Global Programmatic Display Sales 麻豆原创 Report, Competitive Analysis and Regional Opportunities 2025-2031

Publication ID:

PB504251907

Publication Date:

April 15, 2025

Pages:

Publisher:

MRRPB5

Countries:

Global [1]

USD 4,250.00

IT Services [2]

Computing & Electronics [3]

Description:

The global Programmatic Display market size was US$ 236810 million in 2024 and is forecast to a readjusted size of US$ 712900 million by 2031 with a CAGR of 17.3% during the forecast period 2025-2031.
Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding. Programmatic describes how online campaigns are booked, flighted, analyzed, and optimized via demand-side software (DSP) interfaces and algorithms.
Programmatic advertising sprang to life as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels, from display, social, and mobile to television, radio, and outdoor.
Global Programmatic Display key players include Facebook, Google (Doubleclick), Amazon, Alibaba, Tencent, etc. Global top five manufacturers hold a share about 55%.
North America is the largest market, with a share about 55%, followed by Europe and Asia-Pacific, both have a share over 40 percent.
In terms of product, Real Time Bidding (RTB) is the largest segment, with a share over 50%. And in terms of application, the largest application is E-commerce Ads, followed by Travel Ads.
The global Programmatic Display market is strategically segmented by company, region (country), by Type, and by Application. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on revenue and forecasts across regions, by Type, and by Application for 2020-2031.
麻豆原创 Segmentation
By Company:
Facebook
Google (Doubleclick)
Amazon
Alibaba
Adobe Systems Incorporated
Tencent
Baidu
ByteDance
Verizon Communications
eBay
Expedia
MediaMath
The Trade Desk
Xandr
Rakuten
By Type: (Dominant Segment vs High-Margin Innovation)
Real Time Bidding (RTB)
Programmatic Direct
Private Exchange Buying (PMP)
By Application: (Core Demand Driver vs Emerging Opportunity)
E-commerce Ads
Travel Ads
Game Ads
Others
By Region
Macro-Regional Analysis: 麻豆原创 Size & Growth Forecasts
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Micro-Local 麻豆原创 Deep Dive: Strategic Insights
- Competitive Landscape: Player dominance vs. disruptors (e.g., Facebook in Europe)
- Emerging Product Trends: Real Time Bidding (RTB) adoption vs. Programmatic Direct premiumization
- Demand-Side Dynamics: E-commerce Ads growth in China vs. Travel Ads potential in North America
- Localized Consumer Needs: Regulatory hurdles in EU vs. price sensitivity in India
Focus 麻豆原创s:
North America
Europe
China
Japan
Southeast Asia
India
Central & South America
Chapter Outline
Chapter 1: Report scope, executive summary, and market evolution scenarios (short/mid/long term).
Chapter 2: Quantitative analysis of Programmatic Display market size and growth potential at global, regional, and country levels.
Chapter 3: Competitive benchmarking of manufacturers (revenue, market share, M&A, R&D focus).
Chapter 4: Type-based segmentation analysis 鈥� Uncovering blue ocean markets (e.g., Programmatic Direct in China).
Chapter 5: Application-based segmentation analysis 鈥� High-growth downstream opportunities (e.g., Travel Ads in India).
Chapter 6: Regional revenue breakdown by company, type, application and customer.
Chapter 7: Key manufacturer profiles 鈥� Financials, product portfolios, and strategic developments.
Chapter 8: 麻豆原创 dynamics 鈥� Drivers, restraints, regulatory impacts, and risk mitigation strategies.
Chapter 9: Actionable conclusions and strategic recommendations.
Why This Report?
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Programmatic Display value chain, addressing:
- 麻豆原创 entry risks/opportunities by region
- Product mix optimization based on local practices
- Competitor tactics in fragmented vs. consolidated markets

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Report Overview
1.1 Study Scope
1.2 麻豆原创 by Type
1.2.1 Global 麻豆原创 Size Growth by Type: 2020 VS 2024 VS 2031
1.2.2 Real Time Bidding (RTB)
1.2.3 Programmatic Direct
1.2.4 Private Exchange Buying (PMP)
1.3 麻豆原创 by Application
1.3.1 Global 麻豆原创 Share by Application: 2020 VS 2024 VS 2031
1.3.2 E-commerce Ads
1.3.3 Travel Ads
1.3.4 Game Ads
1.3.5 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Programmatic Display 麻豆原创 Perspective (2020-2031)
2.2 Global 麻豆原创 Size by Region: 2020 VS 2024 VS 2031
2.3 Global Programmatic Display Revenue 麻豆原创 Share by Region (2020-2025)
2.4 Global Programmatic Display Revenue Forecast by Region (2026-2031)
2.5 Major Region and Emerging 麻豆原创 Analysis
2.5.1 North America Programmatic Display 麻豆原创 Size and Prospective (2020-2031)
2.5.2 Europe Programmatic Display 麻豆原创 Size and Prospective (2020-2031)
2.5.3 China Programmatic Display 麻豆原创 Size and Prospective (2020-2031)
2.5.4 Japan Programmatic Display 麻豆原创 Size and Prospective (2020-2031)
2.5.5 Southeast Asia Programmatic Display 麻豆原创 Size and Prospective (2020-2031)
2.5.6 India Programmatic Display 麻豆原创 Size and Prospective (2020-2031)
2.5.7 Central & South America Programmatic Display 麻豆原创 Size and Prospective (2020-2031)
3 Breakdown Data by Type
3.1 Global Programmatic Display Historic 麻豆原创 Size by Type (2020-2025)
3.2 Global Programmatic Display Forecasted 麻豆原创 Size by Type (2026-2031)
3.3 Different Types Programmatic Display Representative Players
4 Breakdown Data by Application
4.1 Global Programmatic Display Historic 麻豆原创 Size by Application (2020-2025)
4.2 Global Programmatic Display Forecasted 麻豆原创 Size by Application (2026-2031)
4.3 New Sources of Growth in Programmatic Display Application
5 Competition Landscape by Players
5.1 Global Top Players by Revenue
5.1.1 Global Top Programmatic Display Players by Revenue (2020-2025)
5.1.2 Global Programmatic Display Revenue 麻豆原创 Share by Players (2020-2025)
5.2 Global 麻豆原创 Share by Company Type (Tier 1, Tier 2, and Tier 3)
5.3 Players Covered: Ranking by Programmatic Display Revenue
5.4 Global Programmatic Display 麻豆原创 Concentration Analysis
5.4.1 Global Programmatic Display 麻豆原创 Concentration Ratio (CR5 and HHI)
5.4.2 Global Top 10 and Top 5 Companies by Programmatic Display Revenue in 2024
5.5 Global Key Players of Programmatic Display Head office and Area Served
5.6 Global Key Players of Programmatic Display, Product and Application
5.7 Global Key Players of Programmatic Display, Date of Enter into This Industry
5.8 Mergers & Acquisitions, Expansion Plans
6 Region Analysis
6.1 North America 麻豆原创: Players, Segments and Downstream
6.1.1 North America Programmatic Display Revenue by Company (2020-2025)
6.1.2 North America 麻豆原创 Size by Type
6.1.2.1 North America Programmatic Display 麻豆原创 Size by Type (2020-2025)
6.1.2.2 North America Programmatic Display 麻豆原创 Share by Type (2020-2025)
6.1.3 North America 麻豆原创 Size by Application
6.1.3.1 North America Programmatic Display 麻豆原创 Size by Application (2020-2025)
6.1.3.2 North America Programmatic Display 麻豆原创 Share by Application (2020-2025)
6.1.4 North America 麻豆原创 Trend and Opportunities
6.2 Europe 麻豆原创: Players, Segments and Downstream
6.2.1 Europe Programmatic Display Revenue by Company (2020-2025)
6.2.2 Europe 麻豆原创 Size by Type
6.2.2.1 Europe Programmatic Display 麻豆原创 Size by Type (2020-2025)
6.2.2.2 Europe Programmatic Display 麻豆原创 Share by Type (2020-2025)
6.2.3 Europe 麻豆原创 Size by Application
6.2.3.1 Europe Programmatic Display 麻豆原创 Size by Application (2020-2025)
6.2.3.2 Europe Programmatic Display 麻豆原创 Share by Application (2020-2025)
6.2.4 Europe 麻豆原创 Trend and Opportunities
6.3 China 麻豆原创: Players, Segments and Downstream
6.3.1 China Programmatic Display Revenue by Company (2020-2025)
6.3.2 China 麻豆原创 Size by Type
6.3.2.1 China Programmatic Display 麻豆原创 Size by Type (2020-2025)
6.3.2.2 China Programmatic Display 麻豆原创 Share by Type (2020-2025)
6.3.3 China 麻豆原创 Size by Application
6.3.3.1 China Programmatic Display 麻豆原创 Size by Application (2020-2025)
6.3.3.2 China Programmatic Display 麻豆原创 Share by Application (2020-2025)
6.3.4 China 麻豆原创 Trend and Opportunities
6.4 Japan 麻豆原创: Players, Segments and Downstream
6.4.1 Japan Programmatic Display Revenue by Company (2020-2025)
6.4.2 Japan 麻豆原创 Size by Type
6.4.2.1 Japan Programmatic Display 麻豆原创 Size by Type (2020-2025)
6.4.2.2 Japan Programmatic Display 麻豆原创 Share by Type (2020-2025)
6.4.3 Japan 麻豆原创 Size by Application
6.4.3.1 Japan Programmatic Display 麻豆原创 Size by Application (2020-2025)
6.4.3.2 Japan Programmatic Display 麻豆原创 Share by Application (2020-2025)
6.4.4 Japan 麻豆原创 Trend and Opportunities
6.5 Southeast Asia 麻豆原创: Players, Segments and Downstream
6.5.1 Southeast Asia Programmatic Display Revenue by Company (2020-2025)
6.5.2 Southeast Asia 麻豆原创 Size by Type
6.5.2.1 Southeast Asia Programmatic Display 麻豆原创 Size by Type (2020-2025)
6.5.2.2 Southeast Asia Programmatic Display 麻豆原创 Share by Type (2020-2025)
6.5.3 Southeast Asia 麻豆原创 Size by Application
6.5.3.1 Southeast Asia Programmatic Display 麻豆原创 Size by Application (2020-2025)
6.5.3.2 Southeast Asia Programmatic Display 麻豆原创 Share by Application (2020-2025)
6.5.4 Southeast Asia 麻豆原创 Trend and Opportunities
6.6 India 麻豆原创: Players, Segments and Downstream
6.6.1 India Programmatic Display Revenue by Company (2020-2025)
6.6.2 India 麻豆原创 Size by Type
6.6.2.1 India Programmatic Display 麻豆原创 Size by Type (2020-2025)
6.6.2.2 India Programmatic Display 麻豆原创 Share by Type (2020-2025)
6.6.3 India 麻豆原创 Size by Application
6.6.3.1 India Programmatic Display 麻豆原创 Size by Application (2020-2025)
6.6.3.2 India Programmatic Display 麻豆原创 Share by Application (2020-2025)
6.6.4 India 麻豆原创 Trend and Opportunities
7 Key Players Profiles
7.1 Facebook
7.1.1 Facebook Company Details
7.1.2 Facebook Business Overview
7.1.3 Facebook Programmatic Display Introduction
7.1.4 Facebook Revenue in Programmatic Display Business (2020-2025)
7.1.5 Facebook Recent Development
7.2 Google (Doubleclick)
7.2.1 Google (Doubleclick) Company Details
7.2.2 Google (Doubleclick) Business Overview
7.2.3 Google (Doubleclick) Programmatic Display Introduction
7.2.4 Google (Doubleclick) Revenue in Programmatic Display Business (2020-2025)
7.2.5 Google (Doubleclick) Recent Development
7.3 Amazon
7.3.1 Amazon Company Details
7.3.2 Amazon Business Overview
7.3.3 Amazon Programmatic Display Introduction
7.3.4 Amazon Revenue in Programmatic Display Business (2020-2025)
7.3.5 Amazon Recent Development
7.4 Alibaba
7.4.1 Alibaba Company Details
7.4.2 Alibaba Business Overview
7.4.3 Alibaba Programmatic Display Introduction
7.4.4 Alibaba Revenue in Programmatic Display Business (2020-2025)
7.4.5 Alibaba Recent Development
7.5 Adobe Systems Incorporated
7.5.1 Adobe Systems Incorporated Company Details
7.5.2 Adobe Systems Incorporated Business Overview
7.5.3 Adobe Systems Incorporated Programmatic Display Introduction
7.5.4 Adobe Systems Incorporated Revenue in Programmatic Display Business (2020-2025)
7.5.5 Adobe Systems Incorporated Recent Development
7.6 Tencent
7.6.1 Tencent Company Details
7.6.2 Tencent Business Overview
7.6.3 Tencent Programmatic Display Introduction
7.6.4 Tencent Revenue in Programmatic Display Business (2020-2025)
7.6.5 Tencent Recent Development
7.7 Baidu
7.7.1 Baidu Company Details
7.7.2 Baidu Business Overview
7.7.3 Baidu Programmatic Display Introduction
7.7.4 Baidu Revenue in Programmatic Display Business (2020-2025)
7.7.5 Baidu Recent Development
7.8 ByteDance
7.8.1 ByteDance Company Details
7.8.2 ByteDance Business Overview
7.8.3 ByteDance Programmatic Display Introduction
7.8.4 ByteDance Revenue in Programmatic Display Business (2020-2025)
7.8.5 ByteDance Recent Development
7.9 Verizon Communications
7.9.1 Verizon Communications Company Details
7.9.2 Verizon Communications Business Overview
7.9.3 Verizon Communications Programmatic Display Introduction
7.9.4 Verizon Communications Revenue in Programmatic Display Business (2020-2025)
7.9.5 Verizon Communications Recent Development
7.10 eBay
7.10.1 eBay Company Details
7.10.2 eBay Business Overview
7.10.3 eBay Programmatic Display Introduction
7.10.4 eBay Revenue in Programmatic Display Business (2020-2025)
7.10.5 eBay Recent Development
7.11 Expedia
7.11.1 Expedia Company Details
7.11.2 Expedia Business Overview
7.11.3 Expedia Programmatic Display Introduction
7.11.4 Expedia Revenue in Programmatic Display Business (2020-2025)
7.11.5 Expedia Recent Development
7.12 MediaMath
7.12.1 MediaMath Company Details
7.12.2 MediaMath Business Overview
7.12.3 MediaMath Programmatic Display Introduction
7.12.4 MediaMath Revenue in Programmatic Display Business (2020-2025)
7.12.5 MediaMath Recent Development
7.13 The Trade Desk
7.13.1 The Trade Desk Company Details
7.13.2 The Trade Desk Business Overview
7.13.3 The Trade Desk Programmatic Display Introduction
7.13.4 The Trade Desk Revenue in Programmatic Display Business (2020-2025)
7.13.5 The Trade Desk Recent Development
7.14 Xandr
7.14.1 Xandr Company Details
7.14.2 Xandr Business Overview
7.14.3 Xandr Programmatic Display Introduction
7.14.4 Xandr Revenue in Programmatic Display Business (2020-2025)
7.14.5 Xandr Recent Development
7.15 Rakuten
7.15.1 Rakuten Company Details
7.15.2 Rakuten Business Overview
7.15.3 Rakuten Programmatic Display Introduction
7.15.4 Rakuten Revenue in Programmatic Display Business (2020-2025)
7.15.5 Rakuten Recent Development
8 Programmatic Display 麻豆原创 Dynamics
8.1 Programmatic Display Industry Trends
8.2 Programmatic Display 麻豆原创 Drivers
8.3 Programmatic Display 麻豆原创 Challenges
8.4 Programmatic Display 麻豆原创 Restraints
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 麻豆原创 Size Estimation
10.1.1.3 麻豆原创 Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer

Companies Mentioned:

Facebook
Google (Doubleclick)
Amazon
Alibaba
Adobe Systems Incorporated
Tencent
Baidu
ByteDance
Verizon Communications
eBay
Expedia
MediaMath
The Trade Desk
Xandr
Rakuten

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