
A digital advertising management platform (DAMP) is a type of software that helps advertisers and marketers to plan, execute, monitor, and optimize their online advertising campaigns across various channels and formats. A DAMP typically provides features such as ad creation, targeting, bidding, budgeting, analytics, reporting, and optimization. A DAMP can help users to reach their target audiences, increase their brand awareness, generate leads, drive conversions, and measure their return on ad spend.
Âé¶¹Ô´´ Analysis and Insights: Global Digital Advertising Management Platform Âé¶¹Ô´´
The global Digital Advertising Management Platform market is projected to grow from US$ 2510 million in 2024 to US$ 4232.7 million by 2030, at a Compound Annual Growth Rate (CAGR) of 9.1% during the forecast period.
The rising importance of data privacy and security for digital advertising management. Data privacy and security are becoming more critical for online advertisers and marketers due to the increasing awareness and expectations of customers, the emergence of new regulations (such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States), and the changes in the policies of major platforms (such as Google’s plan to phase out third-party cookies by 2023). These factors are challenging the traditional ways of collecting, storing, processing, sharing, and using customer data for online advertising, and forcing advertisers and marketers to adopt new strategies and solutions that can ensure data privacy and security while still delivering effective and personalized ads .
Report Covers:
This report presents an overview of global market for Digital Advertising Management Platform market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.
This report researches the key producers of Digital Advertising Management Platform, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Digital Advertising Management Platform, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Digital Advertising Management Platform revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global Digital Advertising Management Platform market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Digital Advertising Management Platform revenue, projected growth trends, production technology, application and end-user industry.
Âé¶¹Ô´´ Segmentation
By Company
Google
Celtra
Bannerflow
Adobe
RhythmOne
Sizmek
Adform
Thunder
SteelHouse
Flashtalking
Snapchat (Flite)
Mediawide
Balihoo
Mixpo
Bannersnack
Bonzai
Marin Software
Segment by Type
Publishers and Brands
Âé¶¹Ô´´ers and Agencies
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
China
Asia (excluding China)
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America, Middle East & Africa
Brazil
Mexico
Turkey
Israel
GCC Countries
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Revenue of Digital Advertising Management Platform in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Digital Advertising Management Platform companies’ competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 7: Europe by Type, by Application and by country, revenue for each segment.
Chapter 8: China by Type, and by Application, revenue for each segment.
Chapter 9: Asia (excluding China) by Type, by Application and by region, revenue for each segment.
Chapter 10: Middle East, Africa, and Latin America by Type, by Application and by country, revenue for each segment.
Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Digital Advertising Management Platform revenue, gross margin, and recent development, etc.
Chapter 12: Analyst's Viewpoints/Conclusions
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1 Report Overview
1.1 Study Scope
1.2 Âé¶¹Ô´´ Analysis by Type
1.2.1 Global Digital Advertising Management Platform Âé¶¹Ô´´ Size Growth Rate by Type, 2019 VS 2023 VS 2030
1.2.2 Publishers and Brands
1.2.3 Âé¶¹Ô´´ers and Agencies
1.3 Âé¶¹Ô´´ by Application
1.3.1 Global Digital Advertising Management Platform Âé¶¹Ô´´ Size Growth Rate by Application, 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Digital Advertising Management Platform Âé¶¹Ô´´ Perspective (2019-2030)
2.2 Global Digital Advertising Management Platform Growth Trends by Region
2.2.1 Digital Advertising Management Platform Âé¶¹Ô´´ Size by Region: 2019 VS 2023 VS 2030
2.2.2 Digital Advertising Management Platform Historic Âé¶¹Ô´´ Size by Region (2019-2024)
2.2.3 Digital Advertising Management Platform Forecasted Âé¶¹Ô´´ Size by Region (2025-2030)
2.3 Digital Advertising Management Platform Âé¶¹Ô´´ Dynamics
2.3.1 Digital Advertising Management Platform Industry Trends
2.3.2 Digital Advertising Management Platform Âé¶¹Ô´´ Drivers
2.3.3 Digital Advertising Management Platform Âé¶¹Ô´´ Challenges
2.3.4 Digital Advertising Management Platform Âé¶¹Ô´´ Restraints
3 Competition Landscape by Key Players
3.1 Global Revenue Digital Advertising Management Platform by Players
3.1.1 Global Digital Advertising Management Platform Revenue by Players (2019-2024)
3.1.2 Global Digital Advertising Management Platform Revenue Âé¶¹Ô´´ Share by Players (2019-2024)
3.2 Global Digital Advertising Management Platform Âé¶¹Ô´´ Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of Digital Advertising Management Platform, Ranking by Revenue, 2022 VS 2023 VS 2024
3.4 Global Digital Advertising Management Platform Âé¶¹Ô´´ Concentration Ratio
3.4.1 Global Digital Advertising Management Platform Âé¶¹Ô´´ Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Digital Advertising Management Platform Revenue in 2023
3.5 Global Key Players of Digital Advertising Management Platform Head office and Area Served
3.6 Global Key Players of Digital Advertising Management Platform, Product and Application
3.7 Global Key Players of Digital Advertising Management Platform, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Digital Advertising Management Platform Breakdown Data by Type
4.1 Global Digital Advertising Management Platform Historic Âé¶¹Ô´´ Size by Type (2019-2024)
4.2 Global Digital Advertising Management Platform Forecasted Âé¶¹Ô´´ Size by Type (2025-2030)
5 Digital Advertising Management Platform Breakdown Data by Application
5.1 Global Digital Advertising Management Platform Historic Âé¶¹Ô´´ Size by Application (2019-2024)
5.2 Global Digital Advertising Management Platform Forecasted Âé¶¹Ô´´ Size by Application (2025-2030)
6 North America
6.1 North America Digital Advertising Management Platform Âé¶¹Ô´´ Size (2019-2030)
6.2 North America Digital Advertising Management Platform Âé¶¹Ô´´ Size by Type
6.2.1 North America Digital Advertising Management Platform Âé¶¹Ô´´ Size by Type (2019-2024)
6.2.2 North America Digital Advertising Management Platform Âé¶¹Ô´´ Size by Type (2025-2030)
6.2.3 North America Digital Advertising Management Platform Âé¶¹Ô´´ Share by Type (2019-2030)
6.3 North America Digital Advertising Management Platform Âé¶¹Ô´´ Size by Application
6.3.1 North America Digital Advertising Management Platform Âé¶¹Ô´´ Size by Application (2019-2024)
6.3.2 North America Digital Advertising Management Platform Âé¶¹Ô´´ Size by Application (2025-2030)
6.3.3 North America Digital Advertising Management Platform Âé¶¹Ô´´ Share by Application (2019-2030)
6.4 North America Digital Advertising Management Platform Âé¶¹Ô´´ Size by Country
6.4.1 North America Digital Advertising Management Platform Âé¶¹Ô´´ Size by Country: 2019 VS 2023 VS 2030
6.4.2 North America Digital Advertising Management Platform Âé¶¹Ô´´ Size by Country (2019-2024)
6.4.3 North America Digital Advertising Management Platform Âé¶¹Ô´´ Size by Country (2025-2030)
6.4.4 U.S.
6.4.5 Canada
7 Europe
7.1 Europe Digital Advertising Management Platform Âé¶¹Ô´´ Size (2019-2030)
7.2 Europe Digital Advertising Management Platform Âé¶¹Ô´´ Size by Type
7.2.1 Europe Digital Advertising Management Platform Âé¶¹Ô´´ Size by Type (2019-2024)
7.2.2 Europe Digital Advertising Management Platform Âé¶¹Ô´´ Size by Type (2025-2030)
7.2.3 Europe Digital Advertising Management Platform Âé¶¹Ô´´ Share by Type (2019-2030)
7.3 Europe Digital Advertising Management Platform Âé¶¹Ô´´ Size by Application
7.3.1 Europe Digital Advertising Management Platform Âé¶¹Ô´´ Size by Application (2019-2024)
7.3.2 Europe Digital Advertising Management Platform Âé¶¹Ô´´ Size by Application (2025-2030)
7.3.3 Europe Digital Advertising Management Platform Âé¶¹Ô´´ Share by Application (2019-2030)
7.4 Europe Digital Advertising Management Platform Âé¶¹Ô´´ Size by Country
7.4.1 Europe Digital Advertising Management Platform Âé¶¹Ô´´ Size by Country: 2019 VS 2023 VS 2030
7.4.2 Europe Digital Advertising Management Platform Âé¶¹Ô´´ Size by Country (2019-2024)
7.4.3 Europe Digital Advertising Management Platform Âé¶¹Ô´´ Size by Country (2025-2030)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 China
8.1 China Digital Advertising Management Platform Âé¶¹Ô´´ Size (2019-2030)
8.2 China Digital Advertising Management Platform Âé¶¹Ô´´ Size by Type
8.2.1 China Digital Advertising Management Platform Âé¶¹Ô´´ Size by Type (2019-2024)
8.2.2 China Digital Advertising Management Platform Âé¶¹Ô´´ Size by Type (2025-2030)
8.2.3 China Digital Advertising Management Platform Âé¶¹Ô´´ Share by Type (2019-2030)
8.3 China Digital Advertising Management Platform Âé¶¹Ô´´ Size by Application
8.3.1 China Digital Advertising Management Platform Âé¶¹Ô´´ Size by Application (2019-2024)
8.3.2 China Digital Advertising Management Platform Âé¶¹Ô´´ Size by Application (2025-2030)
8.3.3 China Digital Advertising Management Platform Âé¶¹Ô´´ Share by Application (2019-2030)
9 Asia (excluding China)
9.1 Asia Digital Advertising Management Platform Âé¶¹Ô´´ Size (2019-2030)
9.2 Asia Digital Advertising Management Platform Âé¶¹Ô´´ Size by Type
9.2.1 Asia Digital Advertising Management Platform Âé¶¹Ô´´ Size by Type (2019-2024)
9.2.2 Asia Digital Advertising Management Platform Âé¶¹Ô´´ Size by Type (2025-2030)
9.2.3 Asia Digital Advertising Management Platform Âé¶¹Ô´´ Share by Type (2019-2030)
9.3 Asia Digital Advertising Management Platform Âé¶¹Ô´´ Size by Application
9.3.1 Asia Digital Advertising Management Platform Âé¶¹Ô´´ Size by Application (2019-2024)
9.3.2 Asia Digital Advertising Management Platform Âé¶¹Ô´´ Size by Application (2025-2030)
9.3.3 Asia Digital Advertising Management Platform Âé¶¹Ô´´ Share by Application (2019-2030)
9.4 Asia Digital Advertising Management Platform Âé¶¹Ô´´ Size by Region
9.4.1 Asia Digital Advertising Management Platform Âé¶¹Ô´´ Size by Region: 2019 VS 2023 VS 2030
9.4.2 Asia Digital Advertising Management Platform Âé¶¹Ô´´ Size by Region (2019-2024)
9.4.3 Asia Digital Advertising Management Platform Âé¶¹Ô´´ Size by Region (2025-2030)
9.4.4 Japan
9.4.5 South Korea
9.4.6 China Taiwan
9.4.7 Southeast Asia
9.4.8 India
9.4.9 Australia
10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America Digital Advertising Management Platform Âé¶¹Ô´´ Size (2019-2030)
10.2 Middle East, Africa, and Latin America Digital Advertising Management Platform Âé¶¹Ô´´ Size by Type
10.2.1 Middle East, Africa, and Latin America Digital Advertising Management Platform Âé¶¹Ô´´ Size by Type (2019-2024)
10.2.2 Middle East, Africa, and Latin America Digital Advertising Management Platform Âé¶¹Ô´´ Size by Type (2025-2030)
10.2.3 Middle East, Africa, and Latin America Digital Advertising Management Platform Âé¶¹Ô´´ Share by Type (2019-2030)
10.3 Middle East, Africa, and Latin America Digital Advertising Management Platform Âé¶¹Ô´´ Size by Application
10.3.1 Middle East, Africa, and Latin America Digital Advertising Management Platform Âé¶¹Ô´´ Size by Application (2019-2024)
10.3.2 Middle East, Africa, and Latin America Digital Advertising Management Platform Âé¶¹Ô´´ Size by Application (2025-2030)
10.3.3 Middle East, Africa, and Latin America Digital Advertising Management Platform Âé¶¹Ô´´ Share by Application (2019-2030)
10.4 Middle East, Africa, and Latin America Digital Advertising Management Platform Âé¶¹Ô´´ Size by Country
10.4.1 Middle East, Africa, and Latin America Digital Advertising Management Platform Âé¶¹Ô´´ Size by Country: 2019 VS 2023 VS 2030
10.4.2 Middle East, Africa, and Latin America Digital Advertising Management Platform Âé¶¹Ô´´ Size by Country (2019-2024)
10.4.3 Middle East, Africa, and Latin America Digital Advertising Management Platform Âé¶¹Ô´´ Size by Country (2025-2030)
10.4.4 Brazil
10.4.5 Mexico
10.4.6 Turkey
10.4.7 Saudi Arabia
10.4.8 Israel
10.4.9 GCC Countries
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Details
11.1.2 Google Business Overview
11.1.3 Google Digital Advertising Management Platform Introduction
11.1.4 Google Revenue in Digital Advertising Management Platform Business (2019-2024)
11.1.5 Google Recent Developments
11.2 Celtra
11.2.1 Celtra Company Details
11.2.2 Celtra Business Overview
11.2.3 Celtra Digital Advertising Management Platform Introduction
11.2.4 Celtra Revenue in Digital Advertising Management Platform Business (2019-2024)
11.2.5 Celtra Recent Developments
11.3 Bannerflow
11.3.1 Bannerflow Company Details
11.3.2 Bannerflow Business Overview
11.3.3 Bannerflow Digital Advertising Management Platform Introduction
11.3.4 Bannerflow Revenue in Digital Advertising Management Platform Business (2019-2024)
11.3.5 Bannerflow Recent Developments
11.4 Adobe
11.4.1 Adobe Company Details
11.4.2 Adobe Business Overview
11.4.3 Adobe Digital Advertising Management Platform Introduction
11.4.4 Adobe Revenue in Digital Advertising Management Platform Business (2019-2024)
11.4.5 Adobe Recent Developments
11.5 RhythmOne
11.5.1 RhythmOne Company Details
11.5.2 RhythmOne Business Overview
11.5.3 RhythmOne Digital Advertising Management Platform Introduction
11.5.4 RhythmOne Revenue in Digital Advertising Management Platform Business (2019-2024)
11.5.5 RhythmOne Recent Developments
11.6 Sizmek
11.6.1 Sizmek Company Details
11.6.2 Sizmek Business Overview
11.6.3 Sizmek Digital Advertising Management Platform Introduction
11.6.4 Sizmek Revenue in Digital Advertising Management Platform Business (2019-2024)
11.6.5 Sizmek Recent Developments
11.7 Adform
11.7.1 Adform Company Details
11.7.2 Adform Business Overview
11.7.3 Adform Digital Advertising Management Platform Introduction
11.7.4 Adform Revenue in Digital Advertising Management Platform Business (2019-2024)
11.7.5 Adform Recent Developments
11.8 Thunder
11.8.1 Thunder Company Details
11.8.2 Thunder Business Overview
11.8.3 Thunder Digital Advertising Management Platform Introduction
11.8.4 Thunder Revenue in Digital Advertising Management Platform Business (2019-2024)
11.8.5 Thunder Recent Developments
11.9 SteelHouse
11.9.1 SteelHouse Company Details
11.9.2 SteelHouse Business Overview
11.9.3 SteelHouse Digital Advertising Management Platform Introduction
11.9.4 SteelHouse Revenue in Digital Advertising Management Platform Business (2019-2024)
11.9.5 SteelHouse Recent Developments
11.10 Flashtalking
11.10.1 Flashtalking Company Details
11.10.2 Flashtalking Business Overview
11.10.3 Flashtalking Digital Advertising Management Platform Introduction
11.10.4 Flashtalking Revenue in Digital Advertising Management Platform Business (2019-2024)
11.10.5 Flashtalking Recent Developments
11.11 Snapchat (Flite)
11.11.1 Snapchat (Flite) Company Details
11.11.2 Snapchat (Flite) Business Overview
11.11.3 Snapchat (Flite) Digital Advertising Management Platform Introduction
11.11.4 Snapchat (Flite) Revenue in Digital Advertising Management Platform Business (2019-2024)
11.11.5 Snapchat (Flite) Recent Developments
11.12 Mediawide
11.12.1 Mediawide Company Details
11.12.2 Mediawide Business Overview
11.12.3 Mediawide Digital Advertising Management Platform Introduction
11.12.4 Mediawide Revenue in Digital Advertising Management Platform Business (2019-2024)
11.12.5 Mediawide Recent Developments
11.13 Balihoo
11.13.1 Balihoo Company Details
11.13.2 Balihoo Business Overview
11.13.3 Balihoo Digital Advertising Management Platform Introduction
11.13.4 Balihoo Revenue in Digital Advertising Management Platform Business (2019-2024)
11.13.5 Balihoo Recent Developments
11.14 Mixpo
11.14.1 Mixpo Company Details
11.14.2 Mixpo Business Overview
11.14.3 Mixpo Digital Advertising Management Platform Introduction
11.14.4 Mixpo Revenue in Digital Advertising Management Platform Business (2019-2024)
11.14.5 Mixpo Recent Developments
11.15 Bannersnack
11.15.1 Bannersnack Company Details
11.15.2 Bannersnack Business Overview
11.15.3 Bannersnack Digital Advertising Management Platform Introduction
11.15.4 Bannersnack Revenue in Digital Advertising Management Platform Business (2019-2024)
11.15.5 Bannersnack Recent Developments
11.16 Bonzai
11.16.1 Bonzai Company Details
11.16.2 Bonzai Business Overview
11.16.3 Bonzai Digital Advertising Management Platform Introduction
11.16.4 Bonzai Revenue in Digital Advertising Management Platform Business (2019-2024)
11.16.5 Bonzai Recent Developments
11.17 Marin Software
11.17.1 Marin Software Company Details
11.17.2 Marin Software Business Overview
11.17.3 Marin Software Digital Advertising Management Platform Introduction
11.17.4 Marin Software Revenue in Digital Advertising Management Platform Business (2019-2024)
11.17.5 Marin Software Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Google
Celtra
Bannerflow
Adobe
RhythmOne
Sizmek
Adform
Thunder
SteelHouse
Flashtalking
Snapchat (Flite)
Mediawide
Balihoo
Mixpo
Bannersnack
Bonzai
Marin Software
Ìý
Ìý
*If Applicable.
