Ad Experience Platform is a type of software that helps advertisers create, manage, and optimize their digital advertising campaigns across various channels and formats. It is also known as ad management platform, ad server, or ad platform. An Ad Experience Platform typically provides features such as ad creation and editing, campaign management and optimization, audience segmentation and targeting, ad delivery and tracking, performance measurement and analytics, and integration with other systems. An Ad Experience Platform aims to provide a convenient and effective way for advertisers to reach their target customers and achieve their marketing goals.
Âé¶¹Ô´´ Analysis and Insights: Global Ad Experience Platform Âé¶¹Ô´´
The global Ad Experience Platform market is projected to grow from US$ 330 million in 2024 to US$ 513.9 million by 2030, at a Compound Annual Growth Rate (CAGR) of 7.7% during the forecast period.
The industry trend of Ad Experience Platform is driven by the increasing demand for automation integration security and analytics in the digital advertising function. Some of the key trends are:
Cloud adoption: More advertisers are opting for cloud-based Ad Experience Platform over traditional on-premise ones due to the benefits of scalability flexibility cost-efficiency accessibility and innovation. Cloud-based Ad Experience Platform also enable faster implementation and easier integration with other systems.
Artificial intelligence (AI) and machine learning (ML): AI and ML technologies are enhancing the capabilities of Ad Experience Platform by enabling more accurate audience segmentation and targeting automated campaign management and optimization intelligent ad delivery and tracking fraud detection and prevention and data-driven insights.
Application programming interfaces (APIs): APIs are enabling seamless connectivity between Ad Experience Platform and various external data sources and platforms such as data management platforms (DMPs) demand-side platforms (DSPs) supply-side platforms (SSPs) ad exchanges ad networks etc. APIs also facilitate real-time data exchange and automation of workflows across different systems.
Data security and compliance: Data security and compliance are becoming more critical for digital advertising operations due to the increasing volume and complexity of advertising data and transactions. Ad Experience Platform are adopting advanced encryption techniques multi-factor authentication methods role-based access controls audit trails etc., to ensure data protection and privacy. Ad Experience Platform are also helping advertisers comply with various regulatory requirements and standards related to digital advertising activities.
Report Covers:
This report presents an overview of global market for Ad Experience Platform market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.
This report researches the key producers of Ad Experience Platform, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Ad Experience Platform, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Ad Experience Platform revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global Ad Experience Platform market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Ad Experience Platform revenue, projected growth trends, production technology, application and end-user industry.
Âé¶¹Ô´´ Segmentation
By Company
RevJet
Adobe
Thunder
Advangelists, LLC
Outbrain
InMobi
Sprinklr
Segment by Type
Cloud Based
Web Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
China
Asia (excluding China)
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America, Middle East & Africa
Brazil
Mexico
Turkey
Israel
GCC Countries
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Revenue of Ad Experience Platform in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Ad Experience Platform companies’ competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 7: Europe by Type, by Application and by country, revenue for each segment.
Chapter 8: China by Type, and by Application, revenue for each segment.
Chapter 9: Asia (excluding China) by Type, by Application and by region, revenue for each segment.
Chapter 10: Middle East, Africa, and Latin America by Type, by Application and by country, revenue for each segment.
Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Ad Experience Platform revenue, gross margin, and recent development, etc.
Chapter 12: Analyst's Viewpoints/Conclusions
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Âé¶¹Ô´´ Analysis by Type
1.2.1 Global Ad Experience Platform Âé¶¹Ô´´ Size Growth Rate by Type, 2019 VS 2023 VS 2030
1.2.2 Cloud Based
1.2.3 Web Based
1.3 Âé¶¹Ô´´ by Application
1.3.1 Global Ad Experience Platform Âé¶¹Ô´´ Size Growth Rate by Application, 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Ad Experience Platform Âé¶¹Ô´´ Perspective (2019-2030)
2.2 Global Ad Experience Platform Growth Trends by Region
2.2.1 Ad Experience Platform Âé¶¹Ô´´ Size by Region: 2019 VS 2023 VS 2030
2.2.2 Ad Experience Platform Historic Âé¶¹Ô´´ Size by Region (2019-2024)
2.2.3 Ad Experience Platform Forecasted Âé¶¹Ô´´ Size by Region (2025-2030)
2.3 Ad Experience Platform Âé¶¹Ô´´ Dynamics
2.3.1 Ad Experience Platform Industry Trends
2.3.2 Ad Experience Platform Âé¶¹Ô´´ Drivers
2.3.3 Ad Experience Platform Âé¶¹Ô´´ Challenges
2.3.4 Ad Experience Platform Âé¶¹Ô´´ Restraints
3 Competition Landscape by Key Players
3.1 Global Revenue Ad Experience Platform by Players
3.1.1 Global Ad Experience Platform Revenue by Players (2019-2024)
3.1.2 Global Ad Experience Platform Revenue Âé¶¹Ô´´ Share by Players (2019-2024)
3.2 Global Ad Experience Platform Âé¶¹Ô´´ Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of Ad Experience Platform, Ranking by Revenue, 2022 VS 2023 VS 2024
3.4 Global Ad Experience Platform Âé¶¹Ô´´ Concentration Ratio
3.4.1 Global Ad Experience Platform Âé¶¹Ô´´ Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Ad Experience Platform Revenue in 2023
3.5 Global Key Players of Ad Experience Platform Head office and Area Served
3.6 Global Key Players of Ad Experience Platform, Product and Application
3.7 Global Key Players of Ad Experience Platform, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Ad Experience Platform Breakdown Data by Type
4.1 Global Ad Experience Platform Historic Âé¶¹Ô´´ Size by Type (2019-2024)
4.2 Global Ad Experience Platform Forecasted Âé¶¹Ô´´ Size by Type (2025-2030)
5 Ad Experience Platform Breakdown Data by Application
5.1 Global Ad Experience Platform Historic Âé¶¹Ô´´ Size by Application (2019-2024)
5.2 Global Ad Experience Platform Forecasted Âé¶¹Ô´´ Size by Application (2025-2030)
6 North America
6.1 North America Ad Experience Platform Âé¶¹Ô´´ Size (2019-2030)
6.2 North America Ad Experience Platform Âé¶¹Ô´´ Size by Type
6.2.1 North America Ad Experience Platform Âé¶¹Ô´´ Size by Type (2019-2024)
6.2.2 North America Ad Experience Platform Âé¶¹Ô´´ Size by Type (2025-2030)
6.2.3 North America Ad Experience Platform Âé¶¹Ô´´ Share by Type (2019-2030)
6.3 North America Ad Experience Platform Âé¶¹Ô´´ Size by Application
6.3.1 North America Ad Experience Platform Âé¶¹Ô´´ Size by Application (2019-2024)
6.3.2 North America Ad Experience Platform Âé¶¹Ô´´ Size by Application (2025-2030)
6.3.3 North America Ad Experience Platform Âé¶¹Ô´´ Share by Application (2019-2030)
6.4 North America Ad Experience Platform Âé¶¹Ô´´ Size by Country
6.4.1 North America Ad Experience Platform Âé¶¹Ô´´ Size by Country: 2019 VS 2023 VS 2030
6.4.2 North America Ad Experience Platform Âé¶¹Ô´´ Size by Country (2019-2024)
6.4.3 North America Ad Experience Platform Âé¶¹Ô´´ Size by Country (2025-2030)
6.4.4 U.S.
6.4.5 Canada
7 Europe
7.1 Europe Ad Experience Platform Âé¶¹Ô´´ Size (2019-2030)
7.2 Europe Ad Experience Platform Âé¶¹Ô´´ Size by Type
7.2.1 Europe Ad Experience Platform Âé¶¹Ô´´ Size by Type (2019-2024)
7.2.2 Europe Ad Experience Platform Âé¶¹Ô´´ Size by Type (2025-2030)
7.2.3 Europe Ad Experience Platform Âé¶¹Ô´´ Share by Type (2019-2030)
7.3 Europe Ad Experience Platform Âé¶¹Ô´´ Size by Application
7.3.1 Europe Ad Experience Platform Âé¶¹Ô´´ Size by Application (2019-2024)
7.3.2 Europe Ad Experience Platform Âé¶¹Ô´´ Size by Application (2025-2030)
7.3.3 Europe Ad Experience Platform Âé¶¹Ô´´ Share by Application (2019-2030)
7.4 Europe Ad Experience Platform Âé¶¹Ô´´ Size by Country
7.4.1 Europe Ad Experience Platform Âé¶¹Ô´´ Size by Country: 2019 VS 2023 VS 2030
7.4.2 Europe Ad Experience Platform Âé¶¹Ô´´ Size by Country (2019-2024)
7.4.3 Europe Ad Experience Platform Âé¶¹Ô´´ Size by Country (2025-2030)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 China
8.1 China Ad Experience Platform Âé¶¹Ô´´ Size (2019-2030)
8.2 China Ad Experience Platform Âé¶¹Ô´´ Size by Type
8.2.1 China Ad Experience Platform Âé¶¹Ô´´ Size by Type (2019-2024)
8.2.2 China Ad Experience Platform Âé¶¹Ô´´ Size by Type (2025-2030)
8.2.3 China Ad Experience Platform Âé¶¹Ô´´ Share by Type (2019-2030)
8.3 China Ad Experience Platform Âé¶¹Ô´´ Size by Application
8.3.1 China Ad Experience Platform Âé¶¹Ô´´ Size by Application (2019-2024)
8.3.2 China Ad Experience Platform Âé¶¹Ô´´ Size by Application (2025-2030)
8.3.3 China Ad Experience Platform Âé¶¹Ô´´ Share by Application (2019-2030)
9 Asia (excluding China)
9.1 Asia Ad Experience Platform Âé¶¹Ô´´ Size (2019-2030)
9.2 Asia Ad Experience Platform Âé¶¹Ô´´ Size by Type
9.2.1 Asia Ad Experience Platform Âé¶¹Ô´´ Size by Type (2019-2024)
9.2.2 Asia Ad Experience Platform Âé¶¹Ô´´ Size by Type (2025-2030)
9.2.3 Asia Ad Experience Platform Âé¶¹Ô´´ Share by Type (2019-2030)
9.3 Asia Ad Experience Platform Âé¶¹Ô´´ Size by Application
9.3.1 Asia Ad Experience Platform Âé¶¹Ô´´ Size by Application (2019-2024)
9.3.2 Asia Ad Experience Platform Âé¶¹Ô´´ Size by Application (2025-2030)
9.3.3 Asia Ad Experience Platform Âé¶¹Ô´´ Share by Application (2019-2030)
9.4 Asia Ad Experience Platform Âé¶¹Ô´´ Size by Region
9.4.1 Asia Ad Experience Platform Âé¶¹Ô´´ Size by Region: 2019 VS 2023 VS 2030
9.4.2 Asia Ad Experience Platform Âé¶¹Ô´´ Size by Region (2019-2024)
9.4.3 Asia Ad Experience Platform Âé¶¹Ô´´ Size by Region (2025-2030)
9.4.4 Japan
9.4.5 South Korea
9.4.6 China Taiwan
9.4.7 Southeast Asia
9.4.8 India
9.4.9 Australia
10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America Ad Experience Platform Âé¶¹Ô´´ Size (2019-2030)
10.2 Middle East, Africa, and Latin America Ad Experience Platform Âé¶¹Ô´´ Size by Type
10.2.1 Middle East, Africa, and Latin America Ad Experience Platform Âé¶¹Ô´´ Size by Type (2019-2024)
10.2.2 Middle East, Africa, and Latin America Ad Experience Platform Âé¶¹Ô´´ Size by Type (2025-2030)
10.2.3 Middle East, Africa, and Latin America Ad Experience Platform Âé¶¹Ô´´ Share by Type (2019-2030)
10.3 Middle East, Africa, and Latin America Ad Experience Platform Âé¶¹Ô´´ Size by Application
10.3.1 Middle East, Africa, and Latin America Ad Experience Platform Âé¶¹Ô´´ Size by Application (2019-2024)
10.3.2 Middle East, Africa, and Latin America Ad Experience Platform Âé¶¹Ô´´ Size by Application (2025-2030)
10.3.3 Middle East, Africa, and Latin America Ad Experience Platform Âé¶¹Ô´´ Share by Application (2019-2030)
10.4 Middle East, Africa, and Latin America Ad Experience Platform Âé¶¹Ô´´ Size by Country
10.4.1 Middle East, Africa, and Latin America Ad Experience Platform Âé¶¹Ô´´ Size by Country: 2019 VS 2023 VS 2030
10.4.2 Middle East, Africa, and Latin America Ad Experience Platform Âé¶¹Ô´´ Size by Country (2019-2024)
10.4.3 Middle East, Africa, and Latin America Ad Experience Platform Âé¶¹Ô´´ Size by Country (2025-2030)
10.4.4 Brazil
10.4.5 Mexico
10.4.6 Turkey
10.4.7 Saudi Arabia
10.4.8 Israel
10.4.9 GCC Countries
11 Key Players Profiles
11.1 RevJet
11.1.1 RevJet Company Details
11.1.2 RevJet Business Overview
11.1.3 RevJet Ad Experience Platform Introduction
11.1.4 RevJet Revenue in Ad Experience Platform Business (2019-2024)
11.1.5 RevJet Recent Developments
11.2 Adobe
11.2.1 Adobe Company Details
11.2.2 Adobe Business Overview
11.2.3 Adobe Ad Experience Platform Introduction
11.2.4 Adobe Revenue in Ad Experience Platform Business (2019-2024)
11.2.5 Adobe Recent Developments
11.3 Thunder
11.3.1 Thunder Company Details
11.3.2 Thunder Business Overview
11.3.3 Thunder Ad Experience Platform Introduction
11.3.4 Thunder Revenue in Ad Experience Platform Business (2019-2024)
11.3.5 Thunder Recent Developments
11.4 Advangelists, LLC
11.4.1 Advangelists, LLC Company Details
11.4.2 Advangelists, LLC Business Overview
11.4.3 Advangelists, LLC Ad Experience Platform Introduction
11.4.4 Advangelists, LLC Revenue in Ad Experience Platform Business (2019-2024)
11.4.5 Advangelists, LLC Recent Developments
11.5 Outbrain
11.5.1 Outbrain Company Details
11.5.2 Outbrain Business Overview
11.5.3 Outbrain Ad Experience Platform Introduction
11.5.4 Outbrain Revenue in Ad Experience Platform Business (2019-2024)
11.5.5 Outbrain Recent Developments
11.6 InMobi
11.6.1 InMobi Company Details
11.6.2 InMobi Business Overview
11.6.3 InMobi Ad Experience Platform Introduction
11.6.4 InMobi Revenue in Ad Experience Platform Business (2019-2024)
11.6.5 InMobi Recent Developments
11.7 Sprinklr
11.7.1 Sprinklr Company Details
11.7.2 Sprinklr Business Overview
11.7.3 Sprinklr Ad Experience Platform Introduction
11.7.4 Sprinklr Revenue in Ad Experience Platform Business (2019-2024)
11.7.5 Sprinklr Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
RevJet
Adobe
Thunder
Advangelists, LLC
Outbrain
InMobi
Sprinklr
Ìý
Ìý
*If Applicable.