Media and Influencer Targeting Software is a type of software that helps public relations (PR) and marketing professionals to identify, reach, and engage with relevant media outlets and influencers for their campaigns. Media and Influencer Targeting Software can provide features such as media and influencer database, contact management, outreach automation, campaign tracking, analytics, and reporting. Media and Influencer Targeting Software can help PR and marketing professionals to increase their brand awareness, reputation, and credibility among their target audiences .
The global market for Media and Influencer Targeting Software was estimated to be worth US$ 446 million in 2023 and is forecast to a readjusted size of US$ 756.3 million by 2030 with a CAGR of 7.7% during the forecast period 2024-2030
The industry trend of Media and Influencer Targeting Software is influenced by various factors such as the increasing demand for media and influencer marketing solutions, the growing availability of data sources, the rising need for data quality and accuracy, and the evolving customer expectations. Some of the key trends that are shaping the Media and Influencer Targeting Software market are:
Cloud adoption: More and more vendors are offering cloud-based solutions that provide scalability, flexibility, cost-efficiency, and security for Media and Influencer Targeting Software. Cloud-based solutions also enable faster deployment, easier integration, and better collaboration among different stakeholders .
Digitalization: Media and Influencer Targeting Software is becoming more digitalized to enhance its operational efficiency, customer experience, and competitive advantage. Digitalization involves leveraging technologies such as artificial intelligence, machine learning, blockchain, internet of things, big data analytics, and automation to optimize media and influencer processes, improve decision making, reduce risks, and increase profitability .
Sustainability: Media and Influencer Targeting Software is becoming more sustainable to address the environmental and social impact of its activities. Sustainability involves incorporating environmental, social, and governance (ESG) factors into media and influencer strategies, policies, and operations. Sustainability also involves supporting the transition to low-carbon and renewable energy sources .
Report Scope
This report aims to provide a comprehensive presentation of the global market for Media and Influencer Targeting Software, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Media and Influencer Targeting Software by region & country, by Type, and by Application.
The Media and Influencer Targeting Software market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Media and Influencer Targeting Software.
麻豆原创 Segmentation
By Company
Meltwater
Cision
Amplify
BuzzStream
LexisNexis
Prezly
Prowly
Prgloo
NinjaOutreach
AirPR
BlogDash
麻豆原创wired
Segment by Type:
Cloud Based
Web Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
U.A.E
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Media and Influencer Targeting Software manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Media and Influencer Targeting Software in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Media and Influencer Targeting Software in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 麻豆原创 Overview
1.1 Media and Influencer Targeting Software Product Introduction
1.2 Global Media and Influencer Targeting Software 麻豆原创 Size Forecast
1.3 Media and Influencer Targeting Software 麻豆原创 Trends & Drivers
1.3.1 Media and Influencer Targeting Software Industry Trends
1.3.2 Media and Influencer Targeting Software 麻豆原创 Drivers & Opportunity
1.3.3 Media and Influencer Targeting Software 麻豆原创 Challenges
1.3.4 Media and Influencer Targeting Software 麻豆原创 Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Media and Influencer Targeting Software Players Revenue Ranking (2023)
2.2 Global Media and Influencer Targeting Software Revenue by Company (2019-2024)
2.3 Key Companies Media and Influencer Targeting Software Manufacturing Base Distribution and Headquarters
2.4 Key Companies Media and Influencer Targeting Software Product Offered
2.5 Key Companies Time to Begin Mass Production of Media and Influencer Targeting Software
2.6 Media and Influencer Targeting Software 麻豆原创 Competitive Analysis
2.6.1 Media and Influencer Targeting Software 麻豆原创 Concentration Rate (2019-2024)
2.6.2 Global 5 and 10 Largest Companies by Media and Influencer Targeting Software Revenue in 2023
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Media and Influencer Targeting Software as of 2023)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Cloud Based
3.1.2 Web Based
3.2 Global Media and Influencer Targeting Software Sales Value by Type
3.2.1 Global Media and Influencer Targeting Software Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global Media and Influencer Targeting Software Sales Value, by Type (2019-2030)
3.2.3 Global Media and Influencer Targeting Software Sales Value, by Type (%) (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Large Enterprises
4.1.2 SMEs
4.2 Global Media and Influencer Targeting Software Sales Value by Application
4.2.1 Global Media and Influencer Targeting Software Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global Media and Influencer Targeting Software Sales Value, by Application (2019-2030)
4.2.3 Global Media and Influencer Targeting Software Sales Value, by Application (%) (2019-2030)
5 Segmentation by Region
5.1 Global Media and Influencer Targeting Software Sales Value by Region
5.1.1 Global Media and Influencer Targeting Software Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global Media and Influencer Targeting Software Sales Value by Region (2019-2024)
5.1.3 Global Media and Influencer Targeting Software Sales Value by Region (2025-2030)
5.1.4 Global Media and Influencer Targeting Software Sales Value by Region (%), (2019-2030)
5.2 North America
5.2.1 North America Media and Influencer Targeting Software Sales Value, 2019-2030
5.2.2 North America Media and Influencer Targeting Software Sales Value by Country (%), 2023 VS 2030
5.3 Europe
5.3.1 Europe Media and Influencer Targeting Software Sales Value, 2019-2030
5.3.2 Europe Media and Influencer Targeting Software Sales Value by Country (%), 2023 VS 2030
5.4 Asia Pacific
5.4.1 Asia Pacific Media and Influencer Targeting Software Sales Value, 2019-2030
5.4.2 Asia Pacific Media and Influencer Targeting Software Sales Value by Country (%), 2023 VS 2030
5.5 South America
5.5.1 South America Media and Influencer Targeting Software Sales Value, 2019-2030
5.5.2 South America Media and Influencer Targeting Software Sales Value by Country (%), 2023 VS 2030
5.6 Middle East & Africa
5.6.1 Middle East & Africa Media and Influencer Targeting Software Sales Value, 2019-2030
5.6.2 Middle East & Africa Media and Influencer Targeting Software Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Media and Influencer Targeting Software Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions Media and Influencer Targeting Software Sales Value
6.3 United States
6.3.1 United States Media and Influencer Targeting Software Sales Value, 2019-2030
6.3.2 United States Media and Influencer Targeting Software Sales Value by Type (%), 2023 VS 2030
6.3.3 United States Media and Influencer Targeting Software Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe Media and Influencer Targeting Software Sales Value, 2019-2030
6.4.2 Europe Media and Influencer Targeting Software Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe Media and Influencer Targeting Software Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China Media and Influencer Targeting Software Sales Value, 2019-2030
6.5.2 China Media and Influencer Targeting Software Sales Value by Type (%), 2023 VS 2030
6.5.3 China Media and Influencer Targeting Software Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan Media and Influencer Targeting Software Sales Value, 2019-2030
6.6.2 Japan Media and Influencer Targeting Software Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan Media and Influencer Targeting Software Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea Media and Influencer Targeting Software Sales Value, 2019-2030
6.7.2 South Korea Media and Influencer Targeting Software Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea Media and Influencer Targeting Software Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia Media and Influencer Targeting Software Sales Value, 2019-2030
6.8.2 Southeast Asia Media and Influencer Targeting Software Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia Media and Influencer Targeting Software Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India Media and Influencer Targeting Software Sales Value, 2019-2030
6.9.2 India Media and Influencer Targeting Software Sales Value by Type (%), 2023 VS 2030
6.9.3 India Media and Influencer Targeting Software Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 Meltwater
7.1.1 Meltwater Profile
7.1.2 Meltwater Main Business
7.1.3 Meltwater Media and Influencer Targeting Software Products, Services and Solutions
7.1.4 Meltwater Media and Influencer Targeting Software Revenue (US$ Million) & (2019-2024)
7.1.5 Meltwater Recent Developments
7.2 Cision
7.2.1 Cision Profile
7.2.2 Cision Main Business
7.2.3 Cision Media and Influencer Targeting Software Products, Services and Solutions
7.2.4 Cision Media and Influencer Targeting Software Revenue (US$ Million) & (2019-2024)
7.2.5 Cision Recent Developments
7.3 Amplify
7.3.1 Amplify Profile
7.3.2 Amplify Main Business
7.3.3 Amplify Media and Influencer Targeting Software Products, Services and Solutions
7.3.4 Amplify Media and Influencer Targeting Software Revenue (US$ Million) & (2019-2024)
7.3.5 BuzzStream Recent Developments
7.4 BuzzStream
7.4.1 BuzzStream Profile
7.4.2 BuzzStream Main Business
7.4.3 BuzzStream Media and Influencer Targeting Software Products, Services and Solutions
7.4.4 BuzzStream Media and Influencer Targeting Software Revenue (US$ Million) & (2019-2024)
7.4.5 BuzzStream Recent Developments
7.5 LexisNexis
7.5.1 LexisNexis Profile
7.5.2 LexisNexis Main Business
7.5.3 LexisNexis Media and Influencer Targeting Software Products, Services and Solutions
7.5.4 LexisNexis Media and Influencer Targeting Software Revenue (US$ Million) & (2019-2024)
7.5.5 LexisNexis Recent Developments
7.6 Prezly
7.6.1 Prezly Profile
7.6.2 Prezly Main Business
7.6.3 Prezly Media and Influencer Targeting Software Products, Services and Solutions
7.6.4 Prezly Media and Influencer Targeting Software Revenue (US$ Million) & (2019-2024)
7.6.5 Prezly Recent Developments
7.7 Prowly
7.7.1 Prowly Profile
7.7.2 Prowly Main Business
7.7.3 Prowly Media and Influencer Targeting Software Products, Services and Solutions
7.7.4 Prowly Media and Influencer Targeting Software Revenue (US$ Million) & (2019-2024)
7.7.5 Prowly Recent Developments
7.8 Prgloo
7.8.1 Prgloo Profile
7.8.2 Prgloo Main Business
7.8.3 Prgloo Media and Influencer Targeting Software Products, Services and Solutions
7.8.4 Prgloo Media and Influencer Targeting Software Revenue (US$ Million) & (2019-2024)
7.8.5 Prgloo Recent Developments
7.9 NinjaOutreach
7.9.1 NinjaOutreach Profile
7.9.2 NinjaOutreach Main Business
7.9.3 NinjaOutreach Media and Influencer Targeting Software Products, Services and Solutions
7.9.4 NinjaOutreach Media and Influencer Targeting Software Revenue (US$ Million) & (2019-2024)
7.9.5 NinjaOutreach Recent Developments
7.10 AirPR
7.10.1 AirPR Profile
7.10.2 AirPR Main Business
7.10.3 AirPR Media and Influencer Targeting Software Products, Services and Solutions
7.10.4 AirPR Media and Influencer Targeting Software Revenue (US$ Million) & (2019-2024)
7.10.5 AirPR Recent Developments
7.11 BlogDash
7.11.1 BlogDash Profile
7.11.2 BlogDash Main Business
7.11.3 BlogDash Media and Influencer Targeting Software Products, Services and Solutions
7.11.4 BlogDash Media and Influencer Targeting Software Revenue (US$ Million) & (2019-2024)
7.11.5 BlogDash Recent Developments
7.12 麻豆原创wired
7.12.1 麻豆原创wired Profile
7.12.2 麻豆原创wired Main Business
7.12.3 麻豆原创wired Media and Influencer Targeting Software Products, Services and Solutions
7.12.4 麻豆原创wired Media and Influencer Targeting Software Revenue (US$ Million) & (2019-2024)
7.12.5 麻豆原创wired Recent Developments
8 Industry Chain Analysis
8.1 Media and Influencer Targeting Software Industrial Chain
8.2 Media and Influencer Targeting Software Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Media and Influencer Targeting Software Sales Model
8.5.2 Sales Channel
8.5.3 Media and Influencer Targeting Software Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer
Meltwater
Cision
Amplify
BuzzStream
LexisNexis
Prezly
Prowly
Prgloo
NinjaOutreach
AirPR
BlogDash
麻豆原创wired
听
听
*If Applicable.