Advertising technology (AdTech) is an umbrella term that refers to the tools and software advertisers use to reach audiences, run digital ad campaigns, and measure the effectiveness of digital ad campaigns. As the process of buying and selling digital ads has become more complex, ad tech has emerged to simplify the process. Common ad tech tools such as demand-side platforms are the integration of a set of technologies that allow advertisers to buy impressions and select audiences across numerous publisher sites. Now, ad technology enables advertisers and ad agencies to efficiently manage integrated ad campaigns. It also enables brands to get the most out of their budgets and helps maximize return on investment (ROI) on digital advertising. Ultimately, the ad tech environment enables advertisers to strategically plan and optimize their ad campaigns.
The global market for Internet Advertising Technology Services was estimated to be worth US$ million in 2023 and is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during the forecast period 2024-2030.
North American market for Internet Advertising Technology Services was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Internet Advertising Technology Services was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Europe market for Internet Advertising Technology Services was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global key companies of Internet Advertising Technology Services include Adform, Adobe, AdRoll, Amazon (AWS), AT&T (WarnerMedia), CAKE, Choozle, Criteo and Google, etc. In 2023, the global five largest players hold a share approximately % in terms of revenue.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Internet Advertising Technology Services, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Internet Advertising Technology Services by region & country, by Type, and by Application.
The Internet Advertising Technology Services market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Internet Advertising Technology Services.
麻豆原创 Segmentation
By Company
Adform
Adobe
AdRoll
Amazon (AWS)
AT&T (WarnerMedia)
CAKE
Choozle
Criteo
Google
LiveIntent
Marin Software
MediaMath
Quantcast
Singapore Telecommunications (Amobee)
Sovrn
The Search Monitor
The Trade Desk
Verizon (Verizon Media)
Verve
Segment by Type:
On-Premise
Cloud-Based
Segment by Application
Ads Setting
Data Analytics
Yield Management
Others
By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Internet Advertising Technology Services manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Internet Advertising Technology Services in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Internet Advertising Technology Services in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 麻豆原创 Overview
1.1 Internet Advertising Technology Services Product Introduction
1.2 Global Internet Advertising Technology Services 麻豆原创 Size Forecast
1.3 Internet Advertising Technology Services 麻豆原创 Trends & Drivers
1.3.1 Internet Advertising Technology Services Industry Trends
1.3.2 Internet Advertising Technology Services 麻豆原创 Drivers & Opportunity
1.3.3 Internet Advertising Technology Services 麻豆原创 Challenges
1.3.4 Internet Advertising Technology Services 麻豆原创 Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Internet Advertising Technology Services Players Revenue Ranking (2023)
2.2 Global Internet Advertising Technology Services Revenue by Company (2019-2024)
2.3 Key Companies Internet Advertising Technology Services Manufacturing Base Distribution and Headquarters
2.4 Key Companies Internet Advertising Technology Services Product Offered
2.5 Key Companies Time to Begin Mass Production of Internet Advertising Technology Services
2.6 Internet Advertising Technology Services 麻豆原创 Competitive Analysis
2.6.1 Internet Advertising Technology Services 麻豆原创 Concentration Rate (2019-2024)
2.6.2 Global 5 and 10 Largest Companies by Internet Advertising Technology Services Revenue in 2023
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Internet Advertising Technology Services as of 2023)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 On-Premise
3.1.2 Cloud-Based
3.2 Global Internet Advertising Technology Services Sales Value by Type
3.2.1 Global Internet Advertising Technology Services Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global Internet Advertising Technology Services Sales Value, by Type (2019-2030)
3.2.3 Global Internet Advertising Technology Services Sales Value, by Type (%) (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Ads Setting
4.1.2 Data Analytics
4.1.3 Yield Management
4.1.4 Others
4.2 Global Internet Advertising Technology Services Sales Value by Application
4.2.1 Global Internet Advertising Technology Services Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global Internet Advertising Technology Services Sales Value, by Application (2019-2030)
4.2.3 Global Internet Advertising Technology Services Sales Value, by Application (%) (2019-2030)
5 Segmentation by Region
5.1 Global Internet Advertising Technology Services Sales Value by Region
5.1.1 Global Internet Advertising Technology Services Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global Internet Advertising Technology Services Sales Value by Region (2019-2024)
5.1.3 Global Internet Advertising Technology Services Sales Value by Region (2025-2030)
5.1.4 Global Internet Advertising Technology Services Sales Value by Region (%), (2019-2030)
5.2 North America
5.2.1 North America Internet Advertising Technology Services Sales Value, 2019-2030
5.2.2 North America Internet Advertising Technology Services Sales Value by Country (%), 2023 VS 2030
5.3 Europe
5.3.1 Europe Internet Advertising Technology Services Sales Value, 2019-2030
5.3.2 Europe Internet Advertising Technology Services Sales Value by Country (%), 2023 VS 2030
5.4 Asia Pacific
5.4.1 Asia Pacific Internet Advertising Technology Services Sales Value, 2019-2030
5.4.2 Asia Pacific Internet Advertising Technology Services Sales Value by Country (%), 2023 VS 2030
5.5 South America
5.5.1 South America Internet Advertising Technology Services Sales Value, 2019-2030
5.5.2 South America Internet Advertising Technology Services Sales Value by Country (%), 2023 VS 2030
5.6 Middle East & Africa
5.6.1 Middle East & Africa Internet Advertising Technology Services Sales Value, 2019-2030
5.6.2 Middle East & Africa Internet Advertising Technology Services Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Internet Advertising Technology Services Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions Internet Advertising Technology Services Sales Value
6.3 United States
6.3.1 United States Internet Advertising Technology Services Sales Value, 2019-2030
6.3.2 United States Internet Advertising Technology Services Sales Value by Type (%), 2023 VS 2030
6.3.3 United States Internet Advertising Technology Services Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe Internet Advertising Technology Services Sales Value, 2019-2030
6.4.2 Europe Internet Advertising Technology Services Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe Internet Advertising Technology Services Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China Internet Advertising Technology Services Sales Value, 2019-2030
6.5.2 China Internet Advertising Technology Services Sales Value by Type (%), 2023 VS 2030
6.5.3 China Internet Advertising Technology Services Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan Internet Advertising Technology Services Sales Value, 2019-2030
6.6.2 Japan Internet Advertising Technology Services Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan Internet Advertising Technology Services Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea Internet Advertising Technology Services Sales Value, 2019-2030
6.7.2 South Korea Internet Advertising Technology Services Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea Internet Advertising Technology Services Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia Internet Advertising Technology Services Sales Value, 2019-2030
6.8.2 Southeast Asia Internet Advertising Technology Services Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia Internet Advertising Technology Services Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India Internet Advertising Technology Services Sales Value, 2019-2030
6.9.2 India Internet Advertising Technology Services Sales Value by Type (%), 2023 VS 2030
6.9.3 India Internet Advertising Technology Services Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 Adform
7.1.1 Adform Profile
7.1.2 Adform Main Business
7.1.3 Adform Internet Advertising Technology Services Products, Services and Solutions
7.1.4 Adform Internet Advertising Technology Services Revenue (US$ Million) & (2019-2024)
7.1.5 Adform Recent Developments
7.2 Adobe
7.2.1 Adobe Profile
7.2.2 Adobe Main Business
7.2.3 Adobe Internet Advertising Technology Services Products, Services and Solutions
7.2.4 Adobe Internet Advertising Technology Services Revenue (US$ Million) & (2019-2024)
7.2.5 Adobe Recent Developments
7.3 AdRoll
7.3.1 AdRoll Profile
7.3.2 AdRoll Main Business
7.3.3 AdRoll Internet Advertising Technology Services Products, Services and Solutions
7.3.4 AdRoll Internet Advertising Technology Services Revenue (US$ Million) & (2019-2024)
7.3.5 Amazon (AWS) Recent Developments
7.4 Amazon (AWS)
7.4.1 Amazon (AWS) Profile
7.4.2 Amazon (AWS) Main Business
7.4.3 Amazon (AWS) Internet Advertising Technology Services Products, Services and Solutions
7.4.4 Amazon (AWS) Internet Advertising Technology Services Revenue (US$ Million) & (2019-2024)
7.4.5 Amazon (AWS) Recent Developments
7.5 AT&T (WarnerMedia)
7.5.1 AT&T (WarnerMedia) Profile
7.5.2 AT&T (WarnerMedia) Main Business
7.5.3 AT&T (WarnerMedia) Internet Advertising Technology Services Products, Services and Solutions
7.5.4 AT&T (WarnerMedia) Internet Advertising Technology Services Revenue (US$ Million) & (2019-2024)
7.5.5 AT&T (WarnerMedia) Recent Developments
7.6 CAKE
7.6.1 CAKE Profile
7.6.2 CAKE Main Business
7.6.3 CAKE Internet Advertising Technology Services Products, Services and Solutions
7.6.4 CAKE Internet Advertising Technology Services Revenue (US$ Million) & (2019-2024)
7.6.5 CAKE Recent Developments
7.7 Choozle
7.7.1 Choozle Profile
7.7.2 Choozle Main Business
7.7.3 Choozle Internet Advertising Technology Services Products, Services and Solutions
7.7.4 Choozle Internet Advertising Technology Services Revenue (US$ Million) & (2019-2024)
7.7.5 Choozle Recent Developments
7.8 Criteo
7.8.1 Criteo Profile
7.8.2 Criteo Main Business
7.8.3 Criteo Internet Advertising Technology Services Products, Services and Solutions
7.8.4 Criteo Internet Advertising Technology Services Revenue (US$ Million) & (2019-2024)
7.8.5 Criteo Recent Developments
7.9 Google
7.9.1 Google Profile
7.9.2 Google Main Business
7.9.3 Google Internet Advertising Technology Services Products, Services and Solutions
7.9.4 Google Internet Advertising Technology Services Revenue (US$ Million) & (2019-2024)
7.9.5 Google Recent Developments
7.10 LiveIntent
7.10.1 LiveIntent Profile
7.10.2 LiveIntent Main Business
7.10.3 LiveIntent Internet Advertising Technology Services Products, Services and Solutions
7.10.4 LiveIntent Internet Advertising Technology Services Revenue (US$ Million) & (2019-2024)
7.10.5 LiveIntent Recent Developments
7.11 Marin Software
7.11.1 Marin Software Profile
7.11.2 Marin Software Main Business
7.11.3 Marin Software Internet Advertising Technology Services Products, Services and Solutions
7.11.4 Marin Software Internet Advertising Technology Services Revenue (US$ Million) & (2019-2024)
7.11.5 Marin Software Recent Developments
7.12 MediaMath
7.12.1 MediaMath Profile
7.12.2 MediaMath Main Business
7.12.3 MediaMath Internet Advertising Technology Services Products, Services and Solutions
7.12.4 MediaMath Internet Advertising Technology Services Revenue (US$ Million) & (2019-2024)
7.12.5 MediaMath Recent Developments
7.13 Quantcast
7.13.1 Quantcast Profile
7.13.2 Quantcast Main Business
7.13.3 Quantcast Internet Advertising Technology Services Products, Services and Solutions
7.13.4 Quantcast Internet Advertising Technology Services Revenue (US$ Million) & (2019-2024)
7.13.5 Quantcast Recent Developments
7.14 Singapore Telecommunications (Amobee)
7.14.1 Singapore Telecommunications (Amobee) Profile
7.14.2 Singapore Telecommunications (Amobee) Main Business
7.14.3 Singapore Telecommunications (Amobee) Internet Advertising Technology Services Products, Services and Solutions
7.14.4 Singapore Telecommunications (Amobee) Internet Advertising Technology Services Revenue (US$ Million) & (2019-2024)
7.14.5 Singapore Telecommunications (Amobee) Recent Developments
7.15 Sovrn
7.15.1 Sovrn Profile
7.15.2 Sovrn Main Business
7.15.3 Sovrn Internet Advertising Technology Services Products, Services and Solutions
7.15.4 Sovrn Internet Advertising Technology Services Revenue (US$ Million) & (2019-2024)
7.15.5 Sovrn Recent Developments
7.16 The Search Monitor
7.16.1 The Search Monitor Profile
7.16.2 The Search Monitor Main Business
7.16.3 The Search Monitor Internet Advertising Technology Services Products, Services and Solutions
7.16.4 The Search Monitor Internet Advertising Technology Services Revenue (US$ Million) & (2019-2024)
7.16.5 The Search Monitor Recent Developments
7.17 The Trade Desk
7.17.1 The Trade Desk Profile
7.17.2 The Trade Desk Main Business
7.17.3 The Trade Desk Internet Advertising Technology Services Products, Services and Solutions
7.17.4 The Trade Desk Internet Advertising Technology Services Revenue (US$ Million) & (2019-2024)
7.17.5 The Trade Desk Recent Developments
7.18 Verizon (Verizon Media)
7.18.1 Verizon (Verizon Media) Profile
7.18.2 Verizon (Verizon Media) Main Business
7.18.3 Verizon (Verizon Media) Internet Advertising Technology Services Products, Services and Solutions
7.18.4 Verizon (Verizon Media) Internet Advertising Technology Services Revenue (US$ Million) & (2019-2024)
7.18.5 Verizon (Verizon Media) Recent Developments
7.19 Verve
7.19.1 Verve Profile
7.19.2 Verve Main Business
7.19.3 Verve Internet Advertising Technology Services Products, Services and Solutions
7.19.4 Verve Internet Advertising Technology Services Revenue (US$ Million) & (2019-2024)
7.19.5 Verve Recent Developments
8 Industry Chain Analysis
8.1 Internet Advertising Technology Services Industrial Chain
8.2 Internet Advertising Technology Services Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Internet Advertising Technology Services Sales Model
8.5.2 Sales Channel
8.5.3 Internet Advertising Technology Services Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer
Adform
Adobe
AdRoll
Amazon (AWS)
AT&T (WarnerMedia)
CAKE
Choozle
Criteo
Google
LiveIntent
Marin Software
MediaMath
Quantcast
Singapore Telecommunications (Amobee)
Sovrn
The Search Monitor
The Trade Desk
Verizon (Verizon Media)
Verve
听
听
*If Applicable.
