Social media has become an integral part of many businesses' marketing strategies, and as such, companies are investing more in social media IT spending. This includes spending on tools, software, and personnel to manage and optimize social media campaigns and presence.
According to our latest survey, the global Social Media IT Spending market was valued at US$ 84320 million in 2022 and is anticipated to reach US$ 212220 million by 2029, witnessing a CAGR of 16.6% during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Report Highlights
In 2017, the hardware spending segment held the largest market share, which accounted for more than 50% share of the overall market. Most of the companies are investing in integrated infrastructure to enhance the service delivery platform, security, and compliance control while offering value-added services associated with cloud-based technology.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Social Media IT Spending, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Social Media IT Spending.
The Social Media IT Spending market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Social Media IT Spending market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Social Media IT Spending companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.
By Company
Segment by Type
Segment by Application
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Core Chapters
1 Report Overview
1.1 Study Scope
1.2 麻豆原创 Analysis by Type
1.2.1 Global Social Media IT Spending 麻豆原创 Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Hardware
1.2.3 Software
1.2.4 IT Services
1.3 麻豆原创 by Application
1.3.1 Global Social Media IT Spending 麻豆原创 Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Public Sector
1.3.3 BFSI
1.3.4 Telecom and Media
1.3.5 Retail/Wholesale
1.3.6 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Social Media IT Spending 麻豆原创 Perspective (2018-2029)
2.2 Social Media IT Spending Growth Trends by Region
2.2.1 Global Social Media IT Spending 麻豆原创 Size by Region: 2018 VS 2022 VS 2029
2.2.2 Social Media IT Spending Historic 麻豆原创 Size by Region (2018-2023)
2.2.3 Social Media IT Spending Forecasted 麻豆原创 Size by Region (2024-2029)
2.3 Social Media IT Spending 麻豆原创 Dynamics
2.3.1 Social Media IT Spending Industry Trends
2.3.2 Social Media IT Spending 麻豆原创 Drivers
2.3.3 Social Media IT Spending 麻豆原创 Challenges
2.3.4 Social Media IT Spending 麻豆原创 Restraints
3 Competition Landscape by Key Players
3.1 Global Top Social Media IT Spending Players by Revenue
3.1.1 Global Top Social Media IT Spending Players by Revenue (2018-2023)
3.1.2 Global Social Media IT Spending Revenue 麻豆原创 Share by Players (2018-2023)
3.2 Global Social Media IT Spending 麻豆原创 Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Social Media IT Spending Revenue
3.4 Global Social Media IT Spending 麻豆原创 Concentration Ratio
3.4.1 Global Social Media IT Spending 麻豆原创 Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Social Media IT Spending Revenue in 2022
3.5 Social Media IT Spending Key Players Head office and Area Served
3.6 Key Players Social Media IT Spending Product Solution and Service
3.7 Date of Enter into Social Media IT Spending 麻豆原创
3.8 Mergers & Acquisitions, Expansion Plans
4 Social Media IT Spending Breakdown Data by Type
4.1 Global Social Media IT Spending Historic 麻豆原创 Size by Type (2018-2023)
4.2 Global Social Media IT Spending Forecasted 麻豆原创 Size by Type (2024-2029)
5 Social Media IT Spending Breakdown Data by Application
5.1 Global Social Media IT Spending Historic 麻豆原创 Size by Application (2018-2023)
5.2 Global Social Media IT Spending Forecasted 麻豆原创 Size by Application (2024-2029)
6 North America
6.1 North America Social Media IT Spending 麻豆原创 Size (2018-2029)
6.2 North America Social Media IT Spending 麻豆原创 Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Social Media IT Spending 麻豆原创 Size by Country (2018-2023)
6.4 North America Social Media IT Spending 麻豆原创 Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Social Media IT Spending 麻豆原创 Size (2018-2029)
7.2 Europe Social Media IT Spending 麻豆原创 Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Social Media IT Spending 麻豆原创 Size by Country (2018-2023)
7.4 Europe Social Media IT Spending 麻豆原创 Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Social Media IT Spending 麻豆原创 Size (2018-2029)
8.2 Asia-Pacific Social Media IT Spending 麻豆原创 Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Social Media IT Spending 麻豆原创 Size by Region (2018-2023)
8.4 Asia-Pacific Social Media IT Spending 麻豆原创 Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Social Media IT Spending 麻豆原创 Size (2018-2029)
9.2 Latin America Social Media IT Spending 麻豆原创 Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Social Media IT Spending 麻豆原创 Size by Country (2018-2023)
9.4 Latin America Social Media IT Spending 麻豆原创 Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Social Media IT Spending 麻豆原创 Size (2018-2029)
10.2 Middle East & Africa Social Media IT Spending 麻豆原创 Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Social Media IT Spending 麻豆原创 Size by Country (2018-2023)
10.4 Middle East & Africa Social Media IT Spending 麻豆原创 Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 IBM
11.1.1 IBM Company Detail
11.1.2 IBM Business Overview
11.1.3 IBM Social Media IT Spending Introduction
11.1.4 IBM Revenue in Social Media IT Spending Business (2018-2023)
11.1.5 IBM Recent Development
11.2 HP
11.2.1 HP Company Detail
11.2.2 HP Business Overview
11.2.3 HP Social Media IT Spending Introduction
11.2.4 HP Revenue in Social Media IT Spending Business (2018-2023)
11.2.5 HP Recent Development
11.3 Oracle
11.3.1 Oracle Company Detail
11.3.2 Oracle Business Overview
11.3.3 Oracle Social Media IT Spending Introduction
11.3.4 Oracle Revenue in Social Media IT Spending Business (2018-2023)
11.3.5 Oracle Recent Development
11.4 Dell EMC
11.4.1 Dell EMC Company Detail
11.4.2 Dell EMC Business Overview
11.4.3 Dell EMC Social Media IT Spending Introduction
11.4.4 Dell EMC Revenue in Social Media IT Spending Business (2018-2023)
11.4.5 Dell EMC Recent Development
11.5 Cisco
11.5.1 Cisco Company Detail
11.5.2 Cisco Business Overview
11.5.3 Cisco Social Media IT Spending Introduction
11.5.4 Cisco Revenue in Social Media IT Spending Business (2018-2023)
11.5.5 Cisco Recent Development
11.6 Salesforce
11.6.1 Salesforce Company Detail
11.6.2 Salesforce Business Overview
11.6.3 Salesforce Social Media IT Spending Introduction
11.6.4 Salesforce Revenue in Social Media IT Spending Business (2018-2023)
11.6.5 Salesforce Recent Development
11.7 HubSpot
11.7.1 HubSpot Company Detail
11.7.2 HubSpot Business Overview
11.7.3 HubSpot Social Media IT Spending Introduction
11.7.4 HubSpot Revenue in Social Media IT Spending Business (2018-2023)
11.7.5 HubSpot Recent Development
11.8 Unmetric
11.8.1 Unmetric Company Detail
11.8.2 Unmetric Business Overview
11.8.3 Unmetric Social Media IT Spending Introduction
11.8.4 Unmetric Revenue in Social Media IT Spending Business (2018-2023)
11.8.5 Unmetric Recent Development
11.9 Kenshoo Social
11.9.1 Kenshoo Social Company Detail
11.9.2 Kenshoo Social Business Overview
11.9.3 Kenshoo Social Social Media IT Spending Introduction
11.9.4 Kenshoo Social Revenue in Social Media IT Spending Business (2018-2023)
11.9.5 Kenshoo Social Recent Development
11.10 Tencent Holdings
11.10.1 Tencent Holdings Company Detail
11.10.2 Tencent Holdings Business Overview
11.10.3 Tencent Holdings Social Media IT Spending Introduction
11.10.4 Tencent Holdings Revenue in Social Media IT Spending Business (2018-2023)
11.10.5 Tencent Holdings Recent Development
11.11 Akamai Technologies
11.11.1 Akamai Technologies Company Detail
11.11.2 Akamai Technologies Business Overview
11.11.3 Akamai Technologies Social Media IT Spending Introduction
11.11.4 Akamai Technologies Revenue in Social Media IT Spending Business (2018-2023)
11.11.5 Akamai Technologies Recent Development
11.12 Adobe
11.12.1 Adobe Company Detail
11.12.2 Adobe Business Overview
11.12.3 Adobe Social Media IT Spending Introduction
11.12.4 Adobe Revenue in Social Media IT Spending Business (2018-2023)
11.12.5 Adobe Recent Development
11.13 VMware
11.13.1 VMware Company Detail
11.13.2 VMware Business Overview
11.13.3 VMware Social Media IT Spending Introduction
11.13.4 VMware Revenue in Social Media IT Spending Business (2018-2023)
11.13.5 VMware Recent Development
11.14 Google Analytics
11.14.1 Google Analytics Company Detail
11.14.2 Google Analytics Business Overview
11.14.3 Google Analytics Social Media IT Spending Introduction
11.14.4 Google Analytics Revenue in Social Media IT Spending Business (2018-2023)
11.14.5 Google Analytics Recent Development
11.15 SAS
11.15.1 SAS Company Detail
11.15.2 SAS Business Overview
11.15.3 SAS Social Media IT Spending Introduction
11.15.4 SAS Revenue in Social Media IT Spending Business (2018-2023)
11.15.5 SAS Recent Development
11.16 SAP
11.16.1 SAP Company Detail
11.16.2 SAP Business Overview
11.16.3 SAP Social Media IT Spending Introduction
11.16.4 SAP Revenue in Social Media IT Spending Business (2018-2023)
11.16.5 SAP Recent Development
11.17 Microsoft
11.17.1 Microsoft Company Detail
11.17.2 Microsoft Business Overview
11.17.3 Microsoft Social Media IT Spending Introduction
11.17.4 Microsoft Revenue in Social Media IT Spending Business (2018-2023)
11.17.5 Microsoft Recent Development
11.18 VCE
11.18.1 VCE Company Detail
11.18.2 VCE Business Overview
11.18.3 VCE Social Media IT Spending Introduction
11.18.4 VCE Revenue in Social Media IT Spending Business (2018-2023)
11.18.5 VCE Recent Development
11.19 Juniper Networks
11.19.1 Juniper Networks Company Detail
11.19.2 Juniper Networks Business Overview
11.19.3 Juniper Networks Social Media IT Spending Introduction
11.19.4 Juniper Networks Revenue in Social Media IT Spending Business (2018-2023)
11.19.5 Juniper Networks Recent Development
11.20 NetApp
11.20.1 NetApp Company Detail
11.20.2 NetApp Business Overview
11.20.3 NetApp Social Media IT Spending Introduction
11.20.4 NetApp Revenue in Social Media IT Spending Business (2018-2023)
11.20.5 NetApp Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
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*If Applicable.