
Direct-to-consumer genetic testing (DTC genetic testing) refers to genetic tests that are marketed directly to individuals, allowing them to access information about their genetic makeup and potential health-related traits without involving healthcare professionals or healthcare systems. DTC genetic testing companies provide test kits that individuals can purchase online or in stores.
DTC genetic testing typically involves collecting a DNA sample, typically through saliva, and sending it back to the company for analysis. The company then analyzes specific regions of the individual鈥檚 genome to provide various types of information, such as ancestry and genealogy, wellness traits, carrier status for genetic conditions, and sometimes information about potential health risks.
The global market for Genetic Testing for Consumers (DTC) was estimated to be worth US$ 1896 million in 2023 and is forecast to a readjusted size of US$ 2926.5 million by 2030 with a CAGR of 6.4% during the forecast period 2024-2030
The global market for Direct-to-Consumer (DTC) genetic testing has been experiencing significant growth in recent years. As more individuals seek to learn about their genetic makeup and potential health risks, the demand for DTC genetic testing has increased. However, please note that the following information is based on data available up until December 2023.
Factors driving the growth of the global DTC genetic testing market include:
Increasing consumer awareness: There is a growing interest among individuals to learn about their genetic heritage, ancestry, and potential genetic predispositions for certain health conditions. DTC genetic testing offers convenience and accessibility for individuals who want to explore their genetic information.
Technological advancements: Advances in genetic sequencing technology and the decreasing cost of genetic testing have made DTC tests more affordable and accessible to a larger population.
Rising prevalence of genetic disorders and chronic diseases: The increasing incidence of genetic diseases and chronic conditions has led individuals to seek genetic testing to assess their risk and make informed decisions related to disease prevention, treatment, and lifestyle choices.
Personalized healthcare: DTC genetic testing provides individuals with personalized insights into their genetic makeup, enabling them to make proactive decisions regarding their health and well-being.
The global DTC genetic testing market is highly competitive and fragmented, with several established players and new entrants in the industry. These companies offer a range of genetic testing services, including ancestry and genealogy DNA testing, wellness testing, carrier screening, and genetic health risk assessments.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Genetic Testing for Consumers (DTC), focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Genetic Testing for Consumers (DTC) by region & country, by Type, and by Application.
The Genetic Testing for Consumers (DTC) market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Genetic Testing for Consumers (DTC).
麻豆原创 Segmentation
By Company
Mapmygenome
Karmagenes
Helix OpCo LLC
Full Genome Corporation
FamilytreeDNA (Gene By Gene)
Easy DNA
Color Genomics
MyHeritage
Living DNA
Identigene
Ancestry
23andMe
Pathway Genomics
Genesis Healthcare
Segment by Type:
Carrier Testing
Predictive Testing
Ancestry & Relationship Testing
Nutrigenomics Testing
Others
Segment by Application
Online Platforms
Over-the-Counter
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Genetic Testing for Consumers (DTC) manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Genetic Testing for Consumers (DTC) in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Genetic Testing for Consumers (DTC) in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
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1 麻豆原创 Overview
1.1 Genetic Testing for Consumers (DTC) Product Introduction
1.2 Global Genetic Testing for Consumers (DTC) 麻豆原创 Size Forecast
1.3 Genetic Testing for Consumers (DTC) 麻豆原创 Trends & Drivers
1.3.1 Genetic Testing for Consumers (DTC) Industry Trends
1.3.2 Genetic Testing for Consumers (DTC) 麻豆原创 Drivers & Opportunity
1.3.3 Genetic Testing for Consumers (DTC) 麻豆原创 Challenges
1.3.4 Genetic Testing for Consumers (DTC) 麻豆原创 Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Genetic Testing for Consumers (DTC) Players Revenue Ranking (2023)
2.2 Global Genetic Testing for Consumers (DTC) Revenue by Company (2019-2024)
2.3 Key Companies Genetic Testing for Consumers (DTC) Manufacturing Base Distribution and Headquarters
2.4 Key Companies Genetic Testing for Consumers (DTC) Product Offered
2.5 Key Companies Time to Begin Mass Production of Genetic Testing for Consumers (DTC)
2.6 Genetic Testing for Consumers (DTC) 麻豆原创 Competitive Analysis
2.6.1 Genetic Testing for Consumers (DTC) 麻豆原创 Concentration Rate (2019-2024)
2.6.2 Global 5 and 10 Largest Companies by Genetic Testing for Consumers (DTC) Revenue in 2023
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Genetic Testing for Consumers (DTC) as of 2023)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Carrier Testing
3.1.2 Predictive Testing
3.1.3 Ancestry & Relationship Testing
3.1.4 Nutrigenomics Testing
3.1.5 Others
3.2 Global Genetic Testing for Consumers (DTC) Sales Value by Type
3.2.1 Global Genetic Testing for Consumers (DTC) Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global Genetic Testing for Consumers (DTC) Sales Value, by Type (2019-2030)
3.2.3 Global Genetic Testing for Consumers (DTC) Sales Value, by Type (%) (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Online Platforms
4.1.2 Over-the-Counter
4.2 Global Genetic Testing for Consumers (DTC) Sales Value by Application
4.2.1 Global Genetic Testing for Consumers (DTC) Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global Genetic Testing for Consumers (DTC) Sales Value, by Application (2019-2030)
4.2.3 Global Genetic Testing for Consumers (DTC) Sales Value, by Application (%) (2019-2030)
5 Segmentation by Region
5.1 Global Genetic Testing for Consumers (DTC) Sales Value by Region
5.1.1 Global Genetic Testing for Consumers (DTC) Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global Genetic Testing for Consumers (DTC) Sales Value by Region (2019-2024)
5.1.3 Global Genetic Testing for Consumers (DTC) Sales Value by Region (2025-2030)
5.1.4 Global Genetic Testing for Consumers (DTC) Sales Value by Region (%), (2019-2030)
5.2 North America
5.2.1 North America Genetic Testing for Consumers (DTC) Sales Value, 2019-2030
5.2.2 North America Genetic Testing for Consumers (DTC) Sales Value by Country (%), 2023 VS 2030
5.3 Europe
5.3.1 Europe Genetic Testing for Consumers (DTC) Sales Value, 2019-2030
5.3.2 Europe Genetic Testing for Consumers (DTC) Sales Value by Country (%), 2023 VS 2030
5.4 Asia Pacific
5.4.1 Asia Pacific Genetic Testing for Consumers (DTC) Sales Value, 2019-2030
5.4.2 Asia Pacific Genetic Testing for Consumers (DTC) Sales Value by Country (%), 2023 VS 2030
5.5 South America
5.5.1 South America Genetic Testing for Consumers (DTC) Sales Value, 2019-2030
5.5.2 South America Genetic Testing for Consumers (DTC) Sales Value by Country (%), 2023 VS 2030
5.6 Middle East & Africa
5.6.1 Middle East & Africa Genetic Testing for Consumers (DTC) Sales Value, 2019-2030
5.6.2 Middle East & Africa Genetic Testing for Consumers (DTC) Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Genetic Testing for Consumers (DTC) Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions Genetic Testing for Consumers (DTC) Sales Value
6.3 United States
6.3.1 United States Genetic Testing for Consumers (DTC) Sales Value, 2019-2030
6.3.2 United States Genetic Testing for Consumers (DTC) Sales Value by Type (%), 2023 VS 2030
6.3.3 United States Genetic Testing for Consumers (DTC) Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe Genetic Testing for Consumers (DTC) Sales Value, 2019-2030
6.4.2 Europe Genetic Testing for Consumers (DTC) Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe Genetic Testing for Consumers (DTC) Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China Genetic Testing for Consumers (DTC) Sales Value, 2019-2030
6.5.2 China Genetic Testing for Consumers (DTC) Sales Value by Type (%), 2023 VS 2030
6.5.3 China Genetic Testing for Consumers (DTC) Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan Genetic Testing for Consumers (DTC) Sales Value, 2019-2030
6.6.2 Japan Genetic Testing for Consumers (DTC) Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan Genetic Testing for Consumers (DTC) Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea Genetic Testing for Consumers (DTC) Sales Value, 2019-2030
6.7.2 South Korea Genetic Testing for Consumers (DTC) Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea Genetic Testing for Consumers (DTC) Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia Genetic Testing for Consumers (DTC) Sales Value, 2019-2030
6.8.2 Southeast Asia Genetic Testing for Consumers (DTC) Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia Genetic Testing for Consumers (DTC) Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India Genetic Testing for Consumers (DTC) Sales Value, 2019-2030
6.9.2 India Genetic Testing for Consumers (DTC) Sales Value by Type (%), 2023 VS 2030
6.9.3 India Genetic Testing for Consumers (DTC) Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 Mapmygenome
7.1.1 Mapmygenome Profile
7.1.2 Mapmygenome Main Business
7.1.3 Mapmygenome Genetic Testing for Consumers (DTC) Products, Services and Solutions
7.1.4 Mapmygenome Genetic Testing for Consumers (DTC) Revenue (US$ Million) & (2019-2024)
7.1.5 Mapmygenome Recent Developments
7.2 Karmagenes
7.2.1 Karmagenes Profile
7.2.2 Karmagenes Main Business
7.2.3 Karmagenes Genetic Testing for Consumers (DTC) Products, Services and Solutions
7.2.4 Karmagenes Genetic Testing for Consumers (DTC) Revenue (US$ Million) & (2019-2024)
7.2.5 Karmagenes Recent Developments
7.3 Helix OpCo LLC
7.3.1 Helix OpCo LLC Profile
7.3.2 Helix OpCo LLC Main Business
7.3.3 Helix OpCo LLC Genetic Testing for Consumers (DTC) Products, Services and Solutions
7.3.4 Helix OpCo LLC Genetic Testing for Consumers (DTC) Revenue (US$ Million) & (2019-2024)
7.3.5 Full Genome Corporation Recent Developments
7.4 Full Genome Corporation
7.4.1 Full Genome Corporation Profile
7.4.2 Full Genome Corporation Main Business
7.4.3 Full Genome Corporation Genetic Testing for Consumers (DTC) Products, Services and Solutions
7.4.4 Full Genome Corporation Genetic Testing for Consumers (DTC) Revenue (US$ Million) & (2019-2024)
7.4.5 Full Genome Corporation Recent Developments
7.5 FamilytreeDNA (Gene By Gene)
7.5.1 FamilytreeDNA (Gene By Gene) Profile
7.5.2 FamilytreeDNA (Gene By Gene) Main Business
7.5.3 FamilytreeDNA (Gene By Gene) Genetic Testing for Consumers (DTC) Products, Services and Solutions
7.5.4 FamilytreeDNA (Gene By Gene) Genetic Testing for Consumers (DTC) Revenue (US$ Million) & (2019-2024)
7.5.5 FamilytreeDNA (Gene By Gene) Recent Developments
7.6 Easy DNA
7.6.1 Easy DNA Profile
7.6.2 Easy DNA Main Business
7.6.3 Easy DNA Genetic Testing for Consumers (DTC) Products, Services and Solutions
7.6.4 Easy DNA Genetic Testing for Consumers (DTC) Revenue (US$ Million) & (2019-2024)
7.6.5 Easy DNA Recent Developments
7.7 Color Genomics
7.7.1 Color Genomics Profile
7.7.2 Color Genomics Main Business
7.7.3 Color Genomics Genetic Testing for Consumers (DTC) Products, Services and Solutions
7.7.4 Color Genomics Genetic Testing for Consumers (DTC) Revenue (US$ Million) & (2019-2024)
7.7.5 Color Genomics Recent Developments
7.8 MyHeritage
7.8.1 MyHeritage Profile
7.8.2 MyHeritage Main Business
7.8.3 MyHeritage Genetic Testing for Consumers (DTC) Products, Services and Solutions
7.8.4 MyHeritage Genetic Testing for Consumers (DTC) Revenue (US$ Million) & (2019-2024)
7.8.5 MyHeritage Recent Developments
7.9 Living DNA
7.9.1 Living DNA Profile
7.9.2 Living DNA Main Business
7.9.3 Living DNA Genetic Testing for Consumers (DTC) Products, Services and Solutions
7.9.4 Living DNA Genetic Testing for Consumers (DTC) Revenue (US$ Million) & (2019-2024)
7.9.5 Living DNA Recent Developments
7.10 Identigene
7.10.1 Identigene Profile
7.10.2 Identigene Main Business
7.10.3 Identigene Genetic Testing for Consumers (DTC) Products, Services and Solutions
7.10.4 Identigene Genetic Testing for Consumers (DTC) Revenue (US$ Million) & (2019-2024)
7.10.5 Identigene Recent Developments
7.11 Ancestry
7.11.1 Ancestry Profile
7.11.2 Ancestry Main Business
7.11.3 Ancestry Genetic Testing for Consumers (DTC) Products, Services and Solutions
7.11.4 Ancestry Genetic Testing for Consumers (DTC) Revenue (US$ Million) & (2019-2024)
7.11.5 Ancestry Recent Developments
7.12 23andMe
7.12.1 23andMe Profile
7.12.2 23andMe Main Business
7.12.3 23andMe Genetic Testing for Consumers (DTC) Products, Services and Solutions
7.12.4 23andMe Genetic Testing for Consumers (DTC) Revenue (US$ Million) & (2019-2024)
7.12.5 23andMe Recent Developments
7.13 Pathway Genomics
7.13.1 Pathway Genomics Profile
7.13.2 Pathway Genomics Main Business
7.13.3 Pathway Genomics Genetic Testing for Consumers (DTC) Products, Services and Solutions
7.13.4 Pathway Genomics Genetic Testing for Consumers (DTC) Revenue (US$ Million) & (2019-2024)
7.13.5 Pathway Genomics Recent Developments
7.14 Genesis Healthcare
7.14.1 Genesis Healthcare Profile
7.14.2 Genesis Healthcare Main Business
7.14.3 Genesis Healthcare Genetic Testing for Consumers (DTC) Products, Services and Solutions
7.14.4 Genesis Healthcare Genetic Testing for Consumers (DTC) Revenue (US$ Million) & (2019-2024)
7.14.5 Genesis Healthcare Recent Developments
8 Industry Chain Analysis
8.1 Genetic Testing for Consumers (DTC) Industrial Chain
8.2 Genetic Testing for Consumers (DTC) Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Genetic Testing for Consumers (DTC) Sales Model
8.5.2 Sales Channel
8.5.3 Genetic Testing for Consumers (DTC) Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer
Mapmygenome
Karmagenes
Helix OpCo LLC
Full Genome Corporation
FamilytreeDNA (Gene By Gene)
Easy DNA
Color Genomics
MyHeritage
Living DNA
Identigene
Ancestry
23andMe
Pathway Genomics
Genesis Healthcare
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*If Applicable.
