Web Analytics - Global ﾂ鮓ｹﾔｭｴｴ Outlook (2017-2026)

Publication ID:

SMRC1018056

Publication Date:

October 1, 2018

Pages:

191

Publisher:

Stratistics MRC

Countries:

Global [1]

USD 4,150.00

IT Services [2]

Computing & Electronics [3]

Description:

Global Web Analytics ﾂ鮓ｹﾔｭｴｴ is accounted for $2.20 billion in 2017 and is expected to reach $12.23 billion by 2026 growing at a CAGR of 21.0% during the forecast period. Rising cloud adoption trend, growing shift to data driven businesses and marketing automation are are impelling the market growth. However, data privacy and regulations compliance are hampering the market growth.

Web analytics is the process of interpreting the data. The companies like Ecommerce and other website publishers frequently use Web analytics software to assess such concrete details as what keywords they search with on the site's search engine, how extended they stayed on a given page, how many people visited their site and how many of those visitors were unique visitors. It is usually carried out to examine the presentation of a website and optimize its web usage. Its services may also use cookies to track individual sessions and to conclude repeat visits from the same browser.

Based on geography, Asia Pacific anticipated to dominate the market owing to rising performance of the solutions and responsiveness amongst the businesses to develop the huge chunks of unstructured online data.

Some of the key players in Web Analytics market include Yahoo Analytics, Google , IBM, Facebook Inc., Microsoft Inc., Splunk Inc., Adobe Systems Incorporated., MicroStrategy Incorporated, Tableau Software, SAS Institute, Act-On Software Inc, Cognizant, Hubspot Inc, Webtrends Corp., comScore, Inc., Teradata Corporation, At Internet and Hootsuite Inc.

Types Covered:
窶｢ Hosted Web Analytics
窶｢ Licensed Web Analytics

Services Covered:
窶｢ Professional Services
窶｢ Training
窶｢ Licensing
窶｢ Support & Maintenance
窶｢ Consulting & System Integration

Deployment Types Covered:
窶｢ On-Premise
窶｢ On-Demand

Solutions Covered:
窶｢ Data Collection & Storage
窶｢ Social Media/Mobile Integration
窶｢ Testing
窶｢ Reporting
窶｢ Attribution
窶｢ Behavior-Based Targeting
窶｢ Benchmarking/Competitive Intelligence
窶｢ﾂ鮓ｹﾔｭｴｴing Automation
窶｢ Tag Management
窶｢ Other Solutions

Applications Covered:
窶｢ Performance Monitoring
窶｢ Multichannel Campaign Analysis
窶｢ Display Advertising Optimization
窶｢ Social Media Management
窶｢ Targeting & Behavioral Analysis
窶｢ Online ﾂ鮓ｹﾔｭｴｴing
窶｢ﾂ鮓ｹﾔｭｴｴing Automation
窶｢ Mobile Analytics
窶｢ Content ﾂ鮓ｹﾔｭｴｴing
窶｢ E-Mail ﾂ鮓ｹﾔｭｴｴing
窶｢ Other Applications

End Users Covered:
窶｢ Telecommunication & It
窶｢ Travel & Hospitality
窶｢ Media & Entertainment
窶｢ Government
窶｢ Healthcare & Life Sciences
窶｢ Retail & Consumer Goods
窶｢ Banking, Financial Services, and Insurance (BFSI)
窶｢ Other End Users

Regions Covered:
窶｢ North America
o US
o Canada
o Mexico
窶｢ Europe
o Germany
o France
o Italy
o UK
o Spain
o Rest of Europe
窶｢ Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
窶｢ South America
o Argentina
o Brazil
o Chile
o Rest of South America
窶｢ Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- ﾂ鮓ｹﾔｭｴｴ share assessments for the regional and country level segments
- ﾂ鮓ｹﾔｭｴｴ share analysis of the top industry players
- Strategic recommendations for the new entrants
- ﾂ鮓ｹﾔｭｴｴ forecasts for a minimum of 9 years of all the mentioned segments, sub segments and the regional markets
- ﾂ鮓ｹﾔｭｴｴ Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Table Of Contents:

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 ﾂ鮓ｹﾔｭｴｴ Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging ﾂ鮓ｹﾔｭｴｴs
3.9 Futuristic ﾂ鮓ｹﾔｭｴｴ Scenario

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ, By Type
5.1 Introduction
5.2 Hosted Web Analytics
5.3 Licensed Web Analytics

6 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ, By Service
6.1 Introduction
6.2 Professional Services
6.3 Training
6.4 Licensing
6.5 Support & Maintenance
6.6 Consulting & System Integration

7 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ, By Deployment Type
7.1 Introduction
7.2 On-Premise
7.3 On-Demand

8 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ, By Solution
8.1 Introduction
8.2 Data Collection & Storage
8.3 Social Media/Mobile Integration
8.4 Testing
8.5 Reporting
8.6 Attribution
8.7 Behavior-Based Targeting
8.8 Benchmarking/Competitive Intelligence
8.9 ﾂ鮓ｹﾔｭｴｴing Automation
8.10 Tag Management
8.11 Other Solutions

9 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ, By Application
9.1 Introduction
9.2 Performance Monitoring
9.3 Multichannel Campaign Analysis
9.4 Display Advertising Optimization
9.5 Social Media Management
9.6 Targeting & Behavioral Analysis
9.7 Online ﾂ鮓ｹﾔｭｴｴing
9.8 ﾂ鮓ｹﾔｭｴｴing Automation
9.9 Mobile Analytics
9.10 Content ﾂ鮓ｹﾔｭｴｴing
9.11 E-Mail ﾂ鮓ｹﾔｭｴｴing
9.12 Other Applications

10 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ, By End User
10.1 Introduction
10.2 Telecommunication & IT
10.3 Travel & Hospitality
10.4 Media & Entertainment
10.5 Government
10.6 Healthcare & Life Sciences
10.7 Retail & Consumer Goods
10.8 Banking, Financial Services, and Insurance (BFSI)
10.9 Other End Users

11 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa

12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies

13 Company Profiling
13.1 Yahoo Analytics
13.2 Google
13.3 IBM
13.4 Facebook Inc.
13.5 Microsoft Inc.
13.6 Splunk Inc.
13.7 Adobe Systems Incorporated.
13.8 MicroStrategy Incorporated
13.9 Tableau Software
13.10 SAS Institute
13.11 Act-On Software Inc,
13.12 Cognizant
13.13 Hubspot Inc,
13.14 Webtrends Corp.
13.15 comScore, Inc.
13.16 Teradata Corporation
13.17 At Internet
13.18 Hootsuite Inc.

List of Tables
Table 1 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Region (2016-2026) (US $MN)
Table 2 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Type (2016-2026) (US $MN)
Table 3 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Hosted Web Analytics (2016-2026) (US $MN)
Table 4 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Licensed Web Analytics (2016-2026) (US $MN)
Table 5 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Service (2016-2026) (US $MN)
Table 6 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Professional Services (2016-2026) (US $MN)
Table 7 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Training (2016-2026) (US $MN)
Table 8 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Licensing (2016-2026) (US $MN)
Table 9 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Support & Maintenance (2016-2026) (US $MN)
Table 10 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Consulting & System Integration (2016-2026) (US $MN)
Table 11 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Deployment Type (2016-2026) (US $MN)
Table 12 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By On-Premise (2016-2026) (US $MN)
Table 13 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By On-Demand (2016-2026) (US $MN)
Table 14 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Solution (2016-2026) (US $MN)
Table 15 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Data Collection & Storage (2016-2026) (US $MN)
Table 16 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Social Media/Mobile Integration (2016-2026) (US $MN)
Table 17 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Testing (2016-2026) (US $MN)
Table 18 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Reporting (2016-2026) (US $MN)
Table 19 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Attribution (2016-2026) (US $MN)
Table 20 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Behavior-Based Targeting (2016-2026) (US $MN)
Table 21 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Benchmarking/Competitive Intelligence (2016-2026) (US $MN)
Table 22 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By ﾂ鮓ｹﾔｭｴｴing Automation (2016-2026) (US $MN)
Table 23 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Tag Management (2016-2026) (US $MN)
Table 24 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Other Solutions (2016-2026) (US $MN)
Table 25 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Application (2016-2026) (US $MN)
Table 26 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Performance Monitoring (2016-2026) (US $MN)
Table 27 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Multichannel Campaign Analysis (2016-2026) (US $MN)
Table 28 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Display Advertising Optimization (2016-2026) (US $MN)
Table 29 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Social Media Management (2016-2026) (US $MN)
Table 30 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Targeting & Behavioral Analysis (2016-2026) (US $MN)
Table 31 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Online ﾂ鮓ｹﾔｭｴｴing (2016-2026) (US $MN)
Table 32 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By ﾂ鮓ｹﾔｭｴｴing Automation (2016-2026) (US $MN)
Table 33 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Mobile Analytics (2016-2026) (US $MN)
Table 34 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Content ﾂ鮓ｹﾔｭｴｴing (2016-2026) (US $MN)
Table 35 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By E-Mail ﾂ鮓ｹﾔｭｴｴing (2016-2026) (US $MN)
Table 36 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Other Applications (2016-2026) (US $MN)
Table 37 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By End User (2016-2026) (US $MN)
Table 38 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Telecommunication & It (2016-2026) (US $MN)
Table 39 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Travel & Hospitality (2016-2026) (US $MN)
Table 40 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Media & Entertainment (2016-2026) (US $MN)
Table 41 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Government (2016-2026) (US $MN)
Table 42 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Healthcare & Life Sciences (2016-2026) (US $MN)
Table 43 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Retail & Consumer Goods (2016-2026) (US $MN)
Table 44 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Banking, Financial Services, and Insurance (BFSI) (2016-2026) (US $MN)
Table 45 Global Web Analytics ﾂ鮓ｹﾔｭｴｴ Outlook, By Other End Users (2016-2026) (US $MN)

Note North America, Europe, Asia Pacific, South America and Middle East & Africa are represented in above manner.

Companies Mentioned:

Yahoo Analytics
Google
IBM
Facebook Inc.
Microsoft Inc.
Splunk Inc.
Adobe Systems Incorporated.
MicroStrategy Incorporated
Tableau Software
SAS Institute
Act-On Software Inc,
Cognizant
Hubspot Inc,
Webtrends Corp.
comScore, Inc.
Teradata Corporation
At Internet
Hootsuite Inc.

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Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
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