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麻豆原创 > The 麻豆原创 for 4K TVs

The 麻豆原创 for 4K TVs

Publication ID: 
PAS1015003
Publication Date: 
October 12, 2015
Pages: 
59
Publisher: 
Parks Associates
Countries: 
Global [1]
USD 5,000.00

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Media [2]
Broadcasting & Cable [3]
Cable Television [4]
Television Broadcasting [5]
Telecom [6]
Description: 

The market for 4K TV sets faces many challenges, including low familiarity, low willingness to pay premium prices, content availability concerns, and a cooling market for flat-panel TVs in general. This 麻豆原创 Focus assesses consumer interest in 4K, the content availability adoption barrier, and how much of a price premium consumers are willing to pay to get a 4K TV instead of an HD TV.

Concerns About the Amount of Video Available in 4K

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Table Of Contents: 

About the Research

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Previous Research

Streaming Media Devices (Q2/15)
360 View: CE Adoption and Trends (Q2/15)
Winning the Consumer: Profiting from Superior User Interfaces (Q4/14)
Top Quality Video: The Emergence of 4K (and 8K) (Q3/14)
2014 Holiday CE Purchase Intentions (Q4/14)
Optimizing Retail Channel Results (Q3/14)
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Key Findings

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Industry Insight

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Recommendations

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Overview of Flat Panel TV Adoption

Flat Panel TV Ownership (2009 - 2015)
% of Broadband HHs Buying Flat Panel TVs in the Last 12 Months (2007 - 2014)
Average Selling Price of Flat Panel TVs Purchased (2008 - 2014)
Flat Panel TVs: Top Five Brands Purchased in Year (2010 - 2014)
Flat Panel TVs: Top Five Retailers (2013 - 2014)
Online Purchases: Flat Panel TVs Purchased in the Last 12 Months (2009 - 2015)
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4K TV Adoption

Capabilities of Flat Panel TVs (Q1/15)
Price Paid for Flat Panel TV (Q2/15)
Flat Panel TV Brand Purchased (Q2/15)
Type of Flat Panel TV Purchase (Q2/15)
Reason for Flat Panel TV Purchase (Q2/15)
Flat Panel TV Purchase Channel (Q1/15)
Flat Panel TV Purchase Location (Q1/15)
Top Purchase Consideration for Flat Panel TV Purchase (Q1/15)
Brand of Flat Panel TV Purchased by Brand as Top Purchase Consideration (Q1/15)
Support Plans Purchased for Flat Panel TV (Q1/15)
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4K TV Purchase Intentions:

Likelihood of Purchasing a Flat Panel TV in the Next 12 Months (Q1/15)
Planned Expenditure on Upcoming Flat Panel TV Purchase (Q1/15)
Desired Flat Panel TV Attributes (Q1/15)
Purchasing Intenders Desiring 4K by Income (Q1/15)
Purchasing Intenders Desiring 4K by Education (Q1/15)
4K Purchase Intention by Intended Purchase Price (Q1/15)
Importance of 4K Picture Quality (Q1/15)
Importance of 4K by Planned Expenditure on Upcoming Flat Panel TV Purchase (Q2/15)
Reason For Not Looking to Purchase a 4K TV (Q1/15)
Willingness to Pay Specified Price Premium for 4K TV (Q1/15)
Willingness to Pay Premium for 4K TV by Planned Expenditure on Upcoming Flat Panel TV Purchase (Q2/15)
Concerns About the Amount of Video Available in 4K (Q1/15)
Intender Concerns About 4K Video Availability by Age (Q1/15)
Concerns About the Amount of Video Available in 4K by Willingness to Pay a Premium for 4K TV Set (Q1/15)
Willingness to Pay Specified Price Premium for 4K TV Among Those Not Concerned About Content Availability (Q1/15)
Willingness to Pay Specified Price Premium for 4K TV Among Those Concerned About Content Availability (Q1/15)
Companies Mentioned: 
NA
License Types: 

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  • This license allows for use of a publication by one person.
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  • This person cannot share the publication (or any information contained therein) with any other person or persons.
  • Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
  • Customers who infringe these license terms are liable for a Global license fee.

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  • This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
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  • Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
  • Customers who infringe these license terms are liable for a Global license fee.

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Global License (PDF)*

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  • Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
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*If Applicable.

Source URL:/parks-associates/market-4k-tvs

Links
[1] /countries/global[2] /media[3] /broadcasting-cable[4] /cable-television[5] /television-broadcasting[6] /telecom