Mobile Attribution Software refers to specialized tools and platforms used to track and analyze user actions and behaviors in mobile apps, specifically focusing on attributing these actions to specific marketing campaigns or channels. This software enables mobile app developers and marketers to understand the effectiveness of their user acquisition and marketing efforts. It tracks various metrics such as app installs, in-app events, user engagement, and revenue generated. Mobile Attribution Software helps optimize marketing strategies, allocate resources effectively, and gain insights into user behavior, ultimately leading to improved user acquisition, retention, and revenue generation for mobile apps.
The global Mobile Attribution Software market was valued at US$ 252 million in 2023 and is anticipated to reach US$ 532.2 million by 2030, witnessing a CAGR of 11.1% during the forecast period 2024-2030.
The industry trend of Mobile Attribution Software is experiencing significant growth and transformation. As the mobile app market expands and competition intensifies, understanding the performance and impact of marketing campaigns becomes crucial. The trend is driven by the increasing reliance on data-driven decision-making and the need for marketers to measure and attribute the success of their mobile app marketing efforts accurately. There is a growing demand for sophisticated and robust attribution software that can handle the tracking and analysis of diverse marketing channels and campaigns across multiple platforms. Additionally, the industry trend reflects the integration of mobile attribution with other marketing technologies, such as ad networks, analytics platforms, and customer relationship management tools, to provide a comprehensive view of user acquisition and engagement. The industry is expected to continue evolving, with advancements in attribution models, privacy-focused tracking methodologies, and enhanced cross-platform tracking capabilities.
This report aims to provide a comprehensive presentation of the global market for Mobile Attribution Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Attribution Software.
Report Scope
The Mobile Attribution Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Mobile Attribution Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Mobile Attribution Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Âé¶¹Ô´´ Segmentation
By Company
AppsFlyer
Adjust
Branch
Singular
Kochava
Localytics
CAKE
Oplytic
Segment by Type
Cloud Base
Web Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Mobile Attribution Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Âé¶¹Ô´´ Analysis by Type
1.2.1 Global Mobile Attribution Software Âé¶¹Ô´´ Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud Base
1.2.3 Web Based
1.3 Âé¶¹Ô´´ by Application
1.3.1 Global Mobile Attribution Software Âé¶¹Ô´´ Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Mobile Attribution Software Âé¶¹Ô´´ Perspective (2019-2030)
2.2 Mobile Attribution Software Growth Trends by Region
2.2.1 Global Mobile Attribution Software Âé¶¹Ô´´ Size by Region: 2019 VS 2023 VS 2030
2.2.2 Mobile Attribution Software Historic Âé¶¹Ô´´ Size by Region (2019-2024)
2.2.3 Mobile Attribution Software Forecasted Âé¶¹Ô´´ Size by Region (2025-2030)
2.3 Mobile Attribution Software Âé¶¹Ô´´ Dynamics
2.3.1 Mobile Attribution Software Industry Trends
2.3.2 Mobile Attribution Software Âé¶¹Ô´´ Drivers
2.3.3 Mobile Attribution Software Âé¶¹Ô´´ Challenges
2.3.4 Mobile Attribution Software Âé¶¹Ô´´ Restraints
3 Competition Landscape by Key Players
3.1 Global Top Mobile Attribution Software Players by Revenue
3.1.1 Global Top Mobile Attribution Software Players by Revenue (2019-2024)
3.1.2 Global Mobile Attribution Software Revenue Âé¶¹Ô´´ Share by Players (2019-2024)
3.2 Global Mobile Attribution Software Âé¶¹Ô´´ Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Mobile Attribution Software Revenue
3.4 Global Mobile Attribution Software Âé¶¹Ô´´ Concentration Ratio
3.4.1 Global Mobile Attribution Software Âé¶¹Ô´´ Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Mobile Attribution Software Revenue in 2023
3.5 Mobile Attribution Software Key Players Head office and Area Served
3.6 Key Players Mobile Attribution Software Product Solution and Service
3.7 Date of Enter into Mobile Attribution Software Âé¶¹Ô´´
3.8 Mergers & Acquisitions, Expansion Plans
4 Mobile Attribution Software Breakdown Data by Type
4.1 Global Mobile Attribution Software Historic Âé¶¹Ô´´ Size by Type (2019-2024)
4.2 Global Mobile Attribution Software Forecasted Âé¶¹Ô´´ Size by Type (2025-2030)
5 Mobile Attribution Software Breakdown Data by Application
5.1 Global Mobile Attribution Software Historic Âé¶¹Ô´´ Size by Application (2019-2024)
5.2 Global Mobile Attribution Software Forecasted Âé¶¹Ô´´ Size by Application (2025-2030)
6 North America
6.1 North America Mobile Attribution Software Âé¶¹Ô´´ Size (2019-2030)
6.2 North America Mobile Attribution Software Âé¶¹Ô´´ Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Mobile Attribution Software Âé¶¹Ô´´ Size by Country (2019-2024)
6.4 North America Mobile Attribution Software Âé¶¹Ô´´ Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Mobile Attribution Software Âé¶¹Ô´´ Size (2019-2030)
7.2 Europe Mobile Attribution Software Âé¶¹Ô´´ Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Mobile Attribution Software Âé¶¹Ô´´ Size by Country (2019-2024)
7.4 Europe Mobile Attribution Software Âé¶¹Ô´´ Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Mobile Attribution Software Âé¶¹Ô´´ Size (2019-2030)
8.2 Asia-Pacific Mobile Attribution Software Âé¶¹Ô´´ Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Mobile Attribution Software Âé¶¹Ô´´ Size by Region (2019-2024)
8.4 Asia-Pacific Mobile Attribution Software Âé¶¹Ô´´ Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Mobile Attribution Software Âé¶¹Ô´´ Size (2019-2030)
9.2 Latin America Mobile Attribution Software Âé¶¹Ô´´ Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Mobile Attribution Software Âé¶¹Ô´´ Size by Country (2019-2024)
9.4 Latin America Mobile Attribution Software Âé¶¹Ô´´ Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Mobile Attribution Software Âé¶¹Ô´´ Size (2019-2030)
10.2 Middle East & Africa Mobile Attribution Software Âé¶¹Ô´´ Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Mobile Attribution Software Âé¶¹Ô´´ Size by Country (2019-2024)
10.4 Middle East & Africa Mobile Attribution Software Âé¶¹Ô´´ Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 AppsFlyer
11.1.1 AppsFlyer Company Detail
11.1.2 AppsFlyer Business Overview
11.1.3 AppsFlyer Mobile Attribution Software Introduction
11.1.4 AppsFlyer Revenue in Mobile Attribution Software Business (2019-2024)
11.1.5 AppsFlyer Recent Development
11.2 Adjust
11.2.1 Adjust Company Detail
11.2.2 Adjust Business Overview
11.2.3 Adjust Mobile Attribution Software Introduction
11.2.4 Adjust Revenue in Mobile Attribution Software Business (2019-2024)
11.2.5 Adjust Recent Development
11.3 Branch
11.3.1 Branch Company Detail
11.3.2 Branch Business Overview
11.3.3 Branch Mobile Attribution Software Introduction
11.3.4 Branch Revenue in Mobile Attribution Software Business (2019-2024)
11.3.5 Branch Recent Development
11.4 Singular
11.4.1 Singular Company Detail
11.4.2 Singular Business Overview
11.4.3 Singular Mobile Attribution Software Introduction
11.4.4 Singular Revenue in Mobile Attribution Software Business (2019-2024)
11.4.5 Singular Recent Development
11.5 Kochava
11.5.1 Kochava Company Detail
11.5.2 Kochava Business Overview
11.5.3 Kochava Mobile Attribution Software Introduction
11.5.4 Kochava Revenue in Mobile Attribution Software Business (2019-2024)
11.5.5 Kochava Recent Development
11.6 Localytics
11.6.1 Localytics Company Detail
11.6.2 Localytics Business Overview
11.6.3 Localytics Mobile Attribution Software Introduction
11.6.4 Localytics Revenue in Mobile Attribution Software Business (2019-2024)
11.6.5 Localytics Recent Development
11.7 CAKE
11.7.1 CAKE Company Detail
11.7.2 CAKE Business Overview
11.7.3 CAKE Mobile Attribution Software Introduction
11.7.4 CAKE Revenue in Mobile Attribution Software Business (2019-2024)
11.7.5 CAKE Recent Development
11.8 Oplytic
11.8.1 Oplytic Company Detail
11.8.2 Oplytic Business Overview
11.8.3 Oplytic Mobile Attribution Software Introduction
11.8.4 Oplytic Revenue in Mobile Attribution Software Business (2019-2024)
11.8.5 Oplytic Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
AppsFlyer
Adjust
Branch
Singular
Kochava
Localytics
CAKE
Oplytic
Ìý
Ìý
*If Applicable.