The global Maternity Wear market size was US$ 17360 million in 2024 and is forecast to a readjusted size of US$ 23370 million by 2031 with a CAGR of 4.4% during the forecast period 2025-2031.
Maternity wear is worn by women in some cultures as an adaptation to changes in body size during pregnancy. It is designed with a loose, comfortable cut which will expand as the woman"s belly grows. Most designs also include elastic, tabs, and other methods of expansion which allow shirts and pants to be let out. Many women also wear maternity clothes after their pregnancies, until they have lost the pregnancy weight and they can fit into normal clothing again.
The global maternity wear market is competitive and fragmented with a small number of large global firm, and thousands of smaller local companies, the concentration of this market is very low. Top 10 players only occupy about 10% of the global market. Leading companies are Destination Maternity, H&M, Gap, Mothercare, Thyme Maternity, OCTmami, JoJo Maman Bébé and Seraphine.
The global Maternity Wear market is strategically segmented by company, region (country), by Type, and by Application. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on sales, revenue, and forecasts across regions, by Type, and by Application for 2020-2031.
Âé¶¹Ô´´ Segmentation
By Company:
Destination Maternity
H&M
Gap
Mothercare
Thyme Maternity
OCTmami
JoJo Maman Bébé
Seraphine
Happy House
Hubo Mother
Liz Lange
Tianxiang
Gennie's Maternity
Mamas & Papas
Angeliebe
Ripe Maternity
Amoralia
Rosemadame
Envie de Fraises
Ingrid & Isabel
Isabella Oliver
By Type: (Dominant Segment vs High-Margin Innovation)
Dresses
Tops
Bottoms
Lingerie
By Application: (Core Demand Driver vs Emerging Opportunity)
Supermarket & Mall
Brand Store
Maternity & Baby Store
Online
By Region
Macro-Regional Analysis: Âé¶¹Ô´´ Size & Growth Forecasts
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Micro-Local Âé¶¹Ô´´ Deep Dive: Strategic Insights
- Competitive Landscape: Player dominance vs. disruptors (e.g., Destination Maternity in Europe)
- Emerging Product Trends: Dresses adoption vs. Tops premiumization
- Demand-Side Dynamics: Supermarket & Mall growth in China vs. Brand Store potential in North America
- Localized Consumer Needs: Regulatory hurdles in EU vs. price sensitivity in India
Focus Âé¶¹Ô´´s:
North America
Europe
China
Japan
Australia
Chapter Outline
Chapter 1: Report scope, executive summary, and market evolution scenarios (short/mid/long term).
Chapter 2: Quantitative analysis of Maternity Wear market size and growth potential at global, regional, and country levels.
Chapter 3: Competitive benchmarking of manufacturers (revenue, market share, M&A, R&D focus).
Chapter 4: Type-based segmentation analysis – Uncovering blue ocean markets (e.g., Tops in China).
Chapter 5: Application-based segmentation analysis – High-growth downstream opportunities (e.g., Brand Store in India).
Chapter 6: Regional sales and revenue breakdown by company, type, application and customer.
Chapter 7: Key manufacturer profiles – Financials, product portfolios, and strategic developments.
Chapter 8: Âé¶¹Ô´´ dynamics – Drivers, restraints, regulatory impacts, and risk mitigation strategies.
Chapter 9: Actionable conclusions and strategic recommendations.
Why This Report?
This is not just another market study. By fusing global trend analysis with hyper-local operational intelligence, we deliver:
- Risk-Controlled Âé¶¹Ô´´ Entry: Navigate regulatory complexities in focus markets (e.g., China’s policies).
- Product Portfolio Optimization: Align offerings with regional preferences (e.g., Dresses dominance in Europe vs. Tops demand in MEA).
- Competitor Counterstrategies: Decode player tactics in fragmented vs. consolidated markets.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Âé¶¹Ô´´ Overview
1.1 Maternity Wear Product Scope
1.2 Maternity Wear by Type
1.2.1 Global Maternity Wear Sales by Type (2020 & 2024 & 2031)
1.2.2 Dresses
1.2.3 Tops
1.2.4 Bottoms
1.2.5 Lingerie
1.3 Maternity Wear by Application
1.3.1 Global Maternity Wear Sales Comparison by Application (2020 & 2024 & 2031)
1.3.2 Supermarket & Mall
1.3.3 Brand Store
1.3.4 Maternity & Baby Store
1.3.5 Online
1.4 Global Maternity Wear Âé¶¹Ô´´ Estimates and Forecasts (2020-2031)
1.4.1 Global Maternity Wear Âé¶¹Ô´´ Size in Value Growth Rate (2020-2031)
1.4.2 Global Maternity Wear Âé¶¹Ô´´ Size in Volume Growth Rate (2020-2031)
1.4.3 Global Maternity Wear Price Trends (2020-2031)
1.5 Assumptions and Limitations
2 Âé¶¹Ô´´ Size and Prospective by Region
2.1 Global Maternity Wear Âé¶¹Ô´´ Size by Region: 2020 VS 2024 VS 2031
2.2 Global Maternity Wear Retrospective Âé¶¹Ô´´ Scenario by Region (2020-2025)
2.2.1 Global Maternity Wear Sales Âé¶¹Ô´´ Share by Region (2020-2025)
2.2.2 Global Maternity Wear Revenue Âé¶¹Ô´´ Share by Region (2020-2025)
2.3 Global Maternity Wear Âé¶¹Ô´´ Estimates and Forecasts by Region (2026-2031)
2.3.1 Global Maternity Wear Sales Estimates and Forecasts by Region (2026-2031)
2.3.2 Global Maternity Wear Revenue Forecast by Region (2026-2031)
2.4 Major Region and Emerging Âé¶¹Ô´´ Analysis
2.4.1 North America Maternity Wear Âé¶¹Ô´´ Size and Prospective (2020-2031)
2.4.2 Europe Maternity Wear Âé¶¹Ô´´ Size and Prospective (2020-2031)
2.4.3 China Maternity Wear Âé¶¹Ô´´ Size and Prospective (2020-2031)
2.4.4 Japan Maternity Wear Âé¶¹Ô´´ Size and Prospective (2020-2031)
2.4.5 Australia Maternity Wear Âé¶¹Ô´´ Size and Prospective (2020-2031)
3 Global Âé¶¹Ô´´ Size by Type
3.1 Global Maternity Wear Historic Âé¶¹Ô´´ Review by Type (2020-2025)
3.1.1 Global Maternity Wear Sales by Type (2020-2025)
3.1.2 Global Maternity Wear Revenue by Type (2020-2025)
3.1.3 Global Maternity Wear Price by Type (2020-2025)
3.2 Global Maternity Wear Âé¶¹Ô´´ Estimates and Forecasts by Type (2026-2031)
3.2.1 Global Maternity Wear Sales Forecast by Type (2026-2031)
3.2.2 Global Maternity Wear Revenue Forecast by Type (2026-2031)
3.2.3 Global Maternity Wear Price Forecast by Type (2026-2031)
3.3 Different Types Maternity Wear Representative Players
4 Global Âé¶¹Ô´´ Size by Application
4.1 Global Maternity Wear Historic Âé¶¹Ô´´ Review by Application (2020-2025)
4.1.1 Global Maternity Wear Sales by Application (2020-2025)
4.1.2 Global Maternity Wear Revenue by Application (2020-2025)
4.1.3 Global Maternity Wear Price by Application (2020-2025)
4.2 Global Maternity Wear Âé¶¹Ô´´ Estimates and Forecasts by Application (2026-2031)
4.2.1 Global Maternity Wear Sales Forecast by Application (2026-2031)
4.2.2 Global Maternity Wear Revenue Forecast by Application (2026-2031)
4.2.3 Global Maternity Wear Price Forecast by Application (2026-2031)
4.3 New Sources of Growth in Maternity Wear Application
5 Competition Landscape by Players
5.1 Global Maternity Wear Sales by Players (2020-2025)
5.2 Global Top Maternity Wear Players by Revenue (2020-2025)
5.3 Global Maternity Wear Âé¶¹Ô´´ Share by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Maternity Wear as of 2024)
5.4 Global Maternity Wear Average Price by Company (2020-2025)
5.5 Global Key Manufacturers of Maternity Wear, Manufacturing Sites & Headquarters
5.6 Global Key Manufacturers of Maternity Wear, Product Type & Application
5.7 Global Key Manufacturers of Maternity Wear, Date of Enter into This Industry
5.8 Manufacturers Mergers & Acquisitions, Expansion Plans
6 Region Analysis
6.1 North America Âé¶¹Ô´´: Players, Segments, Downstream and Major Customers
6.1.1 North America Maternity Wear Sales by Company
6.1.1.1 North America Maternity Wear Sales by Company (2020-2025)
6.1.1.2 North America Maternity Wear Revenue by Company (2020-2025)
6.1.2 North America Maternity Wear Sales Breakdown by Type (2020-2025)
6.1.3 North America Maternity Wear Sales Breakdown by Application (2020-2025)
6.1.4 North America Maternity Wear Major Customer
6.1.5 North America Âé¶¹Ô´´ Trend and Opportunities
6.2 Europe Âé¶¹Ô´´: Players, Segments, Downstream and Major Customers
6.2.1 Europe Maternity Wear Sales by Company
6.2.1.1 Europe Maternity Wear Sales by Company (2020-2025)
6.2.1.2 Europe Maternity Wear Revenue by Company (2020-2025)
6.2.2 Europe Maternity Wear Sales Breakdown by Type (2020-2025)
6.2.3 Europe Maternity Wear Sales Breakdown by Application (2020-2025)
6.2.4 Europe Maternity Wear Major Customer
6.2.5 Europe Âé¶¹Ô´´ Trend and Opportunities
6.3 China Âé¶¹Ô´´: Players, Segments, Downstream and Major Customers
6.3.1 China Maternity Wear Sales by Company
6.3.1.1 China Maternity Wear Sales by Company (2020-2025)
6.3.1.2 China Maternity Wear Revenue by Company (2020-2025)
6.3.2 China Maternity Wear Sales Breakdown by Type (2020-2025)
6.3.3 China Maternity Wear Sales Breakdown by Application (2020-2025)
6.3.4 China Maternity Wear Major Customer
6.3.5 China Âé¶¹Ô´´ Trend and Opportunities
6.4 Japan Âé¶¹Ô´´: Players, Segments, Downstream and Major Customers
6.4.1 Japan Maternity Wear Sales by Company
6.4.1.1 Japan Maternity Wear Sales by Company (2020-2025)
6.4.1.2 Japan Maternity Wear Revenue by Company (2020-2025)
6.4.2 Japan Maternity Wear Sales Breakdown by Type (2020-2025)
6.4.3 Japan Maternity Wear Sales Breakdown by Application (2020-2025)
6.4.4 Japan Maternity Wear Major Customer
6.4.5 Japan Âé¶¹Ô´´ Trend and Opportunities
6.5 Australia Âé¶¹Ô´´: Players, Segments, Downstream and Major Customers
6.5.1 Australia Maternity Wear Sales by Company
6.5.1.1 Australia Maternity Wear Sales by Company (2020-2025)
6.5.1.2 Australia Maternity Wear Revenue by Company (2020-2025)
6.5.2 Australia Maternity Wear Sales Breakdown by Type (2020-2025)
6.5.3 Australia Maternity Wear Sales Breakdown by Application (2020-2025)
6.5.4 Australia Maternity Wear Major Customer
6.5.5 Australia Âé¶¹Ô´´ Trend and Opportunities
7 Company Profiles and Key Figures
7.1 Destination Maternity
7.1.1 Destination Maternity Company Information
7.1.2 Destination Maternity Business Overview
7.1.3 Destination Maternity Maternity Wear Sales, Revenue and Gross Margin (2020-2025)
7.1.4 Destination Maternity Maternity Wear Products Offered
7.1.5 Destination Maternity Recent Development
7.2 H&M
7.2.1 H&M Company Information
7.2.2 H&M Business Overview
7.2.3 H&M Maternity Wear Sales, Revenue and Gross Margin (2020-2025)
7.2.4 H&M Maternity Wear Products Offered
7.2.5 H&M Recent Development
7.3 Gap
7.3.1 Gap Company Information
7.3.2 Gap Business Overview
7.3.3 Gap Maternity Wear Sales, Revenue and Gross Margin (2020-2025)
7.3.4 Gap Maternity Wear Products Offered
7.3.5 Gap Recent Development
7.4 Mothercare
7.4.1 Mothercare Company Information
7.4.2 Mothercare Business Overview
7.4.3 Mothercare Maternity Wear Sales, Revenue and Gross Margin (2020-2025)
7.4.4 Mothercare Maternity Wear Products Offered
7.4.5 Mothercare Recent Development
7.5 Thyme Maternity
7.5.1 Thyme Maternity Company Information
7.5.2 Thyme Maternity Business Overview
7.5.3 Thyme Maternity Maternity Wear Sales, Revenue and Gross Margin (2020-2025)
7.5.4 Thyme Maternity Maternity Wear Products Offered
7.5.5 Thyme Maternity Recent Development
7.6 OCTmami
7.6.1 OCTmami Company Information
7.6.2 OCTmami Business Overview
7.6.3 OCTmami Maternity Wear Sales, Revenue and Gross Margin (2020-2025)
7.6.4 OCTmami Maternity Wear Products Offered
7.6.5 OCTmami Recent Development
7.7 JoJo Maman Bébé
7.7.1 JoJo Maman Bébé Company Information
7.7.2 JoJo Maman Bébé Business Overview
7.7.3 JoJo Maman Bébé Maternity Wear Sales, Revenue and Gross Margin (2020-2025)
7.7.4 JoJo Maman Bébé Maternity Wear Products Offered
7.7.5 JoJo Maman Bébé Recent Development
7.8 Seraphine
7.8.1 Seraphine Company Information
7.8.2 Seraphine Business Overview
7.8.3 Seraphine Maternity Wear Sales, Revenue and Gross Margin (2020-2025)
7.8.4 Seraphine Maternity Wear Products Offered
7.8.5 Seraphine Recent Development
7.9 Happy House
7.9.1 Happy House Company Information
7.9.2 Happy House Business Overview
7.9.3 Happy House Maternity Wear Sales, Revenue and Gross Margin (2020-2025)
7.9.4 Happy House Maternity Wear Products Offered
7.9.5 Happy House Recent Development
7.10 Hubo Mother
7.10.1 Hubo Mother Company Information
7.10.2 Hubo Mother Business Overview
7.10.3 Hubo Mother Maternity Wear Sales, Revenue and Gross Margin (2020-2025)
7.10.4 Hubo Mother Maternity Wear Products Offered
7.10.5 Hubo Mother Recent Development
7.11 Liz Lange
7.11.1 Liz Lange Company Information
7.11.2 Liz Lange Business Overview
7.11.3 Liz Lange Maternity Wear Sales, Revenue and Gross Margin (2020-2025)
7.11.4 Liz Lange Maternity Wear Products Offered
7.11.5 Liz Lange Recent Development
7.12 Tianxiang
7.12.1 Tianxiang Company Information
7.12.2 Tianxiang Business Overview
7.12.3 Tianxiang Maternity Wear Sales, Revenue and Gross Margin (2020-2025)
7.12.4 Tianxiang Maternity Wear Products Offered
7.12.5 Tianxiang Recent Development
7.13 Gennie's Maternity
7.13.1 Gennie's Maternity Company Information
7.13.2 Gennie's Maternity Business Overview
7.13.3 Gennie's Maternity Maternity Wear Sales, Revenue and Gross Margin (2020-2025)
7.13.4 Gennie's Maternity Maternity Wear Products Offered
7.13.5 Gennie's Maternity Recent Development
7.14 Mamas & Papas
7.14.1 Mamas & Papas Company Information
7.14.2 Mamas & Papas Business Overview
7.14.3 Mamas & Papas Maternity Wear Sales, Revenue and Gross Margin (2020-2025)
7.14.4 Mamas & Papas Maternity Wear Products Offered
7.14.5 Mamas & Papas Recent Development
7.15 Angeliebe
7.15.1 Angeliebe Company Information
7.15.2 Angeliebe Business Overview
7.15.3 Angeliebe Maternity Wear Sales, Revenue and Gross Margin (2020-2025)
7.15.4 Angeliebe Maternity Wear Products Offered
7.15.5 Angeliebe Recent Development
7.16 Ripe Maternity
7.16.1 Ripe Maternity Company Information
7.16.2 Ripe Maternity Business Overview
7.16.3 Ripe Maternity Maternity Wear Sales, Revenue and Gross Margin (2020-2025)
7.16.4 Ripe Maternity Maternity Wear Products Offered
7.16.5 Ripe Maternity Recent Development
7.17 Amoralia
7.17.1 Amoralia Company Information
7.17.2 Amoralia Business Overview
7.17.3 Amoralia Maternity Wear Sales, Revenue and Gross Margin (2020-2025)
7.17.4 Amoralia Maternity Wear Products Offered
7.17.5 Amoralia Recent Development
7.18 Rosemadame
7.18.1 Rosemadame Company Information
7.18.2 Rosemadame Business Overview
7.18.3 Rosemadame Maternity Wear Sales, Revenue and Gross Margin (2020-2025)
7.18.4 Rosemadame Maternity Wear Products Offered
7.18.5 Rosemadame Recent Development
7.19 Envie de Fraises
7.19.1 Envie de Fraises Company Information
7.19.2 Envie de Fraises Business Overview
7.19.3 Envie de Fraises Maternity Wear Sales, Revenue and Gross Margin (2020-2025)
7.19.4 Envie de Fraises Maternity Wear Products Offered
7.19.5 Envie de Fraises Recent Development
7.20 Ingrid & Isabel
7.20.1 Ingrid & Isabel Company Information
7.20.2 Ingrid & Isabel Business Overview
7.20.3 Ingrid & Isabel Maternity Wear Sales, Revenue and Gross Margin (2020-2025)
7.20.4 Ingrid & Isabel Maternity Wear Products Offered
7.20.5 Ingrid & Isabel Recent Development
7.21 Isabella Oliver
7.21.1 Isabella Oliver Company Information
7.21.2 Isabella Oliver Business Overview
7.21.3 Isabella Oliver Maternity Wear Sales, Revenue and Gross Margin (2020-2025)
7.21.4 Isabella Oliver Maternity Wear Products Offered
7.21.5 Isabella Oliver Recent Development
8 Maternity Wear Manufacturing Cost Analysis
8.1 Maternity Wear Key Raw Materials Analysis
8.1.1 Key Raw Materials
8.1.2 Key Suppliers of Raw Materials
8.2 Proportion of Manufacturing Cost Structure
8.3 Manufacturing Process Analysis of Maternity Wear
8.4 Maternity Wear Industrial Chain Analysis
9 Âé¶¹Ô´´ing Channel, Distributors and Customers
9.1 Âé¶¹Ô´´ing Channel
9.2 Maternity Wear Distributors List
9.3 Maternity Wear Customers
10 Maternity Wear Âé¶¹Ô´´ Dynamics
10.1 Maternity Wear Industry Trends
10.2 Maternity Wear Âé¶¹Ô´´ Drivers
10.3 Maternity Wear Âé¶¹Ô´´ Challenges
10.4 Maternity Wear Âé¶¹Ô´´ Restraints
11 Research Findings and Conclusion
12 Appendix
12.1 Research Methodology
12.1.1 Methodology/Research Approach
12.1.1.1 Research Programs/Design
12.1.1.2 Âé¶¹Ô´´ Size Estimation
12.1.1.3 Âé¶¹Ô´´ Breakdown and Data Triangulation
12.1.2 Data Source
12.1.2.1 Secondary Sources
12.1.2.2 Primary Sources
12.2 Author Details
12.3 Disclaimer
Destination Maternity
H&M
Gap
Mothercare
Thyme Maternity
OCTmami
JoJo Maman Bébé
Seraphine
Happy House
Hubo Mother
Liz Lange
Tianxiang
Gennie's Maternity
Mamas & Papas
Angeliebe
Ripe Maternity
Amoralia
Rosemadame
Envie de Fraises
Ingrid & Isabel
Isabella Oliver
Ìý
Ìý
*If Applicable.