

The global Kids' Swimwear market size was US$ 20500 million in 2024 and is forecast to a readjusted size of US$ 25080 million by 2031 with a CAGR of 3.0% during the forecast period 2025-2031.
Kids' swimwear refers to swimwear specifically designed for children between the ages of 0 to 14 years, focusing on comfort, safety, and functionality during water activities. Unlike adult swimwear, kids' swimwear emphasizes freedom of movement and safety, often incorporating UV protection and soft, comfortable materials to ensure a better swimming experience for children.
The product range for kids' swimwear is diverse, covering various age groups and water activities. Common types include one-piece swimsuits, bikinis, swim trunks, wetsuits, and floatation swimwear. One-piece swimsuits are usually designed to fit snugly to a child's body, providing better support and comfort, while bikinis are more suitable for older children, focusing on fashion and mobility. Swim trunks are popular among boys for their simplicity and ease of movement. Wetsuits are designed for colder water environments, offering better insulation, while floatation swimwear is equipped with buoyant features, helping children stay afloat and enhancing safety.
In recent years, kids' swimwear has also become more fashion-forward, with vibrant colors, patterns, and collaborations with cartoon and movie characters, making the products more appealing. Additionally, sustainability has become a growing trend in kids' swimwear design, with many brands using eco-friendly fabrics to minimize environmental impact.
Âé¶¹Ô´´ Opportunities and Key Drivers: The growth of the kids' swimwear market is driven by several factors. Firstly, the increase in global child populations and rising family incomes make parents more willing to invest in high-quality swimwear for their children. Secondly, the rising popularity of water sports and family activities, particularly during summer and holidays, has increased demand for kids' swimwear. As healthy lifestyle concepts gain traction, more families are focusing on outdoor activities for their children, such as swimming and beach vacations, contributing to market growth. Thirdly, the increasing awareness of environmental sustainability has led consumers to prefer eco-friendly kids' swimwear, promoting the use of sustainable fabrics.
Âé¶¹Ô´´ Risks: The kids' swimwear market faces several risks. One major risk is seasonal demand fluctuations, with a surge in demand during the summer months, but relatively low demand in winter, which may cause instability in production and sales. Additionally, due to the fast growth rate of children, they outgrow their swimwear quickly, resulting in shorter product life cycles and reduced purchasing frequency. Furthermore, increasing market competition, especially between low-cost and premium brands, has created significant pricing pressures.
Âé¶¹Ô´´ Concentration: The concentration of the kids' swimwear market is relatively low, with many small and local brands competing in a fragmented market. While international brands like Speedo and Zoggs hold a portion of the market share, numerous local and emerging brands are actively participating, particularly in emerging markets. With the growing diversity of brands and the segmentation of consumer needs, the market landscape has become more diverse.
Downstream Demand Trends: As family travel and vacation spending increase, downstream demand for kids' swimwear continues to rise. Parents are increasingly concerned about the comfort, safety, and style of children's swimwear, with an emphasis on product quality and brand reputation. The trends of sustainability and environmental consciousness also impact consumer choices, with more parents preferring eco-friendly swimwear for their children.
Latest Technologies: In terms of technological innovation, many kids' swimwear brands are using advanced fabric technologies, such as UV-resistant fabrics, quick-dry materials, and elastic fibers, which enhance comfort and protect children from the sun. Some brands have also adopted 3D design technology, offering customized swimwear options to meet personalized needs. The application of digital and smart technologies in kids' swimwear is gradually advancing, and more intelligent swimwear products may emerge in the future.
The global Kids' Swimwear market is strategically segmented by company, region (country), by Material, and by Application. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on sales, revenue, and forecasts across regions, by Material, and by Application for 2020-2031.
Âé¶¹Ô´´ Segmentation
By Company:
Speedo
TYR
Arena
Cressi
Aqua Sphere
Zoggs
FINIS
SwimWays
Swimwear360
O'Neill
DECATHLON
YingFa
PEAK
ZOKE
XTEP
LI-NING
Anta
361°
Keep
Nike Swim
Adidas
H&M
Disney
Carter's
By Type: (Dominant Segment vs High-Margin Innovation)
Boy Swimwear
Girl Swimwear
By Application: (Core Demand Driver vs Emerging Opportunity)
Online
Offline
By Region
Macro-Regional Analysis: Âé¶¹Ô´´ Size & Growth Forecasts
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Micro-Local Âé¶¹Ô´´ Deep Dive: Strategic Insights
- Competitive Landscape: Player dominance vs. disruptors (e.g., Speedo in Europe)
- Emerging Product Trends: Boy Swimwear adoption vs. Girl Swimwear premiumization
- Demand-Side Dynamics: Online growth in China vs. Offline potential in North America
- Localized Consumer Needs: Regulatory hurdles in EU vs. price sensitivity in India
Focus Âé¶¹Ô´´s:
North America
Europe
China
Japan
Chapter Outline
Chapter 1: Report scope, executive summary, and market evolution scenarios (short/mid/long term).
Chapter 2: Quantitative analysis of Kids' Swimwear market size and growth potential at global, regional, and country levels.
Chapter 3: Competitive benchmarking of manufacturers (revenue, market share, M&A, R&D focus).
Chapter 4: Type-based segmentation analysis – Uncovering blue ocean markets (e.g., Girl Swimwear in China).
Chapter 5: Application-based segmentation analysis – High-growth downstream opportunities (e.g., Offline in India).
Chapter 6: Regional sales and revenue breakdown by company, type, application and customer.
Chapter 7: Key manufacturer profiles – Financials, product portfolios, and strategic developments.
Chapter 8: Âé¶¹Ô´´ dynamics – Drivers, restraints, regulatory impacts, and risk mitigation strategies.
Chapter 9: Actionable conclusions and strategic recommendations.
Why This Report?
This is not just another market study. By fusing global trend analysis with hyper-local operational intelligence, we deliver:
- Risk-Controlled Âé¶¹Ô´´ Entry: Navigate regulatory complexities in focus markets (e.g., China’s policies).
- Product Portfolio Optimization: Align offerings with regional preferences (e.g., Boy Swimwear dominance in Europe vs. Girl Swimwear demand in MEA).
- Competitor Counterstrategies: Decode player tactics in fragmented vs. consolidated markets.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Âé¶¹Ô´´ Overview
1.1 Kids' Swimwear Product Scope
1.2 Kids' Swimwear by Material
1.2.1 Global Kids' Swimwear Sales by Material (2020 & 2024 & 2031)
1.2.2 Boy Swimwear
1.2.3 Girl Swimwear
1.3 Kids' Swimwear by Application
1.3.1 Global Kids' Swimwear Sales Comparison by Application (2020 & 2024 & 2031)
1.3.2 Online
1.3.3 Offline
1.4 Global Kids' Swimwear Âé¶¹Ô´´ Estimates and Forecasts (2020-2031)
1.4.1 Global Kids' Swimwear Âé¶¹Ô´´ Size in Value Growth Rate (2020-2031)
1.4.2 Global Kids' Swimwear Âé¶¹Ô´´ Size in Volume Growth Rate (2020-2031)
1.4.3 Global Kids' Swimwear Price Trends (2020-2031)
1.5 Assumptions and Limitations
2 Âé¶¹Ô´´ Size and Prospective by Region
2.1 Global Kids' Swimwear Âé¶¹Ô´´ Size by Region: 2020 VS 2024 VS 2031
2.2 Global Kids' Swimwear Retrospective Âé¶¹Ô´´ Scenario by Region (2020-2025)
2.2.1 Global Kids' Swimwear Sales Âé¶¹Ô´´ Share by Region (2020-2025)
2.2.2 Global Kids' Swimwear Revenue Âé¶¹Ô´´ Share by Region (2020-2025)
2.3 Global Kids' Swimwear Âé¶¹Ô´´ Estimates and Forecasts by Region (2026-2031)
2.3.1 Global Kids' Swimwear Sales Estimates and Forecasts by Region (2026-2031)
2.3.2 Global Kids' Swimwear Revenue Forecast by Region (2026-2031)
2.4 Major Region and Emerging Âé¶¹Ô´´ Analysis
2.4.1 North America Kids' Swimwear Âé¶¹Ô´´ Size and Prospective (2020-2031)
2.4.2 Europe Kids' Swimwear Âé¶¹Ô´´ Size and Prospective (2020-2031)
2.4.3 China Kids' Swimwear Âé¶¹Ô´´ Size and Prospective (2020-2031)
2.4.4 Japan Kids' Swimwear Âé¶¹Ô´´ Size and Prospective (2020-2031)
3 Global Âé¶¹Ô´´ Size by Material
3.1 Global Kids' Swimwear Historic Âé¶¹Ô´´ Review by Material (2020-2025)
3.1.1 Global Kids' Swimwear Sales by Material (2020-2025)
3.1.2 Global Kids' Swimwear Revenue by Material (2020-2025)
3.1.3 Global Kids' Swimwear Price by Material (2020-2025)
3.2 Global Kids' Swimwear Âé¶¹Ô´´ Estimates and Forecasts by Material (2026-2031)
3.2.1 Global Kids' Swimwear Sales Forecast by Material (2026-2031)
3.2.2 Global Kids' Swimwear Revenue Forecast by Material (2026-2031)
3.2.3 Global Kids' Swimwear Price Forecast by Material (2026-2031)
3.3 Different Types Kids' Swimwear Representative Players
4 Global Âé¶¹Ô´´ Size by Application
4.1 Global Kids' Swimwear Historic Âé¶¹Ô´´ Review by Application (2020-2025)
4.1.1 Global Kids' Swimwear Sales by Application (2020-2025)
4.1.2 Global Kids' Swimwear Revenue by Application (2020-2025)
4.1.3 Global Kids' Swimwear Price by Application (2020-2025)
4.2 Global Kids' Swimwear Âé¶¹Ô´´ Estimates and Forecasts by Application (2026-2031)
4.2.1 Global Kids' Swimwear Sales Forecast by Application (2026-2031)
4.2.2 Global Kids' Swimwear Revenue Forecast by Application (2026-2031)
4.2.3 Global Kids' Swimwear Price Forecast by Application (2026-2031)
4.3 New Sources of Growth in Kids' Swimwear Application
5 Competition Landscape by Players
5.1 Global Kids' Swimwear Sales by Players (2020-2025)
5.2 Global Top Kids' Swimwear Players by Revenue (2020-2025)
5.3 Global Kids' Swimwear Âé¶¹Ô´´ Share by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Kids' Swimwear as of 2024)
5.4 Global Kids' Swimwear Average Price by Company (2020-2025)
5.5 Global Key Manufacturers of Kids' Swimwear, Manufacturing Sites & Headquarters
5.6 Global Key Manufacturers of Kids' Swimwear, Product Type & Application
5.7 Global Key Manufacturers of Kids' Swimwear, Date of Enter into This Industry
5.8 Manufacturers Mergers & Acquisitions, Expansion Plans
6 Region Analysis
6.1 North America Âé¶¹Ô´´: Players, Segments, Downstream and Major Customers
6.1.1 North America Kids' Swimwear Sales by Company
6.1.1.1 North America Kids' Swimwear Sales by Company (2020-2025)
6.1.1.2 North America Kids' Swimwear Revenue by Company (2020-2025)
6.1.2 North America Kids' Swimwear Sales Breakdown by Material (2020-2025)
6.1.3 North America Kids' Swimwear Sales Breakdown by Application (2020-2025)
6.1.4 North America Kids' Swimwear Major Customer
6.1.5 North America Âé¶¹Ô´´ Trend and Opportunities
6.2 Europe Âé¶¹Ô´´: Players, Segments, Downstream and Major Customers
6.2.1 Europe Kids' Swimwear Sales by Company
6.2.1.1 Europe Kids' Swimwear Sales by Company (2020-2025)
6.2.1.2 Europe Kids' Swimwear Revenue by Company (2020-2025)
6.2.2 Europe Kids' Swimwear Sales Breakdown by Material (2020-2025)
6.2.3 Europe Kids' Swimwear Sales Breakdown by Application (2020-2025)
6.2.4 Europe Kids' Swimwear Major Customer
6.2.5 Europe Âé¶¹Ô´´ Trend and Opportunities
6.3 China Âé¶¹Ô´´: Players, Segments, Downstream and Major Customers
6.3.1 China Kids' Swimwear Sales by Company
6.3.1.1 China Kids' Swimwear Sales by Company (2020-2025)
6.3.1.2 China Kids' Swimwear Revenue by Company (2020-2025)
6.3.2 China Kids' Swimwear Sales Breakdown by Material (2020-2025)
6.3.3 China Kids' Swimwear Sales Breakdown by Application (2020-2025)
6.3.4 China Kids' Swimwear Major Customer
6.3.5 China Âé¶¹Ô´´ Trend and Opportunities
6.4 Japan Âé¶¹Ô´´: Players, Segments, Downstream and Major Customers
6.4.1 Japan Kids' Swimwear Sales by Company
6.4.1.1 Japan Kids' Swimwear Sales by Company (2020-2025)
6.4.1.2 Japan Kids' Swimwear Revenue by Company (2020-2025)
6.4.2 Japan Kids' Swimwear Sales Breakdown by Material (2020-2025)
6.4.3 Japan Kids' Swimwear Sales Breakdown by Application (2020-2025)
6.4.4 Japan Kids' Swimwear Major Customer
6.4.5 Japan Âé¶¹Ô´´ Trend and Opportunities
7 Company Profiles and Key Figures
7.1 Speedo
7.1.1 Speedo Company Information
7.1.2 Speedo Business Overview
7.1.3 Speedo Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.1.4 Speedo Kids' Swimwear Products Offered
7.1.5 Speedo Recent Development
7.2 TYR
7.2.1 TYR Company Information
7.2.2 TYR Business Overview
7.2.3 TYR Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.2.4 TYR Kids' Swimwear Products Offered
7.2.5 TYR Recent Development
7.3 Arena
7.3.1 Arena Company Information
7.3.2 Arena Business Overview
7.3.3 Arena Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.3.4 Arena Kids' Swimwear Products Offered
7.3.5 Arena Recent Development
7.4 Cressi
7.4.1 Cressi Company Information
7.4.2 Cressi Business Overview
7.4.3 Cressi Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.4.4 Cressi Kids' Swimwear Products Offered
7.4.5 Cressi Recent Development
7.5 Aqua Sphere
7.5.1 Aqua Sphere Company Information
7.5.2 Aqua Sphere Business Overview
7.5.3 Aqua Sphere Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.5.4 Aqua Sphere Kids' Swimwear Products Offered
7.5.5 Aqua Sphere Recent Development
7.6 Zoggs
7.6.1 Zoggs Company Information
7.6.2 Zoggs Business Overview
7.6.3 Zoggs Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.6.4 Zoggs Kids' Swimwear Products Offered
7.6.5 Zoggs Recent Development
7.7 FINIS
7.7.1 FINIS Company Information
7.7.2 FINIS Business Overview
7.7.3 FINIS Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.7.4 FINIS Kids' Swimwear Products Offered
7.7.5 FINIS Recent Development
7.8 SwimWays
7.8.1 SwimWays Company Information
7.8.2 SwimWays Business Overview
7.8.3 SwimWays Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.8.4 SwimWays Kids' Swimwear Products Offered
7.8.5 SwimWays Recent Development
7.9 Swimwear360
7.9.1 Swimwear360 Company Information
7.9.2 Swimwear360 Business Overview
7.9.3 Swimwear360 Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.9.4 Swimwear360 Kids' Swimwear Products Offered
7.9.5 Swimwear360 Recent Development
7.10 O'Neill
7.10.1 O'Neill Company Information
7.10.2 O'Neill Business Overview
7.10.3 O'Neill Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.10.4 O'Neill Kids' Swimwear Products Offered
7.10.5 O'Neill Recent Development
7.11 DECATHLON
7.11.1 DECATHLON Company Information
7.11.2 DECATHLON Business Overview
7.11.3 DECATHLON Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.11.4 DECATHLON Kids' Swimwear Products Offered
7.11.5 DECATHLON Recent Development
7.12 YingFa
7.12.1 YingFa Company Information
7.12.2 YingFa Business Overview
7.12.3 YingFa Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.12.4 YingFa Kids' Swimwear Products Offered
7.12.5 YingFa Recent Development
7.13 PEAK
7.13.1 PEAK Company Information
7.13.2 PEAK Business Overview
7.13.3 PEAK Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.13.4 PEAK Kids' Swimwear Products Offered
7.13.5 PEAK Recent Development
7.14 ZOKE
7.14.1 ZOKE Company Information
7.14.2 ZOKE Business Overview
7.14.3 ZOKE Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.14.4 ZOKE Kids' Swimwear Products Offered
7.14.5 ZOKE Recent Development
7.15 XTEP
7.15.1 XTEP Company Information
7.15.2 XTEP Business Overview
7.15.3 XTEP Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.15.4 XTEP Kids' Swimwear Products Offered
7.15.5 XTEP Recent Development
7.16 LI-NING
7.16.1 LI-NING Company Information
7.16.2 LI-NING Business Overview
7.16.3 LI-NING Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.16.4 LI-NING Kids' Swimwear Products Offered
7.16.5 LI-NING Recent Development
7.17 Anta
7.17.1 Anta Company Information
7.17.2 Anta Business Overview
7.17.3 Anta Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.17.4 Anta Kids' Swimwear Products Offered
7.17.5 Anta Recent Development
7.18 361°
7.18.1 361° Company Information
7.18.2 361° Business Overview
7.18.3 361° Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.18.4 361° Kids' Swimwear Products Offered
7.18.5 361° Recent Development
7.19 Keep
7.19.1 Keep Company Information
7.19.2 Keep Business Overview
7.19.3 Keep Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.19.4 Keep Kids' Swimwear Products Offered
7.19.5 Keep Recent Development
7.20 Nike Swim
7.20.1 Nike Swim Company Information
7.20.2 Nike Swim Business Overview
7.20.3 Nike Swim Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.20.4 Nike Swim Kids' Swimwear Products Offered
7.20.5 Nike Swim Recent Development
7.21 Adidas
7.21.1 Adidas Company Information
7.21.2 Adidas Business Overview
7.21.3 Adidas Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.21.4 Adidas Kids' Swimwear Products Offered
7.21.5 Adidas Recent Development
7.22 H&M
7.22.1 H&M Company Information
7.22.2 H&M Business Overview
7.22.3 H&M Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.22.4 H&M Kids' Swimwear Products Offered
7.22.5 H&M Recent Development
7.23 Disney
7.23.1 Disney Company Information
7.23.2 Disney Business Overview
7.23.3 Disney Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.23.4 Disney Kids' Swimwear Products Offered
7.23.5 Disney Recent Development
7.24 Carter's
7.24.1 Carter's Company Information
7.24.2 Carter's Business Overview
7.24.3 Carter's Kids' Swimwear Sales, Revenue and Gross Margin (2020-2025)
7.24.4 Carter's Kids' Swimwear Products Offered
7.24.5 Carter's Recent Development
8 Kids' Swimwear Manufacturing Cost Analysis
8.1 Kids' Swimwear Key Raw Materials Analysis
8.1.1 Key Raw Materials
8.1.2 Key Suppliers of Raw Materials
8.2 Proportion of Manufacturing Cost Structure
8.3 Manufacturing Process Analysis of Kids' Swimwear
8.4 Kids' Swimwear Industrial Chain Analysis
9 Âé¶¹Ô´´ing Channel, Distributors and Customers
9.1 Âé¶¹Ô´´ing Channel
9.2 Kids' Swimwear Distributors List
9.3 Kids' Swimwear Customers
10 Kids' Swimwear Âé¶¹Ô´´ Dynamics
10.1 Kids' Swimwear Industry Trends
10.2 Kids' Swimwear Âé¶¹Ô´´ Drivers
10.3 Kids' Swimwear Âé¶¹Ô´´ Challenges
10.4 Kids' Swimwear Âé¶¹Ô´´ Restraints
11 Research Findings and Conclusion
12 Appendix
12.1 Research Methodology
12.1.1 Methodology/Research Approach
12.1.1.1 Research Programs/Design
12.1.1.2 Âé¶¹Ô´´ Size Estimation
12.1.1.3 Âé¶¹Ô´´ Breakdown and Data Triangulation
12.1.2 Data Source
12.1.2.1 Secondary Sources
12.1.2.2 Primary Sources
12.2 Author Details
12.3 Disclaimer
Speedo
TYR
Arena
Cressi
Aqua Sphere
Zoggs
FINIS
SwimWays
Swimwear360
O'Neill
DECATHLON
YingFa
PEAK
ZOKE
XTEP
LI-NING
Anta
361°
Keep
Nike Swim
Adidas
H&M
Disney
Carter's
Ìý
Ìý
*If Applicable.