

The global market for Smart Connected Toy was valued at US$ 7745 million in the year 2024 and is projected to reach a revised size of US$ 12680 million by 2031, growing at a CAGR of 7.4% during the forecast period.
Smart connected toys are devices that incorporate internet connectivity, sensors, and other advanced technologies to enhance play experiences, provide educational content, and enable interactions between the physical and digital worlds. These toys can range from interactive plush animals to building sets with integrated electronics, and even augmented reality or virtual reality experiences.
The market for smart connected toys had been growing steadily due to advancements in technology and changing consumer preferences. The market size was expected to continue expanding, driven by factors such as increasing awareness of educational benefits and the appeal of novel play experiences.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Smart Connected Toy, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Smart Connected Toy.
The Smart Connected Toy market size, estimations, and forecasts are provided in terms of sales volume (K Units) and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Smart Connected Toy market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Smart Connected Toy manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
By Company
Mattel
Hasbro
LEGO
Sony
VTech
UBTECH
DJI
iRobot
Wonder Workshop
TOSY Robotics
Konami
PlayFusion
Anki
WowWee
DXTR Labs
Leka
KEYi TECH
Miko
Makeblock
Smart Teddy
Segment by Type
Education
Entertainment
Other
Segment by Application
1- 5 Years
6-8 Years
9-12 Years
Teenagers (13-19 years)
Consumption by Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
India
Australia
China Taiwan
Indonesia
Thailand
Malaysia
Europe
Germany
France
U.K.
Italy
Russia
Latin America
Mexico
Brazil
Argentina
Middle East and Africa
Turkey
Saudi Arabia
UAE
Core Chapters
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Detailed analysis of Smart Connected Toy manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Sales, revenue of Smart Connected Toy in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 8: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 9: The main points and conclusions of the report. 
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1 Smart Connected Toy Âé¶¹Ô´´ Overview
1.1 Product Definition
1.2 Smart Connected Toy by Type
1.2.1 Global Smart Connected Toy Âé¶¹Ô´´ Value Comparison by Type (2024 VS 2031)
1.2.2 Education
1.2.3 Entertainment
1.2.4 Other
1.3 Smart Connected Toy by Application
1.3.1 Global Smart Connected Toy Âé¶¹Ô´´ Value by Application (2024 VS 2031)
1.3.2 1- 5 Years
1.3.3 6-8 Years
1.3.4 9-12 Years
1.3.5 Teenagers (13-19 years)
1.4 Global Smart Connected Toy Âé¶¹Ô´´ Size Estimates and Forecasts
1.4.1 Global Smart Connected Toy Revenue 2020-2031
1.4.2 Global Smart Connected Toy Sales 2020-2031
1.4.3 Global Smart Connected Toy Âé¶¹Ô´´ Average Price (2020-2031)
1.5 Assumptions and Limitations
2 Smart Connected Toy Âé¶¹Ô´´ Competition by Manufacturers
2.1 Global Smart Connected Toy Sales Âé¶¹Ô´´ Share by Manufacturers (2020-2025)
2.2 Global Smart Connected Toy Revenue Âé¶¹Ô´´ Share by Manufacturers (2020-2025)
2.3 Global Smart Connected Toy Average Price by Manufacturers (2020-2025)
2.4 Global Key Players of Smart Connected Toy, Industry Ranking, 2022 VS 2023 VS 2024
2.5 Global Key Manufacturers of Smart Connected Toy, Manufacturing Sites & Headquarters
2.6 Global Key Manufacturers of Smart Connected Toy, Product Type & Application
2.7 Global Key Manufacturers of Smart Connected Toy, Date of Enter into This Industry
2.8 Global Smart Connected Toy Âé¶¹Ô´´ Competitive Situation and Trends
2.8.1 Global Smart Connected Toy Âé¶¹Ô´´ Concentration Rate
2.8.2 The Global 5 and 10 Largest Smart Connected Toy Players Âé¶¹Ô´´ Share by Revenue
2.8.3 Global Smart Connected Toy Âé¶¹Ô´´ Share by Company Type (Tier 1, Tier 2, and Tier 3)
2.9 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Global Smart Connected Toy Âé¶¹Ô´´ Scenario by Region
3.1 Global Smart Connected Toy Âé¶¹Ô´´ Size by Region: 2020 Versus 2024 Versus 2031
3.2 Global Smart Connected Toy Sales by Region: 2020-2031
3.2.1 Global Smart Connected Toy Sales by Region: 2020-2025
3.2.2 Global Smart Connected Toy Sales by Region: 2026-2031
3.3 Global Smart Connected Toy Revenue by Region: 2020-2031
3.3.1 Global Smart Connected Toy Revenue by Region: 2020-2025
3.3.2 Global Smart Connected Toy Revenue by Region: 2026-2031
3.4 North America Smart Connected Toy Âé¶¹Ô´´ Facts & Figures by Country
3.4.1 North America Smart Connected Toy Âé¶¹Ô´´ Size by Country: 2020 VS 2024 VS 2031
3.4.2 North America Smart Connected Toy Sales by Country (2020-2031)
3.4.3 North America Smart Connected Toy Revenue by Country (2020-2031)
3.4.4 United States
3.4.5 Canada
3.5 Europe Smart Connected Toy Âé¶¹Ô´´ Facts & Figures by Country
3.5.1 Europe Smart Connected Toy Âé¶¹Ô´´ Size by Country: 2020 VS 2024 VS 2031
3.5.2 Europe Smart Connected Toy Sales by Country (2020-2031)
3.5.3 Europe Smart Connected Toy Revenue by Country (2020-2031)
3.5.4 Germany
3.5.5 France
3.5.6 U.K.
3.5.7 Italy
3.5.8 Russia
3.6 Asia Pacific Smart Connected Toy Âé¶¹Ô´´ Facts & Figures by Region
3.6.1 Asia Pacific Smart Connected Toy Âé¶¹Ô´´ Size by Region: 2020 VS 2024 VS 2031
3.6.2 Asia Pacific Smart Connected Toy Sales by Region (2020-2031)
3.6.3 Asia Pacific Smart Connected Toy Revenue by Region (2020-2031)
3.6.4 China
3.6.5 Japan
3.6.6 South Korea
3.6.7 India
3.6.8 Australia
3.6.9 China Taiwan
3.6.10 Indonesia
3.6.11 Thailand
3.6.12 Malaysia
3.7 Latin America Smart Connected Toy Âé¶¹Ô´´ Facts & Figures by Country
3.7.1 Latin America Smart Connected Toy Âé¶¹Ô´´ Size by Country: 2020 VS 2024 VS 2031
3.7.2 Latin America Smart Connected Toy Sales by Country (2020-2031)
3.7.3 Latin America Smart Connected Toy Revenue by Country (2020-2031)
3.7.4 Mexico
3.7.5 Brazil
3.7.6 Argentina
3.8 Middle East and Africa Smart Connected Toy Âé¶¹Ô´´ Facts & Figures by Country
3.8.1 Middle East and Africa Smart Connected Toy Âé¶¹Ô´´ Size by Country: 2020 VS 2024 VS 2031
3.8.2 Middle East and Africa Smart Connected Toy Sales by Country (2020-2031)
3.8.3 Middle East and Africa Smart Connected Toy Revenue by Country (2020-2031)
3.8.4 Turkey
3.8.5 Saudi Arabia
3.8.6 UAE
4 Segment by Type
4.1 Global Smart Connected Toy Sales by Type (2020-2031)
4.1.1 Global Smart Connected Toy Sales by Type (2020-2025)
4.1.2 Global Smart Connected Toy Sales by Type (2026-2031)
4.1.3 Global Smart Connected Toy Sales Âé¶¹Ô´´ Share by Type (2020-2031)
4.2 Global Smart Connected Toy Revenue by Type (2020-2031)
4.2.1 Global Smart Connected Toy Revenue by Type (2020-2025)
4.2.2 Global Smart Connected Toy Revenue by Type (2026-2031)
4.2.3 Global Smart Connected Toy Revenue Âé¶¹Ô´´ Share by Type (2020-2031)
4.3 Global Smart Connected Toy Price by Type (2020-2031)
5 Segment by Application
5.1 Global Smart Connected Toy Sales by Application (2020-2031)
5.1.1 Global Smart Connected Toy Sales by Application (2020-2025)
5.1.2 Global Smart Connected Toy Sales by Application (2026-2031)
5.1.3 Global Smart Connected Toy Sales Âé¶¹Ô´´ Share by Application (2020-2031)
5.2 Global Smart Connected Toy Revenue by Application (2020-2031)
5.2.1 Global Smart Connected Toy Revenue by Application (2020-2025)
5.2.2 Global Smart Connected Toy Revenue by Application (2026-2031)
5.2.3 Global Smart Connected Toy Revenue Âé¶¹Ô´´ Share by Application (2020-2031)
5.3 Global Smart Connected Toy Price by Application (2020-2031)
6 Key Companies Profiled
6.1 Mattel
6.1.1 Mattel Company Information
6.1.2 Mattel Description and Business Overview
6.1.3 Mattel Smart Connected Toy Sales, Revenue and Gross Margin (2020-2025)
6.1.4 Mattel Smart Connected Toy Product Portfolio
6.1.5 Mattel Recent Developments/Updates
6.2 Hasbro
6.2.1 Hasbro Company Information
6.2.2 Hasbro Description and Business Overview
6.2.3 Hasbro Smart Connected Toy Sales, Revenue and Gross Margin (2020-2025)
6.2.4 Hasbro Smart Connected Toy Product Portfolio
6.2.5 Hasbro Recent Developments/Updates
6.3 LEGO
6.3.1 LEGO Company Information
6.3.2 LEGO Description and Business Overview
6.3.3 LEGO Smart Connected Toy Sales, Revenue and Gross Margin (2020-2025)
6.3.4 LEGO Smart Connected Toy Product Portfolio
6.3.5 LEGO Recent Developments/Updates
6.4 Sony
6.4.1 Sony Company Information
6.4.2 Sony Description and Business Overview
6.4.3 Sony Smart Connected Toy Sales, Revenue and Gross Margin (2020-2025)
6.4.4 Sony Smart Connected Toy Product Portfolio
6.4.5 Sony Recent Developments/Updates
6.5 VTech
6.5.1 VTech Company Information
6.5.2 VTech Description and Business Overview
6.5.3 VTech Smart Connected Toy Sales, Revenue and Gross Margin (2020-2025)
6.5.4 VTech Smart Connected Toy Product Portfolio
6.5.5 VTech Recent Developments/Updates
6.6 UBTECH
6.6.1 UBTECH Company Information
6.6.2 UBTECH Description and Business Overview
6.6.3 UBTECH Smart Connected Toy Sales, Revenue and Gross Margin (2020-2025)
6.6.4 UBTECH Smart Connected Toy Product Portfolio
6.6.5 UBTECH Recent Developments/Updates
6.7 DJI
6.7.1 DJI Company Information
6.7.2 DJI Description and Business Overview
6.7.3 DJI Smart Connected Toy Sales, Revenue and Gross Margin (2020-2025)
6.7.4 DJI Smart Connected Toy Product Portfolio
6.7.5 DJI Recent Developments/Updates
6.8 iRobot
6.8.1 iRobot Company Information
6.8.2 iRobot Description and Business Overview
6.8.3 iRobot Smart Connected Toy Sales, Revenue and Gross Margin (2020-2025)
6.8.4 iRobot Smart Connected Toy Product Portfolio
6.8.5 iRobot Recent Developments/Updates
6.9 Wonder Workshop
6.9.1 Wonder Workshop Company Information
6.9.2 Wonder Workshop Description and Business Overview
6.9.3 Wonder Workshop Smart Connected Toy Sales, Revenue and Gross Margin (2020-2025)
6.9.4 Wonder Workshop Smart Connected Toy Product Portfolio
6.9.5 Wonder Workshop Recent Developments/Updates
6.10 TOSY Robotics
6.10.1 TOSY Robotics Company Information
6.10.2 TOSY Robotics Description and Business Overview
6.10.3 TOSY Robotics Smart Connected Toy Sales, Revenue and Gross Margin (2020-2025)
6.10.4 TOSY Robotics Smart Connected Toy Product Portfolio
6.10.5 TOSY Robotics Recent Developments/Updates
6.11 Konami
6.11.1 Konami Company Information
6.11.2 Konami Description and Business Overview
6.11.3 Konami Smart Connected Toy Sales, Revenue and Gross Margin (2020-2025)
6.11.4 Konami Smart Connected Toy Product Portfolio
6.11.5 Konami Recent Developments/Updates
6.12 PlayFusion
6.12.1 PlayFusion Company Information
6.12.2 PlayFusion Description and Business Overview
6.12.3 PlayFusion Smart Connected Toy Sales, Revenue and Gross Margin (2020-2025)
6.12.4 PlayFusion Smart Connected Toy Product Portfolio
6.12.5 PlayFusion Recent Developments/Updates
6.13 Anki
6.13.1 Anki Company Information
6.13.2 Anki Description and Business Overview
6.13.3 Anki Smart Connected Toy Sales, Revenue and Gross Margin (2020-2025)
6.13.4 Anki Smart Connected Toy Product Portfolio
6.13.5 Anki Recent Developments/Updates
6.14 WowWee
6.14.1 WowWee Company Information
6.14.2 WowWee Description and Business Overview
6.14.3 WowWee Smart Connected Toy Sales, Revenue and Gross Margin (2020-2025)
6.14.4 WowWee Smart Connected Toy Product Portfolio
6.14.5 WowWee Recent Developments/Updates
6.15 DXTR Labs
6.15.1 DXTR Labs Company Information
6.15.2 DXTR Labs Description and Business Overview
6.15.3 DXTR Labs Smart Connected Toy Sales, Revenue and Gross Margin (2020-2025)
6.15.4 DXTR Labs Smart Connected Toy Product Portfolio
6.15.5 DXTR Labs Recent Developments/Updates
6.16 Leka
6.16.1 Leka Company Information
6.16.2 Leka Description and Business Overview
6.16.3 Leka Smart Connected Toy Sales, Revenue and Gross Margin (2020-2025)
6.16.4 Leka Smart Connected Toy Product Portfolio
6.16.5 Leka Recent Developments/Updates
6.17 KEYi TECH
6.17.1 KEYi TECH Company Information
6.17.2 KEYi TECH Description and Business Overview
6.17.3 KEYi TECH Smart Connected Toy Sales, Revenue and Gross Margin (2020-2025)
6.17.4 KEYi TECH Smart Connected Toy Product Portfolio
6.17.5 KEYi TECH Recent Developments/Updates
6.18 Miko
6.18.1 Miko Company Information
6.18.2 Miko Description and Business Overview
6.18.3 Miko Smart Connected Toy Sales, Revenue and Gross Margin (2020-2025)
6.18.4 Miko Smart Connected Toy Product Portfolio
6.18.5 Miko Recent Developments/Updates
6.19 Makeblock
6.19.1 Makeblock Company Information
6.19.2 Makeblock Description and Business Overview
6.19.3 Makeblock Smart Connected Toy Sales, Revenue and Gross Margin (2020-2025)
6.19.4 Makeblock Smart Connected Toy Product Portfolio
6.19.5 Makeblock Recent Developments/Updates
6.20 Smart Teddy
6.20.1 Smart Teddy Company Information
6.20.2 Smart Teddy Description and Business Overview
6.20.3 Smart Teddy Smart Connected Toy Sales, Revenue and Gross Margin (2020-2025)
6.20.4 Smart Teddy Smart Connected Toy Product Portfolio
6.20.5 Smart Teddy Recent Developments/Updates
7 Industry Chain and Sales Channels Analysis
7.1 Smart Connected Toy Industry Chain Analysis
7.2 Smart Connected Toy Raw Material Supply Analysis
7.2.1 Key Raw Materials
7.2.2 Raw Materials Key Suppliers
7.3 Smart Connected Toy Production Mode & Process Analysis
7.4 Smart Connected Toy Sales and Âé¶¹Ô´´ing
7.4.1 Smart Connected Toy Sales Channels
7.4.2 Smart Connected Toy Distributors
7.5 Smart Connected Toy Customer Analysis
8 Smart Connected Toy Âé¶¹Ô´´ Dynamics
8.1 Smart Connected Toy Industry Trends
8.2 Smart Connected Toy Âé¶¹Ô´´ Drivers
8.3 Smart Connected Toy Âé¶¹Ô´´ Challenges
8.4 Smart Connected Toy Âé¶¹Ô´´ Restraints
9 Research Findings and Conclusion
10 Methodology and Data Source
10.1 Methodology/Research Approach
10.1.1 Research Programs/Design
10.1.2 Âé¶¹Ô´´ Size Estimation
10.1.3 Âé¶¹Ô´´ Breakdown and Data Triangulation
10.2 Data Source
10.2.1 Secondary Sources
10.2.2 Primary Sources
10.3 Author List
10.4 Disclaimer
Mattel
Hasbro
LEGO
Sony
VTech
UBTECH
DJI
iRobot
Wonder Workshop
TOSY Robotics
Konami
PlayFusion
Anki
WowWee
DXTR Labs
Leka
KEYi TECH
Miko
Makeblock
Smart Teddy
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*If Applicable.