Direct-to-consumer (DTC) genetic testing is a type of genetic test that is accessible directly to the consumer without having to go through a health care professional. Usually, to obtain a genetic test, health care professionals (such as doctors) acquire their patient's permission and then order the desired test. DTC genetic tests, however, allow consumers to bypass this process and order DNA tests themselves.
The global market for Direct-To-Consumer (DTC) Genetic Testing was estimated to be worth US$ 1328 million in 2023 and is forecast to a readjusted size of US$ 2457.7 million by 2030 with a CAGR of 9.0% during the forecast period 2024-2030
Global direct-to-consumer genetic testing main players include 23andMe, MyHeritage, LabCorp, Myriad Genetics, Ancestry, etc., totally accounting for about 50% of the market. North America is the largest market, with a share over 60%. As for the types of products, it can be divided into diagnostic screening, preimplantation genetic diagnosis (PGD) and relationship testing. The most common product is relationship testing, with a share over 55%. In terms of applications, it is widely used in online and offline. Online is the largest application, holding a share over 68%.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Direct-To-Consumer (DTC) Genetic Testing, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Direct-To-Consumer (DTC) Genetic Testing by region & country, by Type, and by Application.
The Direct-To-Consumer (DTC) Genetic Testing market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Direct-To-Consumer (DTC) Genetic Testing.
麻豆原创 Segmentation
By Company
Ancestry
Color Genomics
Easy DNA
FamilytreeDNA (Gene By Gene)
Full Genome Corporation
Helix OpCo LLC
Identigene
Karmagenes
Living DNA
Mapmygenome
MyHeritage
Pathway Genomics
Genesis Healthcare
23andMe
Segment by Type:
Carrier Testing
Predictive Testing
Ancestry & Relationship Testing
Nutrigenomics Testing
Others
Segment by Application
Online Platforms
Over-the-Counter
By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Direct-To-Consumer (DTC) Genetic Testing manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Direct-To-Consumer (DTC) Genetic Testing in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Direct-To-Consumer (DTC) Genetic Testing in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
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1 麻豆原创 Overview
1.1 Direct-To-Consumer (DTC) Genetic Testing Product Introduction
1.2 Global Direct-To-Consumer (DTC) Genetic Testing 麻豆原创 Size Forecast
1.3 Direct-To-Consumer (DTC) Genetic Testing 麻豆原创 Trends & Drivers
1.3.1 Direct-To-Consumer (DTC) Genetic Testing Industry Trends
1.3.2 Direct-To-Consumer (DTC) Genetic Testing 麻豆原创 Drivers & Opportunity
1.3.3 Direct-To-Consumer (DTC) Genetic Testing 麻豆原创 Challenges
1.3.4 Direct-To-Consumer (DTC) Genetic Testing 麻豆原创 Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Direct-To-Consumer (DTC) Genetic Testing Players Revenue Ranking (2023)
2.2 Global Direct-To-Consumer (DTC) Genetic Testing Revenue by Company (2019-2024)
2.3 Key Companies Direct-To-Consumer (DTC) Genetic Testing Manufacturing Base Distribution and Headquarters
2.4 Key Companies Direct-To-Consumer (DTC) Genetic Testing Product Offered
2.5 Key Companies Time to Begin Mass Production of Direct-To-Consumer (DTC) Genetic Testing
2.6 Direct-To-Consumer (DTC) Genetic Testing 麻豆原创 Competitive Analysis
2.6.1 Direct-To-Consumer (DTC) Genetic Testing 麻豆原创 Concentration Rate (2019-2024)
2.6.2 Global 5 and 10 Largest Companies by Direct-To-Consumer (DTC) Genetic Testing Revenue in 2023
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Direct-To-Consumer (DTC) Genetic Testing as of 2023)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Carrier Testing
3.1.2 Predictive Testing
3.1.3 Ancestry & Relationship Testing
3.1.4 Nutrigenomics Testing
3.1.5 Others
3.2 Global Direct-To-Consumer (DTC) Genetic Testing Sales Value by Type
3.2.1 Global Direct-To-Consumer (DTC) Genetic Testing Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global Direct-To-Consumer (DTC) Genetic Testing Sales Value, by Type (2019-2030)
3.2.3 Global Direct-To-Consumer (DTC) Genetic Testing Sales Value, by Type (%) (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Online Platforms
4.1.2 Over-the-Counter
4.2 Global Direct-To-Consumer (DTC) Genetic Testing Sales Value by Application
4.2.1 Global Direct-To-Consumer (DTC) Genetic Testing Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global Direct-To-Consumer (DTC) Genetic Testing Sales Value, by Application (2019-2030)
4.2.3 Global Direct-To-Consumer (DTC) Genetic Testing Sales Value, by Application (%) (2019-2030)
5 Segmentation by Region
5.1 Global Direct-To-Consumer (DTC) Genetic Testing Sales Value by Region
5.1.1 Global Direct-To-Consumer (DTC) Genetic Testing Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global Direct-To-Consumer (DTC) Genetic Testing Sales Value by Region (2019-2024)
5.1.3 Global Direct-To-Consumer (DTC) Genetic Testing Sales Value by Region (2025-2030)
5.1.4 Global Direct-To-Consumer (DTC) Genetic Testing Sales Value by Region (%), (2019-2030)
5.2 North America
5.2.1 North America Direct-To-Consumer (DTC) Genetic Testing Sales Value, 2019-2030
5.2.2 North America Direct-To-Consumer (DTC) Genetic Testing Sales Value by Country (%), 2023 VS 2030
5.3 Europe
5.3.1 Europe Direct-To-Consumer (DTC) Genetic Testing Sales Value, 2019-2030
5.3.2 Europe Direct-To-Consumer (DTC) Genetic Testing Sales Value by Country (%), 2023 VS 2030
5.4 Asia Pacific
5.4.1 Asia Pacific Direct-To-Consumer (DTC) Genetic Testing Sales Value, 2019-2030
5.4.2 Asia Pacific Direct-To-Consumer (DTC) Genetic Testing Sales Value by Country (%), 2023 VS 2030
5.5 South America
5.5.1 South America Direct-To-Consumer (DTC) Genetic Testing Sales Value, 2019-2030
5.5.2 South America Direct-To-Consumer (DTC) Genetic Testing Sales Value by Country (%), 2023 VS 2030
5.6 Middle East & Africa
5.6.1 Middle East & Africa Direct-To-Consumer (DTC) Genetic Testing Sales Value, 2019-2030
5.6.2 Middle East & Africa Direct-To-Consumer (DTC) Genetic Testing Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Direct-To-Consumer (DTC) Genetic Testing Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions Direct-To-Consumer (DTC) Genetic Testing Sales Value
6.3 United States
6.3.1 United States Direct-To-Consumer (DTC) Genetic Testing Sales Value, 2019-2030
6.3.2 United States Direct-To-Consumer (DTC) Genetic Testing Sales Value by Type (%), 2023 VS 2030
6.3.3 United States Direct-To-Consumer (DTC) Genetic Testing Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe Direct-To-Consumer (DTC) Genetic Testing Sales Value, 2019-2030
6.4.2 Europe Direct-To-Consumer (DTC) Genetic Testing Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe Direct-To-Consumer (DTC) Genetic Testing Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China Direct-To-Consumer (DTC) Genetic Testing Sales Value, 2019-2030
6.5.2 China Direct-To-Consumer (DTC) Genetic Testing Sales Value by Type (%), 2023 VS 2030
6.5.3 China Direct-To-Consumer (DTC) Genetic Testing Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan Direct-To-Consumer (DTC) Genetic Testing Sales Value, 2019-2030
6.6.2 Japan Direct-To-Consumer (DTC) Genetic Testing Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan Direct-To-Consumer (DTC) Genetic Testing Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea Direct-To-Consumer (DTC) Genetic Testing Sales Value, 2019-2030
6.7.2 South Korea Direct-To-Consumer (DTC) Genetic Testing Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea Direct-To-Consumer (DTC) Genetic Testing Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia Direct-To-Consumer (DTC) Genetic Testing Sales Value, 2019-2030
6.8.2 Southeast Asia Direct-To-Consumer (DTC) Genetic Testing Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia Direct-To-Consumer (DTC) Genetic Testing Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India Direct-To-Consumer (DTC) Genetic Testing Sales Value, 2019-2030
6.9.2 India Direct-To-Consumer (DTC) Genetic Testing Sales Value by Type (%), 2023 VS 2030
6.9.3 India Direct-To-Consumer (DTC) Genetic Testing Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 Ancestry
7.1.1 Ancestry Profile
7.1.2 Ancestry Main Business
7.1.3 Ancestry Direct-To-Consumer (DTC) Genetic Testing Products, Services and Solutions
7.1.4 Ancestry Direct-To-Consumer (DTC) Genetic Testing Revenue (US$ Million) & (2019-2024)
7.1.5 Ancestry Recent Developments
7.2 Color Genomics
7.2.1 Color Genomics Profile
7.2.2 Color Genomics Main Business
7.2.3 Color Genomics Direct-To-Consumer (DTC) Genetic Testing Products, Services and Solutions
7.2.4 Color Genomics Direct-To-Consumer (DTC) Genetic Testing Revenue (US$ Million) & (2019-2024)
7.2.5 Color Genomics Recent Developments
7.3 Easy DNA
7.3.1 Easy DNA Profile
7.3.2 Easy DNA Main Business
7.3.3 Easy DNA Direct-To-Consumer (DTC) Genetic Testing Products, Services and Solutions
7.3.4 Easy DNA Direct-To-Consumer (DTC) Genetic Testing Revenue (US$ Million) & (2019-2024)
7.3.5 FamilytreeDNA (Gene By Gene) Recent Developments
7.4 FamilytreeDNA (Gene By Gene)
7.4.1 FamilytreeDNA (Gene By Gene) Profile
7.4.2 FamilytreeDNA (Gene By Gene) Main Business
7.4.3 FamilytreeDNA (Gene By Gene) Direct-To-Consumer (DTC) Genetic Testing Products, Services and Solutions
7.4.4 FamilytreeDNA (Gene By Gene) Direct-To-Consumer (DTC) Genetic Testing Revenue (US$ Million) & (2019-2024)
7.4.5 FamilytreeDNA (Gene By Gene) Recent Developments
7.5 Full Genome Corporation
7.5.1 Full Genome Corporation Profile
7.5.2 Full Genome Corporation Main Business
7.5.3 Full Genome Corporation Direct-To-Consumer (DTC) Genetic Testing Products, Services and Solutions
7.5.4 Full Genome Corporation Direct-To-Consumer (DTC) Genetic Testing Revenue (US$ Million) & (2019-2024)
7.5.5 Full Genome Corporation Recent Developments
7.6 Helix OpCo LLC
7.6.1 Helix OpCo LLC Profile
7.6.2 Helix OpCo LLC Main Business
7.6.3 Helix OpCo LLC Direct-To-Consumer (DTC) Genetic Testing Products, Services and Solutions
7.6.4 Helix OpCo LLC Direct-To-Consumer (DTC) Genetic Testing Revenue (US$ Million) & (2019-2024)
7.6.5 Helix OpCo LLC Recent Developments
7.7 Identigene
7.7.1 Identigene Profile
7.7.2 Identigene Main Business
7.7.3 Identigene Direct-To-Consumer (DTC) Genetic Testing Products, Services and Solutions
7.7.4 Identigene Direct-To-Consumer (DTC) Genetic Testing Revenue (US$ Million) & (2019-2024)
7.7.5 Identigene Recent Developments
7.8 Karmagenes
7.8.1 Karmagenes Profile
7.8.2 Karmagenes Main Business
7.8.3 Karmagenes Direct-To-Consumer (DTC) Genetic Testing Products, Services and Solutions
7.8.4 Karmagenes Direct-To-Consumer (DTC) Genetic Testing Revenue (US$ Million) & (2019-2024)
7.8.5 Karmagenes Recent Developments
7.9 Living DNA
7.9.1 Living DNA Profile
7.9.2 Living DNA Main Business
7.9.3 Living DNA Direct-To-Consumer (DTC) Genetic Testing Products, Services and Solutions
7.9.4 Living DNA Direct-To-Consumer (DTC) Genetic Testing Revenue (US$ Million) & (2019-2024)
7.9.5 Living DNA Recent Developments
7.10 Mapmygenome
7.10.1 Mapmygenome Profile
7.10.2 Mapmygenome Main Business
7.10.3 Mapmygenome Direct-To-Consumer (DTC) Genetic Testing Products, Services and Solutions
7.10.4 Mapmygenome Direct-To-Consumer (DTC) Genetic Testing Revenue (US$ Million) & (2019-2024)
7.10.5 Mapmygenome Recent Developments
7.11 MyHeritage
7.11.1 MyHeritage Profile
7.11.2 MyHeritage Main Business
7.11.3 MyHeritage Direct-To-Consumer (DTC) Genetic Testing Products, Services and Solutions
7.11.4 MyHeritage Direct-To-Consumer (DTC) Genetic Testing Revenue (US$ Million) & (2019-2024)
7.11.5 MyHeritage Recent Developments
7.12 Pathway Genomics
7.12.1 Pathway Genomics Profile
7.12.2 Pathway Genomics Main Business
7.12.3 Pathway Genomics Direct-To-Consumer (DTC) Genetic Testing Products, Services and Solutions
7.12.4 Pathway Genomics Direct-To-Consumer (DTC) Genetic Testing Revenue (US$ Million) & (2019-2024)
7.12.5 Pathway Genomics Recent Developments
7.13 Genesis Healthcare
7.13.1 Genesis Healthcare Profile
7.13.2 Genesis Healthcare Main Business
7.13.3 Genesis Healthcare Direct-To-Consumer (DTC) Genetic Testing Products, Services and Solutions
7.13.4 Genesis Healthcare Direct-To-Consumer (DTC) Genetic Testing Revenue (US$ Million) & (2019-2024)
7.13.5 Genesis Healthcare Recent Developments
7.14 23andMe
7.14.1 23andMe Profile
7.14.2 23andMe Main Business
7.14.3 23andMe Direct-To-Consumer (DTC) Genetic Testing Products, Services and Solutions
7.14.4 23andMe Direct-To-Consumer (DTC) Genetic Testing Revenue (US$ Million) & (2019-2024)
7.14.5 23andMe Recent Developments
8 Industry Chain Analysis
8.1 Direct-To-Consumer (DTC) Genetic Testing Industrial Chain
8.2 Direct-To-Consumer (DTC) Genetic Testing Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Direct-To-Consumer (DTC) Genetic Testing Sales Model
8.5.2 Sales Channel
8.5.3 Direct-To-Consumer (DTC) Genetic Testing Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer
Ancestry
Color Genomics
Easy DNA
FamilytreeDNA (Gene By Gene)
Full Genome Corporation
Helix OpCo LLC
Identigene
Karmagenes
Living DNA
Mapmygenome
MyHeritage
Pathway Genomics
Genesis Healthcare
23andMe
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*If Applicable.
