It is an automated bidding software for digital advertisers and publishers that allows automating the whole process of decision-making and evaluating the options in real-time.
麻豆原创 Analysis and Insights: Global Programmatic Advertising Platform 麻豆原创
The global Programmatic Advertising Platform market is projected to grow from US$ 6761.9 million in 2024 to US$ 14250 million by 2030, at a Compound Annual Growth Rate (CAGR) of 13.2% during the forecast period.
The US & Canada market for Programmatic Advertising Platform is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The China market for Programmatic Advertising Platform is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The Europe market for Programmatic Advertising Platform is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The global key companies of Programmatic Advertising Platform include AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Adroll, Google Inc. (Doubleclick), Adobe Systems Incorporated, Rubicon Project Inc. and Rocket Fuel Inc., etc. In 2023, the global top five players had a share approximately % in terms of revenue.
Programmatic Advertising Platform is widely used in various fields, such as Governance, Commerical and Others,, etc. Governance provides greatest supports to the Programmatic Advertising Platform industry development. In 2023, global % revenue of Programmatic Advertising Platform went into Governance filed and the proportion will reach to % in 2030.
Report Covers:
This report presents an overview of global market for Programmatic Advertising Platform market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.
This report researches the key producers of Programmatic Advertising Platform, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Programmatic Advertising Platform, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Programmatic Advertising Platform revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global Programmatic Advertising Platform market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Programmatic Advertising Platform revenue, projected growth trends, production technology, application and end-user industry.
麻豆原创 Segmentation
By Company
AppNexus Inc.
AOL Inc. (Verizon Communications Inc.)
Yahoo! Inc.
DataXu Inc.
Adroll
Google Inc. (Doubleclick)
Adobe Systems Incorporated
Rubicon Project Inc.
Rocket Fuel Inc.
MediaMath Inc.
IPONWEB Holding Limited (BidSwitch)
Between Digital
Fluct
Adform
The Trade Desk
Turn Inc.
Beeswax
Connexity, Inc.
Centro, Inc.
RadiumOne, Inc.
Segment by Type
Desktop Display
Desktop Video
Mobile Display
Mobile Video
Segment by Application
Governance
Commerical
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
China
Asia (excluding China)
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America, Middle East & Africa
Brazil
Mexico
Turkey
Israel
GCC Countries
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Revenue of Programmatic Advertising Platform in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Programmatic Advertising Platform companies鈥� competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 7: Europe by Type, by Application and by country, revenue for each segment.
Chapter 8: China by Type, and by Application, revenue for each segment.
Chapter 9: Asia (excluding China) by Type, by Application and by region, revenue for each segment.
Chapter 10: Middle East, Africa, and Latin America by Type, by Application and by country, revenue for each segment.
Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Programmatic Advertising Platform revenue, gross margin, and recent development, etc.
Chapter 12: Analyst's Viewpoints/Conclusions
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 麻豆原创 Analysis by Type
1.2.1 Global Programmatic Advertising Platform 麻豆原创 Size Growth Rate by Type, 2019 VS 2023 VS 2030
1.2.2 Desktop Display
1.2.3 Desktop Video
1.2.4 Mobile Display
1.2.5 Mobile Video
1.3 麻豆原创 by Application
1.3.1 Global Programmatic Advertising Platform 麻豆原创 Size Growth Rate by Application, 2019 VS 2023 VS 2030
1.3.2 Governance
1.3.3 Commerical
1.3.4 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Programmatic Advertising Platform 麻豆原创 Perspective (2019-2030)
2.2 Global Programmatic Advertising Platform Growth Trends by Region
2.2.1 Programmatic Advertising Platform 麻豆原创 Size by Region: 2019 VS 2023 VS 2030
2.2.2 Programmatic Advertising Platform Historic 麻豆原创 Size by Region (2019-2024)
2.2.3 Programmatic Advertising Platform Forecasted 麻豆原创 Size by Region (2025-2030)
2.3 Programmatic Advertising Platform 麻豆原创 Dynamics
2.3.1 Programmatic Advertising Platform Industry Trends
2.3.2 Programmatic Advertising Platform 麻豆原创 Drivers
2.3.3 Programmatic Advertising Platform 麻豆原创 Challenges
2.3.4 Programmatic Advertising Platform 麻豆原创 Restraints
3 Competition Landscape by Key Players
3.1 Global Revenue Programmatic Advertising Platform by Players
3.1.1 Global Programmatic Advertising Platform Revenue by Players (2019-2024)
3.1.2 Global Programmatic Advertising Platform Revenue 麻豆原创 Share by Players (2019-2024)
3.2 Global Programmatic Advertising Platform 麻豆原创 Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of Programmatic Advertising Platform, Ranking by Revenue, 2022 VS 2023 VS 2024
3.4 Global Programmatic Advertising Platform 麻豆原创 Concentration Ratio
3.4.1 Global Programmatic Advertising Platform 麻豆原创 Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Programmatic Advertising Platform Revenue in 2023
3.5 Global Key Players of Programmatic Advertising Platform Head office and Area Served
3.6 Global Key Players of Programmatic Advertising Platform, Product and Application
3.7 Global Key Players of Programmatic Advertising Platform, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Programmatic Advertising Platform Breakdown Data by Type
4.1 Global Programmatic Advertising Platform Historic 麻豆原创 Size by Type (2019-2024)
4.2 Global Programmatic Advertising Platform Forecasted 麻豆原创 Size by Type (2025-2030)
5 Programmatic Advertising Platform Breakdown Data by Application
5.1 Global Programmatic Advertising Platform Historic 麻豆原创 Size by Application (2019-2024)
5.2 Global Programmatic Advertising Platform Forecasted 麻豆原创 Size by Application (2025-2030)
6 North America
6.1 North America Programmatic Advertising Platform 麻豆原创 Size (2019-2030)
6.2 North America Programmatic Advertising Platform 麻豆原创 Size by Type
6.2.1 North America Programmatic Advertising Platform 麻豆原创 Size by Type (2019-2024)
6.2.2 North America Programmatic Advertising Platform 麻豆原创 Size by Type (2025-2030)
6.2.3 North America Programmatic Advertising Platform 麻豆原创 Share by Type (2019-2030)
6.3 North America Programmatic Advertising Platform 麻豆原创 Size by Application
6.3.1 North America Programmatic Advertising Platform 麻豆原创 Size by Application (2019-2024)
6.3.2 North America Programmatic Advertising Platform 麻豆原创 Size by Application (2025-2030)
6.3.3 North America Programmatic Advertising Platform 麻豆原创 Share by Application (2019-2030)
6.4 North America Programmatic Advertising Platform 麻豆原创 Size by Country
6.4.1 North America Programmatic Advertising Platform 麻豆原创 Size by Country: 2019 VS 2023 VS 2030
6.4.2 North America Programmatic Advertising Platform 麻豆原创 Size by Country (2019-2024)
6.4.3 North America Programmatic Advertising Platform 麻豆原创 Size by Country (2025-2030)
6.4.4 U.S.
6.4.5 Canada
7 Europe
7.1 Europe Programmatic Advertising Platform 麻豆原创 Size (2019-2030)
7.2 Europe Programmatic Advertising Platform 麻豆原创 Size by Type
7.2.1 Europe Programmatic Advertising Platform 麻豆原创 Size by Type (2019-2024)
7.2.2 Europe Programmatic Advertising Platform 麻豆原创 Size by Type (2025-2030)
7.2.3 Europe Programmatic Advertising Platform 麻豆原创 Share by Type (2019-2030)
7.3 Europe Programmatic Advertising Platform 麻豆原创 Size by Application
7.3.1 Europe Programmatic Advertising Platform 麻豆原创 Size by Application (2019-2024)
7.3.2 Europe Programmatic Advertising Platform 麻豆原创 Size by Application (2025-2030)
7.3.3 Europe Programmatic Advertising Platform 麻豆原创 Share by Application (2019-2030)
7.4 Europe Programmatic Advertising Platform 麻豆原创 Size by Country
7.4.1 Europe Programmatic Advertising Platform 麻豆原创 Size by Country: 2019 VS 2023 VS 2030
7.4.2 Europe Programmatic Advertising Platform 麻豆原创 Size by Country (2019-2024)
7.4.3 Europe Programmatic Advertising Platform 麻豆原创 Size by Country (2025-2030)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 China
8.1 China Programmatic Advertising Platform 麻豆原创 Size (2019-2030)
8.2 China Programmatic Advertising Platform 麻豆原创 Size by Type
8.2.1 China Programmatic Advertising Platform 麻豆原创 Size by Type (2019-2024)
8.2.2 China Programmatic Advertising Platform 麻豆原创 Size by Type (2025-2030)
8.2.3 China Programmatic Advertising Platform 麻豆原创 Share by Type (2019-2030)
8.3 China Programmatic Advertising Platform 麻豆原创 Size by Application
8.3.1 China Programmatic Advertising Platform 麻豆原创 Size by Application (2019-2024)
8.3.2 China Programmatic Advertising Platform 麻豆原创 Size by Application (2025-2030)
8.3.3 China Programmatic Advertising Platform 麻豆原创 Share by Application (2019-2030)
9 Asia (excluding China)
9.1 Asia Programmatic Advertising Platform 麻豆原创 Size (2019-2030)
9.2 Asia Programmatic Advertising Platform 麻豆原创 Size by Type
9.2.1 Asia Programmatic Advertising Platform 麻豆原创 Size by Type (2019-2024)
9.2.2 Asia Programmatic Advertising Platform 麻豆原创 Size by Type (2025-2030)
9.2.3 Asia Programmatic Advertising Platform 麻豆原创 Share by Type (2019-2030)
9.3 Asia Programmatic Advertising Platform 麻豆原创 Size by Application
9.3.1 Asia Programmatic Advertising Platform 麻豆原创 Size by Application (2019-2024)
9.3.2 Asia Programmatic Advertising Platform 麻豆原创 Size by Application (2025-2030)
9.3.3 Asia Programmatic Advertising Platform 麻豆原创 Share by Application (2019-2030)
9.4 Asia Programmatic Advertising Platform 麻豆原创 Size by Region
9.4.1 Asia Programmatic Advertising Platform 麻豆原创 Size by Region: 2019 VS 2023 VS 2030
9.4.2 Asia Programmatic Advertising Platform 麻豆原创 Size by Region (2019-2024)
9.4.3 Asia Programmatic Advertising Platform 麻豆原创 Size by Region (2025-2030)
9.4.4 Japan
9.4.5 South Korea
9.4.6 China Taiwan
9.4.7 Southeast Asia
9.4.8 India
9.4.9 Australia
10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America Programmatic Advertising Platform 麻豆原创 Size (2019-2030)
10.2 Middle East, Africa, and Latin America Programmatic Advertising Platform 麻豆原创 Size by Type
10.2.1 Middle East, Africa, and Latin America Programmatic Advertising Platform 麻豆原创 Size by Type (2019-2024)
10.2.2 Middle East, Africa, and Latin America Programmatic Advertising Platform 麻豆原创 Size by Type (2025-2030)
10.2.3 Middle East, Africa, and Latin America Programmatic Advertising Platform 麻豆原创 Share by Type (2019-2030)
10.3 Middle East, Africa, and Latin America Programmatic Advertising Platform 麻豆原创 Size by Application
10.3.1 Middle East, Africa, and Latin America Programmatic Advertising Platform 麻豆原创 Size by Application (2019-2024)
10.3.2 Middle East, Africa, and Latin America Programmatic Advertising Platform 麻豆原创 Size by Application (2025-2030)
10.3.3 Middle East, Africa, and Latin America Programmatic Advertising Platform 麻豆原创 Share by Application (2019-2030)
10.4 Middle East, Africa, and Latin America Programmatic Advertising Platform 麻豆原创 Size by Country
10.4.1 Middle East, Africa, and Latin America Programmatic Advertising Platform 麻豆原创 Size by Country: 2019 VS 2023 VS 2030
10.4.2 Middle East, Africa, and Latin America Programmatic Advertising Platform 麻豆原创 Size by Country (2019-2024)
10.4.3 Middle East, Africa, and Latin America Programmatic Advertising Platform 麻豆原创 Size by Country (2025-2030)
10.4.4 Brazil
10.4.5 Mexico
10.4.6 Turkey
10.4.7 Saudi Arabia
10.4.8 Israel
10.4.9 GCC Countries
11 Key Players Profiles
11.1 AppNexus Inc.
11.1.1 AppNexus Inc. Company Details
11.1.2 AppNexus Inc. Business Overview
11.1.3 AppNexus Inc. Programmatic Advertising Platform Introduction
11.1.4 AppNexus Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.1.5 AppNexus Inc. Recent Developments
11.2 AOL Inc. (Verizon Communications Inc.)
11.2.1 AOL Inc. (Verizon Communications Inc.) Company Details
11.2.2 AOL Inc. (Verizon Communications Inc.) Business Overview
11.2.3 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Introduction
11.2.4 AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business (2019-2024)
11.2.5 AOL Inc. (Verizon Communications Inc.) Recent Developments
11.3 Yahoo! Inc.
11.3.1 Yahoo! Inc. Company Details
11.3.2 Yahoo! Inc. Business Overview
11.3.3 Yahoo! Inc. Programmatic Advertising Platform Introduction
11.3.4 Yahoo! Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.3.5 Yahoo! Inc. Recent Developments
11.4 DataXu Inc.
11.4.1 DataXu Inc. Company Details
11.4.2 DataXu Inc. Business Overview
11.4.3 DataXu Inc. Programmatic Advertising Platform Introduction
11.4.4 DataXu Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.4.5 DataXu Inc. Recent Developments
11.5 Adroll
11.5.1 Adroll Company Details
11.5.2 Adroll Business Overview
11.5.3 Adroll Programmatic Advertising Platform Introduction
11.5.4 Adroll Revenue in Programmatic Advertising Platform Business (2019-2024)
11.5.5 Adroll Recent Developments
11.6 Google Inc. (Doubleclick)
11.6.1 Google Inc. (Doubleclick) Company Details
11.6.2 Google Inc. (Doubleclick) Business Overview
11.6.3 Google Inc. (Doubleclick) Programmatic Advertising Platform Introduction
11.6.4 Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business (2019-2024)
11.6.5 Google Inc. (Doubleclick) Recent Developments
11.7 Adobe Systems Incorporated
11.7.1 Adobe Systems Incorporated Company Details
11.7.2 Adobe Systems Incorporated Business Overview
11.7.3 Adobe Systems Incorporated Programmatic Advertising Platform Introduction
11.7.4 Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business (2019-2024)
11.7.5 Adobe Systems Incorporated Recent Developments
11.8 Rubicon Project Inc.
11.8.1 Rubicon Project Inc. Company Details
11.8.2 Rubicon Project Inc. Business Overview
11.8.3 Rubicon Project Inc. Programmatic Advertising Platform Introduction
11.8.4 Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.8.5 Rubicon Project Inc. Recent Developments
11.9 Rocket Fuel Inc.
11.9.1 Rocket Fuel Inc. Company Details
11.9.2 Rocket Fuel Inc. Business Overview
11.9.3 Rocket Fuel Inc. Programmatic Advertising Platform Introduction
11.9.4 Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.9.5 Rocket Fuel Inc. Recent Developments
11.10 MediaMath Inc.
11.10.1 MediaMath Inc. Company Details
11.10.2 MediaMath Inc. Business Overview
11.10.3 MediaMath Inc. Programmatic Advertising Platform Introduction
11.10.4 MediaMath Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.10.5 MediaMath Inc. Recent Developments
11.11 IPONWEB Holding Limited (BidSwitch)
11.11.1 IPONWEB Holding Limited (BidSwitch) Company Details
11.11.2 IPONWEB Holding Limited (BidSwitch) Business Overview
11.11.3 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Introduction
11.11.4 IPONWEB Holding Limited (BidSwitch) Revenue in Programmatic Advertising Platform Business (2019-2024)
11.11.5 IPONWEB Holding Limited (BidSwitch) Recent Developments
11.12 Between Digital
11.12.1 Between Digital Company Details
11.12.2 Between Digital Business Overview
11.12.3 Between Digital Programmatic Advertising Platform Introduction
11.12.4 Between Digital Revenue in Programmatic Advertising Platform Business (2019-2024)
11.12.5 Between Digital Recent Developments
11.13 Fluct
11.13.1 Fluct Company Details
11.13.2 Fluct Business Overview
11.13.3 Fluct Programmatic Advertising Platform Introduction
11.13.4 Fluct Revenue in Programmatic Advertising Platform Business (2019-2024)
11.13.5 Fluct Recent Developments
11.14 Adform
11.14.1 Adform Company Details
11.14.2 Adform Business Overview
11.14.3 Adform Programmatic Advertising Platform Introduction
11.14.4 Adform Revenue in Programmatic Advertising Platform Business (2019-2024)
11.14.5 Adform Recent Developments
11.15 The Trade Desk
11.15.1 The Trade Desk Company Details
11.15.2 The Trade Desk Business Overview
11.15.3 The Trade Desk Programmatic Advertising Platform Introduction
11.15.4 The Trade Desk Revenue in Programmatic Advertising Platform Business (2019-2024)
11.15.5 The Trade Desk Recent Developments
11.16 Turn Inc.
11.16.1 Turn Inc. Company Details
11.16.2 Turn Inc. Business Overview
11.16.3 Turn Inc. Programmatic Advertising Platform Introduction
11.16.4 Turn Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.16.5 Turn Inc. Recent Developments
11.17 Beeswax
11.17.1 Beeswax Company Details
11.17.2 Beeswax Business Overview
11.17.3 Beeswax Programmatic Advertising Platform Introduction
11.17.4 Beeswax Revenue in Programmatic Advertising Platform Business (2019-2024)
11.17.5 Beeswax Recent Developments
11.18 Connexity, Inc.
11.18.1 Connexity, Inc. Company Details
11.18.2 Connexity, Inc. Business Overview
11.18.3 Connexity, Inc. Programmatic Advertising Platform Introduction
11.18.4 Connexity, Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.18.5 Connexity, Inc. Recent Developments
11.19 Centro, Inc.
11.19.1 Centro, Inc. Company Details
11.19.2 Centro, Inc. Business Overview
11.19.3 Centro, Inc. Programmatic Advertising Platform Introduction
11.19.4 Centro, Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.19.5 Centro, Inc. Recent Developments
11.20 RadiumOne, Inc.
11.20.1 RadiumOne, Inc. Company Details
11.20.2 RadiumOne, Inc. Business Overview
11.20.3 RadiumOne, Inc. Programmatic Advertising Platform Introduction
11.20.4 RadiumOne, Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.20.5 RadiumOne, Inc. Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
AppNexus Inc.
AOL Inc. (Verizon Communications Inc.)
Yahoo! Inc.
DataXu Inc.
Adroll
Google Inc. (Doubleclick)
Adobe Systems Incorporated
Rubicon Project Inc.
Rocket Fuel Inc.
MediaMath Inc.
IPONWEB Holding Limited (BidSwitch)
Between Digital
Fluct
Adform
The Trade Desk
Turn Inc.
Beeswax
Connexity, Inc.
Centro, Inc.
RadiumOne, Inc.
听
听
*If Applicable.
