
The global Âé¶¹Ô´´ing Automation Software market size was US$ 4414 million in 2024 and is forecast to a readjusted size of US$ 12230 million by 2031 with a CAGR of 15.9% during the forecast period 2025-2031.
Âé¶¹Ô´´ing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
Global Âé¶¹Ô´´ing Automation Software key players include Oracle, IBM, Adobe Systems, etc. Global top three manufacturers hold a share about 30%.
United States is the largest market, with a share over 50%, followed by UK and Norway, both have a share about 15 percent.
In terms of product, Email Âé¶¹Ô´´ing is the largest segment, with a share over 30%. And in terms of application, the largest application is Large Enterprises, followed by Small and Mid-sized Enterprises (SMEs).
The global Âé¶¹Ô´´ing Automation Software market is strategically segmented by company, region (country), by Type, and by Application. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on revenue and forecasts across regions, by Type, and by Application for 2020-2031.
Âé¶¹Ô´´ Segmentation
By Company:
HubSpot
Âé¶¹Ô´´o
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
By Type: (Dominant Segment vs High-Margin Innovation)
Campaign Management
Email Âé¶¹Ô´´ing
Mobile Application
Inbound Âé¶¹Ô´´ing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Âé¶¹Ô´´ing
Others
By Application: (Core Demand Driver vs Emerging Opportunity)
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
By Region
Macro-Regional Analysis: Âé¶¹Ô´´ Size & Growth Forecasts
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Micro-Local Âé¶¹Ô´´ Deep Dive: Strategic Insights
- Competitive Landscape: Player dominance vs. disruptors (e.g., HubSpot in Europe)
- Emerging Product Trends: Campaign Management adoption vs. Email Âé¶¹Ô´´ing premiumization
- Demand-Side Dynamics: Large Enterprises growth in China vs. Small and Mid-sized Enterprises (SMEs) potential in North America
- Localized Consumer Needs: Regulatory hurdles in EU vs. price sensitivity in India
Focus Âé¶¹Ô´´s:
North America
Europe
China
Japan
Southeast Asia
India
Central & South America
Chapter Outline
Chapter 1: Report scope, executive summary, and market evolution scenarios (short/mid/long term).
Chapter 2: Quantitative analysis of Âé¶¹Ô´´ing Automation Software market size and growth potential at global, regional, and country levels.
Chapter 3: Competitive benchmarking of manufacturers (revenue, market share, M&A, R&D focus).
Chapter 4: Type-based segmentation analysis – Uncovering blue ocean markets (e.g., Email Âé¶¹Ô´´ing in China).
Chapter 5: Application-based segmentation analysis – High-growth downstream opportunities (e.g., Small and Mid-sized Enterprises (SMEs) in India).
Chapter 6: Regional revenue breakdown by company, type, application and customer.
Chapter 7: Key manufacturer profiles – Financials, product portfolios, and strategic developments.
Chapter 8: Âé¶¹Ô´´ dynamics – Drivers, restraints, regulatory impacts, and risk mitigation strategies.
Chapter 9: Actionable conclusions and strategic recommendations.
Why This Report?
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Âé¶¹Ô´´ing Automation Software value chain, addressing:
- Âé¶¹Ô´´ entry risks/opportunities by region
- Product mix optimization based on local practices
- Competitor tactics in fragmented vs. consolidated markets
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Âé¶¹Ô´´ by Type
1.2.1 Global Âé¶¹Ô´´ Size Growth by Type: 2020 VS 2024 VS 2031
1.2.2 Campaign Management
1.2.3 Email Âé¶¹Ô´´ing
1.2.4 Mobile Application
1.2.5 Inbound Âé¶¹Ô´´ing
1.2.6 Lead Nurturing and Lead Scoring
1.2.7 Reporting and Analytics
1.2.8 Social Media Âé¶¹Ô´´ing
1.2.9 Others
1.3 Âé¶¹Ô´´ by Application
1.3.1 Global Âé¶¹Ô´´ Share by Application: 2020 VS 2024 VS 2031
1.3.2 Large Enterprises
1.3.3 Small and Mid-sized Enterprises (SMEs)
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Perspective (2020-2031)
2.2 Global Âé¶¹Ô´´ Size by Region: 2020 VS 2024 VS 2031
2.3 Global Âé¶¹Ô´´ing Automation Software Revenue Âé¶¹Ô´´ Share by Region (2020-2025)
2.4 Global Âé¶¹Ô´´ing Automation Software Revenue Forecast by Region (2026-2031)
2.5 Major Region and Emerging Âé¶¹Ô´´ Analysis
2.5.1 North America Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Size and Prospective (2020-2031)
2.5.2 Europe Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Size and Prospective (2020-2031)
2.5.3 China Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Size and Prospective (2020-2031)
2.5.4 Japan Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Size and Prospective (2020-2031)
2.5.5 Southeast Asia Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Size and Prospective (2020-2031)
2.5.6 India Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Size and Prospective (2020-2031)
2.5.7 Central & South America Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Size and Prospective (2020-2031)
3 Breakdown Data by Type
3.1 Global Âé¶¹Ô´´ing Automation Software Historic Âé¶¹Ô´´ Size by Type (2020-2025)
3.2 Global Âé¶¹Ô´´ing Automation Software Forecasted Âé¶¹Ô´´ Size by Type (2026-2031)
3.3 Different Types Âé¶¹Ô´´ing Automation Software Representative Players
4 Breakdown Data by Application
4.1 Global Âé¶¹Ô´´ing Automation Software Historic Âé¶¹Ô´´ Size by Application (2020-2025)
4.2 Global Âé¶¹Ô´´ing Automation Software Forecasted Âé¶¹Ô´´ Size by Application (2026-2031)
4.3 New Sources of Growth in Âé¶¹Ô´´ing Automation Software Application
5 Competition Landscape by Players
5.1 Global Top Players by Revenue
5.1.1 Global Top Âé¶¹Ô´´ing Automation Software Players by Revenue (2020-2025)
5.1.2 Global Âé¶¹Ô´´ing Automation Software Revenue Âé¶¹Ô´´ Share by Players (2020-2025)
5.2 Global Âé¶¹Ô´´ Share by Company Type (Tier 1, Tier 2, and Tier 3)
5.3 Players Covered: Ranking by Âé¶¹Ô´´ing Automation Software Revenue
5.4 Global Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Concentration Analysis
5.4.1 Global Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Concentration Ratio (CR5 and HHI)
5.4.2 Global Top 10 and Top 5 Companies by Âé¶¹Ô´´ing Automation Software Revenue in 2024
5.5 Global Key Players of Âé¶¹Ô´´ing Automation Software Head office and Area Served
5.6 Global Key Players of Âé¶¹Ô´´ing Automation Software, Product and Application
5.7 Global Key Players of Âé¶¹Ô´´ing Automation Software, Date of Enter into This Industry
5.8 Mergers & Acquisitions, Expansion Plans
6 Region Analysis
6.1 North America Âé¶¹Ô´´: Players, Segments and Downstream
6.1.1 North America Âé¶¹Ô´´ing Automation Software Revenue by Company (2020-2025)
6.1.2 North America Âé¶¹Ô´´ Size by Type
6.1.2.1 North America Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Size by Type (2020-2025)
6.1.2.2 North America Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Share by Type (2020-2025)
6.1.3 North America Âé¶¹Ô´´ Size by Application
6.1.3.1 North America Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Size by Application (2020-2025)
6.1.3.2 North America Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Share by Application (2020-2025)
6.1.4 North America Âé¶¹Ô´´ Trend and Opportunities
6.2 Europe Âé¶¹Ô´´: Players, Segments and Downstream
6.2.1 Europe Âé¶¹Ô´´ing Automation Software Revenue by Company (2020-2025)
6.2.2 Europe Âé¶¹Ô´´ Size by Type
6.2.2.1 Europe Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Size by Type (2020-2025)
6.2.2.2 Europe Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Share by Type (2020-2025)
6.2.3 Europe Âé¶¹Ô´´ Size by Application
6.2.3.1 Europe Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Size by Application (2020-2025)
6.2.3.2 Europe Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Share by Application (2020-2025)
6.2.4 Europe Âé¶¹Ô´´ Trend and Opportunities
6.3 China Âé¶¹Ô´´: Players, Segments and Downstream
6.3.1 China Âé¶¹Ô´´ing Automation Software Revenue by Company (2020-2025)
6.3.2 China Âé¶¹Ô´´ Size by Type
6.3.2.1 China Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Size by Type (2020-2025)
6.3.2.2 China Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Share by Type (2020-2025)
6.3.3 China Âé¶¹Ô´´ Size by Application
6.3.3.1 China Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Size by Application (2020-2025)
6.3.3.2 China Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Share by Application (2020-2025)
6.3.4 China Âé¶¹Ô´´ Trend and Opportunities
6.4 Japan Âé¶¹Ô´´: Players, Segments and Downstream
6.4.1 Japan Âé¶¹Ô´´ing Automation Software Revenue by Company (2020-2025)
6.4.2 Japan Âé¶¹Ô´´ Size by Type
6.4.2.1 Japan Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Size by Type (2020-2025)
6.4.2.2 Japan Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Share by Type (2020-2025)
6.4.3 Japan Âé¶¹Ô´´ Size by Application
6.4.3.1 Japan Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Size by Application (2020-2025)
6.4.3.2 Japan Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Share by Application (2020-2025)
6.4.4 Japan Âé¶¹Ô´´ Trend and Opportunities
6.5 Southeast Asia Âé¶¹Ô´´: Players, Segments and Downstream
6.5.1 Southeast Asia Âé¶¹Ô´´ing Automation Software Revenue by Company (2020-2025)
6.5.2 Southeast Asia Âé¶¹Ô´´ Size by Type
6.5.2.1 Southeast Asia Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Size by Type (2020-2025)
6.5.2.2 Southeast Asia Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Share by Type (2020-2025)
6.5.3 Southeast Asia Âé¶¹Ô´´ Size by Application
6.5.3.1 Southeast Asia Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Size by Application (2020-2025)
6.5.3.2 Southeast Asia Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Share by Application (2020-2025)
6.5.4 Southeast Asia Âé¶¹Ô´´ Trend and Opportunities
6.6 India Âé¶¹Ô´´: Players, Segments and Downstream
6.6.1 India Âé¶¹Ô´´ing Automation Software Revenue by Company (2020-2025)
6.6.2 India Âé¶¹Ô´´ Size by Type
6.6.2.1 India Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Size by Type (2020-2025)
6.6.2.2 India Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Share by Type (2020-2025)
6.6.3 India Âé¶¹Ô´´ Size by Application
6.6.3.1 India Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Size by Application (2020-2025)
6.6.3.2 India Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Share by Application (2020-2025)
6.6.4 India Âé¶¹Ô´´ Trend and Opportunities
7 Key Players Profiles
7.1 HubSpot
7.1.1 HubSpot Company Details
7.1.2 HubSpot Business Overview
7.1.3 HubSpot Âé¶¹Ô´´ing Automation Software Introduction
7.1.4 HubSpot Revenue in Âé¶¹Ô´´ing Automation Software Business (2020-2025)
7.1.5 HubSpot Recent Development
7.2 Âé¶¹Ô´´o
7.2.1 Âé¶¹Ô´´o Company Details
7.2.2 Âé¶¹Ô´´o Business Overview
7.2.3 Âé¶¹Ô´´o Âé¶¹Ô´´ing Automation Software Introduction
7.2.4 Âé¶¹Ô´´o Revenue in Âé¶¹Ô´´ing Automation Software Business (2020-2025)
7.2.5 Âé¶¹Ô´´o Recent Development
7.3 Act-On Software
7.3.1 Act-On Software Company Details
7.3.2 Act-On Software Business Overview
7.3.3 Act-On Software Âé¶¹Ô´´ing Automation Software Introduction
7.3.4 Act-On Software Revenue in Âé¶¹Ô´´ing Automation Software Business (2020-2025)
7.3.5 Act-On Software Recent Development
7.4 Salesforce
7.4.1 Salesforce Company Details
7.4.2 Salesforce Business Overview
7.4.3 Salesforce Âé¶¹Ô´´ing Automation Software Introduction
7.4.4 Salesforce Revenue in Âé¶¹Ô´´ing Automation Software Business (2020-2025)
7.4.5 Salesforce Recent Development
7.5 Adobe Systems
7.5.1 Adobe Systems Company Details
7.5.2 Adobe Systems Business Overview
7.5.3 Adobe Systems Âé¶¹Ô´´ing Automation Software Introduction
7.5.4 Adobe Systems Revenue in Âé¶¹Ô´´ing Automation Software Business (2020-2025)
7.5.5 Adobe Systems Recent Development
7.6 Oracle
7.6.1 Oracle Company Details
7.6.2 Oracle Business Overview
7.6.3 Oracle Âé¶¹Ô´´ing Automation Software Introduction
7.6.4 Oracle Revenue in Âé¶¹Ô´´ing Automation Software Business (2020-2025)
7.6.5 Oracle Recent Development
7.7 Infusionsoft
7.7.1 Infusionsoft Company Details
7.7.2 Infusionsoft Business Overview
7.7.3 Infusionsoft Âé¶¹Ô´´ing Automation Software Introduction
7.7.4 Infusionsoft Revenue in Âé¶¹Ô´´ing Automation Software Business (2020-2025)
7.7.5 Infusionsoft Recent Development
7.8 IBM
7.8.1 IBM Company Details
7.8.2 IBM Business Overview
7.8.3 IBM Âé¶¹Ô´´ing Automation Software Introduction
7.8.4 IBM Revenue in Âé¶¹Ô´´ing Automation Software Business (2020-2025)
7.8.5 IBM Recent Development
7.9 Cognizant
7.9.1 Cognizant Company Details
7.9.2 Cognizant Business Overview
7.9.3 Cognizant Âé¶¹Ô´´ing Automation Software Introduction
7.9.4 Cognizant Revenue in Âé¶¹Ô´´ing Automation Software Business (2020-2025)
7.9.5 Cognizant Recent Development
7.10 ETrigue
7.10.1 ETrigue Company Details
7.10.2 ETrigue Business Overview
7.10.3 ETrigue Âé¶¹Ô´´ing Automation Software Introduction
7.10.4 ETrigue Revenue in Âé¶¹Ô´´ing Automation Software Business (2020-2025)
7.10.5 ETrigue Recent Development
7.11 GreenRope
7.11.1 GreenRope Company Details
7.11.2 GreenRope Business Overview
7.11.3 GreenRope Âé¶¹Ô´´ing Automation Software Introduction
7.11.4 GreenRope Revenue in Âé¶¹Ô´´ing Automation Software Business (2020-2025)
7.11.5 GreenRope Recent Development
7.12 Hatchbuck
7.12.1 Hatchbuck Company Details
7.12.2 Hatchbuck Business Overview
7.12.3 Hatchbuck Âé¶¹Ô´´ing Automation Software Introduction
7.12.4 Hatchbuck Revenue in Âé¶¹Ô´´ing Automation Software Business (2020-2025)
7.12.5 Hatchbuck Recent Development
7.13 IContact
7.13.1 IContact Company Details
7.13.2 IContact Business Overview
7.13.3 IContact Âé¶¹Ô´´ing Automation Software Introduction
7.13.4 IContact Revenue in Âé¶¹Ô´´ing Automation Software Business (2020-2025)
7.13.5 IContact Recent Development
7.14 LeadSquared
7.14.1 LeadSquared Company Details
7.14.2 LeadSquared Business Overview
7.14.3 LeadSquared Âé¶¹Ô´´ing Automation Software Introduction
7.14.4 LeadSquared Revenue in Âé¶¹Ô´´ing Automation Software Business (2020-2025)
7.14.5 LeadSquared Recent Development
7.15 MarcomCentral
7.15.1 MarcomCentral Company Details
7.15.2 MarcomCentral Business Overview
7.15.3 MarcomCentral Âé¶¹Ô´´ing Automation Software Introduction
7.15.4 MarcomCentral Revenue in Âé¶¹Ô´´ing Automation Software Business (2020-2025)
7.15.5 MarcomCentral Recent Development
7.16 Salesfusion
7.16.1 Salesfusion Company Details
7.16.2 Salesfusion Business Overview
7.16.3 Salesfusion Âé¶¹Ô´´ing Automation Software Introduction
7.16.4 Salesfusion Revenue in Âé¶¹Ô´´ing Automation Software Business (2020-2025)
7.16.5 Salesfusion Recent Development
7.17 SALESmanago
7.17.1 SALESmanago Company Details
7.17.2 SALESmanago Business Overview
7.17.3 SALESmanago Âé¶¹Ô´´ing Automation Software Introduction
7.17.4 SALESmanago Revenue in Âé¶¹Ô´´ing Automation Software Business (2020-2025)
7.17.5 SALESmanago Recent Development
7.18 SAP
7.18.1 SAP Company Details
7.18.2 SAP Business Overview
7.18.3 SAP Âé¶¹Ô´´ing Automation Software Introduction
7.18.4 SAP Revenue in Âé¶¹Ô´´ing Automation Software Business (2020-2025)
7.18.5 SAP Recent Development
7.19 SAS Institute
7.19.1 SAS Institute Company Details
7.19.2 SAS Institute Business Overview
7.19.3 SAS Institute Âé¶¹Ô´´ing Automation Software Introduction
7.19.4 SAS Institute Revenue in Âé¶¹Ô´´ing Automation Software Business (2020-2025)
7.19.5 SAS Institute Recent Development
7.20 SharpSpring
7.20.1 SharpSpring Company Details
7.20.2 SharpSpring Business Overview
7.20.3 SharpSpring Âé¶¹Ô´´ing Automation Software Introduction
7.20.4 SharpSpring Revenue in Âé¶¹Ô´´ing Automation Software Business (2020-2025)
7.20.5 SharpSpring Recent Development
7.21 Aprimo
7.21.1 Aprimo Company Details
7.21.2 Aprimo Business Overview
7.21.3 Aprimo Âé¶¹Ô´´ing Automation Software Introduction
7.21.4 Aprimo Revenue in Âé¶¹Ô´´ing Automation Software Business (2020-2025)
7.21.5 Aprimo Recent Development
8 Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Dynamics
8.1 Âé¶¹Ô´´ing Automation Software Industry Trends
8.2 Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Drivers
8.3 Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Challenges
8.4 Âé¶¹Ô´´ing Automation Software Âé¶¹Ô´´ Restraints
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Âé¶¹Ô´´ Size Estimation
10.1.1.3 Âé¶¹Ô´´ Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer
HubSpot
Âé¶¹Ô´´o
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
Ìý
Ìý
*If Applicable.
