The global Mobile Advertising market size was valued at US$ 48680 million in 2023. With growing demand in downstream market, the Mobile Advertising is forecast to a readjusted size of US$ 200440 million by 2030 with a CAGR of 22.4% during review period.
The research report highlights the growth potential of the global Mobile Advertising market. Mobile Advertising are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of Mobile Advertising. 麻豆原创 players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the Mobile Advertising market.
Mobile advertising is a form of internet advertising which specifically targets users on mobile phones and other mobile devices.
Mobile advertising refers to the practice of promoting products, services, or brands through mobile devices, such as smartphones and tablets. It involves delivering targeted advertisements to mobile users via various channels, including mobile websites, mobile applications, SMS (text messaging), MMS (multimedia messaging), and in-app advertising. Here are key aspects of mobile advertising: 1. Mobile websites and apps: Mobile advertising takes advantage of mobile websites and applications that users access on their smartphones and tablets. Advertisements can be displayed as banner ads, interstitial ads, video ads, or native ads within mobile websites or applications. 2. Location-based targeting: One significant advantage of mobile advertising is the ability to target users based on their location. Advertisers can deliver relevant ads based on the user's current location, allowing for localized promotions, offers, or directions to nearby stores or services. 3. Targeted and personalized ads: Mobile advertising leverages user data to deliver targeted and personalized advertisements. Advertisers can utilize demographic information, browsing behavior, past purchases, and preferences to tailor ads to specific audiences, increasing the relevancy and effectiveness of the ads. 4. In-app advertising: In-app advertisements appear within mobile applications, either as banners, videos, or full-screen interstitials. Advertisers can partner with app developers or use mobile advertising networks to display targeted ads to users based on their app usage and behavior. 5. Mobile video advertising: Mobile advertising includes the use of video ads, which can be displayed within mobile websites, apps, or as pre-roll or mid-roll ads in mobile video content. Mobile video ads can effectively engage users and provide interactive experiences. 6. SMS and MMS advertising: Mobile advertising can also be done through SMS and MMS messages. Advertisers can send promotional messages or multimedia content to mobile users who have opted-in to receive such messages. 7. Mobile search advertising: Mobile search advertising refers to displaying ads on search engine result pages when users conduct searches on their mobile devices. Advertisers can bid on relevant keywords and have their ads displayed to users searching for specific products or services. 8. Measurement and analytics: Mobile advertising platforms provide analytics and tracking tools to measure the performance and effectiveness of mobile ad campaigns. Advertisers can track impressions, clicks, conversions, and other metrics to optimize their campaigns and maximize return on investment. 9. Cross-device targeting: Mobile advertising allows for cross-device targeting, enabling advertisers to reach users across multiple devices, including smartphones, tablets, and connected devices. This helps to deliver a consistent and seamless advertising experience. Mobile advertising has gained significant importance with the proliferation of smartphones and the widespread use of mobile devices. It offers advertisers the opportunity to reach a highly engaged and connected audience and deliver personalized, relevant ads. However, it is crucial to respect user privacy, adhere to regulations, and deliver non-intrusive and valuable advertising experiences to maintain user trust and engagement.
Key Features:
The report on Mobile Advertising market reflects various aspects and provide valuable insights into the industry.
麻豆原创 Size and Growth: The research report provide an overview of the current size and growth of the Mobile Advertising market. It may include historical data, market segmentation by Type (e.g., Content Delivery, Reporting and Analytics Solutions), and regional breakdowns.
麻豆原创 Drivers and Challenges: The report can identify and analyse the factors driving the growth of the Mobile Advertising market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.
Competitive Landscape: The research report provides analysis of the competitive landscape within the Mobile Advertising market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.
Technological Developments: The research report can delve into the latest technological developments in the Mobile Advertising industry. This include advancements in Mobile Advertising technology, Mobile Advertising new entrants, Mobile Advertising new investment, and other innovations that are shaping the future of Mobile Advertising.
Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the Mobile Advertising market. It includes factors influencing customer ' purchasing decisions, preferences for Mobile Advertising product.
Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the Mobile Advertising market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting Mobile Advertising market. The report also evaluates the effectiveness of these policies in driving market growth.
Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the Mobile Advertising market.
麻豆原创 Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the Mobile Advertising industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.
Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the Mobile Advertising market.
麻豆原创 Segmentation:
Mobile Advertising market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Segmentation by type
Content Delivery
Reporting and Analytics Solutions
Campaign Solutions
Integrated Solutions
Mobile Proximity Solution
Others
Segmentation by application
Banking & Financial Services
Fast Moving Consumer Goods (FMCG) Sector
Healthcare Sector
Media and Entertainment Sector
Telecommunication & IT Sector
Media and Entertainment
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Applovin Corporation
Avazu
Chartboost
Facebook
Flurry
Google
InMobi
Matomy Media Group
Millennial Media
Smaato
GoWide
InMobi
Mobvista
AdColony
Yeahmobi
PassionTeck
Google
GumGum
Digital Turbine
Global Wide Media
Leadbolt
Moloco
Adperio
Liftoff
Criteo
Twitter
UnityAds
Apple Search Ads
Tapjoy
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 麻豆原创 Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 麻豆原创 Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 麻豆原创 Estimation Caveats
2 Executive Summary
2.1 World 麻豆原创 Overview
2.1.1 Global Mobile Advertising 麻豆原创 Size 2019-2030
2.1.2 Mobile Advertising 麻豆原创 Size CAGR by Region 2019 VS 2023 VS 2030
2.2 Mobile Advertising Segment by Type
2.2.1 Content Delivery
2.2.2 Reporting and Analytics Solutions
2.2.3 Campaign Solutions
2.2.4 Integrated Solutions
2.2.5 Mobile Proximity Solution
2.2.6 Others
2.3 Mobile Advertising 麻豆原创 Size by Type
2.3.1 Mobile Advertising 麻豆原创 Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Mobile Advertising 麻豆原创 Size 麻豆原创 Share by Type (2019-2024)
2.4 Mobile Advertising Segment by Application
2.4.1 Banking & Financial Services
2.4.2 Fast Moving Consumer Goods (FMCG) Sector
2.4.3 Healthcare Sector
2.4.4 Media and Entertainment Sector
2.4.5 Telecommunication & IT Sector
2.4.6 Media and Entertainment
2.4.7 Others
2.5 Mobile Advertising 麻豆原创 Size by Application
2.5.1 Mobile Advertising 麻豆原创 Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Mobile Advertising 麻豆原创 Size 麻豆原创 Share by Application (2019-2024)
3 Mobile Advertising 麻豆原创 Size by Player
3.1 Mobile Advertising 麻豆原创 Size 麻豆原创 Share by Players
3.1.1 Global Mobile Advertising Revenue by Players (2019-2024)
3.1.2 Global Mobile Advertising Revenue 麻豆原创 Share by Players (2019-2024)
3.2 Global Mobile Advertising Key Players Head office and Products Offered
3.3 麻豆原创 Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Mobile Advertising by Regions
4.1 Mobile Advertising 麻豆原创 Size by Regions (2019-2024)
4.2 Americas Mobile Advertising 麻豆原创 Size Growth (2019-2024)
4.3 APAC Mobile Advertising 麻豆原创 Size Growth (2019-2024)
4.4 Europe Mobile Advertising 麻豆原创 Size Growth (2019-2024)
4.5 Middle East & Africa Mobile Advertising 麻豆原创 Size Growth (2019-2024)
5 Americas
5.1 Americas Mobile Advertising 麻豆原创 Size by Country (2019-2024)
5.2 Americas Mobile Advertising 麻豆原创 Size by Type (2019-2024)
5.3 Americas Mobile Advertising 麻豆原创 Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Mobile Advertising 麻豆原创 Size by Region (2019-2024)
6.2 APAC Mobile Advertising 麻豆原创 Size by Type (2019-2024)
6.3 APAC Mobile Advertising 麻豆原创 Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Mobile Advertising by Country (2019-2024)
7.2 Europe Mobile Advertising 麻豆原创 Size by Type (2019-2024)
7.3 Europe Mobile Advertising 麻豆原创 Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Mobile Advertising by Region (2019-2024)
8.2 Middle East & Africa Mobile Advertising 麻豆原创 Size by Type (2019-2024)
8.3 Middle East & Africa Mobile Advertising 麻豆原创 Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 麻豆原创 Drivers, Challenges and Trends
9.1 麻豆原创 Drivers & Growth Opportunities
9.2 麻豆原创 Challenges & Risks
9.3 Industry Trends
10 Global Mobile Advertising 麻豆原创 Forecast
10.1 Global Mobile Advertising Forecast by Regions (2025-2030)
10.1.1 Global Mobile Advertising Forecast by Regions (2025-2030)
10.1.2 Americas Mobile Advertising Forecast
10.1.3 APAC Mobile Advertising Forecast
10.1.4 Europe Mobile Advertising Forecast
10.1.5 Middle East & Africa Mobile Advertising Forecast
10.2 Americas Mobile Advertising Forecast by Country (2025-2030)
10.2.1 United States Mobile Advertising 麻豆原创 Forecast
10.2.2 Canada Mobile Advertising 麻豆原创 Forecast
10.2.3 Mexico Mobile Advertising 麻豆原创 Forecast
10.2.4 Brazil Mobile Advertising 麻豆原创 Forecast
10.3 APAC Mobile Advertising Forecast by Region (2025-2030)
10.3.1 China Mobile Advertising 麻豆原创 Forecast
10.3.2 Japan Mobile Advertising 麻豆原创 Forecast
10.3.3 Korea Mobile Advertising 麻豆原创 Forecast
10.3.4 Southeast Asia Mobile Advertising 麻豆原创 Forecast
10.3.5 India Mobile Advertising 麻豆原创 Forecast
10.3.6 Australia Mobile Advertising 麻豆原创 Forecast
10.4 Europe Mobile Advertising Forecast by Country (2025-2030)
10.4.1 Germany Mobile Advertising 麻豆原创 Forecast
10.4.2 France Mobile Advertising 麻豆原创 Forecast
10.4.3 UK Mobile Advertising 麻豆原创 Forecast
10.4.4 Italy Mobile Advertising 麻豆原创 Forecast
10.4.5 Russia Mobile Advertising 麻豆原创 Forecast
10.5 Middle East & Africa Mobile Advertising Forecast by Region (2025-2030)
10.5.1 Egypt Mobile Advertising 麻豆原创 Forecast
10.5.2 South Africa Mobile Advertising 麻豆原创 Forecast
10.5.3 Israel Mobile Advertising 麻豆原创 Forecast
10.5.4 Turkey Mobile Advertising 麻豆原创 Forecast
10.5.5 GCC Countries Mobile Advertising 麻豆原创 Forecast
10.6 Global Mobile Advertising Forecast by Type (2025-2030)
10.7 Global Mobile Advertising Forecast by Application (2025-2030)
11 Key Players Analysis
11.1 Applovin Corporation
11.1.1 Applovin Corporation Company Information
11.1.2 Applovin Corporation Mobile Advertising Product Offered
11.1.3 Applovin Corporation Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.1.4 Applovin Corporation Main Business Overview
11.1.5 Applovin Corporation Latest Developments
11.2 Avazu
11.2.1 Avazu Company Information
11.2.2 Avazu Mobile Advertising Product Offered
11.2.3 Avazu Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.2.4 Avazu Main Business Overview
11.2.5 Avazu Latest Developments
11.3 Chartboost
11.3.1 Chartboost Company Information
11.3.2 Chartboost Mobile Advertising Product Offered
11.3.3 Chartboost Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.3.4 Chartboost Main Business Overview
11.3.5 Chartboost Latest Developments
11.4 Facebook
11.4.1 Facebook Company Information
11.4.2 Facebook Mobile Advertising Product Offered
11.4.3 Facebook Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.4.4 Facebook Main Business Overview
11.4.5 Facebook Latest Developments
11.5 Flurry
11.5.1 Flurry Company Information
11.5.2 Flurry Mobile Advertising Product Offered
11.5.3 Flurry Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.5.4 Flurry Main Business Overview
11.5.5 Flurry Latest Developments
11.6 Google
11.6.1 Google Company Information
11.6.2 Google Mobile Advertising Product Offered
11.6.3 Google Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.6.4 Google Main Business Overview
11.6.5 Google Latest Developments
11.7 InMobi
11.7.1 InMobi Company Information
11.7.2 InMobi Mobile Advertising Product Offered
11.7.3 InMobi Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.7.4 InMobi Main Business Overview
11.7.5 InMobi Latest Developments
11.8 Matomy Media Group
11.8.1 Matomy Media Group Company Information
11.8.2 Matomy Media Group Mobile Advertising Product Offered
11.8.3 Matomy Media Group Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.8.4 Matomy Media Group Main Business Overview
11.8.5 Matomy Media Group Latest Developments
11.9 Millennial Media
11.9.1 Millennial Media Company Information
11.9.2 Millennial Media Mobile Advertising Product Offered
11.9.3 Millennial Media Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.9.4 Millennial Media Main Business Overview
11.9.5 Millennial Media Latest Developments
11.10 Smaato
11.10.1 Smaato Company Information
11.10.2 Smaato Mobile Advertising Product Offered
11.10.3 Smaato Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.10.4 Smaato Main Business Overview
11.10.5 Smaato Latest Developments
11.11 GoWide
11.11.1 GoWide Company Information
11.11.2 GoWide Mobile Advertising Product Offered
11.11.3 GoWide Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.11.4 GoWide Main Business Overview
11.11.5 GoWide Latest Developments
11.12 InMobi
11.12.1 InMobi Company Information
11.12.2 InMobi Mobile Advertising Product Offered
11.12.3 InMobi Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.12.4 InMobi Main Business Overview
11.12.5 InMobi Latest Developments
11.13 Mobvista
11.13.1 Mobvista Company Information
11.13.2 Mobvista Mobile Advertising Product Offered
11.13.3 Mobvista Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.13.4 Mobvista Main Business Overview
11.13.5 Mobvista Latest Developments
11.14 AdColony
11.14.1 AdColony Company Information
11.14.2 AdColony Mobile Advertising Product Offered
11.14.3 AdColony Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.14.4 AdColony Main Business Overview
11.14.5 AdColony Latest Developments
11.15 Yeahmobi
11.15.1 Yeahmobi Company Information
11.15.2 Yeahmobi Mobile Advertising Product Offered
11.15.3 Yeahmobi Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.15.4 Yeahmobi Main Business Overview
11.15.5 Yeahmobi Latest Developments
11.16 PassionTeck
11.16.1 PassionTeck Company Information
11.16.2 PassionTeck Mobile Advertising Product Offered
11.16.3 PassionTeck Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.16.4 PassionTeck Main Business Overview
11.16.5 PassionTeck Latest Developments
11.17 Google
11.17.1 Google Company Information
11.17.2 Google Mobile Advertising Product Offered
11.17.3 Google Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.17.4 Google Main Business Overview
11.17.5 Google Latest Developments
11.18 GumGum
11.18.1 GumGum Company Information
11.18.2 GumGum Mobile Advertising Product Offered
11.18.3 GumGum Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.18.4 GumGum Main Business Overview
11.18.5 GumGum Latest Developments
11.19 Digital Turbine
11.19.1 Digital Turbine Company Information
11.19.2 Digital Turbine Mobile Advertising Product Offered
11.19.3 Digital Turbine Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.19.4 Digital Turbine Main Business Overview
11.19.5 Digital Turbine Latest Developments
11.20 Global Wide Media
11.20.1 Global Wide Media Company Information
11.20.2 Global Wide Media Mobile Advertising Product Offered
11.20.3 Global Wide Media Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.20.4 Global Wide Media Main Business Overview
11.20.5 Global Wide Media Latest Developments
11.21 Leadbolt
11.21.1 Leadbolt Company Information
11.21.2 Leadbolt Mobile Advertising Product Offered
11.21.3 Leadbolt Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.21.4 Leadbolt Main Business Overview
11.21.5 Leadbolt Latest Developments
11.22 Moloco
11.22.1 Moloco Company Information
11.22.2 Moloco Mobile Advertising Product Offered
11.22.3 Moloco Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.22.4 Moloco Main Business Overview
11.22.5 Moloco Latest Developments
11.23 Adperio
11.23.1 Adperio Company Information
11.23.2 Adperio Mobile Advertising Product Offered
11.23.3 Adperio Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.23.4 Adperio Main Business Overview
11.23.5 Adperio Latest Developments
11.24 Liftoff
11.24.1 Liftoff Company Information
11.24.2 Liftoff Mobile Advertising Product Offered
11.24.3 Liftoff Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.24.4 Liftoff Main Business Overview
11.24.5 Liftoff Latest Developments
11.25 Criteo
11.25.1 Criteo Company Information
11.25.2 Criteo Mobile Advertising Product Offered
11.25.3 Criteo Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.25.4 Criteo Main Business Overview
11.25.5 Criteo Latest Developments
11.26 Twitter
11.26.1 Twitter Company Information
11.26.2 Twitter Mobile Advertising Product Offered
11.26.3 Twitter Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.26.4 Twitter Main Business Overview
11.26.5 Twitter Latest Developments
11.27 UnityAds
11.27.1 UnityAds Company Information
11.27.2 UnityAds Mobile Advertising Product Offered
11.27.3 UnityAds Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.27.4 UnityAds Main Business Overview
11.27.5 UnityAds Latest Developments
11.28 Apple Search Ads
11.28.1 Apple Search Ads Company Information
11.28.2 Apple Search Ads Mobile Advertising Product Offered
11.28.3 Apple Search Ads Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.28.4 Apple Search Ads Main Business Overview
11.28.5 Apple Search Ads Latest Developments
11.29 Tapjoy
11.29.1 Tapjoy Company Information
11.29.2 Tapjoy Mobile Advertising Product Offered
11.29.3 Tapjoy Mobile Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.29.4 Tapjoy Main Business Overview
11.29.5 Tapjoy Latest Developments
12 Research Findings and Conclusion
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*If Applicable.