

The global Mobile Value-Added Services (VAS) market size was valued at US$ 605950 million in 2023. With growing demand in downstream market, the Mobile Value-Added Services (VAS) is forecast to a readjusted size of US$ 1345860 million by 2030 with a CAGR of 12.1% during review period.
The research report highlights the growth potential of the global Mobile Value-Added Services (VAS) market. Mobile Value-Added Services (VAS) are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of Mobile Value-Added Services (VAS). 麻豆原创 players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the Mobile Value-Added Services (VAS) market.
Mobile value added services (MVAS) are defined as mobile services that are offered by mobile service providers apart from the voice communication services.
The quick innovations in technology have led to the evolution of MVAS beyond the voice communication services. It helps mobile service providers to create and sustain new revenue streams and drive ARPU. Rising mobile phones, network penetration, and increased return on marketing spend are some of the factors driving the mobile value added services market. Social media offer new opportunities for the vendors. Whereas, privacy concerns is the key challenge being faced by the marketers in the MVAS ecosystem.
Key Features:
The report on Mobile Value-Added Services (VAS) market reflects various aspects and provide valuable insights into the industry.
麻豆原创 Size and Growth: The research report provide an overview of the current size and growth of the Mobile Value-Added Services (VAS) market. It may include historical data, market segmentation by Type (e.g., Short Messaging Service (SMS), Multimedia Messaging Service (MMS)), and regional breakdowns.
麻豆原创 Drivers and Challenges: The report can identify and analyse the factors driving the growth of the Mobile Value-Added Services (VAS) market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.
Competitive Landscape: The research report provides analysis of the competitive landscape within the Mobile Value-Added Services (VAS) market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.
Technological Developments: The research report can delve into the latest technological developments in the Mobile Value-Added Services (VAS) industry. This include advancements in Mobile Value-Added Services (VAS) technology, Mobile Value-Added Services (VAS) new entrants, Mobile Value-Added Services (VAS) new investment, and other innovations that are shaping the future of Mobile Value-Added Services (VAS).
Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the Mobile Value-Added Services (VAS) market. It includes factors influencing customer ' purchasing decisions, preferences for Mobile Value-Added Services (VAS) product.
Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the Mobile Value-Added Services (VAS) market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting Mobile Value-Added Services (VAS) market. The report also evaluates the effectiveness of these policies in driving market growth.
Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the Mobile Value-Added Services (VAS) market.
麻豆原创 Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the Mobile Value-Added Services (VAS) industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.
Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the Mobile Value-Added Services (VAS) market.
麻豆原创 Segmentation:
Mobile Value-Added Services (VAS) market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Segmentation by type
Short Messaging Service (SMS)
Multimedia Messaging Service (MMS)
Interactive Voice Response(VIR)
Wireless Application Protocol(WAP)
Segmentation by application
Personal
Commercial
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
America Movil
Monty Mobile
StreamWIDE
Telcovas International
OneAPI
Nextgen
Andrexen
GenieNG
Nokia
Digicel Group
Vodafone
ZTE
Teligent Telecom
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 麻豆原创 Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 麻豆原创 Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 麻豆原创 Estimation Caveats
2 Executive Summary
2.1 World 麻豆原创 Overview
2.1.1 Global Mobile Value-Added Services (VAS) 麻豆原创 Size 2019-2030
2.1.2 Mobile Value-Added Services (VAS) 麻豆原创 Size CAGR by Region 2019 VS 2023 VS 2030
2.2 Mobile Value-Added Services (VAS) Segment by Type
2.2.1 Short Messaging Service (SMS)
2.2.2 Multimedia Messaging Service (MMS)
2.2.3 Interactive Voice Response(VIR)
2.2.4 Wireless Application Protocol(WAP)
2.3 Mobile Value-Added Services (VAS) 麻豆原创 Size by Type
2.3.1 Mobile Value-Added Services (VAS) 麻豆原创 Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Mobile Value-Added Services (VAS) 麻豆原创 Size 麻豆原创 Share by Type (2019-2024)
2.4 Mobile Value-Added Services (VAS) Segment by Application
2.4.1 Personal
2.4.2 Commercial
2.5 Mobile Value-Added Services (VAS) 麻豆原创 Size by Application
2.5.1 Mobile Value-Added Services (VAS) 麻豆原创 Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Mobile Value-Added Services (VAS) 麻豆原创 Size 麻豆原创 Share by Application (2019-2024)
3 Mobile Value-Added Services (VAS) 麻豆原创 Size by Player
3.1 Mobile Value-Added Services (VAS) 麻豆原创 Size 麻豆原创 Share by Players
3.1.1 Global Mobile Value-Added Services (VAS) Revenue by Players (2019-2024)
3.1.2 Global Mobile Value-Added Services (VAS) Revenue 麻豆原创 Share by Players (2019-2024)
3.2 Global Mobile Value-Added Services (VAS) Key Players Head office and Products Offered
3.3 麻豆原创 Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Mobile Value-Added Services (VAS) by Regions
4.1 Mobile Value-Added Services (VAS) 麻豆原创 Size by Regions (2019-2024)
4.2 Americas Mobile Value-Added Services (VAS) 麻豆原创 Size Growth (2019-2024)
4.3 APAC Mobile Value-Added Services (VAS) 麻豆原创 Size Growth (2019-2024)
4.4 Europe Mobile Value-Added Services (VAS) 麻豆原创 Size Growth (2019-2024)
4.5 Middle East & Africa Mobile Value-Added Services (VAS) 麻豆原创 Size Growth (2019-2024)
5 Americas
5.1 Americas Mobile Value-Added Services (VAS) 麻豆原创 Size by Country (2019-2024)
5.2 Americas Mobile Value-Added Services (VAS) 麻豆原创 Size by Type (2019-2024)
5.3 Americas Mobile Value-Added Services (VAS) 麻豆原创 Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Mobile Value-Added Services (VAS) 麻豆原创 Size by Region (2019-2024)
6.2 APAC Mobile Value-Added Services (VAS) 麻豆原创 Size by Type (2019-2024)
6.3 APAC Mobile Value-Added Services (VAS) 麻豆原创 Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Mobile Value-Added Services (VAS) by Country (2019-2024)
7.2 Europe Mobile Value-Added Services (VAS) 麻豆原创 Size by Type (2019-2024)
7.3 Europe Mobile Value-Added Services (VAS) 麻豆原创 Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Mobile Value-Added Services (VAS) by Region (2019-2024)
8.2 Middle East & Africa Mobile Value-Added Services (VAS) 麻豆原创 Size by Type (2019-2024)
8.3 Middle East & Africa Mobile Value-Added Services (VAS) 麻豆原创 Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 麻豆原创 Drivers, Challenges and Trends
9.1 麻豆原创 Drivers & Growth Opportunities
9.2 麻豆原创 Challenges & Risks
9.3 Industry Trends
10 Global Mobile Value-Added Services (VAS) 麻豆原创 Forecast
10.1 Global Mobile Value-Added Services (VAS) Forecast by Regions (2025-2030)
10.1.1 Global Mobile Value-Added Services (VAS) Forecast by Regions (2025-2030)
10.1.2 Americas Mobile Value-Added Services (VAS) Forecast
10.1.3 APAC Mobile Value-Added Services (VAS) Forecast
10.1.4 Europe Mobile Value-Added Services (VAS) Forecast
10.1.5 Middle East & Africa Mobile Value-Added Services (VAS) Forecast
10.2 Americas Mobile Value-Added Services (VAS) Forecast by Country (2025-2030)
10.2.1 United States Mobile Value-Added Services (VAS) 麻豆原创 Forecast
10.2.2 Canada Mobile Value-Added Services (VAS) 麻豆原创 Forecast
10.2.3 Mexico Mobile Value-Added Services (VAS) 麻豆原创 Forecast
10.2.4 Brazil Mobile Value-Added Services (VAS) 麻豆原创 Forecast
10.3 APAC Mobile Value-Added Services (VAS) Forecast by Region (2025-2030)
10.3.1 China Mobile Value-Added Services (VAS) 麻豆原创 Forecast
10.3.2 Japan Mobile Value-Added Services (VAS) 麻豆原创 Forecast
10.3.3 Korea Mobile Value-Added Services (VAS) 麻豆原创 Forecast
10.3.4 Southeast Asia Mobile Value-Added Services (VAS) 麻豆原创 Forecast
10.3.5 India Mobile Value-Added Services (VAS) 麻豆原创 Forecast
10.3.6 Australia Mobile Value-Added Services (VAS) 麻豆原创 Forecast
10.4 Europe Mobile Value-Added Services (VAS) Forecast by Country (2025-2030)
10.4.1 Germany Mobile Value-Added Services (VAS) 麻豆原创 Forecast
10.4.2 France Mobile Value-Added Services (VAS) 麻豆原创 Forecast
10.4.3 UK Mobile Value-Added Services (VAS) 麻豆原创 Forecast
10.4.4 Italy Mobile Value-Added Services (VAS) 麻豆原创 Forecast
10.4.5 Russia Mobile Value-Added Services (VAS) 麻豆原创 Forecast
10.5 Middle East & Africa Mobile Value-Added Services (VAS) Forecast by Region (2025-2030)
10.5.1 Egypt Mobile Value-Added Services (VAS) 麻豆原创 Forecast
10.5.2 South Africa Mobile Value-Added Services (VAS) 麻豆原创 Forecast
10.5.3 Israel Mobile Value-Added Services (VAS) 麻豆原创 Forecast
10.5.4 Turkey Mobile Value-Added Services (VAS) 麻豆原创 Forecast
10.5.5 GCC Countries Mobile Value-Added Services (VAS) 麻豆原创 Forecast
10.6 Global Mobile Value-Added Services (VAS) Forecast by Type (2025-2030)
10.7 Global Mobile Value-Added Services (VAS) Forecast by Application (2025-2030)
11 Key Players Analysis
11.1 America Movil
11.1.1 America Movil Company Information
11.1.2 America Movil Mobile Value-Added Services (VAS) Product Offered
11.1.3 America Movil Mobile Value-Added Services (VAS) Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.1.4 America Movil Main Business Overview
11.1.5 America Movil Latest Developments
11.2 Monty Mobile
11.2.1 Monty Mobile Company Information
11.2.2 Monty Mobile Mobile Value-Added Services (VAS) Product Offered
11.2.3 Monty Mobile Mobile Value-Added Services (VAS) Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.2.4 Monty Mobile Main Business Overview
11.2.5 Monty Mobile Latest Developments
11.3 StreamWIDE
11.3.1 StreamWIDE Company Information
11.3.2 StreamWIDE Mobile Value-Added Services (VAS) Product Offered
11.3.3 StreamWIDE Mobile Value-Added Services (VAS) Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.3.4 StreamWIDE Main Business Overview
11.3.5 StreamWIDE Latest Developments
11.4 Telcovas International
11.4.1 Telcovas International Company Information
11.4.2 Telcovas International Mobile Value-Added Services (VAS) Product Offered
11.4.3 Telcovas International Mobile Value-Added Services (VAS) Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.4.4 Telcovas International Main Business Overview
11.4.5 Telcovas International Latest Developments
11.5 OneAPI
11.5.1 OneAPI Company Information
11.5.2 OneAPI Mobile Value-Added Services (VAS) Product Offered
11.5.3 OneAPI Mobile Value-Added Services (VAS) Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.5.4 OneAPI Main Business Overview
11.5.5 OneAPI Latest Developments
11.6 Nextgen
11.6.1 Nextgen Company Information
11.6.2 Nextgen Mobile Value-Added Services (VAS) Product Offered
11.6.3 Nextgen Mobile Value-Added Services (VAS) Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.6.4 Nextgen Main Business Overview
11.6.5 Nextgen Latest Developments
11.7 Andrexen
11.7.1 Andrexen Company Information
11.7.2 Andrexen Mobile Value-Added Services (VAS) Product Offered
11.7.3 Andrexen Mobile Value-Added Services (VAS) Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.7.4 Andrexen Main Business Overview
11.7.5 Andrexen Latest Developments
11.8 GenieNG
11.8.1 GenieNG Company Information
11.8.2 GenieNG Mobile Value-Added Services (VAS) Product Offered
11.8.3 GenieNG Mobile Value-Added Services (VAS) Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.8.4 GenieNG Main Business Overview
11.8.5 GenieNG Latest Developments
11.9 Nokia
11.9.1 Nokia Company Information
11.9.2 Nokia Mobile Value-Added Services (VAS) Product Offered
11.9.3 Nokia Mobile Value-Added Services (VAS) Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.9.4 Nokia Main Business Overview
11.9.5 Nokia Latest Developments
11.10 Digicel Group
11.10.1 Digicel Group Company Information
11.10.2 Digicel Group Mobile Value-Added Services (VAS) Product Offered
11.10.3 Digicel Group Mobile Value-Added Services (VAS) Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.10.4 Digicel Group Main Business Overview
11.10.5 Digicel Group Latest Developments
11.11 Vodafone
11.11.1 Vodafone Company Information
11.11.2 Vodafone Mobile Value-Added Services (VAS) Product Offered
11.11.3 Vodafone Mobile Value-Added Services (VAS) Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.11.4 Vodafone Main Business Overview
11.11.5 Vodafone Latest Developments
11.12 ZTE
11.12.1 ZTE Company Information
11.12.2 ZTE Mobile Value-Added Services (VAS) Product Offered
11.12.3 ZTE Mobile Value-Added Services (VAS) Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.12.4 ZTE Main Business Overview
11.12.5 ZTE Latest Developments
11.13 Teligent Telecom
11.13.1 Teligent Telecom Company Information
11.13.2 Teligent Telecom Mobile Value-Added Services (VAS) Product Offered
11.13.3 Teligent Telecom Mobile Value-Added Services (VAS) Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.13.4 Teligent Telecom Main Business Overview
11.13.5 Teligent Telecom Latest Developments
12 Research Findings and Conclusion
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*If Applicable.