line accesses in total for 2021). Iliad and Apax have sought to acquire Vodafone Italy, which has not agreed to the merger bid but Vodafone has stated that it is still looking to play a role in consolidation.

Table Of Contents:

Introduction
Italian MNO Analysis

TIM - Changes in the Italian mobile market
The use of TIM sub-brands

Vodafone - Changes in the Italian mobile market
The use of Vodafone sub-brands

Wind/Tre - Changes in the Italian mobile market
The use of Wind/Tre sub-brands

Iliad Mobile - Changes in the Italian mobile market

The use of sub-brands

Italian MVNOs

Conclusions - The key trends in the Italian mobile market

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1. The Italian Mobile market at the launch of Iliad Mobile听

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2. Responses from TIM, Vodafone and Wind/Tre听听听听

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3. Conclusions 鈥� The changes in the Italian market 听听听

Companies Mentioned:

CoopVoce (MVNO)
Fastweb
Ho mobile
Iliad Mobile
Kena Mobile
Postemobile
TIM
Tiscali
Very Mobile
Vodafone
Wind

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Customers who infringe these license terms are liable for a Global license fee.

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