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Â鶹ԭ´´ > The Mobile & Tablet Advertising Â鶹ԭ´´: 2013-2020

The Mobile & Tablet Advertising Â鶹ԭ´´: 2013-2020

Publication ID: 
SNS0713002
Publication Date: 
July 13, 2013
Pages: 
257
Publisher: 
Signals and Systems Telecom
Countries: 
Global [1]
USD 2,500.00

Please choose the suitable license type from above. More details are given under tab "Report License Types" below.

Â鶹ԭ´´ing & Advertising [2]
Advertising [3]
Telecom [4]
Mobile Content & Apps [5]
Mobile Services [6]
Description: 
Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide.
Ìý
Mobile advertising promises to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and Mobile Network Operators (MNOs) alike. Currently in its early years, the market accounts for nearly $17 Billion in annual revenue.
Ìý
The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices. By the end of 2020, tablet based advertising campaigns alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 30% between 2013 and 2020.
Ìý
This report provides an in-depth assessment of the global mobile & tablet advertising market. In addition to covering the business case, the market drivers, the challenges, the industry’s roadmap, the ecosystem, key player profiles & strategies and key industry developments, the report also presents comprehensive forecasts for the mobile & advertising market from 2013 till 2020, including an individual assessment of 2 device form factor submarkets, 9 application & media submarkets, and 25 country submarkets.
Ìý
Tablet and Smartphone shipment forecasts (by OS platform, vendor and region) are also presented in the report due to their profound impact on the size of the mobile & tablet advertising market. Historical figures from 2010, 2011 and 2012 accompany the forecasts.
Ìý
The report comes with an associated Excel datasheet covering quantitative data from all figures presented within the report.
Ìý

Topics Covered:

The report covers the following topics:
Mobile & tablet advertising business models: Ad types, physical Ad dimensions, supporting technologies and revenue generation models
Key market sectors for mobile & tablet advertising and their evolution
Â鶹ԭ´´ drivers and challenges for the mobile & tablet Ìýadvertising market
A detailed assessment of the emergent tablet advertising submarket and its growth potential
Key developments in the industry
Profiles and strategies of key players in the mobile & tablet advertising market
Global and regional market forecasts:
Mobile & Tablet Advertising Revenue Forecasts: 2010 - 2020
Ìý

Submarket revenue forecasts are categorized in 2 device form factor categories:

  • Mobile Phone
  • Tablet
Ìý

Submarket revenue forecasts are categorized in 9 application & media categories:

  • Ìý Ìý Media Alerts
  • Ìý Ìý Mobile Browsing (Display, Search)
  • Ìý Ìý Mobile Applications
  • Ìý Ìý Mobile Games
  • Ìý Ìý Mobile Music
  • Ìý Ìý Mobile Social Networking
  • Ìý Ìý Mobile TV (Broadcast, Unicast & One-off)
  • Ìý Ìý Mobile Video (One-off, Subscription Based)
  • Ìý Ìý Text Alerts
Ìý

Country level revenue projections are presented for the following 25 leading countries in the mobile & tablet advertising market:

  • ÌýArgentina
  • ÌýAustralia
  • ÌýBrazil
  • ÌýCanada
  • ÌýChina
  • ÌýCzech Republic
  • ÌýDenmark
  • ÌýFinland
  • ÌýFrance
  • ÌýGermany
  • ÌýIndia
  • ÌýItaly
  • Japan
  • Mexico
  • Norway
  • Poland
  • Russia
  • Saudi Arabia
  • South Africa
  • South Korea
  • Spain
  • Sweden
  • UAE
  • UK
  • USA
Ìý
Regional mobile & tablet advertising forecasts are categorized in the following six categories:
  • Asia Pacific
  • Eastern Europe
  • Latin & Central America
  • Middle East & Africa
  • North America
  • Western Europe
Ìý

Tablet Shipment Forecasts: 2010 - 2020

Tablet shipment projections are categorized in 4 Operating System (OS) platform categories:
  • ÌýApple iOS
  • ÌýAndroid
  • Windows
  • Others
Ìý

Tablet shipment projections are categorized in 4 display size categories:

  • 4 – 7 inches
  • 7 – 9 inches
  • 9 – 12 inches
  • 12 – 16 inches
Ìý
Tablet vendor share projections are shown for the following 22 vendors: Apple, White Box, Samsung, Asus, Amazon, Acer, Lenovo, Huawei, Sony, Microsoft, Dell, RiM, HP, Archos, Nook, Toshiba, ZTE, Vizio, Motorola, LG, Viewsonic, HTC
Ìý

Regional tablet shipment forecasts are categorized in the following six categories:

  • Asia Pacific
  • Eastern Europe
  • Latin & Central America
  • Middle East & Africa
  • North America
  • Western Europe
Ìý

Smartphone Shipment Projections: 2010 - 2020

Smartphone shipment projections are categorized in 14 Operating System (OS) platform categories:
  • ÌýApple iOS
  • ÌýAndroid
  • ÌýBada
  • ÌýBlackberry OS
  • ÌýFirefox OS
  • ÌýLiMo
  • ÌýMeeGo
  • ÌýMicrosoft
  • ÌýPalm OS / webOS
  • ÌýSailfish
  • ÌýSymbian
  • ÌýTizen
  • Ìý Ubuntu
  • Ìý Others

Smartphone vendor share projections are shown for the following 22 vendors: Samsung, Apple, LG, Huawei, ZTE, Lenovo, Sony, Coolpad, RiM (BlackBerry), Nokia, HTC, Motorola, Pantech, TCL-Alcatel, Fujitsu, Sharp, Panasonic, NEC, Casio, Hitachi, Acer

Ìý Ìý Ìý

Regional smartphone shipment forecasts are categorized in the following six categories:

  • Asia Pacific
  • Eastern Europe
  • Latin & Central America
  • Middle East & Africa
  • North America
  • Western Europe Ìý Ìý Ìý Ìý Ìý Ìý
Ìý
Ìý

Key Findings:

The report has the following key findings:
  • At present, the market for mobile & tablet advertising is still in its early years, and accounts for more than $17 Billion in global revenue
  • Drive by a higher Click-Through Rate (CTR) and growing user penetration, the tablet segment of the market is expected to overtake smartphone based advertising revenues
  • By the end of 2020, tablet advertising will generate more than $27 Billion in global revenue, following a CAGR of nearly 30% between 2013 and 2020. During the same year (2020) tablet shipments will reach nearly 600 Million annually
  • Mobile video based advertising will outperform all other applications categories in terms of growth rate. Growing at a CAGR of nearly 23% between 2013 and 2020 mobile video based advertising revenues will account for $5 Billion by 2020
Ìý
Ìý

Key Questions Answered:

The report answers to the following key questions.
  • How big is the opportunity for mobile & tablet advertising and what is the size of the total addressable market?
  • What are the key use cases of mobile & tablet advertising?
  • What are the key business models of mobile & tablet advertising and how can advertisers generate revenue?
  • Do tablet advertising campaigns have a better Click-Through Rate (CTR) than smartphones?
  • Which application & media categories will generate the highest amount of revenue through mobile & tablet advertising?
  • What are the market drivers and barriers for the growth of mobile & tablet advertising?
  • Which regions and countries will witness the highest level of revenue through mobile & tablet advertising?
  • Who are the key players in the mobile & tablet advertising industry and what are their strategies?Ìý
Table Of Contents: 
Table of Contents
List of Figures 20

1 Chapter 1: Introduction 21

1.1 Executive Summary 21
1.2 Topics Covered 23
1.3 Key Questions Answered 29
1.4 Key Findings 30
1.5 Methodology 31
1.6 Target Audience 32
1.7 Companies Mentioned 33

2 Chapter 2: Mobile & Tablet Advertising Marker Models – How they Work? 39

2.1 An Introduction to Mobile & Tablet Advertising 39
2.2 Mobile & Tablet Advertising Categories 41
2.2.1 Web Banners 41
2.2.2 Web Posters 42
2.2.3 SMS Adverts 42
2.2.4 MMS Adverts 42
2.2.5 Audio Adverts 42
2.2.6 Rich Media 43
2.3 Mobile & Tablet Advertising Dimensions 44
2.3.1 Mobile Advert Sizes & Displays 44
2.4 Mobile & Tablet Advertising Supporting Technologies 45
2.4.1 SMS 45
2.4.2 MMS 46
2.4.3 Mobile WAP 46
2.4.4 Web 2.0 47
2.4.5 WAE 47
2.4.6 WAP Push 47
2.4.7 Others 48
2.5 Mobile & Tablet Advertising Formats 50
2.5.1 PNG 50
2.5.2 JPEG 50
2.5.3 GIF 50
2.5.4 BMP 51
2.5.5 WBMP 52
2.6 Revenue Generation Models: How Mobile & Tablet Advertising Works? 53
2.6.1 Cost Per Impression (CPI) 53
2.6.2 Cost Per Click (CPC) 54
2.6.3 Conversion Rate (CR) 54
2.6.4 Cost Per Install (CPI) 54

3 Chapter 3: Mobile Network Technologies & Data Growth 55

3.1 Pre-Analogue and Digital Generation 56
3.1.1 MTS 56
3.1.2 IMTS 56
3.2 Evolution of the Cellular Concept and 1G Technology 57
3.2.1 AMPs – 1G Era 57
3.3 Digital Cellular Concept 57
3.3.1 2G Technology 57
3.3.2 2G and Mobile Internet 57
3.3.3 2G and Media Content: The Beginning of the Mobile Advertising Â鶹ԭ´´ 58
3.4 The Evolution to 3G & Mobile Broadband 58
3.4.1 3G Technologies 58
3.4.2 3G Enhancements 58
3.4.3 The Mobile Broadband Era 59
3.5 The 4G Era 60
3.5.1 4G Technologies 60
3.6 The Evolution of LTE & its Impact on Mobile Advertising 61
3.6.1 The LTE Performance Leap 61
3.6.2 Enabling Innovative Mobile Advertising Models 61

4 Chapter 4: Mobile & Tablet Advertising Â鶹ԭ´´ Sectors 62

4.1 Advertising Sectors 62
4.1.1 SMS 62
4.1.2 MMS 63
4.1.3 Push Notifications 64
4.1.4 In-Game Advertising 65
4.1.5 Web Advertising 65
4.1.6 QR Codes 66
4.1.7 Bluetooth 66
4.1.8 Infrared 67
4.1.9 Proximity Systems 67
4.1.10 User-Controlled Media 68
4.1.11 Location-based Advertising (LBA) 69
4.2 Case Study: LBA 69
4.2.1 LBA Ad Types 69
4.2.1.1 Push 69
4.2.1.2 Pull 69
4.2.2 LBA Ad Format 70
4.2.3 Factors Affecting Future LBA Growth 70
4.2.3.1 Reach 70
4.2.3.2 Relevance 70
4.2.3.3 Results 71

5 Chapter 5: Â鶹ԭ´´ Drivers & Challenges 72

5.1 Â鶹ԭ´´ Drivers 72
5.1.1 Technically Conductive Mobile Advertising Platforms 72
5.1.2 Improved Regulatory Environment 73
5.1.3 Availability of Mobile Broadband 73
5.1.4 Smartphone Technology 73
5.1.5 Mobile Internet Penetration 74
5.1.6 Growth in Mobile Content 74
5.1.7 Display Technology 75
5.1.8 Consumer Behaviour: The Key to Growth 76
5.1.9 Increase in Application Downloads 76
5.1.10 Adoption of Location-based Services (LBS) 76
5.1.11 The Growing Influx of Social Networking 77
5.2 Â鶹ԭ´´ Challenges 78
5.2.1 The User Engagement Challenge 78
5.2.2 Ad Design: Optimising Relevance 78
5.2.3 Privacy Concerns 78
5.2.4 Payment Integration 78
5.2.5 Complexity of OS Systems: Obstructing Development Efforts 79

6 Chapter 6: The Tablet Â鶹ԭ´´ 80

6.1 Tablets: An Introduction 80
6.2 Modern Tablets 80
6.3 Typical Features/Functions of a Tablet 81
6.4 The Evolution of Tablets 82
6.5 Tablet Technologies 82
6.5.1 Traditional Tablet PCs 82
6.5.2 ‘Post-PC’ Tablets 82
6.6 Tablet Types and Content 83
6.6.1 Tablet Computer 83
6.6.2 Internet Tablet 83
6.6.3 Microsoft Tablet PC 83
6.6.4 Graphics or Digitizing Tablet 84
6.7 Tablet Technical & Hardware Features 85
6.7.1 Touch User Interface 85
6.7.2 Handwriting Recognition 85
6.7.3 Resistive Touchscreens 86
6.7.4 Capacitive Touchscreens 86
6.7.5 Palm Recognition 86
6.7.6 Multi-Touch Capabilities 87
6.7.7 Accelerometers 87
6.7.8 Ambient Light and Proximity Sensors 87
6.7.9 Storage Drive 87
6.7.10 Wireless Connectivity 88
6.7.11 3D Slate 88
6.7.12 Docking Station 88
6.8 Tablet Physical Dimensions 89
6.8.1 Slate Tablets 89
6.8.2 Booklet Tablets 90
6.8.3 Convertible Notebooks 90
6.8.4 Hybrid Tablets 91
6.8.5 Mini Tablets 92
6.8.6 Phablets 92
6.9 Tablet OS Vendors 93
6.9.1 Android 93
6.9.2 Apple iOS 94
6.9.3 Blackberry 95
6.9.4 Linux 95
6.9.5 Maemo 97
6.9.6 MeeGo 97
6.9.7 Microsoft 98
6.9.8 OPLC 99
6.9.9 HP 99

6.10 The Â鶹ԭ´´ Drivers for Tablet Advertising 100

6.10.1 Growing Consumer Usage 100
6.10.2 Growing Unit Shipments & Price Adjustment – A Driving Factor for Adoption 100
6.10.3 Tablet Advertising – A New Â鶹ԭ´´place 100
6.10.4 Adoptability by Advertisers 101
6.10.5 Content Growth 101
6.10.6 Harmonization of Mobile Ad Platforms 102
6.10.7 Better Ad Display & Accessibility 102
6.10.8 Consumer Acceptability 102
6.10.9 Tablet Ads have a higher CTR than Smartphones and PCs – Survey Results 103
6.11 Future Growth Potential: What are the Big Players Saying? 104
6.11.1 Google 104
6.11.2 Apple 104

7 Chapter 7: Key Industry Developments 105

7.1 Google Upgrades AdWords on Mobile 105
7.2 Does Google Dominate the Mobile Advertising Â鶹ԭ´´? 105
7.3 Germany’s Madvertise buys Mobilike 105
7.4 Samsung Prepares to Challenge Apple’s iAd 106
7.5 iPad Ad Units are Most Popular with Advertisers 106
7.6 Consumers Strongly Prefer Tablets for E-Commerce 107
7.7 Top Brands Embrace Mobile & Tablet Advertising 107
7.8 Will Instagram Video Drive Facebook’s Mobile Advertising Revenues? 108

8 Chapter 8: Leading Players in the Mobile & Tablet Advertising Â鶹ԭ´´ 109

8.1 Google 109
8.2 Millennial Media 110
8.3 Apple 111
8.4 Flurry 112
8.5 InMobi 113
8.6 Chartboost 114
8.7 MoPub 115
8.8 Amobee 116
8.9 Euclid 117
8.10 HasOffers 118
8.11 Others 119

9 Chapter 9: Â鶹ԭ´´ Analysis & Forecasts 120

9.1 Global Outlook of Mobile & Tablet Advertising: 2013 -2020 120
9.2 Mobile Phone vs. Tablet Segmentation 121
9.2.1 Mobile Phone Originated Advertising Revenue: 2013 - 2020 122
9.2.2 Tablet Originated Advertising Revenue: 2013 - 2020 123
9.3 Segmentation by Media & Application Category 124
9.3.1 Media Alerts Submarket: 2013 - 2020 125
9.3.2 Web Browsing Submarket: 2013 - 2020 126
9.3.2.1 Display Submarket: 2013 - 2020 128
9.3.2.2 Search Submarket: 2013 - 2020 128
9.3.3 Mobile Applications Submarket: 2013 - 2020 129
9.3.4 Mobile Gaming Submarket: 2013 - 2020 130
9.3.5 Mobile Music Subscription Submarket: 2013 - 2020 131
9.3.6 Mobile Social Networking Submarket: 2013 - 2020 132
9.3.7 Mobile TV Submarket: 2013 - 2020 133
9.3.8 Mobile Video Submarket: 2013 - 2020 134
9.3.8.1 One-off (Non Subscription) Mobile Video Submarket: 2013 - 2020 136
9.3.8.2 Subscriptions Based Mobile Video Submarket: 2013 - 2020 136
9.3.9 Mobile Text Alerts Submarket: 2013 - 2020 137
9.4 Regional Outlook of the Mobile & Tablet Advertising Â鶹ԭ´´: 2013 - 2020 138
9.4.1 Asia Pacific Mobile & Tablet Advertising Revenue: 2013 - 2020 139
9.4.2 Eastern Europe Mobile & Tablet Advertising Revenue: 2013 - 2020 140
9.4.3 Latin & Central America Mobile & Tablet Advertising Revenue: 2013 - 2020 141
9.4.4 Middle East & Africa Mobile & Tablet Advertising Revenue: 2013 - 2020 142
9.4.5 North America Mobile & Tablet Advertising Revenue: 2013 - 2020 143
9.4.6 Western Europe Mobile & Tablet Advertising Revenue: 2013 - 2020 144
9.5 Global Tablets Â鶹ԭ´´: 2013 - 2020 145
9.5.1 Global Tablet Shipments: 2013 - 2020 145
9.5.2 Segmentation by OS Platform 146
9.5.2.1 Apple iOS Tablet Shipments: 2013 – 2020 147
9.5.2.2 Android Tablet Shipments: 2013 – 2020 147
9.5.2.3 Windows Tablet Shipments: 2013 – 2020 148
9.5.2.4 Other OS Tablet Shipments: 2013 - 2020 148
9.5.3 Segmentation by Display Size 149
9.5.3.1 Global 4-7 Inch Tablet Shipments: 2013 – 2020 150
9.5.3.2 Global 7-9 Inch Tablet Shipments: 2013 – 2020 150
9.5.3.3 Global 9-12 Inch Tablet Shipments: 2013 – 2020 151
9.5.3.4 Global 12-16 Inch Tablet Shipments: 2013 – 2020 151
9.5.4 Segmentation by Region 152
9.5.4.1 Asia Pacific Tablet Shipments: 2013 – 2020 153
9.5.4.2 Eastern Europe Tablet Shipments: 2013 – 2020 153
9.5.4.3 Latin & Central America Tablet Shipments: 2013 – 2020 154
9.5.4.4 Middle East & Africa Tablet Shipments: 2013 – 2020 154
9.5.4.5 North America Tablet Shipments: 2013 – 2020 155
9.5.4.6 Western Europe Tablet Shipments: 2013 – 2020 155
9.5.5 Tablet Vendor Â鶹ԭ´´ Share 156
9.6 Global Smartphones Â鶹ԭ´´: 2013 - 2020 157
9.6.1 Global Smartphone Shipments: 2013 - 2020 157
9.6.2 Segmentation by OS Platform 158
9.6.2.1 Apple iOS Smartphone Shipments: 2013 – 2020 159
9.6.2.2 Android Smartphone Shipments: 2013 – 2020 159
9.6.2.3 Bada Smartphone Shipments: 2013 – 2020 160
9.6.2.4 Blackberry OS Smartphone Shipments: 2013 – 2020 160
9.6.2.5 Firefox OS Smartphone Shipments: 2013 – 2020 161
9.6.2.6 LiMo Smartphone Shipments: 2013 – 2020 161
9.6.2.7 MeeGo Smartphone Shipments: 2013 – 2020 162
9.6.2.8 Microsoft (Windows OS) Smartphone Shipments: 2013 – 2020 162
9.6.2.9 Palm OS Smartphone Shipments: 2013 – 2020 163
9.6.2.10 Sailfish Smartphone Shipments: 2013 – 2020 163
9.6.2.11 Symbian Smartphone Shipments: 2013 – 2020 164
9.6.2.12 Tizen Smartphone Shipments: 2013 – 2020 164
9.6.2.13 Ubuntu Smartphone Shipments: 2013 – 2020 165
9.6.2.14 Other OS Smartphone Shipments: 2013 – 2020 165
9.6.3 Segmentation by Region 166
9.6.3.1 Asia Pacific Smartphone Shipments: 2013 – 2020 167
9.6.3.2 Eastern Europe Smartphone Shipments: 2013 – 2020 167
9.6.3.3 Latin & Central America Smartphone Shipments: 2013 – 2020 168
9.6.3.4 Middle East & Africa Smartphone Shipments: 2013 – 2020 168
9.6.3.5 North America Smartphone Shipments: 2013 – 2020 169
9.6.3.6 Western Europe Smartphone Shipments: 2013 – 2020 169
9.6.4 Smartphone Vendor Â鶹ԭ´´ Share 170
9.7 Asia Pacific Mobile & Tablet Advertising Â鶹ԭ´´: 2013 - 2020 171
9.7.1 Asia Pacific Mobile & Tablet Advertising Revenue by Country: 2013 - 2020 171
9.7.1.1 Australia Mobile & Tablet Advertising Revenue: 2013 - 2020 172
9.7.1.2 China Mobile & Tablet Advertising Revenue: 2013 - 2020 172
9.7.1.3 India Mobile & Tablet Advertising Revenue: 2013 - 2020 173
9.7.1.4 Japan Mobile & Tablet Advertising Revenue: 2013 - 2020 173
9.7.1.5 South Korea Mobile & Tablet Advertising Revenue: 2013 - 2020 174
9.7.1.6 Rest of Asia Pacific Mobile & Tablet Advertising Revenue: 2013 - 2020 174
9.7.2 Asia Pacific Tablet Shipments by OS Platform: 2013 - 2020 175
9.7.2.1 Asia Pacific Apple iOS Tablet Shipments: 2013 – 2020 176
9.7.2.2 Asia Pacific Android Tablet Shipments: 2013 – 2020 176
9.7.2.3 Asia Pacific Windows Tablet Shipments: 2013 – 2020 177
9.7.2.4 Asia Pacific Other Tablet Shipments: 2013 – 2020 177
9.7.3 Asia Pacific Smartphone Shipments by OS Platform: 2013 - 2020 178
9.7.3.1 Asia Pacific Apple iOS Smartphone Shipments: 2013 – 2020 179
9.7.3.2 Asia Pacific Android Smartphone Shipments: 2013 – 2020 179
9.7.3.3 Asia Pacific Bada Smartphone Shipments: 2013 – 2020 180
9.7.3.4 Asia Pacific Blackberry OS Smartphone Shipments: 2013 – 2020 180
9.7.3.5 Asia Pacific Firefox OS Smartphone Shipments: 2013 – 2020 181
9.7.3.6 Asia Pacific LiMo Smartphone Shipments: 2013 – 2020 181
9.7.3.7 Asia Pacific MeeGo Smartphone Shipments: 2013 – 2020 182
9.7.3.8 Asia Pacific Microsoft (Windows OS) Smartphone Shipments: 2013 – 2020 182
9.7.3.9 Asia Pacific Palm OS Smartphone Shipments: 2013 – 2020 183
9.7.3.10 Asia Pacific Sailfish Smartphone Shipments: 2013 – 2020 183
9.7.3.11 Asia Pacific Symbian Smartphone Shipments: 2013 – 2020 184
9.7.3.12 Asia Pacific Tizen Smartphone Shipments: 2013 – 2020 184
9.7.3.13 Asia Pacific Ubuntu Smartphone Shipments: 2013 – 2020 185
9.7.3.14 Asia Pacific Other OS Smartphone Shipments: 2013 – 2020 185
9.8 Eastern Europe Mobile & Tablet Advertising Â鶹ԭ´´: 2013 - 2020 186
9.8.1 Eastern Europe Mobile & Tablet Advertising Revenue by Country: 2013 – 2020 186
9.8.1.1 Russia Mobile & Tablet Advertising Revenue: 2013 – 2020 187
9.8.1.2 Poland Mobile & Tablet Advertising Revenue: 2013 – 2020 187
9.8.1.3 Czech Republic Mobile & Tablet Advertising Revenue: 2013 – 2020 188
9.8.1.4 Rest of Eastern Europe Mobile & Tablet Advertising Revenue: 2013 – 2020 188
9.8.2 Eastern Europe Tablet Shipments by OS Platform: 2013 - 2020 189
9.8.2.1 Eastern Europe Apple iOS Tablet Shipments: 2013 – 2020 190
9.8.2.2 Eastern Europe Android Tablet Shipments: 2013 – 2020 190
9.8.2.3 Eastern Europe Windows Tablet Shipments: 2013 – 2020 191
9.8.2.4 Eastern Europe Other Tablet Shipments: 2013 – 2020 191
9.8.3 Eastern Europe Smartphone Shipments by OS Platform: 2013 - 2020 192
9.8.3.1 Eastern Europe Apple iOS Smartphone Shipments: 2013 – 2020 193
9.8.3.2 Eastern Europe Android Smartphone Shipments: 2013 – 2020 193
9.8.3.3 Eastern Europe Bada Smartphone Shipments: 2013 – 2020 194
9.8.3.4 Eastern Europe Blackberry OS Smartphone Shipments: 2013 – 2020 194
9.8.3.5 Eastern Europe Firefox OS Smartphone Shipments: 2013 – 2020 195
9.8.3.6 Eastern Europe LiMo Smartphone Shipments: 2013 – 2020 195
9.8.3.7 Eastern Europe MeeGo Smartphone Shipments: 2013 – 2020 196
9.8.3.8 Eastern Europe Microsoft (Windows OS) Smartphone Shipments: 2013 – 2020 196
9.8.3.9 Eastern Europe Palm OS Smartphone Shipments: 2013 – 2020 197
9.8.3.10 Eastern Europe Sailfish Smartphone Shipments: 2013 – 2020 197
9.8.3.11 Eastern Europe Symbian Smartphone Shipments: 2013 – 2020 198
9.8.3.12 Eastern Europe Tizen Smartphone Shipments: 2013 – 2020 198
9.8.3.13 Eastern Europe Ubuntu Smartphone Shipments: 2013 – 2020 199
9.8.3.14 Eastern Europe Other OS Smartphone Shipments: 2013 – 2020 199
9.9 Latin & Central America Mobile & Tablet Advertising Â鶹ԭ´´: 2013 - 2020 200
9.9.1 Latin & Central America Mobile & Tablet Advertising Revenue by Country: 2013 – 2020 200
9.9.1.1 Argentina Mobile & Tablet Advertising Revenue: 2013 – 2020 201
9.9.1.2 Brazil Mobile & Tablet Advertising Revenue: 2013 – 2020 201
9.9.1.3 Mexico Mobile & Tablet Advertising Revenue: 2013 – 2020 202
9.9.1.4 Rest of Latin & Central America Mobile & Tablet Advertising Revenue: 2013 – 2020 202
9.9.2 Latin & Central America Tablet Shipments by OS Platform: 2013 - 2020 203
9.9.2.1 Latin & Central America Apple iOS Tablet Shipments: 2013 – 2020 204
9.9.2.2 Latin & Central America Android Tablet Shipments: 2013 – 2020 204
9.9.2.3 Latin & Central America Windows Tablet Shipments: 2013 – 2020 205
9.9.2.4 Latin & Central America Other Tablet Shipments: 2013 – 2020 205
9.9.3 Latin & Central America Smartphone Shipments by OS Platform: 2013 - 2020 206
9.9.3.1 Latin & Central America Apple iOS Smartphone Shipments: 2013 – 2020 207
9.9.3.2 Latin & Central America Android Smartphone Shipments: 2013 – 2020 207
9.9.3.3 Latin & Central America Bada Smartphone Shipments: 2013 – 2020 208
9.9.3.4 Latin & Central America Blackberry OS Smartphone Shipments: 2013 – 2020 208
9.9.3.5 Latin & Central America Firefox OS Smartphone Shipments: 2013 – 2020 209
9.9.3.6 Latin & Central America LiMo Smartphone Shipments: 2013 – 2020 209
9.9.3.7 Latin & Central America MeeGo Smartphone Shipments: 2013 – 2020 210
9.9.3.8 Latin & Central America Microsoft (Windows OS) Smartphone Shipments: 2013 – 2020 210
9.9.3.9 Latin & Central America Palm OS Smartphone Shipments: 2013 – 2020 211
9.9.3.10 Latin & Central America Sailfish Smartphone Shipments: 2013 – 2020 211
9.9.3.11 Latin & Central America Symbian Smartphone Shipments: 2013 – 2020 212
9.9.3.12 Latin & Central America Tizen Smartphone Shipments: 2013 – 2020 212
9.9.3.13 Latin & Central America Ubuntu Smartphone Shipments: 2013 – 2020 213
9.9.3.14 Latin & Central America Other OS Smartphone Shipments: 2013 – 2020 213
9.10 Middle East & Africa Mobile & Tablet Advertising Â鶹ԭ´´: 2013 - 2020 214
9.10.1 Middle East & Africa Mobile & Tablet Advertising Revenue by Country: 2013 – 2020 214
9.10.1.1 South Africa Mobile & Tablet Advertising Revenue: 2013 – 2020 215
9.10.1.2 UAE Mobile & Tablet Advertising Revenue: 2013 – 2020 215
9.10.1.3 Saudi Arabia Mobile & Tablet Advertising Revenue: 2013 – 2020 216
9.10.1.4 Rest of the Middle East & Africa Mobile & Tablet Advertising Revenue: 2013 – 2020 216
9.10.2 Middle East & Africa Tablet Shipments by OS Platform: 2013 - 2020 217
9.10.2.1 Middle East & Africa Apple iOS Tablet Shipments: 2013 – 2020 218
9.10.2.2 Middle East & Africa Android Tablet Shipments: 2013 – 2020 218
9.10.2.3 Middle East & Africa Windows Tablet Shipments: 2013 – 2020 219
9.10.2.4 Middle East & Africa Other Tablet Shipments: 2013 – 2020 219
9.10.3 Middle East & Africa Smartphone Shipments by OS Platform: 2013 - 2020 220
9.10.3.1 Middle East & Africa Apple iOS Smartphone Shipments: 2013 – 2020 221
9.10.3.2 Middle East & Africa Android Smartphone Shipments: 2013 – 2020 221
9.10.3.3 Middle East & Africa Bada Smartphone Shipments: 2013 – 2020 222
9.10.3.4 Middle East & Africa Blackberry OS Smartphone Shipments: 2013 – 2020 222
9.10.3.5 Middle East & Africa Firefox OS Smartphone Shipments: 2013 – 2020 223
9.10.3.6 Middle East & Africa LiMo Smartphone Shipments: 2013 – 2020 223
9.10.3.7 Middle East & Africa MeeGo Smartphone Shipments: 2013 – 2020 224
9.10.3.8 Middle East & Africa Microsoft (Windows OS) Smartphone Shipments: 2013 – 2020 224
9.10.3.9 Middle East & Africa Palm OS Smartphone Shipments: 2013 – 2020 225
9.10.3.10 Middle East & Africa Sailfish Smartphone Shipments: 2013 – 2020 225
9.10.3.11 Middle East & Africa Symbian Smartphone Shipments: 2013 – 2020 226
9.10.3.12 Middle East & Africa Tizen Smartphone Shipments: 2013 – 2020 226
9.10.3.13 Middle East & Africa Ubuntu Smartphone Shipments: 2013 – 2020 227
9.10.3.14 Middle East & Africa Other OS Smartphone Shipments: 2013 – 2020 227
9.11 North America Mobile & Tablet Advertising Â鶹ԭ´´: 2013 - 2020 228
9.11.1 North America Mobile & Tablet Advertising Revenue by Country: 2013 – 2020 228
9.11.1.1 USA Mobile & Tablet Advertising Revenue: 2013 – 2020 229
9.11.1.2 Canada Mobile & Tablet Advertising Revenue: 2013 – 2020 229
9.11.2 North America Tablet Shipments by OS Platform: 2013 - 2020 230
9.11.2.1 North America Apple iOS Tablet Shipments: 2013 – 2020 231
9.11.2.2 North America Android Tablet Shipments: 2013 – 2020 231
9.11.2.3 North America Windows Tablet Shipments: 2013 – 2020 232
9.11.2.4 North America Other Tablet Shipments: 2013 – 2020 232
9.11.3 North America Smartphone Shipments by OS Platform: 2013 - 2020 233
9.11.3.1 North America Apple iOS Smartphone Shipments: 2013 – 2020 234
9.11.3.2 North America Android Smartphone Shipments: 2013 – 2020 234
9.11.3.3 North America Bada Smartphone Shipments: 2013 – 2020 235
9.11.3.4 North America Blackberry OS Smartphone Shipments: 2013 – 2020 235
9.11.3.5 North America Firefox OS Smartphone Shipments: 2013 – 2020 236
9.11.3.6 North America LiMo Smartphone Shipments: 2013 – 2020 236
9.11.3.7 North America MeeGo Smartphone Shipments: 2013 – 2020 237
9.11.3.8 North America Microsoft (Windows OS) Smartphone Shipments: 2013 – 2020 237
9.11.3.9 North America Palm OS Smartphone Shipments: 2013 – 2020 238
9.11.3.10 North America Sailfish Smartphone Shipments: 2013 – 2020 238
9.11.3.11 North America Symbian Smartphone Shipments: 2013 – 2020 239
9.11.3.12 North America Tizen Smartphone Shipments: 2013 – 2020 239
9.11.3.13 North America Ubuntu Smartphone Shipments: 2013 – 2020 240
9.11.3.14 North America Other OS Smartphone Shipments: 2013 – 2020 240
9.12 Western Europe Mobile & Tablet Advertising Â鶹ԭ´´: 2013 - 2020 241
9.12.1 Western Europe Mobile & Tablet Advertising Revenue by Country: 2013 – 2020 241
9.12.1.1 Denmark Mobile & Tablet Advertising Revenue: 2013 – 2020 242
9.12.1.2 Finland Mobile & Tablet Advertising Revenue: 2013 – 2020 242
9.12.1.3 France Mobile & Tablet Advertising Revenue: 2013 – 2020 243
9.12.1.4 Germany Mobile & Tablet Advertising Revenue: 2013 – 2020 243
9.12.1.5 Italy Mobile & Tablet Advertising Revenue: 2013 – 2020 244
9.12.1.6 Spain Mobile & Tablet Advertising Revenue: 2013 – 2020 244
9.12.1.7 Sweden Mobile & Tablet Advertising Revenue: 2013 – 2020 245
9.12.1.8 Norway Mobile & Tablet Advertising Revenue: 2013 – 2020 245
9.12.1.9 UK Mobile & Tablet Advertising Revenue: 2013 – 2020 246
9.12.1.10 Rest of Western Europe Mobile & Tablet Advertising Revenue: 2013 – 2020 246
9.12.2 Western Europe Tablet Shipments by OS Platform: 2013 - 2020 247
9.12.2.1 Western Europe Apple iOS Tablet Shipments: 2013 – 2020 248
9.12.2.2 Western Europe Android Tablet Shipments: 2013 – 2020 248
9.12.2.3 Western Europe Windows Tablet Shipments: 2013 – 2020 249
9.12.2.4 Western Europe Other Tablet Shipments: 2013 – 2020 249
9.12.3 Western Europe Smartphone Shipments by OS Platform: 2013 - 2020 250
9.12.3.1 Western Europe Apple iOS Smartphone Shipments: 2013 – 2020 251
9.12.3.2 Western Europe Android Smartphone Shipments: 2013 – 2020 251
9.12.3.3 Western Europe Bada Smartphone Shipments: 2013 – 2020 252
9.12.3.4 Western Europe Blackberry OS Smartphone Shipments: 2013 – 2020 252
9.12.3.5 Western Europe Firefox OS Smartphone Shipments: 2013 – 2020 253
9.12.3.6 Western Europe LiMo Smartphone Shipments: 2013 – 2020 253
9.12.3.7 Western Europe MeeGo Smartphone Shipments: 2013 – 2020 254
9.12.3.8 Western Europe Microsoft (Windows OS) Smartphone Shipments: 2013 – 2020 254
9.12.3.9 Western Europe Palm OS Smartphone Shipments: 2013 – 2020 255
9.12.3.10 Western Europe Sailfish Smartphone Shipments: 2013 – 2020 255
9.12.3.11 Western Europe Symbian Smartphone Shipments: 2013 – 2020 256
9.12.3.12 Western Europe Tizen Smartphone Shipments: 2013 – 2020 256
9.12.3.13 Western Europe Ubuntu Smartphone Shipments: 2013 – 2020 257
9.12.3.14 Western Europe Other OS Smartphone Shipments: 2013 – 2020 257
Ìý

List of Figures

Figure 1: Global Smartphones vs. Tablets Advertising User Engagement Rates by Industry (%) 40
Figure 2: Mobile & Tablet Advertising Ecology 41
Figure 3: Mobile Advertising Display Dimensions 44
Figure 4: Smartphone & Tablets Click Through Rate (CTR) Comparison by Campaign Type (CTR Index) 53
Figure 5: Evolution of Mobile Network Technology Through Different Generations of Data Growth 55
Figure 6: Mobile & Tablet Advertising Â鶹ԭ´´ Segments 63
Figure 7: Mobile Handset Data Consumption Trends in the U.S 75
Figure 8: A Convertible Notebook Tablet 90
Figure 9: Average Click Through Rate (CTR) by Device (Smartphones, Tablets, PCs) for 10 Leading Â鶹ԭ´´s (%) 103
Figure 10: Global Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) 120
Figure 11: Global Mobile & Tablet Advertising Revenue by Device Form Factor (Mobile Phones, Tablets): 2010 - 2020 ($ Millions) 121
Figure 12: Global Mobile Phone Advertising Revenue: 2010 - 2020 ($ Millions) 122
Figure 13: Global Tablet Advertising Revenue: 2010 - 2020 ($ Millions) 123
Figure 14: Global Mobile & Tablet Advertising Revenue by Media & Application Category: 2010 - 2020 ($ Millions) 124
Figure 15: Global Media Alerts based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) 125
Figure 16: Global Web Browsing based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) 126
Figure 17: Global Web Browsing based Mobile & Tablet Advertising Revenue by Category (Display vs. Search): 2010 - 2020 ($ Millions) 127
Figure 18: Global Web Browsing Display based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) 128
Figure 19: Global Search based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) 128
Figure 20: Global Mobile Applications based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) 129
Figure 21: Global Mobile Gaming based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) 130
Figure 22: Global Music Subscription based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) 131
Figure 23: Global Social Networking based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) 132
Figure 24: Global Mobile TV based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) 133
Figure 25: Global Mobile Video based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) 134
Figure 26: Global Mobile Video based Mobile & Tablet Advertising Revenue by Category (One-off vs. Subscription Based): 2010 - 2020 ($ Millions) 135
Figure 27: Global One-off Mobile Video based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) 136
Figure 28: Global Mobile Video Subscription based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) 136
Figure 29: Global Text Alerts based Mobile Advertising Revenue: 2010 - 2020 ($ Millions) 137
Figure 30: Global Mobile & Tablet Advertising Revenue by Region: 2010 - 2020 ($ Millions) 138
Figure 31: Asia Pacific Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) 139
Figure 32: Eastern Europe Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) 140
Figure 33: Latin & Central America Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) 141
Figure 34: Middle East & Africa Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) 142
Figure 35: North America Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) 143
Figure 36: Western Europe Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) 144
Figure 37: Global Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 145
Figure 38: Global Tablet Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units) 146
Figure 39: Global Apple iOS Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 147
Figure 40: Global Android Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 147
Figure 41: Global Windows Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 148
Figure 42: Global Other OS Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 148
Figure 43: Global Tablet Unit Shipments by Display Size: 2010 - 2020 (Millions of Units) 149
Figure 44: Global 4-7 Inch Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 150
Figure 45: Global 7-9 Inch Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 150
Figure 46: Global 9-12 Inch Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 151
Figure 47: Global 12-16 Inch Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 151
Figure 48: Global Tablet Unit Shipments by Region: 2010 - 2020 (Millions of Units) 152
Figure 49: Asia Pacific Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 153
Figure 50: Eastern Europe Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 153
Figure 51: Latin & Central America Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 154
Figure 52: Middle East & Africa Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 154
Figure 53: North America Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 155
Figure 54: Western Europe Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 155
Figure 55: Global Tablet Vendor Share Forecast by Unit Shipments - Q2'2013 (%) 156
Figure 56: Global Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 157
Figure 57: Global Smartphone Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units) 158
Figure 58: Global Apple iOS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 159
Figure 59: Global Android Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 159
Figure 60: Global Bada Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 160
Figure 61: Global Blackberry OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 160
Figure 62: Global Firefox OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 161
Figure 63: Global LiMo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 161
Figure 64: Global MeeGo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 162
Figure 65: Global Microsoft (Windows OS) Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 162
Figure 66: Global Palm OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 163
Figure 67: Global Sailfish Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 163
Figure 68: Global Symbian Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 164
Figure 69: Global Tizen Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 164
Figure 70: Global Ubuntu Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 165
Figure 71: Global Other OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 165
Figure 72: Global Smartphone Unit Shipments by Region: 2010 - 2020 (Millions of Units) 166
Figure 73: Asia Pacific Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 167
Figure 74: Eastern Europe Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 167
Figure 75: Latin & Central America Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 168
Figure 76: Middle East & Africa Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 168
Figure 77: North America Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 169
Figure 78: Western Europe Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 169
Figure 79: Global Smartphone Vendor Share Forecast by Unit Shipments - Q2'2013 (%) 170
Figure 80: Asia Pacific Mobile & Table Advertising Revenue by Country: 2010 - 2020 ($ Million) 171
Figure 81: Australia Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 172
Figure 82: China Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 172
Figure 83: India Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 173
Figure 84: Japan Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 173
Figure 85: South Korea Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 174
Figure 86: Rest of Asia Pacific Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 174
Figure 87: Asia Pacific Tablet Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units) 175
Figure 88: Asia Pacific Apple iOS Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 176
Figure 89: Asia Pacific Android Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 176
Figure 90: Asia Pacific Windows Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 177
Figure 91: Asia Pacific Other Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 177
Figure 92: Asia Pacific Smartphone Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units) 178
Figure 93: Asia Pacific Apple iOS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 179
Figure 94: Asia Pacific Android Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 179
Figure 95: Asia Pacific Bada Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 180
Figure 96: Asia Pacific Blackberry OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 180
Figure 97: Asia Pacific Firefox OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 181
Figure 98: Asia Pacific LiMo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 181
Figure 99: Asia Pacific MeeGo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 182
Figure 100: Asia Pacific Microsoft (Windows OS) Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 182
Figure 101: Asia Pacific Palm OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 183
Figure 102: Asia Pacific Sailfish Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 183
Figure 103: Asia Pacific Symbian Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 184
Figure 104: Asia Pacific Tizen Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 184
Figure 105: Asia Pacific Ubuntu Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 185
Figure 106: Asia Pacific Other OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 185
Figure 107: Eastern Europe Mobile & Table Advertising Revenue by Country: 2010 - 2020 ($ Million) 186
Figure 108: Russia Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 187
Figure 109: Poland Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 187
Figure 110: Czech Republic Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 188
Figure 111: Rest of Eastern Europe Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 188
Figure 112: Eastern Europe Tablet Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units) 189
Figure 113: Eastern Europe Apple iOS Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 190
Figure 114: Eastern Europe Android Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 190
Figure 115: Eastern Europe Windows Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 191
Figure 116: Eastern Europe Other Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 191
Figure 117: Eastern Europe Smartphone Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units) 192
Figure 118: Eastern Europe Apple iOS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 193
Figure 119: Eastern Europe Android Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 193
Figure 120: Eastern Europe Bada Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 194
Figure 121: Eastern Europe Blackberry OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 194
Figure 122: Eastern Europe Firefox OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 195
Figure 123: Eastern Europe LiMo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 195
Figure 124: Eastern Europe MeeGo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 196
Figure 125: Eastern Europe Microsoft (Windows OS) Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 196
Figure 126: Eastern Europe Palm OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 197
Figure 127: Eastern Europe Sailfish Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 197
Figure 128: Eastern Europe Symbian Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 198
Figure 129: Eastern Europe Tizen Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 198
Figure 130: Eastern Europe Ubuntu Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 199
Figure 131: Eastern Europe Other OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 199
Figure 132: Latin & Central America Mobile & Table Advertising Revenue by Country: 2010 - 2020 ($ Million) 200
Figure 133: Argentina Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 201
Figure 134: Brazil Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 201
Figure 135: Mexico Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 202
Figure 136: Rest of Latin & Central America Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 202
Figure 137: Latin & Central America Tablet Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units) 203
Figure 138: Latin & Central America Apple iOS Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 204
Figure 139: Latin & Central America Android Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 204
Figure 140: Latin & Central America Windows Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 205
Figure 141: Latin & Central America Other Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 205
Figure 142: Latin & Central America Smartphone Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units) 206
Figure 143: Latin & Central America Apple iOS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 207
Figure 144: Latin & Central America Android Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 207
Figure 145: Latin & Central America Bada Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 208
Figure 146: Latin & Central America Blackberry OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 208
Figure 147: Latin & Central America Firefox OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 209
Figure 148: Latin & Central America LiMo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 209
Figure 149: Latin & Central America MeeGo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 210
Figure 150: Latin & Central America Microsoft (Windows OS) Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 210
Figure 151: Latin & Central America Palm OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 211
Figure 152: Latin & Central America Sailfish Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 211
Figure 153: Latin & Central America Symbian Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 212
Figure 154: Latin & Central America Tizen Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 212
Figure 155: Latin & Central America Ubuntu Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 213
Figure 156: Latin & Central America Other OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 213
Figure 157: Middle East & Africa Mobile & Table Advertising Revenue by Country: 2010 - 2020 ($ Million) 214
Figure 158: South Africa Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 215
Figure 159: UAE Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 215
Figure 160: Saudi Arabia Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 216
Figure 161: Rest of the Middle East & Africa Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 216
Figure 162: Middle East & Africa Tablet Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units) 217
Figure 163: Middle East & Africa Apple iOS Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 218
Figure 164: Middle East & Africa Android Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 218
Figure 165: Middle East & Africa Windows Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 219
Figure 166: Middle East & Africa Other Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 219
Figure 167: Middle East & Africa Smartphone Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units) 220
Figure 168: Middle East & Africa Apple iOS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 221
Figure 169: Middle East & Africa Android Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 221
Figure 170: Middle East & Africa Bada Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 222
Figure 171: Middle East & Africa Blackberry OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 222
Figure 172: Middle East & Africa Firefox OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 223
Figure 173: Middle East & Africa LiMo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 223
Figure 174: Middle East & Africa MeeGo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 224
Figure 175: Middle East & Africa Microsoft (Windows OS) Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 224
Figure 176: Middle East & Africa Palm OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 225
Figure 177: Middle East & Africa Sailfish Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 225
Figure 178: Middle East & Africa Symbian Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 226
Figure 179: Middle East & Africa Tizen Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 226
Figure 180: Middle East & Africa Ubuntu Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 227
Figure 181: Middle East & Africa Other OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 227
Figure 182: North America Mobile & Table Advertising Revenue by Country: 2010 - 2020 ($ Million) 228
Figure 183: USA Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 229
Figure 184: Canada Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 229
Figure 185: North America Tablet Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units) 230
Figure 186: North America Apple iOS Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 231
Figure 187: North America Android Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 231
Figure 188: North America Windows Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 232
Figure 189: North America Other Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 232
Figure 190: North America Smartphone Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units) 233
Figure 191: North America Apple iOS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 234
Figure 192: North America Android Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 234
Figure 193: North America Bada Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 235
Figure 194: North America Blackberry OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 235
Figure 195: North America Firefox OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 236
Figure 196: North America LiMo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 236
Figure 197: North America MeeGo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 237
Figure 198: North America Microsoft (Windows OS) Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 237
Figure 199: North America Palm OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 238
Figure 200: North America Sailfish Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 238
Figure 201: North America Symbian Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 239
Figure 202: North America Tizen Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 239
Figure 203: North America Ubuntu Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 240
Figure 204: North America Other OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 240
Figure 205: Western Europe Mobile & Table Advertising Revenue by Country: 2010 - 2020 ($ Million) 241
Figure 206: Denmark Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 242
Figure 207: Finland Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 242
Figure 208: France Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 243
Figure 209: Germany Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 243
Figure 210: Italy Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 244
Figure 211: Spain Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 244
Figure 212: Sweden Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 245
Figure 213: Norway Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 245
Figure 214: UK Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 246
Figure 215: Rest of Western Europe Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 246
Figure 216: Western Europe Tablet Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units) 247
Figure 217: Western Europe Apple iOS Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 248
Figure 218: Western Europe Android Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 248
Figure 219: Western Europe Windows Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 249
Figure 220: Western Europe Other Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 249
Figure 221: Western Europe Smartphone Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units) 250
Figure 222: Western Europe Apple iOS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 251
Figure 223: Western Europe Android Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 251
Figure 224: Western Europe Bada Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 252
Figure 225: Western Europe Blackberry OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 252
Figure 226: Western Europe Firefox OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 253
Figure 227: Western Europe LiMo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 253
Figure 228: Western Europe MeeGo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 254
Figure 229: Western Europe Microsoft (Windows OS) Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 254
Figure 230: Western Europe Palm OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 255
Figure 231: Western Europe Sailfish Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 255
Figure 232: Western Europe Symbian Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 256
Figure 233: Western Europe Tizen Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 256
Figure 234: Western Europe Ubuntu Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 257
Figure 235: Western Europe Other OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 257
Companies Mentioned: 
  1. .mobi
  2. 4info
  3. Accel Partners
  4. Acer
  5. Adfonic
  6. AdStar
  7. Amazon
  8. AmbieSense
  9. Amobee
  10. AOL Advertising
  11. Apple
  12. Archos
  13. Asus
  14. AT&T
  15. B&N
  16. BBC
  17. Bell
  18. Best Buy
  19. Blyk
  20. BuzzCity
  21. Calvin Klein
  22. Canonical
  23. Casio
  24. celltick
  25. Celtra
  26. Chartboost
  27. China Telecom
  28. China Unicom
  29. Cisco
  30. Coca Cola
  31. Coolpad
  32. D2C
  33. Dell
  34. Electronic Arts
  35. Elisa
  36. Engadget
  37. Ericsson
  38. Euclid
  39. Facebook
  40. Fedora
  41. Fiksu
  42. Flurry
  43. Forbes
  44. FrontPath
  45. Fujitsu
  46. Garage
  47. General Motors
  48. Globe
  49. Google
  50. Greystripe
  51. GRiD Systems Corporation
  52. Grupo Mobi
  53. GSMA
  54. HasOffers
  55. Hitachi
  56. Â鶹ԭ´´ Depot
  57. HotelTonight
  58. HP
  59. HTC
  60. Huawei
  61. Hungama Mobile
  62. IBM
  63. ICD
  64. IHS Screen Digest
  65. InMobi
  66. Intel
  67. Ipsos Reid
  68. Joule
  69. Jumptap
  70. KDDI
  71. KDE
  72. Kleiner Perkins
  73. Lady Gaga
  74. Lenovo
  75. LevonoÌý
  76. LG
  77. Linux Foundation
  78. LivingSocial
  79. LTE
  80. Macy's
  81. Madhouse
  82. MADS
  83. Madvertise
  84. Manhattan
  85. Medio
  86. Metaresolver
  87. MetroPCS
  88. Microsoft
  89. Millennial Media
  90. Mobclix
  91. Mobile Â鶹ԭ´´ing Association
  92. MoPub
  93. Motorola
  94. NAVTEQ
  95. NEC
  96. Nokia
  97. Nook
  98. Nordstrom
  99. NTT DoCoMo
  100. OLPC
  101. Out There Media
  102. Panasonic
  103. Pandora
  104. Pantech
  105. PlaceIQ
  106. Playhaven
  107. Plus1 WapStart
  108. Proctor & Gamble
  109. Quattro
  110. Rhythm New Media
  111. RiM
  112. Samsung
  113. SFR
  114. SFR Régie
  115. Sharp
  116. SingTel
  117. SK Telecom
  118. Smaato
  119. Smart
  120. Softbank
  121. Sony
  122. Sponge Group
  123. Spotify
  124. Sprint
  125. Square
  126. Starbucks
  127. SuperCell
  128. Tapjoy
  129. Tata Motors
  130. TCL-Alcatel
  131. Telefonica
  132. TeliaSonera
  133. Telus
  134. The Nielsen Co
  135. The Weather Channel
  136. Times Square
  137. Toshiba
  138. Twitter
  139. Unilever
  140. Velti
  141. Verizon
  142. Viewsonic
  143. Vizio
  144. Walt Disney
  145. White Box
  146. World Bank
  147. xAd
  148. Yahoo
  149. ZTE
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  • This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
  • This person cannot share the publication (or any information contained therein) with any other person or persons.
  • Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
  • Customers who infringe these license terms are liable for a Global license fee.

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  • This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
  • These users may print out a single copy of the publication.
  • These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
  • These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
  • Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
  • Customers who infringe these license terms are liable for a Global license fee.

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*If Applicable.

Source URL:/signals-and-systems-telecom/mobile-tablet-advertising-market-2013-2020

Links
[1] /countries/global[2] /marketing-advertising[3] /advertising[4] /telecom[5] /mobile-content-apps[6] /mobile-services