Matcha Tea Powder is shade-grown green tea, and it is famous for being used in the tea ceremony of Japan; the leaves of which are hand-picked, steamed, air dried, de-stemmed and slow-ground on granite wheels to produce a calming, antioxidant powerhouse drink which burns fat and increases energy and focus.
It is special in two aspects of farming and processing: the green tea plants for matcha are shade-grown for about three weeks before harvest, and the stems and veins are removed in processing. During shaded growth, the plant Camellia sinensis produces more theanine and caffeine. This combination of chemicals is considered to account for the calm energy people might feel from drinking matcha. The powdered form of matcha is consumed differently from tea leaves or tea bags, and is dissolved in a liquid, typically water or milk.
Matcha tea is unique because the process of shading and harvesting increases the content of L-Theanine, an amino acid that helps balance the caffeine. While matcha may contain the same caffeine as other types of tea, the L-Theanine is known to create calmness without drowsiness.
In the Tang Dynasty in China, green tea was powdered and dried into bricks for easy use. People could then break off a small piece of the dried tea brick and stir into hot water. This provided a shelf stable green tea that was easy to travel with.
In the 1100s, a Japanese monk brought the idea of powdered tea to Japan, and this eventually evolved into the traditional chanoyu ceremony. Though the tradition of drinking powdered green teas has lost popularity in China until recent years, the tradition has persisted in Japan. Though originally only royalty and Samurai warriors were given Matcha because it was so time consuming and expensive to produce, it is now a popular drink throughout Japan.
For Matcha, the best tea bushes are selected and shaded from the sun for 3 weeks before harvest. Then, the best leaves are selected and ground by hand to produce a fine, bright green powder.
The global Matcha Tea Powder market is projected to reach US$ 600.3 million in 2029, increasing from US$ 345.7 million in 2022, with the CAGR of 8.0% during the period of 2023 to 2029. Influencing issues, such as economy environments, COVID-19 and Russia-Ukraine War, have led to great market fluctuations in the past few years and are considered comprehensively in the whole Matcha Tea Powder market research.
Key manufacturers engaged in the Matcha Tea Powder industry include Guizhou Gui Tea Group Co.,Ltd., Aiya, Marushichi Seicha, ShaoXing Royal Tea Village CO.,LTD., Zhejiang Huamingyuan Tea Co., Ltd., Marukyu Koyamaen, Yanoen, DoMatcha and ujimatcha, etc. Among those manufacturers, the top 3 players guaranteed % supply worldwide in 2022.
When refers to consumption region, % volume of Matcha Tea Powder were sold to North America, Europe and Asia Pacific in 2022. Moreover, China, plays a key role in the whole Matcha Tea Powder market and estimated to attract more attentions from industry insiders and investors.
Report Scope
This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Matcha Tea Powder market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.
By Company
Guizhou Gui Tea Group Co.,Ltd.
Aiya
Marushichi Seicha
ShaoXing Royal Tea Village CO.,LTD.
Zhejiang Huamingyuan Tea Co., Ltd.
Marukyu Koyamaen
Yanoen
DoMatcha
ujimatcha
AOI Seicha
Segment by Type
Drinking-use Matcha Tea
Additive-use Matcha Tea
Segment by Application
Drinking Tea
Pastry
Ice Cream
Beverage
Consumption by Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Indonesia
Thailand
Malaysia
Philippines
Vietnam
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
U.A.E
The Matcha Tea Powder report covers below items:
Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Manufacturers’ Competition Patterns
Chapter 3: Country Level Sales Analysis
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6: Manufacturers’ Outline
Chapter 7: Industry Chain, Âé¶¹Ô´´ Channel and Customer Analysis
Chapter 8: Âé¶¹Ô´´ Opportunities and Challenges
Chapter 9: Âé¶¹Ô´´ Conclusions
Chapter 10: Research Methodology and Data Source
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Matcha Tea Powder Âé¶¹Ô´´ Overview
1.1 Product Overview and Scope of Matcha Tea Powder
1.2 Matcha Tea Powder Segment by Type
1.2.1 Global Matcha Tea Powder Âé¶¹Ô´´ Value Comparison by Type (2023-2029)
1.2.2 Drinking-use Matcha Tea
1.2.3 Additive-use Matcha Tea
1.3 Matcha Tea Powder Segment by Application
1.3.1 Global Matcha Tea Powder Âé¶¹Ô´´ Value by Application: (2023-2029)
1.3.2 Drinking Tea
1.3.3 Pastry
1.3.4 Ice Cream
1.3.5 Beverage
1.4 Global Matcha Tea Powder Âé¶¹Ô´´ Size Estimates and Forecasts
1.4.1 Global Matcha Tea Powder Revenue 2018-2029
1.4.2 Global Matcha Tea Powder Sales 2018-2029
1.4.3 Global Matcha Tea Powder Âé¶¹Ô´´ Average Price (2018-2029)
1.5 Assumptions and Limitations
2 Matcha Tea Powder Âé¶¹Ô´´ Competition by Manufacturers
2.1 Global Matcha Tea Powder Sales Âé¶¹Ô´´ Share by Manufacturers (2018-2023)
2.2 Global Matcha Tea Powder Revenue Âé¶¹Ô´´ Share by Manufacturers (2018-2023)
2.3 Global Matcha Tea Powder Average Price by Manufacturers (2018-2023)
2.4 Global Matcha Tea Powder Industry Ranking 2021 VS 2022 VS 2023
2.5 Global Key Manufacturers of Matcha Tea Powder, Manufacturing Sites & Headquarters
2.6 Global Key Manufacturers of Matcha Tea Powder, Product Type & Application
2.7 Matcha Tea Powder Âé¶¹Ô´´ Competitive Situation and Trends
2.7.1 Matcha Tea Powder Âé¶¹Ô´´ Concentration Rate
2.7.2 The Global Top 5 and Top 10 Largest Matcha Tea Powder Players Âé¶¹Ô´´ Share by Revenue
2.7.3 Global Matcha Tea Powder Âé¶¹Ô´´ Share by Company Type (Tier 1, Tier 2 and Tier 3)
2.8 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Matcha Tea Powder Retrospective Âé¶¹Ô´´ Scenario by Region
3.1 Global Matcha Tea Powder Âé¶¹Ô´´ Size by Region: 2018 Versus 2022 Versus 2029
3.2 Global Matcha Tea Powder Global Matcha Tea Powder Sales by Region: 2018-2029
3.2.1 Global Matcha Tea Powder Sales by Region: 2018-2023
3.2.2 Global Matcha Tea Powder Sales by Region: 2024-2029
3.3 Global Matcha Tea Powder Global Matcha Tea Powder Revenue by Region: 2018-2029
3.3.1 Global Matcha Tea Powder Revenue by Region: 2018-2023
3.3.2 Global Matcha Tea Powder Revenue by Region: 2024-2029
3.4 North America Matcha Tea Powder Âé¶¹Ô´´ Facts & Figures by Country
3.4.1 North America Matcha Tea Powder Âé¶¹Ô´´ Size by Country: 2018 VS 2022 VS 2029
3.4.2 North America Matcha Tea Powder Sales by Country (2018-2029)
3.4.3 North America Matcha Tea Powder Revenue by Country (2018-2029)
3.4.4 U.S.
3.4.5 Canada
3.5 Europe Matcha Tea Powder Âé¶¹Ô´´ Facts & Figures by Country
3.5.1 Europe Matcha Tea Powder Âé¶¹Ô´´ Size by Country: 2018 VS 2022 VS 2029
3.5.2 Europe Matcha Tea Powder Sales by Country (2018-2029)
3.5.3 Europe Matcha Tea Powder Revenue by Country (2018-2029)
3.5.4 Germany
3.5.5 France
3.5.6 U.K.
3.5.7 Italy
3.5.8 Russia
3.6 Asia Pacific Matcha Tea Powder Âé¶¹Ô´´ Facts & Figures by Country
3.6.1 Asia Pacific Matcha Tea Powder Âé¶¹Ô´´ Size by Country: 2018 VS 2022 VS 2029
3.6.2 Asia Pacific Matcha Tea Powder Sales by Country (2018-2029)
3.6.3 Asia Pacific Matcha Tea Powder Revenue by Country (2018-2029)
3.6.4 China
3.6.5 Japan
3.6.6 South Korea
3.6.7 India
3.6.8 Australia
3.6.9 Taiwan
3.6.10 Indonesia
3.6.11 Thailand
3.6.12 Malaysia
3.6.13 Philippines
3.7 Latin America Matcha Tea Powder Âé¶¹Ô´´ Facts & Figures by Country
3.7.1 Latin America Matcha Tea Powder Âé¶¹Ô´´ Size by Country: 2018 VS 2022 VS 2029
3.7.2 Latin America Matcha Tea Powder Sales by Country (2018-2029)
3.7.3 Latin America Matcha Tea Powder Revenue by Country (2018-2029)
3.7.4 Mexico
3.7.5 Brazil
3.7.6 Argentina
3.8 Middle East and Africa Matcha Tea Powder Âé¶¹Ô´´ Facts & Figures by Country
3.8.1 Middle East and Africa Matcha Tea Powder Âé¶¹Ô´´ Size by Country: 2018 VS 2022 VS 2029
3.8.2 Middle East and Africa Matcha Tea Powder Sales by Country (2018-2029)
3.8.3 Middle East and Africa Matcha Tea Powder Revenue by Country (2018-2029)
3.8.4 Turkey
3.8.5 Saudi Arabia
3.8.6 U.A.E
4 Segment by Type
4.1 Global Matcha Tea Powder Sales by Type (2018-2029)
4.1.1 Global Matcha Tea Powder Sales by Type (2018-2023)
4.1.2 Global Matcha Tea Powder Sales by Type (2024-2029)
4.1.3 Global Matcha Tea Powder Sales Âé¶¹Ô´´ Share by Type (2018-2029)
4.2 Global Matcha Tea Powder Revenue by Type (2018-2029)
4.2.1 Global Matcha Tea Powder Revenue by Type (2018-2023)
4.2.2 Global Matcha Tea Powder Revenue by Type (2024-2029)
4.2.3 Global Matcha Tea Powder Revenue Âé¶¹Ô´´ Share by Type (2018-2029)
4.3 Global Matcha Tea Powder Price by Type (2018-2029)
5 Segment by Application
5.1 Global Matcha Tea Powder Sales by Application (2018-2029)
5.1.1 Global Matcha Tea Powder Sales by Application (2018-2023)
5.1.2 Global Matcha Tea Powder Sales by Application (2024-2029)
5.1.3 Global Matcha Tea Powder Sales Âé¶¹Ô´´ Share by Application (2018-2029)
5.2 Global Matcha Tea Powder Revenue by Application (2018-2029)
5.2.1 Global Matcha Tea Powder Revenue by Application (2018-2023)
5.2.2 Global Matcha Tea Powder Revenue by Application (2024-2029)
5.2.3 Global Matcha Tea Powder Revenue Âé¶¹Ô´´ Share by Application (2018-2029)
5.3 Global Matcha Tea Powder Price by Application (2018-2029)
6 Key Companies Profiled
6.1 Guizhou Gui Tea Group Co.,Ltd.
6.1.1 Guizhou Gui Tea Group Co.,Ltd. Corporation Information
6.1.2 Guizhou Gui Tea Group Co.,Ltd. Description and Business Overview
6.1.3 Guizhou Gui Tea Group Co.,Ltd. Matcha Tea Powder Sales, Revenue and Gross Margin (2018-2023)
6.1.4 Guizhou Gui Tea Group Co.,Ltd. Matcha Tea Powder Product Portfolio
6.1.5 Guizhou Gui Tea Group Co.,Ltd. Recent Developments/Updates
6.2 Aiya
6.2.1 Aiya Corporation Information
6.2.2 Aiya Description and Business Overview
6.2.3 Aiya Matcha Tea Powder Sales, Revenue and Gross Margin (2018-2023)
6.2.4 Aiya Matcha Tea Powder Product Portfolio
6.2.5 Aiya Recent Developments/Updates
6.3 Marushichi Seicha
6.3.1 Marushichi Seicha Corporation Information
6.3.2 Marushichi Seicha Description and Business Overview
6.3.3 Marushichi Seicha Matcha Tea Powder Sales, Revenue and Gross Margin (2018-2023)
6.3.4 Marushichi Seicha Matcha Tea Powder Product Portfolio
6.3.5 Marushichi Seicha Recent Developments/Updates
6.4 ShaoXing Royal Tea Village CO.,LTD.
6.4.1 ShaoXing Royal Tea Village CO.,LTD. Corporation Information
6.4.2 ShaoXing Royal Tea Village CO.,LTD. Description and Business Overview
6.4.3 ShaoXing Royal Tea Village CO.,LTD. Matcha Tea Powder Sales, Revenue and Gross Margin (2018-2023)
6.4.4 ShaoXing Royal Tea Village CO.,LTD. Matcha Tea Powder Product Portfolio
6.4.5 ShaoXing Royal Tea Village CO.,LTD. Recent Developments/Updates
6.5 Zhejiang Huamingyuan Tea Co., Ltd.
6.5.1 Zhejiang Huamingyuan Tea Co., Ltd. Corporation Information
6.5.2 Zhejiang Huamingyuan Tea Co., Ltd. Description and Business Overview
6.5.3 Zhejiang Huamingyuan Tea Co., Ltd. Matcha Tea Powder Sales, Revenue and Gross Margin (2018-2023)
6.5.4 Zhejiang Huamingyuan Tea Co., Ltd. Matcha Tea Powder Product Portfolio
6.5.5 Zhejiang Huamingyuan Tea Co., Ltd. Recent Developments/Updates
6.6 Marukyu Koyamaen
6.6.1 Marukyu Koyamaen Corporation Information
6.6.2 Marukyu Koyamaen Description and Business Overview
6.6.3 Marukyu Koyamaen Matcha Tea Powder Sales, Revenue and Gross Margin (2018-2023)
6.6.4 Marukyu Koyamaen Matcha Tea Powder Product Portfolio
6.6.5 Marukyu Koyamaen Recent Developments/Updates
6.7 Yanoen
6.6.1 Yanoen Corporation Information
6.6.2 Yanoen Description and Business Overview
6.6.3 Yanoen Matcha Tea Powder Sales, Revenue and Gross Margin (2018-2023)
6.4.4 Yanoen Matcha Tea Powder Product Portfolio
6.7.5 Yanoen Recent Developments/Updates
6.8 DoMatcha
6.8.1 DoMatcha Corporation Information
6.8.2 DoMatcha Description and Business Overview
6.8.3 DoMatcha Matcha Tea Powder Sales, Revenue and Gross Margin (2018-2023)
6.8.4 DoMatcha Matcha Tea Powder Product Portfolio
6.8.5 DoMatcha Recent Developments/Updates
6.9 ujimatcha
6.9.1 ujimatcha Corporation Information
6.9.2 ujimatcha Description and Business Overview
6.9.3 ujimatcha Matcha Tea Powder Sales, Revenue and Gross Margin (2018-2023)
6.9.4 ujimatcha Matcha Tea Powder Product Portfolio
6.9.5 ujimatcha Recent Developments/Updates
6.10 AOI Seicha
6.10.1 AOI Seicha Corporation Information
6.10.2 AOI Seicha Description and Business Overview
6.10.3 AOI Seicha Matcha Tea Powder Sales, Revenue and Gross Margin (2018-2023)
6.10.4 AOI Seicha Matcha Tea Powder Product Portfolio
6.10.5 AOI Seicha Recent Developments/Updates
7 Industry Chain and Sales Channels Analysis
7.1 Matcha Tea Powder Industry Chain Analysis
7.2 Matcha Tea Powder Key Raw Materials
7.2.1 Key Raw Materials
7.2.2 Raw Materials Key Suppliers
7.3 Matcha Tea Powder Production Mode & Process
7.4 Matcha Tea Powder Sales and Âé¶¹Ô´´ing
7.4.1 Matcha Tea Powder Sales Channels
7.4.2 Matcha Tea Powder Distributors
7.5 Matcha Tea Powder Customers
8 Matcha Tea Powder Âé¶¹Ô´´ Dynamics
8.1 Matcha Tea Powder Industry Trends
8.2 Matcha Tea Powder Âé¶¹Ô´´ Drivers
8.3 Matcha Tea Powder Âé¶¹Ô´´ Challenges
8.4 Matcha Tea Powder Âé¶¹Ô´´ Restraints
9 Research Finding and Conclusion
10 Methodology and Data Source
10.1 Methodology/Research Approach
10.1.1 Research Programs/Design
10.1.2 Âé¶¹Ô´´ Size Estimation
10.1.3 Âé¶¹Ô´´ Breakdown and Data Triangulation
10.2 Data Source
10.2.1 Secondary Sources
10.2.2 Primary Sources
10.3 Author List
10.4 Disclaimer
Guizhou Gui Tea Group Co.,Ltd.
Aiya
Marushichi Seicha
ShaoXing Royal Tea Village CO.,LTD.
Zhejiang Huamingyuan Tea Co., Ltd.
Marukyu Koyamaen
Yanoen
DoMatcha
ujimatcha
AOI Seicha
Ìý
Ìý
*If Applicable.