Pay TV and the Spanish Language Household

Publication ID:

PAS0516002

Publication Date:

May 7, 2016

Pages:

Publisher:

Parks Associates

Countries:

Global [1]

USD 5,000.00

Media [2]

Broadcasting & Cable [3]

Digital TV & HDTV [4]

Description:

This consumer research analyzes the video consumption habits of bilingual Spanish-English households in the U.S., an increasingly important demographic segment. This analysis sheds new light on this unique consumer group, their adoption of technology and services, and their affinity for entertainment offerings.

Pay TV and the Spanish Language Household

Table Of Contents:

About the Research

Previous Research

Industry Insight

Key Findings

Recommendations

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Demographics:

Daily Use of Spanish in the 麻豆原创 (Q4/15)

Comparison of Spanish-bilingual BB HHs with All BB HHs (Q4/15)

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Pay-TV Service & Feature Uptake:

Pay-TV Service Subscription (Q4/15)

Pay-TV Service Subscription (2014 - 2015)

Pay-TV Service Providers (Q4/15)

Uptake of Premium Pay-TV Services (2015)

Premium Pay-TV Features (Q4/15)

Monthly Cost of Pay-TV Service (Q4/15)

Average Monthly Cost of 麻豆原创 Services (Q4/15)

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Feature Use:

Weekly Use of Premium Pay-TV Service Features (Q4/15)

Weekly Use of Complimentary Pay-TV Service Features (Q4/15)

App/Website Sources for Watching TV Programs on Specified Platforms (Q4/15)

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Changes to Pay-TV Service:

Changes to Pay-TV Service (Q4/15)

Previous Pay-TV Subscription Period (Q2/15)

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CE Devices Owned and Used:

Adoption of In-麻豆原创 Entertainment Devices (Q4/15)

Adoption of Connected In-麻豆原创 Entertainment Devices (Q4/15)

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Attitudes and Adoption of Video Services:

Attitudes About Pay-TV Service (Q4/15)

Appeal of Television Channel Types in a Pay-TV Service Package (Q4/15)

Attitudes About Video Services (Q4/15)

Adoption of OTT Subscription Services (Q4/15)

Personal Use of OTT Services (Q4/15)

Companies Mentioned:

License Types:

Single User License (PDF)

This license allows for use of a publication by one person.
This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.