Application-to-Person messaging (A2P) is one-wayÌýSMSÌýto which recipients are not expected to reply. When you send a text message to vote for your favorite singer on the TV talent show, you are using A2P messaging. Software applications use an API to send an receive texts.
Highlights
The global A2P Messaging market was valued at US$ 66440 million in 2022 and is anticipated to reach US$ 78420 million by 2029, witnessing a CAGR of 2.8% during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The global A2P messaging market is drived by various growth drivers, such as increasing population, rising smartphone connections, increasing mobile payments market, growing retail industry, the use of SMS for marketing and customer relation management. Yet, the market faces certain challenges, such as grey routing, cumbersome traditional telecom infrastructure and a few challenges for MNOs (partial realization of revenue.)
Report Scope
This report aims to provide a comprehensive presentation of the global market for A2P Messaging, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding A2P Messaging.
The A2P Messaging market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global A2P Messaging market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the A2P Messaging companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.
By Company
The Carlyle Group (Syniverse Technologies)
CLX Communications AB
Infobip Ltd.
Twilio
Segment by Type
Grey Route A2P SMS
OTT A2P Messaging
Others
Segment by Application
Banking
Ticketing
Healthcare
Content Payments
Operator Engagement
Advertising
Retail
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Core Chapters
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of A2P Messaging companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the key companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
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1 Report Overview
1.1 Study Scope
1.2 Âé¶¹Ô´´ Analysis by Type
1.2.1 Global A2P Messaging Âé¶¹Ô´´ Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Grey Route A2P SMS
1.2.3 OTT A2P Messaging
1.2.4 Others
1.3 Âé¶¹Ô´´ by Application
1.3.1 Global A2P Messaging Âé¶¹Ô´´ Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Banking
1.3.3 Ticketing
1.3.4 Healthcare
1.3.5 Content Payments
1.3.6 Operator Engagement
1.3.7 Advertising
1.3.8 Retail
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global A2P Messaging Âé¶¹Ô´´ Perspective (2018-2029)
2.2 A2P Messaging Growth Trends by Region
2.2.1 Global A2P Messaging Âé¶¹Ô´´ Size by Region: 2018 VS 2022 VS 2029
2.2.2 A2P Messaging Historic Âé¶¹Ô´´ Size by Region (2018-2023)
2.2.3 A2P Messaging Forecasted Âé¶¹Ô´´ Size by Region (2024-2029)
2.3 A2P Messaging Âé¶¹Ô´´ Dynamics
2.3.1 A2P Messaging Industry Trends
2.3.2 A2P Messaging Âé¶¹Ô´´ Drivers
2.3.3 A2P Messaging Âé¶¹Ô´´ Challenges
2.3.4 A2P Messaging Âé¶¹Ô´´ Restraints
3 Competition Landscape by Key Players
3.1 Global Top A2P Messaging Players by Revenue
3.1.1 Global Top A2P Messaging Players by Revenue (2018-2023)
3.1.2 Global A2P Messaging Revenue Âé¶¹Ô´´ Share by Players (2018-2023)
3.2 Global A2P Messaging Âé¶¹Ô´´ Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by A2P Messaging Revenue
3.4 Global A2P Messaging Âé¶¹Ô´´ Concentration Ratio
3.4.1 Global A2P Messaging Âé¶¹Ô´´ Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by A2P Messaging Revenue in 2022
3.5 A2P Messaging Key Players Head office and Area Served
3.6 Key Players A2P Messaging Product Solution and Service
3.7 Date of Enter into A2P Messaging Âé¶¹Ô´´
3.8 Mergers & Acquisitions, Expansion Plans
4 A2P Messaging Breakdown Data by Type
4.1 Global A2P Messaging Historic Âé¶¹Ô´´ Size by Type (2018-2023)
4.2 Global A2P Messaging Forecasted Âé¶¹Ô´´ Size by Type (2024-2029)
5 A2P Messaging Breakdown Data by Application
5.1 Global A2P Messaging Historic Âé¶¹Ô´´ Size by Application (2018-2023)
5.2 Global A2P Messaging Forecasted Âé¶¹Ô´´ Size by Application (2024-2029)
6 North America
6.1 North America A2P Messaging Âé¶¹Ô´´ Size (2018-2029)
6.2 North America A2P Messaging Âé¶¹Ô´´ Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America A2P Messaging Âé¶¹Ô´´ Size by Country (2018-2023)
6.4 North America A2P Messaging Âé¶¹Ô´´ Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe A2P Messaging Âé¶¹Ô´´ Size (2018-2029)
7.2 Europe A2P Messaging Âé¶¹Ô´´ Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe A2P Messaging Âé¶¹Ô´´ Size by Country (2018-2023)
7.4 Europe A2P Messaging Âé¶¹Ô´´ Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific A2P Messaging Âé¶¹Ô´´ Size (2018-2029)
8.2 Asia-Pacific A2P Messaging Âé¶¹Ô´´ Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific A2P Messaging Âé¶¹Ô´´ Size by Region (2018-2023)
8.4 Asia-Pacific A2P Messaging Âé¶¹Ô´´ Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America A2P Messaging Âé¶¹Ô´´ Size (2018-2029)
9.2 Latin America A2P Messaging Âé¶¹Ô´´ Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America A2P Messaging Âé¶¹Ô´´ Size by Country (2018-2023)
9.4 Latin America A2P Messaging Âé¶¹Ô´´ Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa A2P Messaging Âé¶¹Ô´´ Size (2018-2029)
10.2 Middle East & Africa A2P Messaging Âé¶¹Ô´´ Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa A2P Messaging Âé¶¹Ô´´ Size by Country (2018-2023)
10.4 Middle East & Africa A2P Messaging Âé¶¹Ô´´ Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 The Carlyle Group (Syniverse Technologies)
11.1.1 The Carlyle Group (Syniverse Technologies) Company Detail
11.1.2 The Carlyle Group (Syniverse Technologies) Business Overview
11.1.3 The Carlyle Group (Syniverse Technologies) A2P Messaging Introduction
11.1.4 The Carlyle Group (Syniverse Technologies) Revenue in A2P Messaging Business (2018-2023)
11.1.5 The Carlyle Group (Syniverse Technologies) Recent Development
11.2 CLX Communications AB
11.2.1 CLX Communications AB Company Detail
11.2.2 CLX Communications AB Business Overview
11.2.3 CLX Communications AB A2P Messaging Introduction
11.2.4 CLX Communications AB Revenue in A2P Messaging Business (2018-2023)
11.2.5 CLX Communications AB Recent Development
11.3 Infobip Ltd.
11.3.1 Infobip Ltd. Company Detail
11.3.2 Infobip Ltd. Business Overview
11.3.3 Infobip Ltd. A2P Messaging Introduction
11.3.4 Infobip Ltd. Revenue in A2P Messaging Business (2018-2023)
11.3.5 Infobip Ltd. Recent Development
11.4 Twilio
11.4.1 Twilio Company Detail
11.4.2 Twilio Business Overview
11.4.3 Twilio A2P Messaging Introduction
11.4.4 Twilio Revenue in A2P Messaging Business (2018-2023)
11.4.5 Twilio Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
The Carlyle Group (Syniverse Technologies)
CLX Communications AB
Infobip Ltd.
Twilio
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*If Applicable.