The global market for Custom PVC Figures was valued at US$ 1201 million in the year 2024 and is projected to reach a revised size of US$ 2715 million by 2031, growing at a CAGR of 12.1% during the forecast period.
The 2025 U.S. tariff policies introduce profound uncertainty into the global economic landscape. This report critically examines the implications of recent tariff adjustments and international strategic countermeasures on Custom PVC Figures competitive dynamics, regional economic interdependencies, and supply chain reconfigurations.
Custom PVC figures are three-dimensional models made from polyvinyl chloride (PVC) that are designed and manufactured according to specific requirements from individuals or businesses. Customization can include character design, color schemes, poses, accessories, scale, and packaging. These figures are often used for personalized collections, IP merchandise development, brand promotion, or as exclusive gifts. Compared to mass-produced figures, custom PVC figures offer higher uniqueness and artistic value, but typically involve higher production costs and longer lead times, requiring collaboration with specialized factories or studios.
North American market for Custom PVC Figures is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
Asia-Pacific market for Custom PVC Figures is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The major global manufacturers of Custom PVC Figures include Good Smile Company, Alter, MaxFactory, Bandai, Pop Mart, Kaiyodo, Kotobukiya, Aniplex+, HOT TOYS, Hobbymax, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Custom PVC Figures, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Custom PVC Figures.
The Custom PVC Figures market size, estimations, and forecasts are provided in terms of sales volume (K Units) and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Custom PVC Figures market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Custom PVC Figures manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
By Company
Good Smile Company
Alter
MaxFactory
Bandai
Pop Mart
Kaiyodo
Kotobukiya
Aniplex+
HOT TOYS
Hobbymax
MegaHouse
Hasbro
Beijing Lezi Tiancheng
Aofei Entertainment
Square Enix
Medicom Toy
Funko
Segment by Type
1/4 Scale Figure
1/6 Scale Figure
1/7 Scale Figure
1/8 Scale Figure
1/10 Scale Figure
1/12 Scale Figure
Q Version / Non-Scale Figure
Segment by Application
Online Sales
Offline Sales
Consumption by Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
India
Australia
China Taiwan
Southeast Asia
Europe
Germany
France
U.K.
Italy
Russia
Latin America
Mexico
Brazil
Argentina
Colombia
Middle East and Africa
Turkey
Saudi Arabia
UAE
Core Chapters
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Detailed analysis of Custom PVC Figures manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Sales, revenue of Custom PVC Figures in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 8: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 9: The main points and conclusions of the report. 
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1 Custom PVC Figures Âé¶¹Ô´´ Overview
1.1 Product Definition
1.2 Custom PVC Figures by Type
1.2.1 Global Custom PVC Figures Âé¶¹Ô´´ Value Comparison by Type (2024 VS 2031)
1.2.2 1/4 Scale Figure
1.2.3 1/6 Scale Figure
1.2.4 1/7 Scale Figure
1.2.5 1/8 Scale Figure
1.2.6 1/10 Scale Figure
1.2.7 1/12 Scale Figure
1.2.8 Q Version / Non-Scale Figure
1.3 Custom PVC Figures by Application
1.3.1 Global Custom PVC Figures Âé¶¹Ô´´ Value by Application (2024 VS 2031)
1.3.2 Online Sales
1.3.3 Offline Sales
1.4 Global Custom PVC Figures Âé¶¹Ô´´ Size Estimates and Forecasts
1.4.1 Global Custom PVC Figures Revenue 2020-2031
1.4.2 Global Custom PVC Figures Sales 2020-2031
1.4.3 Global Custom PVC Figures Âé¶¹Ô´´ Average Price (2020-2031)
1.5 Assumptions and Limitations
2 Custom PVC Figures Âé¶¹Ô´´ Competition by Manufacturers
2.1 Global Custom PVC Figures Sales Âé¶¹Ô´´ Share by Manufacturers (2020-2025)
2.2 Global Custom PVC Figures Revenue Âé¶¹Ô´´ Share by Manufacturers (2020-2025)
2.3 Global Custom PVC Figures Average Price by Manufacturers (2020-2025)
2.4 Global Key Players of Custom PVC Figures, Industry Ranking, 2022 VS 2023 VS 2024
2.5 Global Key Manufacturers of Custom PVC Figures, Manufacturing Sites & Headquarters
2.6 Global Key Manufacturers of Custom PVC Figures, Product Type & Application
2.7 Global Key Manufacturers of Custom PVC Figures, Date of Enter into This Industry
2.8 Global Custom PVC Figures Âé¶¹Ô´´ Competitive Situation and Trends
2.8.1 Global Custom PVC Figures Âé¶¹Ô´´ Concentration Rate
2.8.2 The Global 5 and 10 Largest Custom PVC Figures Players Âé¶¹Ô´´ Share by Revenue
2.8.3 Global Custom PVC Figures Company Type and Âé¶¹Ô´´ Share by Company Type (Tier 1, Tier 2, and Tier 3)
2.9 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Global Custom PVC Figures Âé¶¹Ô´´ Scenario by Region
3.1 Global Custom PVC Figures Âé¶¹Ô´´ Size by Region: 2020 Versus 2024 Versus 2031
3.2 Global Custom PVC Figures Sales by Region: 2020-2031
3.2.1 Global Custom PVC Figures Sales by Region: 2020-2025
3.2.2 Global Custom PVC Figures Sales by Region: 2026-2031
3.3 Global Custom PVC Figures Revenue by Region: 2020-2031
3.3.1 Global Custom PVC Figures Revenue by Region: 2020-2025
3.3.2 Global Custom PVC Figures Revenue by Region: 2026-2031
3.4 North America Custom PVC Figures Âé¶¹Ô´´ Facts & Figures by Country
3.4.1 North America Custom PVC Figures Âé¶¹Ô´´ Size by Country: 2020 VS 2024 VS 2031
3.4.2 North America Custom PVC Figures Sales by Country (2020-2031)
3.4.3 North America Custom PVC Figures Revenue by Country (2020-2031)
3.4.4 United States
3.4.5 Canada
3.5 Europe Custom PVC Figures Âé¶¹Ô´´ Facts & Figures by Country
3.5.1 Europe Custom PVC Figures Âé¶¹Ô´´ Size by Country: 2020 VS 2024 VS 2031
3.5.2 Europe Custom PVC Figures Sales by Country (2020-2031)
3.5.3 Europe Custom PVC Figures Revenue by Country (2020-2031)
3.5.4 Germany
3.5.5 France
3.5.6 U.K.
3.5.7 Italy
3.5.8 Russia
3.6 Asia Pacific Custom PVC Figures Âé¶¹Ô´´ Facts & Figures by Region
3.6.1 Asia Pacific Custom PVC Figures Âé¶¹Ô´´ Size by Region: 2020 VS 2024 VS 2031
3.6.2 Asia Pacific Custom PVC Figures Sales by Region (2020-2031)
3.6.3 Asia Pacific Custom PVC Figures Revenue by Region (2020-2031)
3.6.4 China
3.6.5 Japan
3.6.6 South Korea
3.6.7 India
3.6.8 Australia
3.6.9 China Taiwan
3.6.10 Southeast Asia
3.7 Latin America Custom PVC Figures Âé¶¹Ô´´ Facts & Figures by Country
3.7.1 Latin America Custom PVC Figures Âé¶¹Ô´´ Size by Country: 2020 VS 2024 VS 2031
3.7.2 Latin America Custom PVC Figures Sales by Country (2020-2031)
3.7.3 Latin America Custom PVC Figures Revenue by Country (2020-2031)
3.7.4 Mexico
3.7.5 Brazil
3.7.6 Argentina
3.7.7 Colombia
3.8 Middle East and Africa Custom PVC Figures Âé¶¹Ô´´ Facts & Figures by Country
3.8.1 Middle East and Africa Custom PVC Figures Âé¶¹Ô´´ Size by Country: 2020 VS 2024 VS 2031
3.8.2 Middle East and Africa Custom PVC Figures Sales by Country (2020-2031)
3.8.3 Middle East and Africa Custom PVC Figures Revenue by Country (2020-2031)
3.8.4 Turkey
3.8.5 Saudi Arabia
3.8.6 UAE
4 Segment by Type
4.1 Global Custom PVC Figures Sales by Type (2020-2031)
4.1.1 Global Custom PVC Figures Sales by Type (2020-2025)
4.1.2 Global Custom PVC Figures Sales by Type (2026-2031)
4.1.3 Global Custom PVC Figures Sales Âé¶¹Ô´´ Share by Type (2020-2031)
4.2 Global Custom PVC Figures Revenue by Type (2020-2031)
4.2.1 Global Custom PVC Figures Revenue by Type (2020-2025)
4.2.2 Global Custom PVC Figures Revenue by Type (2026-2031)
4.2.3 Global Custom PVC Figures Revenue Âé¶¹Ô´´ Share by Type (2020-2031)
4.3 Global Custom PVC Figures Price by Type (2020-2031)
5 Segment by Application
5.1 Global Custom PVC Figures Sales by Application (2020-2031)
5.1.1 Global Custom PVC Figures Sales by Application (2020-2025)
5.1.2 Global Custom PVC Figures Sales by Application (2026-2031)
5.1.3 Global Custom PVC Figures Sales Âé¶¹Ô´´ Share by Application (2020-2031)
5.2 Global Custom PVC Figures Revenue by Application (2020-2031)
5.2.1 Global Custom PVC Figures Revenue by Application (2020-2025)
5.2.2 Global Custom PVC Figures Revenue by Application (2026-2031)
5.2.3 Global Custom PVC Figures Revenue Âé¶¹Ô´´ Share by Application (2020-2031)
5.3 Global Custom PVC Figures Price by Application (2020-2031)
6 Key Companies Profiled
6.1 Good Smile Company
6.1.1 Good Smile Company Company Information
6.1.2 Good Smile Company Description and Business Overview
6.1.3 Good Smile Company Custom PVC Figures Sales, Revenue and Gross Margin (2020-2025)
6.1.4 Good Smile Company Custom PVC Figures Product Portfolio
6.1.5 Good Smile Company Recent Developments/Updates
6.2 Alter
6.2.1 Alter Company Information
6.2.2 Alter Description and Business Overview
6.2.3 Alter Custom PVC Figures Sales, Revenue and Gross Margin (2020-2025)
6.2.4 Alter Custom PVC Figures Product Portfolio
6.2.5 Alter Recent Developments/Updates
6.3 MaxFactory
6.3.1 MaxFactory Company Information
6.3.2 MaxFactory Description and Business Overview
6.3.3 MaxFactory Custom PVC Figures Sales, Revenue and Gross Margin (2020-2025)
6.3.4 MaxFactory Custom PVC Figures Product Portfolio
6.3.5 MaxFactory Recent Developments/Updates
6.4 Bandai
6.4.1 Bandai Company Information
6.4.2 Bandai Description and Business Overview
6.4.3 Bandai Custom PVC Figures Sales, Revenue and Gross Margin (2020-2025)
6.4.4 Bandai Custom PVC Figures Product Portfolio
6.4.5 Bandai Recent Developments/Updates
6.5 Pop Mart
6.5.1 Pop Mart Company Information
6.5.2 Pop Mart Description and Business Overview
6.5.3 Pop Mart Custom PVC Figures Sales, Revenue and Gross Margin (2020-2025)
6.5.4 Pop Mart Custom PVC Figures Product Portfolio
6.5.5 Pop Mart Recent Developments/Updates
6.6 Kaiyodo
6.6.1 Kaiyodo Company Information
6.6.2 Kaiyodo Description and Business Overview
6.6.3 Kaiyodo Custom PVC Figures Sales, Revenue and Gross Margin (2020-2025)
6.6.4 Kaiyodo Custom PVC Figures Product Portfolio
6.6.5 Kaiyodo Recent Developments/Updates
6.7 Kotobukiya
6.7.1 Kotobukiya Company Information
6.7.2 Kotobukiya Description and Business Overview
6.7.3 Kotobukiya Custom PVC Figures Sales, Revenue and Gross Margin (2020-2025)
6.7.4 Kotobukiya Custom PVC Figures Product Portfolio
6.7.5 Kotobukiya Recent Developments/Updates
6.8 Aniplex+
6.8.1 Aniplex+ Company Information
6.8.2 Aniplex+ Description and Business Overview
6.8.3 Aniplex+ Custom PVC Figures Sales, Revenue and Gross Margin (2020-2025)
6.8.4 Aniplex+ Custom PVC Figures Product Portfolio
6.8.5 Aniplex+ Recent Developments/Updates
6.9 HOT TOYS
6.9.1 HOT TOYS Company Information
6.9.2 HOT TOYS Description and Business Overview
6.9.3 HOT TOYS Custom PVC Figures Sales, Revenue and Gross Margin (2020-2025)
6.9.4 HOT TOYS Custom PVC Figures Product Portfolio
6.9.5 HOT TOYS Recent Developments/Updates
6.10 Hobbymax
6.10.1 Hobbymax Company Information
6.10.2 Hobbymax Description and Business Overview
6.10.3 Hobbymax Custom PVC Figures Sales, Revenue and Gross Margin (2020-2025)
6.10.4 Hobbymax Custom PVC Figures Product Portfolio
6.10.5 Hobbymax Recent Developments/Updates
6.11 MegaHouse
6.11.1 MegaHouse Company Information
6.11.2 MegaHouse Description and Business Overview
6.11.3 MegaHouse Custom PVC Figures Sales, Revenue and Gross Margin (2020-2025)
6.11.4 MegaHouse Custom PVC Figures Product Portfolio
6.11.5 MegaHouse Recent Developments/Updates
6.12 Hasbro
6.12.1 Hasbro Company Information
6.12.2 Hasbro Description and Business Overview
6.12.3 Hasbro Custom PVC Figures Sales, Revenue and Gross Margin (2020-2025)
6.12.4 Hasbro Custom PVC Figures Product Portfolio
6.12.5 Hasbro Recent Developments/Updates
6.13 Beijing Lezi Tiancheng
6.13.1 Beijing Lezi Tiancheng Company Information
6.13.2 Beijing Lezi Tiancheng Description and Business Overview
6.13.3 Beijing Lezi Tiancheng Custom PVC Figures Sales, Revenue and Gross Margin (2020-2025)
6.13.4 Beijing Lezi Tiancheng Custom PVC Figures Product Portfolio
6.13.5 Beijing Lezi Tiancheng Recent Developments/Updates
6.14 Aofei Entertainment
6.14.1 Aofei Entertainment Company Information
6.14.2 Aofei Entertainment Description and Business Overview
6.14.3 Aofei Entertainment Custom PVC Figures Sales, Revenue and Gross Margin (2020-2025)
6.14.4 Aofei Entertainment Custom PVC Figures Product Portfolio
6.14.5 Aofei Entertainment Recent Developments/Updates
6.15 Square Enix
6.15.1 Square Enix Company Information
6.15.2 Square Enix Description and Business Overview
6.15.3 Square Enix Custom PVC Figures Sales, Revenue and Gross Margin (2020-2025)
6.15.4 Square Enix Custom PVC Figures Product Portfolio
6.15.5 Square Enix Recent Developments/Updates
6.16 Medicom Toy
6.16.1 Medicom Toy Company Information
6.16.2 Medicom Toy Description and Business Overview
6.16.3 Medicom Toy Custom PVC Figures Sales, Revenue and Gross Margin (2020-2025)
6.16.4 Medicom Toy Custom PVC Figures Product Portfolio
6.16.5 Medicom Toy Recent Developments/Updates
6.17 Funko
6.17.1 Funko Company Information
6.17.2 Funko Description and Business Overview
6.17.3 Funko Custom PVC Figures Sales, Revenue and Gross Margin (2020-2025)
6.17.4 Funko Custom PVC Figures Product Portfolio
6.17.5 Funko Recent Developments/Updates
7 Industry Chain and Sales Channels Analysis
7.1 Custom PVC Figures Industry Chain Analysis
7.2 Custom PVC Figures Raw Material Supply Analysis
7.2.1 Key Raw Materials
7.2.2 Raw Materials Key Suppliers
7.3 Custom PVC Figures Production Mode & Process Analysis
7.4 Custom PVC Figures Sales and Âé¶¹Ô´´ing
7.4.1 Custom PVC Figures Sales Channels
7.4.2 Custom PVC Figures Distributors
7.5 Custom PVC Figures Customer Analysis
8 Custom PVC Figures Âé¶¹Ô´´ Dynamics
8.1 Custom PVC Figures Industry Trends
8.2 Custom PVC Figures Âé¶¹Ô´´ Drivers
8.3 Custom PVC Figures Âé¶¹Ô´´ Challenges
8.4 Custom PVC Figures Âé¶¹Ô´´ Restraints
9 Research Findings and Conclusion
10 Methodology and Data Source
10.1 Methodology/Research Approach
10.1.1 Research Programs/Design
10.1.2 Âé¶¹Ô´´ Size Estimation
10.1.3 Âé¶¹Ô´´ Breakdown and Data Triangulation
10.2 Data Source
10.2.1 Secondary Sources
10.2.2 Primary Sources
10.3 Author List
10.4 Disclaimer
Good Smile Company
Alter
MaxFactory
Bandai
Pop Mart
Kaiyodo
Kotobukiya
Aniplex+
HOT TOYS
Hobbymax
MegaHouse
Hasbro
Beijing Lezi Tiancheng
Aofei Entertainment
Square Enix
Medicom Toy
Funko
Ìý
Ìý
*If Applicable.