Context is King: Monetizing Consumer Data for Commerce

Publication ID:

PAS0416005

Publication Date:

April 7, 2016

Pages:

Publisher:

Parks Associates

Countries:

Global [1]

USD 3,200.00

Telecom [2]

Handsets & Devices [3]

Mobile Services [4]

Telecom Infrastructure & Networks [5]

Description:

Mobile commerce has been growing exponentially since the iPhone launch. Data from personal preferences, locations, and social media feeds, along with push notification and mobile payment functions, allow companies to promote brands and convert transactions much more easily and successfully. This report examines the role of consumer data in mobile marketing and advertising and highlights the best practices of mobile marketing. It updates the five-year forecasts for U.S. mobile advertising and mobile commerce revenues.

Context is King: Monetizing Consumer Data for Commerce

Table Of Contents:

1.0 Report Summary

1.1 Purpose of Report

1.2 Scope of Report

1.3 Research Approach/Sources

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2.0 Context-Based 麻豆原创ing: An Overview

2.1 The Growth of M-Commerce and Retailers鈥� Challenge

2.2 Cross-Platform Shopper & Omnichannel 麻豆原创ing

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3.0 Emerging Opportunities in Context-based 麻豆原创ing

3.1 The Rise of Social Media 麻豆原创ing

3.1.1 Social Media Overview

3.1.2 Social Media Data

3.1.3 Social Media 麻豆原创ing

3.2 Location-Based 麻豆原创ing

3.2.1 Solutions Overview

3.2.2 Geolocating and Geofencing

3.2.3 Beacon Technology and Beacon-based 麻豆原创ing

3.2.4 Near Field Communications

3.3 听Mobile Wallet for 麻豆原创ing

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4.0 The Future of Shopper 麻豆原创ing

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5.0 麻豆原创 Forecast

5.1 Forecast Methodology

5.2 Mobile Ad Spending Forecasts

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6.0 Implications and Recommendations

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7.0 Appendix

7.1 Glossary

7.2 Company Index

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List of Figures

Companies Researched or Interviewed for Report

Leading Social Media Platforms

Emerging Social Media Platforms

Leading Social Media Data Integrators and Analytics Companies

Social Media 麻豆原创ing Tools for Commerce

Leading Content 麻豆原创ing Platform Providers

Leading Geolocation Solution Providers

Closed vs. Open Beacon Network: Retailers鈥� Perspective

Leading Beacon Solution Vendors

Leading NFC-Incorporating Solutions Providers

Leading Mobile Wallet/Payment Providers

Leading Loyalty-focused Mobile Wallet Providers

Forecasts of U.S. Mobile Advertising Spending 2015-2020

Mobile Ad Spending: CPM-based vs. Performance-based Ad Spend

Mobile Ad Spending: Mobile Apps vs. Mobile Browser-based Ad Spend

Companies Mentioned:

License Types:

Single User License (PDF)

This license allows for use of a publication by one person.
This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.