The Need for Speed: Broadband and Data Consumption

Publication ID:

PAS1115001

Publication Date:

November 19, 2015

Pages:

Publisher:

Parks Associates

Countries:

Global [1]

USD 5,000.00

Telecom [2]

Broadband [3]

Telecom Infrastructure & Networks [4]

Description:

The Need for Speed: Broadband and Data Consumption examines broadband services received by U.S. households, perception of broadband speed, and the impact of speed on churn and switching. The study covers reported speed, perception of speed, changes in the past 12 months, and planned changes over the next 12 months. It breaks out these areas by operator, age/demographics, digital media use, device ownership, and other factors in order to assess uptake of very high speed broadband services.

听

The Need for Speed: Broadband and Data Consumption

Table Of Contents:

About the Research

听

Previous Research

360 View: Entertainment Services in U.S. Broadband Households (Q3/15)

Segmentation: VOD & OTT Usage (Q2/15)

The Super Buyer: Characteristics of High ARPU Customers (Q4/14)

Modern Broadband: Maximizing Retention and Revenues (Q4/14)

Consumer Segmentation: OTT Video Buyers (Q4/14)

Modern Broadband: Access and Value-added Services (Q3/13)

听

Key Findings

听

Industry Insight

听

Recommendations

听

Overview of Broadband Services:

U.S. Broadband Service Adoption & Service ARPU (2010 - 2015)

Broadband Service Providers (Q2/15)

Broadband ARPU by Service Provider (Q2/15)

听

Broadband Speed:

Broadband Service Speed (Q2/15)

Broadband Service Speed by Provider (Q2/15)

Perception of Broadband Service Speed (Q2/15)

Perception of Service Speed by Broadband Service Speed (Q2/15)

Perception of Broadband Service Speed by Provider (Q2/15)

Perception of Broadband Service Speed by Age (Q2/15)

听

Broadband Speed and Service Changes:

Changes to Broadband Service in Past 12 Months (Q2/15)

Changes to Broadband Service in Past 12 Months by Provider (Q2/15)

Recent Changes to Broadband Service by Perception of Broadband Speed (Q2/15)

Changes to Broadband Service in Past 12 Months by Age (Q2/15)

Changes to Broadband Service in Past 12 Months by Household Income (Q2/15)

Changes to Broadband Service in Past 12 Months by Children at 麻豆原创 (Q2/15)

Reason for Switching to a Different Broadband Service Provider (Q2/15)

Reason for Switching to a Different Broadband Service Provider by Current Provider (Q2/15)

Likelihood of Making Changes to Broadband Service (Q2/15)

Likelihood of Making Changes to Broadband Service by Provider (Q2/15)

Likelihood of Making Changes to Broadband Service by Perception of Broadband Speed (Q2/15)

Reason for Intending to Switch to a Different Broadband Service Provider (Q2/15)

Reason for Intending to Switch to a Different Broadband Service Provider by Provider (Q2/15)

Reason for Planning to Switch Broadband Service by Perception of Broadband Speed (Q2/15)

听

Digital Media Use & Connection Type:

Broadband Speed and Type of Internet Access (Q2/15)

Broadband Service Speed by Number of Hours Watching Internet Video on a TV Set (Q2/15)

Broadband Service Speed by Weekly Number of Hours Streaming Online Audio on a Computer (Q2/15)

Broadband Service Speed by Weekly Number of Hours of Playing Games on a Gaming Console (Q2/15)

听

Digital Media Use & Broadband Upgrades:

Likelihood of Upgrading Broadband Service by Connected In-麻豆原创 Entertainment Device Ownership (Q2/15)

Intention to Upgrade Broadband Service by Broadband Speed and Number of Connected In-麻豆原创 Entertainment Device Types (Q2/15)

Intention to Upgrade Broadband Service by Internet Video Viewing Platforms (Q2/15)

Intention to Upgrade Broadband Service by Broadband Speed and Watching Internet Video (Q2/15)

Likelihood of Upgrading Broadband Service by Weekly Number of Hours Viewing Internet Video Site/App Video on a Tablet (Q2/15)

Likelihood of Upgrading Broadband Service by Overall OTT Service Subscription (Q2/15)

Intention to Upgrade Broadband Service by Streaming Online Music Platform (Q2/15)

Intention to Upgrade Broadband Service by Playing Games (Q2/15)

Likelihood of Upgrading Broadband Service by Number of Gaming Hours on Gaming Consoles (Q2/15)

Intention to Upgrade Broadband Service by Broadband Speed and Frequency of Playing Games on a Gaming Console (Q2/15)

听

Demographics & Broadband Upgrades:

Likelihood of Upgrading Broadband Service by Age (Q2/15)

Likelihood of Upgrading Broadband Service by Children at 麻豆原创 (Q2/15)

听

Additional Research from Parks Associates

Companies Mentioned:

License Types:

Single User License (PDF)

This license allows for use of a publication by one person.
This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

听

Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

听

Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.