Programmatic advertising helps automate the decision-making process of media buying by targeting specific audiences.
Digiday defines it as:
鈥淭he use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations, and manual insertion orders. It鈥檚 using machines to buy ads, basically.鈥
The global market for Programmatic Display Advertising Platform was estimated to be worth US$ million in 2023 and is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during the forecast period 2024-2030.
North American market for Programmatic Display Advertising Platform was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Programmatic Display Advertising Platform was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Europe market for Programmatic Display Advertising Platform was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global key companies of Programmatic Display Advertising Platform include FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini, MediaMath and Adobe Media Optimizer, etc. In 2023, the global five largest players hold a share approximately % in terms of revenue.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Programmatic Display Advertising Platform, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Programmatic Display Advertising Platform by region & country, by Type, and by Application.
The Programmatic Display Advertising Platform market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Programmatic Display Advertising Platform.
麻豆原创 Segmentation
By Company
FACEBOOK BUSINESS
ADWORDS
WORDSTREAM
SIZMEK
MARIN SOFTWARE
DATAXU
Yahoo Gemini
MediaMath
Adobe Media Optimizer
Quantcast Advertise
Choozle
Acquisio
The Trade Desk
Flashtalking
Segment by Type:
Cloud based
On Premise
Segment by Application
Retail
Recreation
Banking
Transportation
Other
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
U.A.E
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Programmatic Display Advertising Platform manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Programmatic Display Advertising Platform in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Programmatic Display Advertising Platform in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
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1 麻豆原创 Overview
1.1 Programmatic Display Advertising Platform Product Introduction
1.2 Global Programmatic Display Advertising Platform 麻豆原创 Size Forecast
1.3 Programmatic Display Advertising Platform 麻豆原创 Trends & Drivers
1.3.1 Programmatic Display Advertising Platform Industry Trends
1.3.2 Programmatic Display Advertising Platform 麻豆原创 Drivers & Opportunity
1.3.3 Programmatic Display Advertising Platform 麻豆原创 Challenges
1.3.4 Programmatic Display Advertising Platform 麻豆原创 Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Programmatic Display Advertising Platform Players Revenue Ranking (2023)
2.2 Global Programmatic Display Advertising Platform Revenue by Company (2019-2024)
2.3 Key Companies Programmatic Display Advertising Platform Manufacturing Base Distribution and Headquarters
2.4 Key Companies Programmatic Display Advertising Platform Product Offered
2.5 Key Companies Time to Begin Mass Production of Programmatic Display Advertising Platform
2.6 Programmatic Display Advertising Platform 麻豆原创 Competitive Analysis
2.6.1 Programmatic Display Advertising Platform 麻豆原创 Concentration Rate (2019-2024)
2.6.2 Global 5 and 10 Largest Companies by Programmatic Display Advertising Platform Revenue in 2023
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic Display Advertising Platform as of 2023)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Cloud based
3.1.2 On Premise
3.2 Global Programmatic Display Advertising Platform Sales Value by Type
3.2.1 Global Programmatic Display Advertising Platform Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global Programmatic Display Advertising Platform Sales Value, by Type (2019-2030)
3.2.3 Global Programmatic Display Advertising Platform Sales Value, by Type (%) (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Retail
4.1.2 Recreation
4.1.3 Banking
4.1.4 Transportation
4.1.5 Other
4.2 Global Programmatic Display Advertising Platform Sales Value by Application
4.2.1 Global Programmatic Display Advertising Platform Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global Programmatic Display Advertising Platform Sales Value, by Application (2019-2030)
4.2.3 Global Programmatic Display Advertising Platform Sales Value, by Application (%) (2019-2030)
5 Segmentation by Region
5.1 Global Programmatic Display Advertising Platform Sales Value by Region
5.1.1 Global Programmatic Display Advertising Platform Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global Programmatic Display Advertising Platform Sales Value by Region (2019-2024)
5.1.3 Global Programmatic Display Advertising Platform Sales Value by Region (2025-2030)
5.1.4 Global Programmatic Display Advertising Platform Sales Value by Region (%), (2019-2030)
5.2 North America
5.2.1 North America Programmatic Display Advertising Platform Sales Value, 2019-2030
5.2.2 North America Programmatic Display Advertising Platform Sales Value by Country (%), 2023 VS 2030
5.3 Europe
5.3.1 Europe Programmatic Display Advertising Platform Sales Value, 2019-2030
5.3.2 Europe Programmatic Display Advertising Platform Sales Value by Country (%), 2023 VS 2030
5.4 Asia Pacific
5.4.1 Asia Pacific Programmatic Display Advertising Platform Sales Value, 2019-2030
5.4.2 Asia Pacific Programmatic Display Advertising Platform Sales Value by Country (%), 2023 VS 2030
5.5 South America
5.5.1 South America Programmatic Display Advertising Platform Sales Value, 2019-2030
5.5.2 South America Programmatic Display Advertising Platform Sales Value by Country (%), 2023 VS 2030
5.6 Middle East & Africa
5.6.1 Middle East & Africa Programmatic Display Advertising Platform Sales Value, 2019-2030
5.6.2 Middle East & Africa Programmatic Display Advertising Platform Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Programmatic Display Advertising Platform Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions Programmatic Display Advertising Platform Sales Value
6.3 United States
6.3.1 United States Programmatic Display Advertising Platform Sales Value, 2019-2030
6.3.2 United States Programmatic Display Advertising Platform Sales Value by Type (%), 2023 VS 2030
6.3.3 United States Programmatic Display Advertising Platform Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe Programmatic Display Advertising Platform Sales Value, 2019-2030
6.4.2 Europe Programmatic Display Advertising Platform Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe Programmatic Display Advertising Platform Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China Programmatic Display Advertising Platform Sales Value, 2019-2030
6.5.2 China Programmatic Display Advertising Platform Sales Value by Type (%), 2023 VS 2030
6.5.3 China Programmatic Display Advertising Platform Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan Programmatic Display Advertising Platform Sales Value, 2019-2030
6.6.2 Japan Programmatic Display Advertising Platform Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan Programmatic Display Advertising Platform Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea Programmatic Display Advertising Platform Sales Value, 2019-2030
6.7.2 South Korea Programmatic Display Advertising Platform Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea Programmatic Display Advertising Platform Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia Programmatic Display Advertising Platform Sales Value, 2019-2030
6.8.2 Southeast Asia Programmatic Display Advertising Platform Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia Programmatic Display Advertising Platform Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India Programmatic Display Advertising Platform Sales Value, 2019-2030
6.9.2 India Programmatic Display Advertising Platform Sales Value by Type (%), 2023 VS 2030
6.9.3 India Programmatic Display Advertising Platform Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 FACEBOOK BUSINESS
7.1.1 FACEBOOK BUSINESS Profile
7.1.2 FACEBOOK BUSINESS Main Business
7.1.3 FACEBOOK BUSINESS Programmatic Display Advertising Platform Products, Services and Solutions
7.1.4 FACEBOOK BUSINESS Programmatic Display Advertising Platform Revenue (US$ Million) & (2019-2024)
7.1.5 FACEBOOK BUSINESS Recent Developments
7.2 ADWORDS
7.2.1 ADWORDS Profile
7.2.2 ADWORDS Main Business
7.2.3 ADWORDS Programmatic Display Advertising Platform Products, Services and Solutions
7.2.4 ADWORDS Programmatic Display Advertising Platform Revenue (US$ Million) & (2019-2024)
7.2.5 ADWORDS Recent Developments
7.3 WORDSTREAM
7.3.1 WORDSTREAM Profile
7.3.2 WORDSTREAM Main Business
7.3.3 WORDSTREAM Programmatic Display Advertising Platform Products, Services and Solutions
7.3.4 WORDSTREAM Programmatic Display Advertising Platform Revenue (US$ Million) & (2019-2024)
7.3.5 SIZMEK Recent Developments
7.4 SIZMEK
7.4.1 SIZMEK Profile
7.4.2 SIZMEK Main Business
7.4.3 SIZMEK Programmatic Display Advertising Platform Products, Services and Solutions
7.4.4 SIZMEK Programmatic Display Advertising Platform Revenue (US$ Million) & (2019-2024)
7.4.5 SIZMEK Recent Developments
7.5 MARIN SOFTWARE
7.5.1 MARIN SOFTWARE Profile
7.5.2 MARIN SOFTWARE Main Business
7.5.3 MARIN SOFTWARE Programmatic Display Advertising Platform Products, Services and Solutions
7.5.4 MARIN SOFTWARE Programmatic Display Advertising Platform Revenue (US$ Million) & (2019-2024)
7.5.5 MARIN SOFTWARE Recent Developments
7.6 DATAXU
7.6.1 DATAXU Profile
7.6.2 DATAXU Main Business
7.6.3 DATAXU Programmatic Display Advertising Platform Products, Services and Solutions
7.6.4 DATAXU Programmatic Display Advertising Platform Revenue (US$ Million) & (2019-2024)
7.6.5 DATAXU Recent Developments
7.7 Yahoo Gemini
7.7.1 Yahoo Gemini Profile
7.7.2 Yahoo Gemini Main Business
7.7.3 Yahoo Gemini Programmatic Display Advertising Platform Products, Services and Solutions
7.7.4 Yahoo Gemini Programmatic Display Advertising Platform Revenue (US$ Million) & (2019-2024)
7.7.5 Yahoo Gemini Recent Developments
7.8 MediaMath
7.8.1 MediaMath Profile
7.8.2 MediaMath Main Business
7.8.3 MediaMath Programmatic Display Advertising Platform Products, Services and Solutions
7.8.4 MediaMath Programmatic Display Advertising Platform Revenue (US$ Million) & (2019-2024)
7.8.5 MediaMath Recent Developments
7.9 Adobe Media Optimizer
7.9.1 Adobe Media Optimizer Profile
7.9.2 Adobe Media Optimizer Main Business
7.9.3 Adobe Media Optimizer Programmatic Display Advertising Platform Products, Services and Solutions
7.9.4 Adobe Media Optimizer Programmatic Display Advertising Platform Revenue (US$ Million) & (2019-2024)
7.9.5 Adobe Media Optimizer Recent Developments
7.10 Quantcast Advertise
7.10.1 Quantcast Advertise Profile
7.10.2 Quantcast Advertise Main Business
7.10.3 Quantcast Advertise Programmatic Display Advertising Platform Products, Services and Solutions
7.10.4 Quantcast Advertise Programmatic Display Advertising Platform Revenue (US$ Million) & (2019-2024)
7.10.5 Quantcast Advertise Recent Developments
7.11 Choozle
7.11.1 Choozle Profile
7.11.2 Choozle Main Business
7.11.3 Choozle Programmatic Display Advertising Platform Products, Services and Solutions
7.11.4 Choozle Programmatic Display Advertising Platform Revenue (US$ Million) & (2019-2024)
7.11.5 Choozle Recent Developments
7.12 Acquisio
7.12.1 Acquisio Profile
7.12.2 Acquisio Main Business
7.12.3 Acquisio Programmatic Display Advertising Platform Products, Services and Solutions
7.12.4 Acquisio Programmatic Display Advertising Platform Revenue (US$ Million) & (2019-2024)
7.12.5 Acquisio Recent Developments
7.13 The Trade Desk
7.13.1 The Trade Desk Profile
7.13.2 The Trade Desk Main Business
7.13.3 The Trade Desk Programmatic Display Advertising Platform Products, Services and Solutions
7.13.4 The Trade Desk Programmatic Display Advertising Platform Revenue (US$ Million) & (2019-2024)
7.13.5 The Trade Desk Recent Developments
7.14 Flashtalking
7.14.1 Flashtalking Profile
7.14.2 Flashtalking Main Business
7.14.3 Flashtalking Programmatic Display Advertising Platform Products, Services and Solutions
7.14.4 Flashtalking Programmatic Display Advertising Platform Revenue (US$ Million) & (2019-2024)
7.14.5 Flashtalking Recent Developments
8 Industry Chain Analysis
8.1 Programmatic Display Advertising Platform Industrial Chain
8.2 Programmatic Display Advertising Platform Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Programmatic Display Advertising Platform Sales Model
8.5.2 Sales Channel
8.5.3 Programmatic Display Advertising Platform Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer
FACEBOOK BUSINESS
ADWORDS
WORDSTREAM
SIZMEK
MARIN SOFTWARE
DATAXU
Yahoo Gemini
MediaMath
Adobe Media Optimizer
Quantcast Advertise
Choozle
Acquisio
The Trade Desk
Flashtalking
听
听
*If Applicable.