Demand side platfrom software is a digital software platform that allows brands and advertisers to create and manage programmatic advertising campaigns instead of traditional methods. With the introduction of the demand-side platform software market, it enables advertisers to manage and optimize campaigns digitally. By applying different targeting criteria, advertisers can reach audiences in the global market.
Highlights
The global Demand Side Platform Software market was valued at US$ million in 2022 and is anticipated to reach US$ million by 2029, witnessing a CAGR of % during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
North American market for Demand Side Platform Software is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
Asia-Pacific market for Demand Side Platform Software is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
The global market for Demand Side Platform Software in Retail is estimated to increase from $ million in 2023 to $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
The key global companies of Demand Side Platform Software include Media Math, DoubleClick, Rubicon project, Gravity4, Criteo, Exact Drive, Amobee DSP, Rocket Fuel and Choozle, etc. In 2022, the world's top three vendors accounted for approximately % of the revenue.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Demand Side Platform Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Demand Side Platform Software.
The Demand Side Platform Software market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Demand Side Platform Software market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Demand Side Platform Software companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.
By Company
Media Math
DoubleClick
Rubicon project
Gravity4
Criteo
Exact Drive
Amobee DSP
Rocket Fuel
Choozle
Dataxu
Segment by Type
Cloud-Based
On-Premises
Segment by Application
Retail
Automotive
Financial
Travel
Media and Entertainment
Telecommunication
Educations
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Core Chapters
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Demand Side Platform Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the key companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Âé¶¹Ô´´ Analysis by Type
1.2.1 Global Demand Side Platform Software Âé¶¹Ô´´ Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Cloud-Based
1.2.3 On-Premises
1.3 Âé¶¹Ô´´ by Application
1.3.1 Global Demand Side Platform Software Âé¶¹Ô´´ Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Retail
1.3.3 Automotive
1.3.4 Financial
1.3.5 Travel
1.3.6 Media and Entertainment
1.3.7 Telecommunication
1.3.8 Educations
1.3.9 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Demand Side Platform Software Âé¶¹Ô´´ Perspective (2018-2029)
2.2 Demand Side Platform Software Growth Trends by Region
2.2.1 Global Demand Side Platform Software Âé¶¹Ô´´ Size by Region: 2018 VS 2022 VS 2029
2.2.2 Demand Side Platform Software Historic Âé¶¹Ô´´ Size by Region (2018-2023)
2.2.3 Demand Side Platform Software Forecasted Âé¶¹Ô´´ Size by Region (2024-2029)
2.3 Demand Side Platform Software Âé¶¹Ô´´ Dynamics
2.3.1 Demand Side Platform Software Industry Trends
2.3.2 Demand Side Platform Software Âé¶¹Ô´´ Drivers
2.3.3 Demand Side Platform Software Âé¶¹Ô´´ Challenges
2.3.4 Demand Side Platform Software Âé¶¹Ô´´ Restraints
3 Competition Landscape by Key Players
3.1 Global Top Demand Side Platform Software Players by Revenue
3.1.1 Global Top Demand Side Platform Software Players by Revenue (2018-2023)
3.1.2 Global Demand Side Platform Software Revenue Âé¶¹Ô´´ Share by Players (2018-2023)
3.2 Global Demand Side Platform Software Âé¶¹Ô´´ Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Demand Side Platform Software Revenue
3.4 Global Demand Side Platform Software Âé¶¹Ô´´ Concentration Ratio
3.4.1 Global Demand Side Platform Software Âé¶¹Ô´´ Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Demand Side Platform Software Revenue in 2022
3.5 Demand Side Platform Software Key Players Head office and Area Served
3.6 Key Players Demand Side Platform Software Product Solution and Service
3.7 Date of Enter into Demand Side Platform Software Âé¶¹Ô´´
3.8 Mergers & Acquisitions, Expansion Plans
4 Demand Side Platform Software Breakdown Data by Type
4.1 Global Demand Side Platform Software Historic Âé¶¹Ô´´ Size by Type (2018-2023)
4.2 Global Demand Side Platform Software Forecasted Âé¶¹Ô´´ Size by Type (2024-2029)
5 Demand Side Platform Software Breakdown Data by Application
5.1 Global Demand Side Platform Software Historic Âé¶¹Ô´´ Size by Application (2018-2023)
5.2 Global Demand Side Platform Software Forecasted Âé¶¹Ô´´ Size by Application (2024-2029)
6 North America
6.1 North America Demand Side Platform Software Âé¶¹Ô´´ Size (2018-2029)
6.2 North America Demand Side Platform Software Âé¶¹Ô´´ Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Demand Side Platform Software Âé¶¹Ô´´ Size by Country (2018-2023)
6.4 North America Demand Side Platform Software Âé¶¹Ô´´ Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Demand Side Platform Software Âé¶¹Ô´´ Size (2018-2029)
7.2 Europe Demand Side Platform Software Âé¶¹Ô´´ Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Demand Side Platform Software Âé¶¹Ô´´ Size by Country (2018-2023)
7.4 Europe Demand Side Platform Software Âé¶¹Ô´´ Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Demand Side Platform Software Âé¶¹Ô´´ Size (2018-2029)
8.2 Asia-Pacific Demand Side Platform Software Âé¶¹Ô´´ Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Demand Side Platform Software Âé¶¹Ô´´ Size by Region (2018-2023)
8.4 Asia-Pacific Demand Side Platform Software Âé¶¹Ô´´ Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Demand Side Platform Software Âé¶¹Ô´´ Size (2018-2029)
9.2 Latin America Demand Side Platform Software Âé¶¹Ô´´ Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Demand Side Platform Software Âé¶¹Ô´´ Size by Country (2018-2023)
9.4 Latin America Demand Side Platform Software Âé¶¹Ô´´ Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Demand Side Platform Software Âé¶¹Ô´´ Size (2018-2029)
10.2 Middle East & Africa Demand Side Platform Software Âé¶¹Ô´´ Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Demand Side Platform Software Âé¶¹Ô´´ Size by Country (2018-2023)
10.4 Middle East & Africa Demand Side Platform Software Âé¶¹Ô´´ Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Media Math
11.1.1 Media Math Company Detail
11.1.2 Media Math Business Overview
11.1.3 Media Math Demand Side Platform Software Introduction
11.1.4 Media Math Revenue in Demand Side Platform Software Business (2018-2023)
11.1.5 Media Math Recent Development
11.2 DoubleClick
11.2.1 DoubleClick Company Detail
11.2.2 DoubleClick Business Overview
11.2.3 DoubleClick Demand Side Platform Software Introduction
11.2.4 DoubleClick Revenue in Demand Side Platform Software Business (2018-2023)
11.2.5 DoubleClick Recent Development
11.3 Rubicon project
11.3.1 Rubicon project Company Detail
11.3.2 Rubicon project Business Overview
11.3.3 Rubicon project Demand Side Platform Software Introduction
11.3.4 Rubicon project Revenue in Demand Side Platform Software Business (2018-2023)
11.3.5 Rubicon project Recent Development
11.4 Gravity4
11.4.1 Gravity4 Company Detail
11.4.2 Gravity4 Business Overview
11.4.3 Gravity4 Demand Side Platform Software Introduction
11.4.4 Gravity4 Revenue in Demand Side Platform Software Business (2018-2023)
11.4.5 Gravity4 Recent Development
11.5 Criteo
11.5.1 Criteo Company Detail
11.5.2 Criteo Business Overview
11.5.3 Criteo Demand Side Platform Software Introduction
11.5.4 Criteo Revenue in Demand Side Platform Software Business (2018-2023)
11.5.5 Criteo Recent Development
11.6 Exact Drive
11.6.1 Exact Drive Company Detail
11.6.2 Exact Drive Business Overview
11.6.3 Exact Drive Demand Side Platform Software Introduction
11.6.4 Exact Drive Revenue in Demand Side Platform Software Business (2018-2023)
11.6.5 Exact Drive Recent Development
11.7 Amobee DSP
11.7.1 Amobee DSP Company Detail
11.7.2 Amobee DSP Business Overview
11.7.3 Amobee DSP Demand Side Platform Software Introduction
11.7.4 Amobee DSP Revenue in Demand Side Platform Software Business (2018-2023)
11.7.5 Amobee DSP Recent Development
11.8 Rocket Fuel
11.8.1 Rocket Fuel Company Detail
11.8.2 Rocket Fuel Business Overview
11.8.3 Rocket Fuel Demand Side Platform Software Introduction
11.8.4 Rocket Fuel Revenue in Demand Side Platform Software Business (2018-2023)
11.8.5 Rocket Fuel Recent Development
11.9 Choozle
11.9.1 Choozle Company Detail
11.9.2 Choozle Business Overview
11.9.3 Choozle Demand Side Platform Software Introduction
11.9.4 Choozle Revenue in Demand Side Platform Software Business (2018-2023)
11.9.5 Choozle Recent Development
11.10 Dataxu
11.10.1 Dataxu Company Detail
11.10.2 Dataxu Business Overview
11.10.3 Dataxu Demand Side Platform Software Introduction
11.10.4 Dataxu Revenue in Demand Side Platform Software Business (2018-2023)
11.10.5 Dataxu Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Media Math
DoubleClick
Rubicon project
Gravity4
Criteo
Exact Drive
Amobee DSP
Rocket Fuel
Choozle
Dataxu
Ìý
Ìý
*If Applicable.