Video ad insertion platform IT enables marketers to serve different advertisements to each viewer based on consumer insights and ad campaign results. Increasing demand for OTT platforms, technological advances, and an increase in the number of internet users are all boosting the video ad insertion platform industry. Furthermore, the 6-second ad is gaining attention on various social media sites. According to new research from the Advertising Research Foundation, six-second TV advertisements attract 8% to 11% more attention per second as compared to longer ads.
Highlights
The global Video Ad Insertion Platform market was valued at US$ million in 2022 and is anticipated to reach US$ million by 2029, witnessing a CAGR of % during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
North American market for Video Ad Insertion Platform is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
Asia-Pacific market for Video Ad Insertion Platform is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
The global market for Video Ad Insertion Platform in Healthcare is estimated to increase from $ million in 2023 to $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
The key global companies of Video Ad Insertion Platform include Vidillion, Microsoft Corporation, IBM Corporation, Adobe, Inc., Marin Software, Advance LLC., RSG Systems, Inc., Bidtellect, Inc. and Mvix, Inc., etc. In 2022, the world's top three vendors accounted for approximately % of the revenue.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Video Ad Insertion Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Video Ad Insertion Platform.
The Video Ad Insertion Platform market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Video Ad Insertion Platform market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Video Ad Insertion Platform companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.
By Company
Vidillion
Microsoft Corporation
IBM Corporation
Adobe, Inc.
Marin Software
Advance LLC.
RSG Systems, Inc.
Bidtellect, Inc.
Mvix, Inc.
Sizmek, Inc.
SRAX, Inc.
Segment by Type
Web-based
App-based
Segment by Application
Healthcare
Government
Manufacturing
BFSI
Media and Entertainment
IT and Telecom
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Core Chapters
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Video Ad Insertion Platform companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the key companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Âé¶¹Ô´´ Analysis by Type
1.2.1 Global Video Ad Insertion Platform Âé¶¹Ô´´ Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Web-based
1.2.3 App-based
1.3 Âé¶¹Ô´´ by Application
1.3.1 Global Video Ad Insertion Platform Âé¶¹Ô´´ Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Healthcare
1.3.3 Government
1.3.4 Manufacturing
1.3.5 BFSI
1.3.6 Media and Entertainment
1.3.7 IT and Telecom
1.3.8 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Video Ad Insertion Platform Âé¶¹Ô´´ Perspective (2018-2029)
2.2 Video Ad Insertion Platform Growth Trends by Region
2.2.1 Global Video Ad Insertion Platform Âé¶¹Ô´´ Size by Region: 2018 VS 2022 VS 2029
2.2.2 Video Ad Insertion Platform Historic Âé¶¹Ô´´ Size by Region (2018-2023)
2.2.3 Video Ad Insertion Platform Forecasted Âé¶¹Ô´´ Size by Region (2024-2029)
2.3 Video Ad Insertion Platform Âé¶¹Ô´´ Dynamics
2.3.1 Video Ad Insertion Platform Industry Trends
2.3.2 Video Ad Insertion Platform Âé¶¹Ô´´ Drivers
2.3.3 Video Ad Insertion Platform Âé¶¹Ô´´ Challenges
2.3.4 Video Ad Insertion Platform Âé¶¹Ô´´ Restraints
3 Competition Landscape by Key Players
3.1 Global Top Video Ad Insertion Platform Players by Revenue
3.1.1 Global Top Video Ad Insertion Platform Players by Revenue (2018-2023)
3.1.2 Global Video Ad Insertion Platform Revenue Âé¶¹Ô´´ Share by Players (2018-2023)
3.2 Global Video Ad Insertion Platform Âé¶¹Ô´´ Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Video Ad Insertion Platform Revenue
3.4 Global Video Ad Insertion Platform Âé¶¹Ô´´ Concentration Ratio
3.4.1 Global Video Ad Insertion Platform Âé¶¹Ô´´ Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Video Ad Insertion Platform Revenue in 2022
3.5 Video Ad Insertion Platform Key Players Head office and Area Served
3.6 Key Players Video Ad Insertion Platform Product Solution and Service
3.7 Date of Enter into Video Ad Insertion Platform Âé¶¹Ô´´
3.8 Mergers & Acquisitions, Expansion Plans
4 Video Ad Insertion Platform Breakdown Data by Type
4.1 Global Video Ad Insertion Platform Historic Âé¶¹Ô´´ Size by Type (2018-2023)
4.2 Global Video Ad Insertion Platform Forecasted Âé¶¹Ô´´ Size by Type (2024-2029)
5 Video Ad Insertion Platform Breakdown Data by Application
5.1 Global Video Ad Insertion Platform Historic Âé¶¹Ô´´ Size by Application (2018-2023)
5.2 Global Video Ad Insertion Platform Forecasted Âé¶¹Ô´´ Size by Application (2024-2029)
6 North America
6.1 North America Video Ad Insertion Platform Âé¶¹Ô´´ Size (2018-2029)
6.2 North America Video Ad Insertion Platform Âé¶¹Ô´´ Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Video Ad Insertion Platform Âé¶¹Ô´´ Size by Country (2018-2023)
6.4 North America Video Ad Insertion Platform Âé¶¹Ô´´ Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Video Ad Insertion Platform Âé¶¹Ô´´ Size (2018-2029)
7.2 Europe Video Ad Insertion Platform Âé¶¹Ô´´ Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Video Ad Insertion Platform Âé¶¹Ô´´ Size by Country (2018-2023)
7.4 Europe Video Ad Insertion Platform Âé¶¹Ô´´ Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Video Ad Insertion Platform Âé¶¹Ô´´ Size (2018-2029)
8.2 Asia-Pacific Video Ad Insertion Platform Âé¶¹Ô´´ Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Video Ad Insertion Platform Âé¶¹Ô´´ Size by Region (2018-2023)
8.4 Asia-Pacific Video Ad Insertion Platform Âé¶¹Ô´´ Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Video Ad Insertion Platform Âé¶¹Ô´´ Size (2018-2029)
9.2 Latin America Video Ad Insertion Platform Âé¶¹Ô´´ Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Video Ad Insertion Platform Âé¶¹Ô´´ Size by Country (2018-2023)
9.4 Latin America Video Ad Insertion Platform Âé¶¹Ô´´ Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Video Ad Insertion Platform Âé¶¹Ô´´ Size (2018-2029)
10.2 Middle East & Africa Video Ad Insertion Platform Âé¶¹Ô´´ Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Video Ad Insertion Platform Âé¶¹Ô´´ Size by Country (2018-2023)
10.4 Middle East & Africa Video Ad Insertion Platform Âé¶¹Ô´´ Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Vidillion
11.1.1 Vidillion Company Detail
11.1.2 Vidillion Business Overview
11.1.3 Vidillion Video Ad Insertion Platform Introduction
11.1.4 Vidillion Revenue in Video Ad Insertion Platform Business (2018-2023)
11.1.5 Vidillion Recent Development
11.2 Microsoft Corporation
11.2.1 Microsoft Corporation Company Detail
11.2.2 Microsoft Corporation Business Overview
11.2.3 Microsoft Corporation Video Ad Insertion Platform Introduction
11.2.4 Microsoft Corporation Revenue in Video Ad Insertion Platform Business (2018-2023)
11.2.5 Microsoft Corporation Recent Development
11.3 IBM Corporation
11.3.1 IBM Corporation Company Detail
11.3.2 IBM Corporation Business Overview
11.3.3 IBM Corporation Video Ad Insertion Platform Introduction
11.3.4 IBM Corporation Revenue in Video Ad Insertion Platform Business (2018-2023)
11.3.5 IBM Corporation Recent Development
11.4 Adobe, Inc.
11.4.1 Adobe, Inc. Company Detail
11.4.2 Adobe, Inc. Business Overview
11.4.3 Adobe, Inc. Video Ad Insertion Platform Introduction
11.4.4 Adobe, Inc. Revenue in Video Ad Insertion Platform Business (2018-2023)
11.4.5 Adobe, Inc. Recent Development
11.5 Marin Software
11.5.1 Marin Software Company Detail
11.5.2 Marin Software Business Overview
11.5.3 Marin Software Video Ad Insertion Platform Introduction
11.5.4 Marin Software Revenue in Video Ad Insertion Platform Business (2018-2023)
11.5.5 Marin Software Recent Development
11.6 Advance LLC.
11.6.1 Advance LLC. Company Detail
11.6.2 Advance LLC. Business Overview
11.6.3 Advance LLC. Video Ad Insertion Platform Introduction
11.6.4 Advance LLC. Revenue in Video Ad Insertion Platform Business (2018-2023)
11.6.5 Advance LLC. Recent Development
11.7 RSG Systems, Inc.
11.7.1 RSG Systems, Inc. Company Detail
11.7.2 RSG Systems, Inc. Business Overview
11.7.3 RSG Systems, Inc. Video Ad Insertion Platform Introduction
11.7.4 RSG Systems, Inc. Revenue in Video Ad Insertion Platform Business (2018-2023)
11.7.5 RSG Systems, Inc. Recent Development
11.8 Bidtellect, Inc.
11.8.1 Bidtellect, Inc. Company Detail
11.8.2 Bidtellect, Inc. Business Overview
11.8.3 Bidtellect, Inc. Video Ad Insertion Platform Introduction
11.8.4 Bidtellect, Inc. Revenue in Video Ad Insertion Platform Business (2018-2023)
11.8.5 Bidtellect, Inc. Recent Development
11.9 Mvix, Inc.
11.9.1 Mvix, Inc. Company Detail
11.9.2 Mvix, Inc. Business Overview
11.9.3 Mvix, Inc. Video Ad Insertion Platform Introduction
11.9.4 Mvix, Inc. Revenue in Video Ad Insertion Platform Business (2018-2023)
11.9.5 Mvix, Inc. Recent Development
11.10 Sizmek, Inc.
11.10.1 Sizmek, Inc. Company Detail
11.10.2 Sizmek, Inc. Business Overview
11.10.3 Sizmek, Inc. Video Ad Insertion Platform Introduction
11.10.4 Sizmek, Inc. Revenue in Video Ad Insertion Platform Business (2018-2023)
11.10.5 Sizmek, Inc. Recent Development
11.11 SRAX, Inc.
11.11.1 SRAX, Inc. Company Detail
11.11.2 SRAX, Inc. Business Overview
11.11.3 SRAX, Inc. Video Ad Insertion Platform Introduction
11.11.4 SRAX, Inc. Revenue in Video Ad Insertion Platform Business (2018-2023)
11.11.5 SRAX, Inc. Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Vidillion
Microsoft Corporation
IBM Corporation
Adobe, Inc.
Marin Software
Advance LLC.
RSG Systems, Inc.
Bidtellect, Inc.
Mvix, Inc.
Sizmek, Inc.
SRAX, Inc.
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*If Applicable.