Mobile marketing services refer to a range of services designed to help organizations plan, execute, and optimize their mobile marketing strategies.
The global Mobile Âé¶¹Ô´´ing Services market was valued at US$ 12960 million in 2023 and is anticipated to reach US$ 22160 million by 2030, witnessing a CAGR of 7.9% during the forecast period 2024-2030.
The global mobile marketing services market refers to the industry that offers various services and solutions to businesses for marketing their products or services through mobile devices. This includes strategies such as mobile advertising, mobile app-based marketing, SMS marketing, and mobile-friendly website design.
According to recent market research, the global mobile marketing services market has been experiencing significant growth in recent years. Factors contributing to this growth include the widespread adoption of smartphones and mobile internet usage, as well as the increasing trend of mobile shopping and e-commerce.
Key players in the mobile marketing services market include advertising agencies, mobile service providers, software providers, and social media platforms. These companies offer a range of services such as mobile ad campaigns, personalized mobile messaging, mobile analytics, and mobile app development.
The market is driven by the need for businesses to reach their target audience effectively in the mobile-dominated era. Mobile marketing offers benefits such as real-time engagement, targeted advertising, and personalized messaging, which can help businesses increase brand awareness, generate leads, and drive sales.
The global mobile marketing services market is expected to continue growing in the coming years, driven by advancements in mobile technology, the increasing use of data analytics and AI in marketing, and the rising demand for personalized and interactive mobile experiences.
This report aims to provide a comprehensive presentation of the global market for Mobile Âé¶¹Ô´´ing Services, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Âé¶¹Ô´´ing Services.
Report Scope
The Mobile Âé¶¹Ô´´ing Services market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Mobile Âé¶¹Ô´´ing Services market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Mobile Âé¶¹Ô´´ing Services companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Âé¶¹Ô´´ Segmentation
By Company
Google
Facebook
Twitter
Adobe
IBM
AT&T
Vodafone
SAP SE
Oracle Corporation
Salesforce
MoPub
AdColony
Leanplum
Swrve
Vibes
Braze
Adobe
Acoustic
LP Âé¶¹Ô´´ing Services Inc.
Localytics
Segment by Type
Messaging
Push Notification
Mobile Email
In-app Messages
Mobile Network
Other
Segment by Application
Retail and Ecommerce
Travel and Logistics
Automobile Industry
Media and Entertainment
Health Care
Other
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Mobile Âé¶¹Ô´´ing Services companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Âé¶¹Ô´´ Analysis by Type
1.2.1 Global Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Messaging
1.2.3 Push Notification
1.2.4 Mobile Email
1.2.5 In-app Messages
1.2.6 Mobile Network
1.2.7 Other
1.3 Âé¶¹Ô´´ by Application
1.3.1 Global Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Retail and Ecommerce
1.3.3 Travel and Logistics
1.3.4 Automobile Industry
1.3.5 Media and Entertainment
1.3.6 Health Care
1.3.7 Other
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Perspective (2019-2030)
2.2 Mobile Âé¶¹Ô´´ing Services Growth Trends by Region
2.2.1 Global Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Size by Region: 2019 VS 2023 VS 2030
2.2.2 Mobile Âé¶¹Ô´´ing Services Historic Âé¶¹Ô´´ Size by Region (2019-2024)
2.2.3 Mobile Âé¶¹Ô´´ing Services Forecasted Âé¶¹Ô´´ Size by Region (2025-2030)
2.3 Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Dynamics
2.3.1 Mobile Âé¶¹Ô´´ing Services Industry Trends
2.3.2 Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Drivers
2.3.3 Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Challenges
2.3.4 Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Restraints
3 Competition Landscape by Key Players
3.1 Global Top Mobile Âé¶¹Ô´´ing Services Players by Revenue
3.1.1 Global Top Mobile Âé¶¹Ô´´ing Services Players by Revenue (2019-2024)
3.1.2 Global Mobile Âé¶¹Ô´´ing Services Revenue Âé¶¹Ô´´ Share by Players (2019-2024)
3.2 Global Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Mobile Âé¶¹Ô´´ing Services Revenue
3.4 Global Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Concentration Ratio
3.4.1 Global Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Mobile Âé¶¹Ô´´ing Services Revenue in 2023
3.5 Mobile Âé¶¹Ô´´ing Services Key Players Head office and Area Served
3.6 Key Players Mobile Âé¶¹Ô´´ing Services Product Solution and Service
3.7 Date of Enter into Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´
3.8 Mergers & Acquisitions, Expansion Plans
4 Mobile Âé¶¹Ô´´ing Services Breakdown Data by Type
4.1 Global Mobile Âé¶¹Ô´´ing Services Historic Âé¶¹Ô´´ Size by Type (2019-2024)
4.2 Global Mobile Âé¶¹Ô´´ing Services Forecasted Âé¶¹Ô´´ Size by Type (2025-2030)
5 Mobile Âé¶¹Ô´´ing Services Breakdown Data by Application
5.1 Global Mobile Âé¶¹Ô´´ing Services Historic Âé¶¹Ô´´ Size by Application (2019-2024)
5.2 Global Mobile Âé¶¹Ô´´ing Services Forecasted Âé¶¹Ô´´ Size by Application (2025-2030)
6 North America
6.1 North America Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Size (2019-2030)
6.2 North America Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Size by Country (2019-2024)
6.4 North America Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Size (2019-2030)
7.2 Europe Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Size by Country (2019-2024)
7.4 Europe Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Size (2019-2030)
8.2 Asia-Pacific Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Size by Region (2019-2024)
8.4 Asia-Pacific Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Size (2019-2030)
9.2 Latin America Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Size by Country (2019-2024)
9.4 Latin America Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Size (2019-2030)
10.2 Middle East & Africa Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Size by Country (2019-2024)
10.4 Middle East & Africa Mobile Âé¶¹Ô´´ing Services Âé¶¹Ô´´ Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Detail
11.1.2 Google Business Overview
11.1.3 Google Mobile Âé¶¹Ô´´ing Services Introduction
11.1.4 Google Revenue in Mobile Âé¶¹Ô´´ing Services Business (2019-2024)
11.1.5 Google Recent Development
11.2 Facebook
11.2.1 Facebook Company Detail
11.2.2 Facebook Business Overview
11.2.3 Facebook Mobile Âé¶¹Ô´´ing Services Introduction
11.2.4 Facebook Revenue in Mobile Âé¶¹Ô´´ing Services Business (2019-2024)
11.2.5 Facebook Recent Development
11.3 Twitter
11.3.1 Twitter Company Detail
11.3.2 Twitter Business Overview
11.3.3 Twitter Mobile Âé¶¹Ô´´ing Services Introduction
11.3.4 Twitter Revenue in Mobile Âé¶¹Ô´´ing Services Business (2019-2024)
11.3.5 Twitter Recent Development
11.4 Adobe
11.4.1 Adobe Company Detail
11.4.2 Adobe Business Overview
11.4.3 Adobe Mobile Âé¶¹Ô´´ing Services Introduction
11.4.4 Adobe Revenue in Mobile Âé¶¹Ô´´ing Services Business (2019-2024)
11.4.5 Adobe Recent Development
11.5 IBM
11.5.1 IBM Company Detail
11.5.2 IBM Business Overview
11.5.3 IBM Mobile Âé¶¹Ô´´ing Services Introduction
11.5.4 IBM Revenue in Mobile Âé¶¹Ô´´ing Services Business (2019-2024)
11.5.5 IBM Recent Development
11.6 AT&T
11.6.1 AT&T Company Detail
11.6.2 AT&T Business Overview
11.6.3 AT&T Mobile Âé¶¹Ô´´ing Services Introduction
11.6.4 AT&T Revenue in Mobile Âé¶¹Ô´´ing Services Business (2019-2024)
11.6.5 AT&T Recent Development
11.7 Vodafone
11.7.1 Vodafone Company Detail
11.7.2 Vodafone Business Overview
11.7.3 Vodafone Mobile Âé¶¹Ô´´ing Services Introduction
11.7.4 Vodafone Revenue in Mobile Âé¶¹Ô´´ing Services Business (2019-2024)
11.7.5 Vodafone Recent Development
11.8 SAP SE
11.8.1 SAP SE Company Detail
11.8.2 SAP SE Business Overview
11.8.3 SAP SE Mobile Âé¶¹Ô´´ing Services Introduction
11.8.4 SAP SE Revenue in Mobile Âé¶¹Ô´´ing Services Business (2019-2024)
11.8.5 SAP SE Recent Development
11.9 Oracle Corporation
11.9.1 Oracle Corporation Company Detail
11.9.2 Oracle Corporation Business Overview
11.9.3 Oracle Corporation Mobile Âé¶¹Ô´´ing Services Introduction
11.9.4 Oracle Corporation Revenue in Mobile Âé¶¹Ô´´ing Services Business (2019-2024)
11.9.5 Oracle Corporation Recent Development
11.10 Salesforce
11.10.1 Salesforce Company Detail
11.10.2 Salesforce Business Overview
11.10.3 Salesforce Mobile Âé¶¹Ô´´ing Services Introduction
11.10.4 Salesforce Revenue in Mobile Âé¶¹Ô´´ing Services Business (2019-2024)
11.10.5 Salesforce Recent Development
11.11 MoPub
11.11.1 MoPub Company Detail
11.11.2 MoPub Business Overview
11.11.3 MoPub Mobile Âé¶¹Ô´´ing Services Introduction
11.11.4 MoPub Revenue in Mobile Âé¶¹Ô´´ing Services Business (2019-2024)
11.11.5 MoPub Recent Development
11.12 AdColony
11.12.1 AdColony Company Detail
11.12.2 AdColony Business Overview
11.12.3 AdColony Mobile Âé¶¹Ô´´ing Services Introduction
11.12.4 AdColony Revenue in Mobile Âé¶¹Ô´´ing Services Business (2019-2024)
11.12.5 AdColony Recent Development
11.13 Leanplum
11.13.1 Leanplum Company Detail
11.13.2 Leanplum Business Overview
11.13.3 Leanplum Mobile Âé¶¹Ô´´ing Services Introduction
11.13.4 Leanplum Revenue in Mobile Âé¶¹Ô´´ing Services Business (2019-2024)
11.13.5 Leanplum Recent Development
11.14 Swrve
11.14.1 Swrve Company Detail
11.14.2 Swrve Business Overview
11.14.3 Swrve Mobile Âé¶¹Ô´´ing Services Introduction
11.14.4 Swrve Revenue in Mobile Âé¶¹Ô´´ing Services Business (2019-2024)
11.14.5 Swrve Recent Development
11.15 Vibes
11.15.1 Vibes Company Detail
11.15.2 Vibes Business Overview
11.15.3 Vibes Mobile Âé¶¹Ô´´ing Services Introduction
11.15.4 Vibes Revenue in Mobile Âé¶¹Ô´´ing Services Business (2019-2024)
11.15.5 Vibes Recent Development
11.16 Braze
11.16.1 Braze Company Detail
11.16.2 Braze Business Overview
11.16.3 Braze Mobile Âé¶¹Ô´´ing Services Introduction
11.16.4 Braze Revenue in Mobile Âé¶¹Ô´´ing Services Business (2019-2024)
11.16.5 Braze Recent Development
11.17 Adobe
11.17.1 Adobe Company Detail
11.17.2 Adobe Business Overview
11.17.3 Adobe Mobile Âé¶¹Ô´´ing Services Introduction
11.17.4 Adobe Revenue in Mobile Âé¶¹Ô´´ing Services Business (2019-2024)
11.17.5 Adobe Recent Development
11.18 Acoustic
11.18.1 Acoustic Company Detail
11.18.2 Acoustic Business Overview
11.18.3 Acoustic Mobile Âé¶¹Ô´´ing Services Introduction
11.18.4 Acoustic Revenue in Mobile Âé¶¹Ô´´ing Services Business (2019-2024)
11.18.5 Acoustic Recent Development
11.19 LP Âé¶¹Ô´´ing Services Inc.
11.19.1 LP Âé¶¹Ô´´ing Services Inc. Company Detail
11.19.2 LP Âé¶¹Ô´´ing Services Inc. Business Overview
11.19.3 LP Âé¶¹Ô´´ing Services Inc. Mobile Âé¶¹Ô´´ing Services Introduction
11.19.4 LP Âé¶¹Ô´´ing Services Inc. Revenue in Mobile Âé¶¹Ô´´ing Services Business (2019-2024)
11.19.5 LP Âé¶¹Ô´´ing Services Inc. Recent Development
11.20 Localytics
11.20.1 Localytics Company Detail
11.20.2 Localytics Business Overview
11.20.3 Localytics Mobile Âé¶¹Ô´´ing Services Introduction
11.20.4 Localytics Revenue in Mobile Âé¶¹Ô´´ing Services Business (2019-2024)
11.20.5 Localytics Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Google
Facebook
Twitter
Adobe
IBM
AT&T
Vodafone
SAP SE
Oracle Corporation
Salesforce
MoPub
AdColony
Leanplum
Swrve
Vibes
Braze
Adobe
Acoustic
LP Âé¶¹Ô´´ing Services Inc.
Localytics
Ìý
Ìý
*If Applicable.