Outdoor Advertising - Global 麻豆原创 Share and Ranking, Overall Sales and Demand Forecast 2024-2030

Publication ID:

PB504240844

Publication Date:

April 30, 2024

Pages:

151

Publisher:

MRRPB5

Countries:

Global [1]

USD 3,950.00

IT Services [2]

Computing & Electronics [3]

Description:

Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes.
Outdoor advertising is aimed at all the public, so it is difficult to choose specific target objects, but outdoor advertising can display the image and brand of the company in a fixed place for a long time, so it is very effective for improving the popularity of the company and the brand.
The global market for Outdoor Advertising was estimated to be worth US$ million in 2023 and is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during the forecast period 2024-2030.
Key manufacturers of outdoor advertising in the Asia-Pacific region include JCDecaux, Focus Media, and oOh! Media Limited, Asiaray Media Group Limited, Move Media Pte Ltd, Mediacorp Pte Ltd., Dentsu Inc., Beijing Bashi Media, Quotient Technology, 厂迟谤枚别谤 and OUTFLONT Media (CBS), among which the top three manufacturers hold more than 15% of the market share, and the largest manufacturer is Focus Media. The production of outdoor advertising in the Asia-Pacific region is mainly distributed in Japan, Thailand, Indonesia, Philippines and Malaysia, among which the top five production regions account for nearly 40% of the market share. At present, Japan is the largest production region, accounting for more than 30% of the market share. In terms of products, the traditional market share is close to 60%, and the relative growth of digital is faster. In terms of application, large enterprise is the first application field, accounting for nearly 80% of the market share, followed by small and medium-sized enterprises.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Outdoor Advertising, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Outdoor Advertising by region & country, by Type, and by Application.
The Outdoor Advertising market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Outdoor Advertising.
麻豆原创 Segmentation
By Company
JCDecaux
Focus Media
oOh!media Limited
Asiaray Media Group Limited
Moove Media Pte Ltd鈥�
Mediacorp Pte Ltd.
Dentsu Inc.
Beijing Bashi Media
Quotient Technology
厂迟谤枚别谤
OUTFRONT Media (CBS)
Lamar Advertising Company
Clear Channel Outdoor Holdings, Inc.
Kesion
IPG
QBF
SiMei Media
Guangdong Guangzhou Daily Media Co., Ltd.
Publicis Groupe
Havas SA
Chengdu B-ray Media Co., Ltd.
Segment by Type:
Digital
Traditional
Segment by Application
Large Enterprise
SME
By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Outdoor Advertising manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Outdoor Advertising in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Outdoor Advertising in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 麻豆原创 Overview
1.1 Outdoor Advertising Product Introduction
1.2 Global Outdoor Advertising 麻豆原创 Size Forecast
1.3 Outdoor Advertising 麻豆原创 Trends & Drivers
1.3.1 Outdoor Advertising Industry Trends
1.3.2 Outdoor Advertising 麻豆原创 Drivers & Opportunity
1.3.3 Outdoor Advertising 麻豆原创 Challenges
1.3.4 Outdoor Advertising 麻豆原创 Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Outdoor Advertising Players Revenue Ranking (2023)
2.2 Global Outdoor Advertising Revenue by Company (2019-2024)
2.3 Key Companies Outdoor Advertising Manufacturing Base Distribution and Headquarters
2.4 Key Companies Outdoor Advertising Product Offered
2.5 Key Companies Time to Begin Mass Production of Outdoor Advertising
2.6 Outdoor Advertising 麻豆原创 Competitive Analysis
2.6.1 Outdoor Advertising 麻豆原创 Concentration Rate (2019-2024)
2.6.2 Global 5 and 10 Largest Companies by Outdoor Advertising Revenue in 2023
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Outdoor Advertising as of 2023)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Digital
3.1.2 Traditional
3.2 Global Outdoor Advertising Sales Value by Type
3.2.1 Global Outdoor Advertising Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global Outdoor Advertising Sales Value, by Type (2019-2030)
3.2.3 Global Outdoor Advertising Sales Value, by Type (%) (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Large Enterprise
4.1.2 SME
4.2 Global Outdoor Advertising Sales Value by Application
4.2.1 Global Outdoor Advertising Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global Outdoor Advertising Sales Value, by Application (2019-2030)
4.2.3 Global Outdoor Advertising Sales Value, by Application (%) (2019-2030)
5 Segmentation by Region
5.1 Global Outdoor Advertising Sales Value by Region
5.1.1 Global Outdoor Advertising Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global Outdoor Advertising Sales Value by Region (2019-2024)
5.1.3 Global Outdoor Advertising Sales Value by Region (2025-2030)
5.1.4 Global Outdoor Advertising Sales Value by Region (%), (2019-2030)
5.2 North America
5.2.1 North America Outdoor Advertising Sales Value, 2019-2030
5.2.2 North America Outdoor Advertising Sales Value by Country (%), 2023 VS 2030
5.3 Europe
5.3.1 Europe Outdoor Advertising Sales Value, 2019-2030
5.3.2 Europe Outdoor Advertising Sales Value by Country (%), 2023 VS 2030
5.4 Asia Pacific
5.4.1 Asia Pacific Outdoor Advertising Sales Value, 2019-2030
5.4.2 Asia Pacific Outdoor Advertising Sales Value by Country (%), 2023 VS 2030
5.5 South America
5.5.1 South America Outdoor Advertising Sales Value, 2019-2030
5.5.2 South America Outdoor Advertising Sales Value by Country (%), 2023 VS 2030
5.6 Middle East & Africa
5.6.1 Middle East & Africa Outdoor Advertising Sales Value, 2019-2030
5.6.2 Middle East & Africa Outdoor Advertising Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Outdoor Advertising Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions Outdoor Advertising Sales Value
6.3 United States
6.3.1 United States Outdoor Advertising Sales Value, 2019-2030
6.3.2 United States Outdoor Advertising Sales Value by Type (%), 2023 VS 2030
6.3.3 United States Outdoor Advertising Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe Outdoor Advertising Sales Value, 2019-2030
6.4.2 Europe Outdoor Advertising Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe Outdoor Advertising Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China Outdoor Advertising Sales Value, 2019-2030
6.5.2 China Outdoor Advertising Sales Value by Type (%), 2023 VS 2030
6.5.3 China Outdoor Advertising Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan Outdoor Advertising Sales Value, 2019-2030
6.6.2 Japan Outdoor Advertising Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan Outdoor Advertising Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea Outdoor Advertising Sales Value, 2019-2030
6.7.2 South Korea Outdoor Advertising Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea Outdoor Advertising Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia Outdoor Advertising Sales Value, 2019-2030
6.8.2 Southeast Asia Outdoor Advertising Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia Outdoor Advertising Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India Outdoor Advertising Sales Value, 2019-2030
6.9.2 India Outdoor Advertising Sales Value by Type (%), 2023 VS 2030
6.9.3 India Outdoor Advertising Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 JCDecaux
7.1.1 JCDecaux Profile
7.1.2 JCDecaux Main Business
7.1.3 JCDecaux Outdoor Advertising Products, Services and Solutions
7.1.4 JCDecaux Outdoor Advertising Revenue (US$ Million) & (2019-2024)
7.1.5 JCDecaux Recent Developments
7.2 Focus Media
7.2.1 Focus Media Profile
7.2.2 Focus Media Main Business
7.2.3 Focus Media Outdoor Advertising Products, Services and Solutions
7.2.4 Focus Media Outdoor Advertising Revenue (US$ Million) & (2019-2024)
7.2.5 Focus Media Recent Developments
7.3 oOh!media Limited
7.3.1 oOh!media Limited Profile
7.3.2 oOh!media Limited Main Business
7.3.3 oOh!media Limited Outdoor Advertising Products, Services and Solutions
7.3.4 oOh!media Limited Outdoor Advertising Revenue (US$ Million) & (2019-2024)
7.3.5 Asiaray Media Group Limited Recent Developments
7.4 Asiaray Media Group Limited
7.4.1 Asiaray Media Group Limited Profile
7.4.2 Asiaray Media Group Limited Main Business
7.4.3 Asiaray Media Group Limited Outdoor Advertising Products, Services and Solutions
7.4.4 Asiaray Media Group Limited Outdoor Advertising Revenue (US$ Million) & (2019-2024)
7.4.5 Asiaray Media Group Limited Recent Developments
7.5 Moove Media Pte Ltd鈥�
7.5.1 Moove Media Pte Ltd鈥� Profile
7.5.2 Moove Media Pte Ltd鈥� Main Business
7.5.3 Moove Media Pte Ltd鈥� Outdoor Advertising Products, Services and Solutions
7.5.4 Moove Media Pte Ltd鈥� Outdoor Advertising Revenue (US$ Million) & (2019-2024)
7.5.5 Moove Media Pte Ltd鈥� Recent Developments
7.6 Mediacorp Pte Ltd.
7.6.1 Mediacorp Pte Ltd. Profile
7.6.2 Mediacorp Pte Ltd. Main Business
7.6.3 Mediacorp Pte Ltd. Outdoor Advertising Products, Services and Solutions
7.6.4 Mediacorp Pte Ltd. Outdoor Advertising Revenue (US$ Million) & (2019-2024)
7.6.5 Mediacorp Pte Ltd. Recent Developments
7.7 Dentsu Inc.
7.7.1 Dentsu Inc. Profile
7.7.2 Dentsu Inc. Main Business
7.7.3 Dentsu Inc. Outdoor Advertising Products, Services and Solutions
7.7.4 Dentsu Inc. Outdoor Advertising Revenue (US$ Million) & (2019-2024)
7.7.5 Dentsu Inc. Recent Developments
7.8 Beijing Bashi Media
7.8.1 Beijing Bashi Media Profile
7.8.2 Beijing Bashi Media Main Business
7.8.3 Beijing Bashi Media Outdoor Advertising Products, Services and Solutions
7.8.4 Beijing Bashi Media Outdoor Advertising Revenue (US$ Million) & (2019-2024)
7.8.5 Beijing Bashi Media Recent Developments
7.9 Quotient Technology
7.9.1 Quotient Technology Profile
7.9.2 Quotient Technology Main Business
7.9.3 Quotient Technology Outdoor Advertising Products, Services and Solutions
7.9.4 Quotient Technology Outdoor Advertising Revenue (US$ Million) & (2019-2024)
7.9.5 Quotient Technology Recent Developments
7.10 厂迟谤枚别谤
7.10.1 厂迟谤枚别谤 Profile
7.10.2 厂迟谤枚别谤 Main Business
7.10.3 厂迟谤枚别谤 Outdoor Advertising Products, Services and Solutions
7.10.4 厂迟谤枚别谤 Outdoor Advertising Revenue (US$ Million) & (2019-2024)
7.10.5 厂迟谤枚别谤 Recent Developments
7.11 OUTFRONT Media (CBS)
7.11.1 OUTFRONT Media (CBS) Profile
7.11.2 OUTFRONT Media (CBS) Main Business
7.11.3 OUTFRONT Media (CBS) Outdoor Advertising Products, Services and Solutions
7.11.4 OUTFRONT Media (CBS) Outdoor Advertising Revenue (US$ Million) & (2019-2024)
7.11.5 OUTFRONT Media (CBS) Recent Developments
7.12 Lamar Advertising Company
7.12.1 Lamar Advertising Company Profile
7.12.2 Lamar Advertising Company Main Business
7.12.3 Lamar Advertising Company Outdoor Advertising Products, Services and Solutions
7.12.4 Lamar Advertising Company Outdoor Advertising Revenue (US$ Million) & (2019-2024)
7.12.5 Lamar Advertising Company Recent Developments
7.13 Clear Channel Outdoor Holdings, Inc.
7.13.1 Clear Channel Outdoor Holdings, Inc. Profile
7.13.2 Clear Channel Outdoor Holdings, Inc. Main Business
7.13.3 Clear Channel Outdoor Holdings, Inc. Outdoor Advertising Products, Services and Solutions
7.13.4 Clear Channel Outdoor Holdings, Inc. Outdoor Advertising Revenue (US$ Million) & (2019-2024)
7.13.5 Clear Channel Outdoor Holdings, Inc. Recent Developments
7.14 Kesion
7.14.1 Kesion Profile
7.14.2 Kesion Main Business
7.14.3 Kesion Outdoor Advertising Products, Services and Solutions
7.14.4 Kesion Outdoor Advertising Revenue (US$ Million) & (2019-2024)
7.14.5 Kesion Recent Developments
7.15 IPG
7.15.1 IPG Profile
7.15.2 IPG Main Business
7.15.3 IPG Outdoor Advertising Products, Services and Solutions
7.15.4 IPG Outdoor Advertising Revenue (US$ Million) & (2019-2024)
7.15.5 IPG Recent Developments
7.16 QBF
7.16.1 QBF Profile
7.16.2 QBF Main Business
7.16.3 QBF Outdoor Advertising Products, Services and Solutions
7.16.4 QBF Outdoor Advertising Revenue (US$ Million) & (2019-2024)
7.16.5 QBF Recent Developments
7.17 SiMei Media
7.17.1 SiMei Media Profile
7.17.2 SiMei Media Main Business
7.17.3 SiMei Media Outdoor Advertising Products, Services and Solutions
7.17.4 SiMei Media Outdoor Advertising Revenue (US$ Million) & (2019-2024)
7.17.5 SiMei Media Recent Developments
7.18 Guangdong Guangzhou Daily Media Co., Ltd.
7.18.1 Guangdong Guangzhou Daily Media Co., Ltd. Profile
7.18.2 Guangdong Guangzhou Daily Media Co., Ltd. Main Business
7.18.3 Guangdong Guangzhou Daily Media Co., Ltd. Outdoor Advertising Products, Services and Solutions
7.18.4 Guangdong Guangzhou Daily Media Co., Ltd. Outdoor Advertising Revenue (US$ Million) & (2019-2024)
7.18.5 Guangdong Guangzhou Daily Media Co., Ltd. Recent Developments
7.19 Publicis Groupe
7.19.1 Publicis Groupe Profile
7.19.2 Publicis Groupe Main Business
7.19.3 Publicis Groupe Outdoor Advertising Products, Services and Solutions
7.19.4 Publicis Groupe Outdoor Advertising Revenue (US$ Million) & (2019-2024)
7.19.5 Publicis Groupe Recent Developments
7.20 Havas SA
7.20.1 Havas SA Profile
7.20.2 Havas SA Main Business
7.20.3 Havas SA Outdoor Advertising Products, Services and Solutions
7.20.4 Havas SA Outdoor Advertising Revenue (US$ Million) & (2019-2024)
7.20.5 Havas SA Recent Developments
7.21 Chengdu B-ray Media Co., Ltd.
7.21.1 Chengdu B-ray Media Co., Ltd. Profile
7.21.2 Chengdu B-ray Media Co., Ltd. Main Business
7.21.3 Chengdu B-ray Media Co., Ltd. Outdoor Advertising Products, Services and Solutions
7.21.4 Chengdu B-ray Media Co., Ltd. Outdoor Advertising Revenue (US$ Million) & (2019-2024)
7.21.5 Chengdu B-ray Media Co., Ltd. Recent Developments
8 Industry Chain Analysis
8.1 Outdoor Advertising Industrial Chain
8.2 Outdoor Advertising Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Outdoor Advertising Sales Model
8.5.2 Sales Channel
8.5.3 Outdoor Advertising Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer

Companies Mentioned:

JCDecaux
Focus Media
oOh!media Limited
Asiaray Media Group Limited
Moove Media Pte Ltd鈥�
Mediacorp Pte Ltd.
Dentsu Inc.
Beijing Bashi Media
Quotient Technology
厂迟谤枚别谤
OUTFRONT Media (CBS)
Lamar Advertising Company
Clear Channel Outdoor Holdings, Inc.
Kesion
IPG
QBF
SiMei Media
Guangdong Guangzhou Daily Media Co., Ltd.
Publicis Groupe
Havas SA
Chengdu B-ray Media Co., Ltd.

License Types:

Single User License (PDF)

This license allows for use of a publication by one person.
This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

听

Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

听

Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.