Smart advertising is rapidly gaining popularity and is emerging as one of the most preferred forms of advertising for enterprises across multiple industry verticals such as automotive, gaming, entertainment, consumer goods, and electronics. Compared to other conventional forms of advertising, smart advertising enables marketers to effectively target audience based on multiple attributes related to interests, age, and location, among others, thereby increasing user engagement. Smart advertising combines three technologies: immersive media, device motion, and AI, which work together to help companies initiate and improve their customer engagement and help advertisers to drive consumers to the company鈥檚 special promotion page or an online store, among other things. Smart advertisement dynamically reacts to its environment by receiving and sending data over an information network and plays a significant role in inciting consumer interest and increasing the conversion rate for the company.
The global market for Smart Advertising was estimated to be worth US$ million in 2023 and is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during the forecast period 2024-2030.
North American market for Smart Advertising was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Smart Advertising was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Europe market for Smart Advertising was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global key companies of Smart Advertising include Lamar Advertising Company, OUTFRONT Media, CIVIQ Smartscapes, Clear Channel Outdoor Holdings, Exterion Media, JCDecaux Group, Intersection, IKE Smart City and Changing Environments, etc. In 2023, the global five largest players hold a share approximately % in terms of revenue.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Smart Advertising, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Smart Advertising by region & country, by Type, and by Application.
The Smart Advertising market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Smart Advertising.
麻豆原创 Segmentation
By Company
Lamar Advertising Company
OUTFRONT Media
CIVIQ Smartscapes
Clear Channel Outdoor Holdings
Exterion Media
JCDecaux Group
Intersection
IKE Smart City
Changing Environments
Captivate
Segment by Type:
Hardware
Software
Services
Segment by Application
Corporate
Government
Education
Others
By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Smart Advertising manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Smart Advertising in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Smart Advertising in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
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1 麻豆原创 Overview
1.1 Smart Advertising Product Introduction
1.2 Global Smart Advertising 麻豆原创 Size Forecast
1.3 Smart Advertising 麻豆原创 Trends & Drivers
1.3.1 Smart Advertising Industry Trends
1.3.2 Smart Advertising 麻豆原创 Drivers & Opportunity
1.3.3 Smart Advertising 麻豆原创 Challenges
1.3.4 Smart Advertising 麻豆原创 Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Smart Advertising Players Revenue Ranking (2023)
2.2 Global Smart Advertising Revenue by Company (2019-2024)
2.3 Key Companies Smart Advertising Manufacturing Base Distribution and Headquarters
2.4 Key Companies Smart Advertising Product Offered
2.5 Key Companies Time to Begin Mass Production of Smart Advertising
2.6 Smart Advertising 麻豆原创 Competitive Analysis
2.6.1 Smart Advertising 麻豆原创 Concentration Rate (2019-2024)
2.6.2 Global 5 and 10 Largest Companies by Smart Advertising Revenue in 2023
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Smart Advertising as of 2023)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Hardware
3.1.2 Software
3.1.3 Services
3.2 Global Smart Advertising Sales Value by Type
3.2.1 Global Smart Advertising Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global Smart Advertising Sales Value, by Type (2019-2030)
3.2.3 Global Smart Advertising Sales Value, by Type (%) (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Corporate
4.1.2 Government
4.1.3 Education
4.1.4 Others
4.2 Global Smart Advertising Sales Value by Application
4.2.1 Global Smart Advertising Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global Smart Advertising Sales Value, by Application (2019-2030)
4.2.3 Global Smart Advertising Sales Value, by Application (%) (2019-2030)
5 Segmentation by Region
5.1 Global Smart Advertising Sales Value by Region
5.1.1 Global Smart Advertising Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global Smart Advertising Sales Value by Region (2019-2024)
5.1.3 Global Smart Advertising Sales Value by Region (2025-2030)
5.1.4 Global Smart Advertising Sales Value by Region (%), (2019-2030)
5.2 North America
5.2.1 North America Smart Advertising Sales Value, 2019-2030
5.2.2 North America Smart Advertising Sales Value by Country (%), 2023 VS 2030
5.3 Europe
5.3.1 Europe Smart Advertising Sales Value, 2019-2030
5.3.2 Europe Smart Advertising Sales Value by Country (%), 2023 VS 2030
5.4 Asia Pacific
5.4.1 Asia Pacific Smart Advertising Sales Value, 2019-2030
5.4.2 Asia Pacific Smart Advertising Sales Value by Country (%), 2023 VS 2030
5.5 South America
5.5.1 South America Smart Advertising Sales Value, 2019-2030
5.5.2 South America Smart Advertising Sales Value by Country (%), 2023 VS 2030
5.6 Middle East & Africa
5.6.1 Middle East & Africa Smart Advertising Sales Value, 2019-2030
5.6.2 Middle East & Africa Smart Advertising Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Smart Advertising Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions Smart Advertising Sales Value
6.3 United States
6.3.1 United States Smart Advertising Sales Value, 2019-2030
6.3.2 United States Smart Advertising Sales Value by Type (%), 2023 VS 2030
6.3.3 United States Smart Advertising Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe Smart Advertising Sales Value, 2019-2030
6.4.2 Europe Smart Advertising Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe Smart Advertising Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China Smart Advertising Sales Value, 2019-2030
6.5.2 China Smart Advertising Sales Value by Type (%), 2023 VS 2030
6.5.3 China Smart Advertising Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan Smart Advertising Sales Value, 2019-2030
6.6.2 Japan Smart Advertising Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan Smart Advertising Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea Smart Advertising Sales Value, 2019-2030
6.7.2 South Korea Smart Advertising Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea Smart Advertising Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia Smart Advertising Sales Value, 2019-2030
6.8.2 Southeast Asia Smart Advertising Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia Smart Advertising Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India Smart Advertising Sales Value, 2019-2030
6.9.2 India Smart Advertising Sales Value by Type (%), 2023 VS 2030
6.9.3 India Smart Advertising Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 Lamar Advertising Company
7.1.1 Lamar Advertising Company Profile
7.1.2 Lamar Advertising Company Main Business
7.1.3 Lamar Advertising Company Smart Advertising Products, Services and Solutions
7.1.4 Lamar Advertising Company Smart Advertising Revenue (US$ Million) & (2019-2024)
7.1.5 Lamar Advertising Company Recent Developments
7.2 OUTFRONT Media
7.2.1 OUTFRONT Media Profile
7.2.2 OUTFRONT Media Main Business
7.2.3 OUTFRONT Media Smart Advertising Products, Services and Solutions
7.2.4 OUTFRONT Media Smart Advertising Revenue (US$ Million) & (2019-2024)
7.2.5 OUTFRONT Media Recent Developments
7.3 CIVIQ Smartscapes
7.3.1 CIVIQ Smartscapes Profile
7.3.2 CIVIQ Smartscapes Main Business
7.3.3 CIVIQ Smartscapes Smart Advertising Products, Services and Solutions
7.3.4 CIVIQ Smartscapes Smart Advertising Revenue (US$ Million) & (2019-2024)
7.3.5 Clear Channel Outdoor Holdings Recent Developments
7.4 Clear Channel Outdoor Holdings
7.4.1 Clear Channel Outdoor Holdings Profile
7.4.2 Clear Channel Outdoor Holdings Main Business
7.4.3 Clear Channel Outdoor Holdings Smart Advertising Products, Services and Solutions
7.4.4 Clear Channel Outdoor Holdings Smart Advertising Revenue (US$ Million) & (2019-2024)
7.4.5 Clear Channel Outdoor Holdings Recent Developments
7.5 Exterion Media
7.5.1 Exterion Media Profile
7.5.2 Exterion Media Main Business
7.5.3 Exterion Media Smart Advertising Products, Services and Solutions
7.5.4 Exterion Media Smart Advertising Revenue (US$ Million) & (2019-2024)
7.5.5 Exterion Media Recent Developments
7.6 JCDecaux Group
7.6.1 JCDecaux Group Profile
7.6.2 JCDecaux Group Main Business
7.6.3 JCDecaux Group Smart Advertising Products, Services and Solutions
7.6.4 JCDecaux Group Smart Advertising Revenue (US$ Million) & (2019-2024)
7.6.5 JCDecaux Group Recent Developments
7.7 Intersection
7.7.1 Intersection Profile
7.7.2 Intersection Main Business
7.7.3 Intersection Smart Advertising Products, Services and Solutions
7.7.4 Intersection Smart Advertising Revenue (US$ Million) & (2019-2024)
7.7.5 Intersection Recent Developments
7.8 IKE Smart City
7.8.1 IKE Smart City Profile
7.8.2 IKE Smart City Main Business
7.8.3 IKE Smart City Smart Advertising Products, Services and Solutions
7.8.4 IKE Smart City Smart Advertising Revenue (US$ Million) & (2019-2024)
7.8.5 IKE Smart City Recent Developments
7.9 Changing Environments
7.9.1 Changing Environments Profile
7.9.2 Changing Environments Main Business
7.9.3 Changing Environments Smart Advertising Products, Services and Solutions
7.9.4 Changing Environments Smart Advertising Revenue (US$ Million) & (2019-2024)
7.9.5 Changing Environments Recent Developments
7.10 Captivate
7.10.1 Captivate Profile
7.10.2 Captivate Main Business
7.10.3 Captivate Smart Advertising Products, Services and Solutions
7.10.4 Captivate Smart Advertising Revenue (US$ Million) & (2019-2024)
7.10.5 Captivate Recent Developments
8 Industry Chain Analysis
8.1 Smart Advertising Industrial Chain
8.2 Smart Advertising Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Smart Advertising Sales Model
8.5.2 Sales Channel
8.5.3 Smart Advertising Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer
Lamar Advertising Company
OUTFRONT Media
CIVIQ Smartscapes
Clear Channel Outdoor Holdings
Exterion Media
JCDecaux Group
Intersection
IKE Smart City
Changing Environments
Captivate
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*If Applicable.