

The global E-reader market size was US$ 178 million in 2024 and is forecast to a readjusted size of US$ 56.6 million by 2031 with a CAGR of -15.3% during the forecast period 2025-2031.
An e-reader, also called an e-book reader or e-book device, is a mobile electronic device that is designed primarily for the purpose of reading digital e-books and periodicals.
China is the largest E-reader market with about 70% market share. The key players are Amazon, Kobo, Sony, Hanvon, Pocketbook, Ematic, Alurateck etc. Top 3 companies occupied about 88% market share.
The global E-reader market is strategically segmented by company, region (country), by Type, and by Application. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on sales, revenue, and forecasts across regions, by Type, and by Application for 2020-2031.
Âé¶¹Ô´´ Segmentation
By Company:
Amazon
Kobo
Sony
Hanvon
Pocketbook
Ematic
Alurateck
By Type: (Dominant Segment vs High-Margin Innovation)
E-ink E-Reader
TFT-LCD E-reader
By Application: (Core Demand Driver vs Emerging Opportunity)
Ages below 18
Ages 18-35
Ages 36-50
Ages above 50
By Region
Macro-Regional Analysis: Âé¶¹Ô´´ Size & Growth Forecasts
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Micro-Local Âé¶¹Ô´´ Deep Dive: Strategic Insights
- Competitive Landscape: Player dominance vs. disruptors (e.g., Amazon in Europe)
- Emerging Product Trends: E-ink E-Reader adoption vs. TFT-LCD E-reader premiumization
- Demand-Side Dynamics: Ages below 18 growth in China vs. Ages 18-35 potential in North America
- Localized Consumer Needs: Regulatory hurdles in EU vs. price sensitivity in India
Focus Âé¶¹Ô´´s:
North America
Europe
China
Japan
Chapter Outline
Chapter 1: Report scope, executive summary, and market evolution scenarios (short/mid/long term).
Chapter 2: Quantitative analysis of E-reader market size and growth potential at global, regional, and country levels.
Chapter 3: Competitive benchmarking of manufacturers (revenue, market share, M&A, R&D focus).
Chapter 4: Type-based segmentation analysis – Uncovering blue ocean markets (e.g., TFT-LCD E-reader in China).
Chapter 5: Application-based segmentation analysis – High-growth downstream opportunities (e.g., Ages 18-35 in India).
Chapter 6: Regional sales and revenue breakdown by company, type, application and customer.
Chapter 7: Key manufacturer profiles – Financials, product portfolios, and strategic developments.
Chapter 8: Âé¶¹Ô´´ dynamics – Drivers, restraints, regulatory impacts, and risk mitigation strategies.
Chapter 9: Actionable conclusions and strategic recommendations.
Why This Report?
This is not just another market study. By fusing global trend analysis with hyper-local operational intelligence, we deliver:
- Risk-Controlled Âé¶¹Ô´´ Entry: Navigate regulatory complexities in focus markets (e.g., China’s policies).
- Product Portfolio Optimization: Align offerings with regional preferences (e.g., E-ink E-Reader dominance in Europe vs. TFT-LCD E-reader demand in MEA).
- Competitor Counterstrategies: Decode player tactics in fragmented vs. consolidated markets.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Âé¶¹Ô´´ Overview
1.1 E-reader Product Scope
1.2 E-reader by Type
1.2.1 Global E-reader Sales by Type (2020 & 2024 & 2031)
1.2.2 E-ink E-Reader
1.2.3 TFT-LCD E-reader
1.3 E-reader by Application
1.3.1 Global E-reader Sales Comparison by Application (2020 & 2024 & 2031)
1.3.2 Ages below 18
1.3.3 Ages 18-35
1.3.4 Ages 36-50
1.3.5 Ages above 50
1.4 Global E-reader Âé¶¹Ô´´ Estimates and Forecasts (2020-2031)
1.4.1 Global E-reader Âé¶¹Ô´´ Size in Value Growth Rate (2020-2031)
1.4.2 Global E-reader Âé¶¹Ô´´ Size in Volume Growth Rate (2020-2031)
1.4.3 Global E-reader Price Trends (2020-2031)
1.5 Assumptions and Limitations
2 Âé¶¹Ô´´ Size and Prospective by Region
2.1 Global E-reader Âé¶¹Ô´´ Size by Region: 2020 VS 2024 VS 2031
2.2 Global E-reader Retrospective Âé¶¹Ô´´ Scenario by Region (2020-2025)
2.2.1 Global E-reader Sales Âé¶¹Ô´´ Share by Region (2020-2025)
2.2.2 Global E-reader Revenue Âé¶¹Ô´´ Share by Region (2020-2025)
2.3 Global E-reader Âé¶¹Ô´´ Estimates and Forecasts by Region (2026-2031)
2.3.1 Global E-reader Sales Estimates and Forecasts by Region (2026-2031)
2.3.2 Global E-reader Revenue Forecast by Region (2026-2031)
2.4 Major Region and Emerging Âé¶¹Ô´´ Analysis
2.4.1 North America E-reader Âé¶¹Ô´´ Size and Prospective (2020-2031)
2.4.2 Europe E-reader Âé¶¹Ô´´ Size and Prospective (2020-2031)
2.4.3 China E-reader Âé¶¹Ô´´ Size and Prospective (2020-2031)
2.4.4 Japan E-reader Âé¶¹Ô´´ Size and Prospective (2020-2031)
3 Global Âé¶¹Ô´´ Size by Type
3.1 Global E-reader Historic Âé¶¹Ô´´ Review by Type (2020-2025)
3.1.1 Global E-reader Sales by Type (2020-2025)
3.1.2 Global E-reader Revenue by Type (2020-2025)
3.1.3 Global E-reader Price by Type (2020-2025)
3.2 Global E-reader Âé¶¹Ô´´ Estimates and Forecasts by Type (2026-2031)
3.2.1 Global E-reader Sales Forecast by Type (2026-2031)
3.2.2 Global E-reader Revenue Forecast by Type (2026-2031)
3.2.3 Global E-reader Price Forecast by Type (2026-2031)
3.3 Different Types E-reader Representative Players
4 Global Âé¶¹Ô´´ Size by Application
4.1 Global E-reader Historic Âé¶¹Ô´´ Review by Application (2020-2025)
4.1.1 Global E-reader Sales by Application (2020-2025)
4.1.2 Global E-reader Revenue by Application (2020-2025)
4.1.3 Global E-reader Price by Application (2020-2025)
4.2 Global E-reader Âé¶¹Ô´´ Estimates and Forecasts by Application (2026-2031)
4.2.1 Global E-reader Sales Forecast by Application (2026-2031)
4.2.2 Global E-reader Revenue Forecast by Application (2026-2031)
4.2.3 Global E-reader Price Forecast by Application (2026-2031)
4.3 New Sources of Growth in E-reader Application
5 Competition Landscape by Players
5.1 Global E-reader Sales by Players (2020-2025)
5.2 Global Top E-reader Players by Revenue (2020-2025)
5.3 Global E-reader Âé¶¹Ô´´ Share by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in E-reader as of 2024)
5.4 Global E-reader Average Price by Company (2020-2025)
5.5 Global Key Manufacturers of E-reader, Manufacturing Sites & Headquarters
5.6 Global Key Manufacturers of E-reader, Product Type & Application
5.7 Global Key Manufacturers of E-reader, Date of Enter into This Industry
5.8 Manufacturers Mergers & Acquisitions, Expansion Plans
6 Region Analysis
6.1 North America Âé¶¹Ô´´: Players, Segments, Downstream and Major Customers
6.1.1 North America E-reader Sales by Company
6.1.1.1 North America E-reader Sales by Company (2020-2025)
6.1.1.2 North America E-reader Revenue by Company (2020-2025)
6.1.2 North America E-reader Sales Breakdown by Type (2020-2025)
6.1.3 North America E-reader Sales Breakdown by Application (2020-2025)
6.1.4 North America E-reader Major Customer
6.1.5 North America Âé¶¹Ô´´ Trend and Opportunities
6.2 Europe Âé¶¹Ô´´: Players, Segments, Downstream and Major Customers
6.2.1 Europe E-reader Sales by Company
6.2.1.1 Europe E-reader Sales by Company (2020-2025)
6.2.1.2 Europe E-reader Revenue by Company (2020-2025)
6.2.2 Europe E-reader Sales Breakdown by Type (2020-2025)
6.2.3 Europe E-reader Sales Breakdown by Application (2020-2025)
6.2.4 Europe E-reader Major Customer
6.2.5 Europe Âé¶¹Ô´´ Trend and Opportunities
6.3 China Âé¶¹Ô´´: Players, Segments, Downstream and Major Customers
6.3.1 China E-reader Sales by Company
6.3.1.1 China E-reader Sales by Company (2020-2025)
6.3.1.2 China E-reader Revenue by Company (2020-2025)
6.3.2 China E-reader Sales Breakdown by Type (2020-2025)
6.3.3 China E-reader Sales Breakdown by Application (2020-2025)
6.3.4 China E-reader Major Customer
6.3.5 China Âé¶¹Ô´´ Trend and Opportunities
6.4 Japan Âé¶¹Ô´´: Players, Segments, Downstream and Major Customers
6.4.1 Japan E-reader Sales by Company
6.4.1.1 Japan E-reader Sales by Company (2020-2025)
6.4.1.2 Japan E-reader Revenue by Company (2020-2025)
6.4.2 Japan E-reader Sales Breakdown by Type (2020-2025)
6.4.3 Japan E-reader Sales Breakdown by Application (2020-2025)
6.4.4 Japan E-reader Major Customer
6.4.5 Japan Âé¶¹Ô´´ Trend and Opportunities
7 Company Profiles and Key Figures
7.1 Amazon
7.1.1 Amazon Company Information
7.1.2 Amazon Business Overview
7.1.3 Amazon E-reader Sales, Revenue and Gross Margin (2020-2025)
7.1.4 Amazon E-reader Products Offered
7.1.5 Amazon Recent Development
7.2 Kobo
7.2.1 Kobo Company Information
7.2.2 Kobo Business Overview
7.2.3 Kobo E-reader Sales, Revenue and Gross Margin (2020-2025)
7.2.4 Kobo E-reader Products Offered
7.2.5 Kobo Recent Development
7.3 Sony
7.3.1 Sony Company Information
7.3.2 Sony Business Overview
7.3.3 Sony E-reader Sales, Revenue and Gross Margin (2020-2025)
7.3.4 Sony E-reader Products Offered
7.3.5 Sony Recent Development
7.4 Hanvon
7.4.1 Hanvon Company Information
7.4.2 Hanvon Business Overview
7.4.3 Hanvon E-reader Sales, Revenue and Gross Margin (2020-2025)
7.4.4 Hanvon E-reader Products Offered
7.4.5 Hanvon Recent Development
7.5 Pocketbook
7.5.1 Pocketbook Company Information
7.5.2 Pocketbook Business Overview
7.5.3 Pocketbook E-reader Sales, Revenue and Gross Margin (2020-2025)
7.5.4 Pocketbook E-reader Products Offered
7.5.5 Pocketbook Recent Development
7.6 Ematic
7.6.1 Ematic Company Information
7.6.2 Ematic Business Overview
7.6.3 Ematic E-reader Sales, Revenue and Gross Margin (2020-2025)
7.6.4 Ematic E-reader Products Offered
7.6.5 Ematic Recent Development
7.7 Alurateck
7.7.1 Alurateck Company Information
7.7.2 Alurateck Business Overview
7.7.3 Alurateck E-reader Sales, Revenue and Gross Margin (2020-2025)
7.7.4 Alurateck E-reader Products Offered
7.7.5 Alurateck Recent Development
8 E-reader Manufacturing Cost Analysis
8.1 E-reader Key Raw Materials Analysis
8.1.1 Key Raw Materials
8.1.2 Key Suppliers of Raw Materials
8.2 Proportion of Manufacturing Cost Structure
8.3 Manufacturing Process Analysis of E-reader
8.4 E-reader Industrial Chain Analysis
9 Âé¶¹Ô´´ing Channel, Distributors and Customers
9.1 Âé¶¹Ô´´ing Channel
9.2 E-reader Distributors List
9.3 E-reader Customers
10 E-reader Âé¶¹Ô´´ Dynamics
10.1 E-reader Industry Trends
10.2 E-reader Âé¶¹Ô´´ Drivers
10.3 E-reader Âé¶¹Ô´´ Challenges
10.4 E-reader Âé¶¹Ô´´ Restraints
11 Research Findings and Conclusion
12 Appendix
12.1 Research Methodology
12.1.1 Methodology/Research Approach
12.1.1.1 Research Programs/Design
12.1.1.2 Âé¶¹Ô´´ Size Estimation
12.1.1.3 Âé¶¹Ô´´ Breakdown and Data Triangulation
12.1.2 Data Source
12.1.2.1 Secondary Sources
12.1.2.2 Primary Sources
12.2 Author Details
12.3 Disclaimer
Amazon
Kobo
Sony
Hanvon
Pocketbook
Ematic
Alurateck
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*If Applicable.