2014 Holiday Purchase Intentions

Publication ID:

PAS1214007

Publication Date:

December 1, 2014

Pages:

Publisher:

Parks Associates

Countries:

Global [1]

USD 5,000.00

Business & Government [2]

Government [3]

Description:

2014 Holiday Purchase Intentions analyzes consumer intentions to purchase CE devices on the eve of the 2014 holiday shopping season. It focuses on four product categories (tablets, smartphones, gaming consoles, streaming media devices) and highlights how these product categories are performing relative to 2013 and investigates the key drivers behind each product category

CE Purchase Intentions

Table Of Contents:

2014 Holiday Purchase Intentions

About the Research

Previous Research

The Evolving 麻豆原创 for Streaming Media Devices (Q3/14)

Optimizing Retail Channel Results (Q3/14)

Connected Gaming Consoles (Q2/14)

The Reinvention of Gaming Consoles (Q2/14)

360 View: CE Adoption and Trends (Q1/14)

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Key Findings

Industry Insight

Recommendations

Holiday Purchase Trends

Computing & Mobile Products Purchased in the Year (2008 - 2014)

麻豆原创 Entertainment Products Purchased in the Year (2008 - 2014)

Accessories Purchased in the Year (2008 - 2014)

% of Broadband HHs Buying CE Devices During 2013 Holidays (Q1/14)

% of Broadband HHs Buying Device During 2013 Holiday Season (Q1/14)

2013 Holiday Purchases as % of all Device Purchases (Q1/14)

Gifts as % of all Holiday CE Device Acquisitions (Q1/14)

CE Purchase Intentions (Q3 2013 vs. Q3 2014)

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Smartphone Purchase Intentions

Smartphones: Adoption vs. Avg. Purchase Price 听(2009-2014)

CE Devices: Top Five Smartphone Brands Purchased in Year (2010 - 2014)

Smartphone Purchase Intention by Smartphone Ownership (2013-2014)

Smartphone Brand Purchase Intention (Q3/14)

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Tablet Purchase Intentions

Tablets: Adoption vs. Avg. Purchase Price 听(2009-2014)

CE Devices: Top Five Tablet Brands Purchased in Year (2010 - 2014)

Tablet Purchase Intentions by Tablet Ownership (2013-2014)

Tablet Purchase Intentions by Age (2013-2014)

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Connected CE Purchase Intentions

Streaming Media Devices: Adoption vs. Avg. Purchase Price (2009-2014)

CE Devices: Top Five Streaming Media Device Brands Purchased in Year (2010 - 2014)

Gaming Consoles: Adoption vs. Avg. Purchase Price 听(2009-2014)

CE Devices: Top Five Gaming Console Brands Purchased in Year (2010 - 2014)

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Additional Research from Parks Associates

Companies Mentioned:

License Types:

Single User License (PDF)

This license allows for use of a publication by one person.
This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.