The global market for Advertising Agency Service was valued at US$ 1258 million in the year 2024 and is projected to reach a revised size of US$ 2051 million by 2031, growing at a CAGR of 7.2% during the forecast period.
Advertising Agency Service generally refers to the services provided by professional advertising agencies, which are designed to help clients (usually businesses, brands or organizations) promote their products, services or brand image in the market. These services can include aspects such as advertising planning, creative development, media buying and advertising publishing. Advertising agencies use their expertise and experience to help clients design and execute effective advertising campaigns to enhance brand awareness, promote sales growth and achieve marketing goals.
Driven by the wave of digitalization and the demand for brand omni-channel marketing, the advertising agency service market continues to upgrade. The core growth momentum comes from the explosive growth of short video platforms, social e-commerce and programmatic advertising. Brands are increasingly relying on data-driven precision marketing strategies and cross-channel integration capabilities. The current market presents a "polarization" pattern: international 4A groups (such as WPP and Dentsu) rely on global resources and full-link services to dominate high-end brand full-case agency, while local digital marketers (such as BlueFocus and The Trade Desk) focus on technical segments such as performance advertising and KOL distribution, and seize the market of small and medium-sized customers with agile response and local insights. Technological innovation reshapes the industry ecology. AI creative generation tools (such as Canva and Jasper), dynamic bidding algorithms and privacy computing technologies are driving the improvement of advertising efficiency. At the same time, new forms such as metaverse virtual marketing and real-time interactive advertising are accelerating penetration. With the strengthening of privacy compliance (such as GDPR and CCPA) and ESG communication needs, agencies with both data security governance and sustainable development concepts will be more competitive.
This report aims to provide a comprehensive presentation of the global market for Advertising Agency Service, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Advertising Agency Service.
The Advertising Agency Service market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Advertising Agency Service market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Advertising Agency Service companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
麻豆原创 Segmentation
By Company
WPP (Ogilvy)
Publicis Worldwide
Dentsu
Omnicom Group
Interpublic (MullenLowe Global)
Havas
Disruptive Advertising
Wieden + Kennedy
Fred & Farid Group
Cheil Worldwide
VaynerMedia
Fuse
Magnetic Creative
Sensis Agency
72andSunny
COX Media
Stagwell
Blue Focus
Leo Group
Zhewen Hulian
GIMC
HyLink
Segment by Type
Online Service
Offline Service
Segment by Application
Government
Enterprise
Others
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Advertising Agency Service company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 麻豆原创 Analysis by Type
1.2.1 Global Advertising Agency Service 麻豆原创 Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Online Service
1.2.3 Offline Service
1.3 麻豆原创 by Application
1.3.1 Global Advertising Agency Service 麻豆原创 Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Government
1.3.3 Enterprise
1.3.4 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Advertising Agency Service 麻豆原创 Perspective (2020-2031)
2.2 Global Advertising Agency Service Growth Trends by Region
2.2.1 Global Advertising Agency Service 麻豆原创 Size by Region: 2020 VS 2024 VS 2031
2.2.2 Advertising Agency Service Historic 麻豆原创 Size by Region (2020-2025)
2.2.3 Advertising Agency Service Forecasted 麻豆原创 Size by Region (2026-2031)
2.3 Advertising Agency Service 麻豆原创 Dynamics
2.3.1 Advertising Agency Service Industry Trends
2.3.2 Advertising Agency Service 麻豆原创 Drivers
2.3.3 Advertising Agency Service 麻豆原创 Challenges
2.3.4 Advertising Agency Service 麻豆原创 Restraints
3 Competition Landscape by Key Players
3.1 Global Top Advertising Agency Service Players by Revenue
3.1.1 Global Top Advertising Agency Service Players by Revenue (2020-2025)
3.1.2 Global Advertising Agency Service Revenue 麻豆原创 Share by Players (2020-2025)
3.2 Global Top Advertising Agency Service Players by Company Type and 麻豆原创 Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Advertising Agency Service Revenue
3.4 Global Advertising Agency Service 麻豆原创 Concentration Ratio
3.4.1 Global Advertising Agency Service 麻豆原创 Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Advertising Agency Service Revenue in 2024
3.5 Global Key Players of Advertising Agency Service Head office and Area Served
3.6 Global Key Players of Advertising Agency Service, Product and Application
3.7 Global Key Players of Advertising Agency Service, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Advertising Agency Service Breakdown Data by Type
4.1 Global Advertising Agency Service Historic 麻豆原创 Size by Type (2020-2025)
4.2 Global Advertising Agency Service Forecasted 麻豆原创 Size by Type (2026-2031)
5 Advertising Agency Service Breakdown Data by Application
5.1 Global Advertising Agency Service Historic 麻豆原创 Size by Application (2020-2025)
5.2 Global Advertising Agency Service Forecasted 麻豆原创 Size by Application (2026-2031)
6 North America
6.1 North America Advertising Agency Service 麻豆原创 Size (2020-2031)
6.2 North America Advertising Agency Service 麻豆原创 Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Advertising Agency Service 麻豆原创 Size by Country (2020-2025)
6.4 North America Advertising Agency Service 麻豆原创 Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Advertising Agency Service 麻豆原创 Size (2020-2031)
7.2 Europe Advertising Agency Service 麻豆原创 Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Advertising Agency Service 麻豆原创 Size by Country (2020-2025)
7.4 Europe Advertising Agency Service 麻豆原创 Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Advertising Agency Service 麻豆原创 Size (2020-2031)
8.2 Asia-Pacific Advertising Agency Service 麻豆原创 Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Advertising Agency Service 麻豆原创 Size by Region (2020-2025)
8.4 Asia-Pacific Advertising Agency Service 麻豆原创 Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Advertising Agency Service 麻豆原创 Size (2020-2031)
9.2 Latin America Advertising Agency Service 麻豆原创 Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Advertising Agency Service 麻豆原创 Size by Country (2020-2025)
9.4 Latin America Advertising Agency Service 麻豆原创 Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Advertising Agency Service 麻豆原创 Size (2020-2031)
10.2 Middle East & Africa Advertising Agency Service 麻豆原创 Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Advertising Agency Service 麻豆原创 Size by Country (2020-2025)
10.4 Middle East & Africa Advertising Agency Service 麻豆原创 Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 WPP (Ogilvy)
11.1.1 WPP (Ogilvy) Company Details
11.1.2 WPP (Ogilvy) Business Overview
11.1.3 WPP (Ogilvy) Advertising Agency Service Introduction
11.1.4 WPP (Ogilvy) Revenue in Advertising Agency Service Business (2020-2025)
11.1.5 WPP (Ogilvy) Recent Development
11.2 Publicis Worldwide
11.2.1 Publicis Worldwide Company Details
11.2.2 Publicis Worldwide Business Overview
11.2.3 Publicis Worldwide Advertising Agency Service Introduction
11.2.4 Publicis Worldwide Revenue in Advertising Agency Service Business (2020-2025)
11.2.5 Publicis Worldwide Recent Development
11.3 Dentsu
11.3.1 Dentsu Company Details
11.3.2 Dentsu Business Overview
11.3.3 Dentsu Advertising Agency Service Introduction
11.3.4 Dentsu Revenue in Advertising Agency Service Business (2020-2025)
11.3.5 Dentsu Recent Development
11.4 Omnicom Group
11.4.1 Omnicom Group Company Details
11.4.2 Omnicom Group Business Overview
11.4.3 Omnicom Group Advertising Agency Service Introduction
11.4.4 Omnicom Group Revenue in Advertising Agency Service Business (2020-2025)
11.4.5 Omnicom Group Recent Development
11.5 Interpublic (MullenLowe Global)
11.5.1 Interpublic (MullenLowe Global) Company Details
11.5.2 Interpublic (MullenLowe Global) Business Overview
11.5.3 Interpublic (MullenLowe Global) Advertising Agency Service Introduction
11.5.4 Interpublic (MullenLowe Global) Revenue in Advertising Agency Service Business (2020-2025)
11.5.5 Interpublic (MullenLowe Global) Recent Development
11.6 Havas
11.6.1 Havas Company Details
11.6.2 Havas Business Overview
11.6.3 Havas Advertising Agency Service Introduction
11.6.4 Havas Revenue in Advertising Agency Service Business (2020-2025)
11.6.5 Havas Recent Development
11.7 Disruptive Advertising
11.7.1 Disruptive Advertising Company Details
11.7.2 Disruptive Advertising Business Overview
11.7.3 Disruptive Advertising Advertising Agency Service Introduction
11.7.4 Disruptive Advertising Revenue in Advertising Agency Service Business (2020-2025)
11.7.5 Disruptive Advertising Recent Development
11.8 Wieden + Kennedy
11.8.1 Wieden + Kennedy Company Details
11.8.2 Wieden + Kennedy Business Overview
11.8.3 Wieden + Kennedy Advertising Agency Service Introduction
11.8.4 Wieden + Kennedy Revenue in Advertising Agency Service Business (2020-2025)
11.8.5 Wieden + Kennedy Recent Development
11.9 Fred & Farid Group
11.9.1 Fred & Farid Group Company Details
11.9.2 Fred & Farid Group Business Overview
11.9.3 Fred & Farid Group Advertising Agency Service Introduction
11.9.4 Fred & Farid Group Revenue in Advertising Agency Service Business (2020-2025)
11.9.5 Fred & Farid Group Recent Development
11.10 Cheil Worldwide
11.10.1 Cheil Worldwide Company Details
11.10.2 Cheil Worldwide Business Overview
11.10.3 Cheil Worldwide Advertising Agency Service Introduction
11.10.4 Cheil Worldwide Revenue in Advertising Agency Service Business (2020-2025)
11.10.5 Cheil Worldwide Recent Development
11.11 VaynerMedia
11.11.1 VaynerMedia Company Details
11.11.2 VaynerMedia Business Overview
11.11.3 VaynerMedia Advertising Agency Service Introduction
11.11.4 VaynerMedia Revenue in Advertising Agency Service Business (2020-2025)
11.11.5 VaynerMedia Recent Development
11.12 Fuse
11.12.1 Fuse Company Details
11.12.2 Fuse Business Overview
11.12.3 Fuse Advertising Agency Service Introduction
11.12.4 Fuse Revenue in Advertising Agency Service Business (2020-2025)
11.12.5 Fuse Recent Development
11.13 Magnetic Creative
11.13.1 Magnetic Creative Company Details
11.13.2 Magnetic Creative Business Overview
11.13.3 Magnetic Creative Advertising Agency Service Introduction
11.13.4 Magnetic Creative Revenue in Advertising Agency Service Business (2020-2025)
11.13.5 Magnetic Creative Recent Development
11.14 Sensis Agency
11.14.1 Sensis Agency Company Details
11.14.2 Sensis Agency Business Overview
11.14.3 Sensis Agency Advertising Agency Service Introduction
11.14.4 Sensis Agency Revenue in Advertising Agency Service Business (2020-2025)
11.14.5 Sensis Agency Recent Development
11.15 72andSunny
11.15.1 72andSunny Company Details
11.15.2 72andSunny Business Overview
11.15.3 72andSunny Advertising Agency Service Introduction
11.15.4 72andSunny Revenue in Advertising Agency Service Business (2020-2025)
11.15.5 72andSunny Recent Development
11.16 COX Media
11.16.1 COX Media Company Details
11.16.2 COX Media Business Overview
11.16.3 COX Media Advertising Agency Service Introduction
11.16.4 COX Media Revenue in Advertising Agency Service Business (2020-2025)
11.16.5 COX Media Recent Development
11.17 Stagwell
11.17.1 Stagwell Company Details
11.17.2 Stagwell Business Overview
11.17.3 Stagwell Advertising Agency Service Introduction
11.17.4 Stagwell Revenue in Advertising Agency Service Business (2020-2025)
11.17.5 Stagwell Recent Development
11.18 Blue Focus
11.18.1 Blue Focus Company Details
11.18.2 Blue Focus Business Overview
11.18.3 Blue Focus Advertising Agency Service Introduction
11.18.4 Blue Focus Revenue in Advertising Agency Service Business (2020-2025)
11.18.5 Blue Focus Recent Development
11.19 Leo Group
11.19.1 Leo Group Company Details
11.19.2 Leo Group Business Overview
11.19.3 Leo Group Advertising Agency Service Introduction
11.19.4 Leo Group Revenue in Advertising Agency Service Business (2020-2025)
11.19.5 Leo Group Recent Development
11.20 Zhewen Hulian
11.20.1 Zhewen Hulian Company Details
11.20.2 Zhewen Hulian Business Overview
11.20.3 Zhewen Hulian Advertising Agency Service Introduction
11.20.4 Zhewen Hulian Revenue in Advertising Agency Service Business (2020-2025)
11.20.5 Zhewen Hulian Recent Development
11.21 GIMC
11.21.1 GIMC Company Details
11.21.2 GIMC Business Overview
11.21.3 GIMC Advertising Agency Service Introduction
11.21.4 GIMC Revenue in Advertising Agency Service Business (2020-2025)
11.21.5 GIMC Recent Development
11.22 HyLink
11.22.1 HyLink Company Details
11.22.2 HyLink Business Overview
11.22.3 HyLink Advertising Agency Service Introduction
11.22.4 HyLink Revenue in Advertising Agency Service Business (2020-2025)
11.22.5 HyLink Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 麻豆原创 Size Estimation
13.1.1.3 麻豆原创 Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
WPP (Ogilvy)
Publicis Worldwide
Dentsu
Omnicom Group
Interpublic (MullenLowe Global)
Havas
Disruptive Advertising
Wieden + Kennedy
Fred & Farid Group
Cheil Worldwide
VaynerMedia
Fuse
Magnetic Creative
Sensis Agency
72andSunny
COX Media
Stagwell
Blue Focus
Leo Group
Zhewen Hulian
GIMC
HyLink
听
听
*If Applicable.
