The global Matcha Tea Powder market size is predicted to grow from US$ 377 million in 2025 to US$ 609 million in 2031; it is expected to grow at a CAGR of 8.3% from 2025 to 2031.
The impact of the latest U.S. tariff measures and the corresponding policy responses from countries worldwide on market competitiveness, regional economic performance, and supply chain configurations will be comprehensively evaluated in this report.
Matcha Tea Powder is shade-grown green tea, and it is famous for being used in the tea ceremony of Japan; the leaves of which are hand-picked, steamed, air dried, de-stemmed and slow-ground on granite wheels to produce a calming, antioxidant powerhouse drink which burns fat and increases energy and focus. It is special in two aspects of farming and processing: the green tea plants for matcha are shade-grown for about three weeks before harvest, and the stems and veins are removed in processing. During shaded growth, the plant Camellia sinensis produces more theanine and caffeine. This combination of chemicals is considered to account for the calm energy people might feel from drinking matcha. The powdered form of matcha is consumed differently from tea leaves or tea bags, and is dissolved in a liquid, typically water or milk. Matcha tea is unique because the process of shading and harvesting increases the content of L-Theanine, an amino acid that helps balance the caffeine. While matcha may contain the same caffeine as other types of tea, the L-Theanine is known to create calmness without drowsiness. In the Tang Dynasty in China, green tea was powdered and dried into bricks for easy use. People could then break off a small piece of the dried tea brick and stir into hot water. This provided a shelf stable green tea that was easy to travel with. In the 1100s, a Japanese monk brought the idea of powdered tea to Japan, and this eventually evolved into the traditional chanoyu ceremony. Though the tradition of drinking powdered green teas has lost popularity in China until recent years, the tradition has persisted in Japan. Though originally only royalty and Samurai warriors were given Matcha because it was so time consuming and expensive to produce, it is now a popular drink throughout Japan. For Matcha, the best tea bushes are selected and shaded from the sun for 3 weeks before harvest. Then, the best leaves are selected and ground by hand to produce a fine, bright green powder.
The growth of the matcha market is primarily driven by health-conscious consumption trends and diversified applications. As demand for functional foods and natural ingredients rises, matcha has gained popularity due to its rich antioxidants, polyphenols, and amino acids (e.g., L-theanine), positioning it as a staple in healthy beverages and superfoods. Additionally, innovative uses in the F&B industry (e.g., ice cream, baked goods, lattes) have expanded its consumption scenarios, appealing to younger demographics and global markets.
Going forward, the matcha market will see premiumization and globalization as key trends. On one hand, high-quality matcha (e.g., organic-certified, Japanese-origin) commands premium pricing due to its scarcity and distinctive flavor, fueling growth in premium tea drinks and artisanal foods. On the other hand, the global spread of Asian culinary culture is boosting matcha鈥檚 adoption in Western markets, spurring international brands to innovate and collaborate (e.g., matcha chocolates, cocktails), thereby pushing industry boundaries.
The 鈥淢atcha Tea Powder Industry Forecast鈥� looks at past sales and reviews total world Matcha Tea Powder sales in 2024, providing a comprehensive analysis by region and market sector of projected Matcha Tea Powder sales for 2025 through 2031. With Matcha Tea Powder sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Matcha Tea Powder industry.
This Insight Report provides a comprehensive analysis of the global Matcha Tea Powder landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Matcha Tea Powder portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global Matcha Tea Powder market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Matcha Tea Powder and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Matcha Tea Powder.
This report presents a comprehensive overview, market shares, and growth opportunities of Matcha Tea Powder market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
Drinking-use Matcha Tea
Additive-use Matcha Tea
Segmentation by Application:
Drinking Tea
Baked Desserts
Ice Cream
Beverage
Culinary Seasoning
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Guizhou Tongren Guitea
Aiya
Marushichi Seicha
Shaoxing Royal Tea Village
Zhejiang Hua's Tea Industry
Marukyu Koyamaen
Yanoen
DoMatcha
Uji Matcha (Shanghai)
AOI Seicha
Ujinotsuyu Seicha
Zhejiang Tea
Horii Shichimeien
Shandong Hongyu agricultural science and Technology
Hubei banbingwei Tea Industry
Key Questions Addressed in this Report
What is the 10-year outlook for the global Matcha Tea Powder market?
What factors are driving Matcha Tea Powder market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Matcha Tea Powder market opportunities vary by end market size?
How does Matcha Tea Powder break out by Type, by Application?
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1 Scope of the Report
1.1 麻豆原创 Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 麻豆原创 Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 麻豆原创 Estimation Caveats
2 Executive Summary
2.1 World 麻豆原创 Overview
2.1.1 Global Matcha Tea Powder Annual Sales 2020-2031
2.1.2 World Current & Future Analysis for Matcha Tea Powder by Geographic Region, 2020, 2024 & 2031
2.1.3 World Current & Future Analysis for Matcha Tea Powder by Country/Region, 2020, 2024 & 2031
2.2 Matcha Tea Powder Segment by Type
2.2.1 Drinking-use Matcha Tea
2.2.2 Additive-use Matcha Tea
2.3 Matcha Tea Powder Sales by Type
2.3.1 Global Matcha Tea Powder Sales 麻豆原创 Share by Type (2020-2025)
2.3.2 Global Matcha Tea Powder Revenue and 麻豆原创 Share by Type (2020-2025)
2.3.3 Global Matcha Tea Powder Sale Price by Type (2020-2025)
2.4 Matcha Tea Powder Segment by Application
2.4.1 Drinking Tea
2.4.2 Baked Desserts
2.4.3 Ice Cream
2.4.4 Beverage
2.4.5 Culinary Seasoning
2.4.6 Others
2.5 Matcha Tea Powder Sales by Application
2.5.1 Global Matcha Tea Powder Sale 麻豆原创 Share by Application (2020-2025)
2.5.2 Global Matcha Tea Powder Revenue and 麻豆原创 Share by Application (2020-2025)
2.5.3 Global Matcha Tea Powder Sale Price by Application (2020-2025)
3 Global by Company
3.1 Global Matcha Tea Powder Breakdown Data by Company
3.1.1 Global Matcha Tea Powder Annual Sales by Company (2020-2025)
3.1.2 Global Matcha Tea Powder Sales 麻豆原创 Share by Company (2020-2025)
3.2 Global Matcha Tea Powder Annual Revenue by Company (2020-2025)
3.2.1 Global Matcha Tea Powder Revenue by Company (2020-2025)
3.2.2 Global Matcha Tea Powder Revenue 麻豆原创 Share by Company (2020-2025)
3.3 Global Matcha Tea Powder Sale Price by Company
3.4 Key Manufacturers Matcha Tea Powder Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers Matcha Tea Powder Product Location Distribution
3.4.2 Players Matcha Tea Powder Products Offered
3.5 麻豆原创 Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.6 New Products and Potential Entrants
3.7 麻豆原创 M&A Activity & Strategy
4 World Historic Review for Matcha Tea Powder by Geographic Region
4.1 World Historic Matcha Tea Powder 麻豆原创 Size by Geographic Region (2020-2025)
4.1.1 Global Matcha Tea Powder Annual Sales by Geographic Region (2020-2025)
4.1.2 Global Matcha Tea Powder Annual Revenue by Geographic Region (2020-2025)
4.2 World Historic Matcha Tea Powder 麻豆原创 Size by Country/Region (2020-2025)
4.2.1 Global Matcha Tea Powder Annual Sales by Country/Region (2020-2025)
4.2.2 Global Matcha Tea Powder Annual Revenue by Country/Region (2020-2025)
4.3 Americas Matcha Tea Powder Sales Growth
4.4 APAC Matcha Tea Powder Sales Growth
4.5 Europe Matcha Tea Powder Sales Growth
4.6 Middle East & Africa Matcha Tea Powder Sales Growth
5 Americas
5.1 Americas Matcha Tea Powder Sales by Country
5.1.1 Americas Matcha Tea Powder Sales by Country (2020-2025)
5.1.2 Americas Matcha Tea Powder Revenue by Country (2020-2025)
5.2 Americas Matcha Tea Powder Sales by Type (2020-2025)
5.3 Americas Matcha Tea Powder Sales by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Matcha Tea Powder Sales by Region
6.1.1 APAC Matcha Tea Powder Sales by Region (2020-2025)
6.1.2 APAC Matcha Tea Powder Revenue by Region (2020-2025)
6.2 APAC Matcha Tea Powder Sales by Type (2020-2025)
6.3 APAC Matcha Tea Powder Sales by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe Matcha Tea Powder by Country
7.1.1 Europe Matcha Tea Powder Sales by Country (2020-2025)
7.1.2 Europe Matcha Tea Powder Revenue by Country (2020-2025)
7.2 Europe Matcha Tea Powder Sales by Type (2020-2025)
7.3 Europe Matcha Tea Powder Sales by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Matcha Tea Powder by Country
8.1.1 Middle East & Africa Matcha Tea Powder Sales by Country (2020-2025)
8.1.2 Middle East & Africa Matcha Tea Powder Revenue by Country (2020-2025)
8.2 Middle East & Africa Matcha Tea Powder Sales by Type (2020-2025)
8.3 Middle East & Africa Matcha Tea Powder Sales by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 麻豆原创 Drivers, Challenges and Trends
9.1 麻豆原创 Drivers & Growth Opportunities
9.2 麻豆原创 Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of Matcha Tea Powder
10.3 Manufacturing Process Analysis of Matcha Tea Powder
10.4 Industry Chain Structure of Matcha Tea Powder
11 麻豆原创ing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 Matcha Tea Powder Distributors
11.3 Matcha Tea Powder Customer
12 World Forecast Review for Matcha Tea Powder by Geographic Region
12.1 Global Matcha Tea Powder 麻豆原创 Size Forecast by Region
12.1.1 Global Matcha Tea Powder Forecast by Region (2026-2031)
12.1.2 Global Matcha Tea Powder Annual Revenue Forecast by Region (2026-2031)
12.2 Americas Forecast by Country (2026-2031)
12.3 APAC Forecast by Region (2026-2031)
12.4 Europe Forecast by Country (2026-2031)
12.5 Middle East & Africa Forecast by Country (2026-2031)
12.6 Global Matcha Tea Powder Forecast by Type (2026-2031)
12.7 Global Matcha Tea Powder Forecast by Application (2026-2031)
13 Key Players Analysis
13.1 Guizhou Tongren Guitea
13.1.1 Guizhou Tongren Guitea Company Information
13.1.2 Guizhou Tongren Guitea Matcha Tea Powder Product Portfolios and Specifications
13.1.3 Guizhou Tongren Guitea Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.1.4 Guizhou Tongren Guitea Main Business Overview
13.1.5 Guizhou Tongren Guitea Latest Developments
13.2 Aiya
13.2.1 Aiya Company Information
13.2.2 Aiya Matcha Tea Powder Product Portfolios and Specifications
13.2.3 Aiya Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.2.4 Aiya Main Business Overview
13.2.5 Aiya Latest Developments
13.3 Marushichi Seicha
13.3.1 Marushichi Seicha Company Information
13.3.2 Marushichi Seicha Matcha Tea Powder Product Portfolios and Specifications
13.3.3 Marushichi Seicha Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.3.4 Marushichi Seicha Main Business Overview
13.3.5 Marushichi Seicha Latest Developments
13.4 Shaoxing Royal Tea Village
13.4.1 Shaoxing Royal Tea Village Company Information
13.4.2 Shaoxing Royal Tea Village Matcha Tea Powder Product Portfolios and Specifications
13.4.3 Shaoxing Royal Tea Village Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.4.4 Shaoxing Royal Tea Village Main Business Overview
13.4.5 Shaoxing Royal Tea Village Latest Developments
13.5 Zhejiang Hua's Tea Industry
13.5.1 Zhejiang Hua's Tea Industry Company Information
13.5.2 Zhejiang Hua's Tea Industry Matcha Tea Powder Product Portfolios and Specifications
13.5.3 Zhejiang Hua's Tea Industry Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.5.4 Zhejiang Hua's Tea Industry Main Business Overview
13.5.5 Zhejiang Hua's Tea Industry Latest Developments
13.6 Marukyu Koyamaen
13.6.1 Marukyu Koyamaen Company Information
13.6.2 Marukyu Koyamaen Matcha Tea Powder Product Portfolios and Specifications
13.6.3 Marukyu Koyamaen Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.6.4 Marukyu Koyamaen Main Business Overview
13.6.5 Marukyu Koyamaen Latest Developments
13.7 Yanoen
13.7.1 Yanoen Company Information
13.7.2 Yanoen Matcha Tea Powder Product Portfolios and Specifications
13.7.3 Yanoen Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.7.4 Yanoen Main Business Overview
13.7.5 Yanoen Latest Developments
13.8 DoMatcha
13.8.1 DoMatcha Company Information
13.8.2 DoMatcha Matcha Tea Powder Product Portfolios and Specifications
13.8.3 DoMatcha Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.8.4 DoMatcha Main Business Overview
13.8.5 DoMatcha Latest Developments
13.9 Uji Matcha (Shanghai)
13.9.1 Uji Matcha (Shanghai) Company Information
13.9.2 Uji Matcha (Shanghai) Matcha Tea Powder Product Portfolios and Specifications
13.9.3 Uji Matcha (Shanghai) Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.9.4 Uji Matcha (Shanghai) Main Business Overview
13.9.5 Uji Matcha (Shanghai) Latest Developments
13.10 AOI Seicha
13.10.1 AOI Seicha Company Information
13.10.2 AOI Seicha Matcha Tea Powder Product Portfolios and Specifications
13.10.3 AOI Seicha Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.10.4 AOI Seicha Main Business Overview
13.10.5 AOI Seicha Latest Developments
13.11 Ujinotsuyu Seicha
13.11.1 Ujinotsuyu Seicha Company Information
13.11.2 Ujinotsuyu Seicha Matcha Tea Powder Product Portfolios and Specifications
13.11.3 Ujinotsuyu Seicha Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.11.4 Ujinotsuyu Seicha Main Business Overview
13.11.5 Ujinotsuyu Seicha Latest Developments
13.12 Zhejiang Tea
13.12.1 Zhejiang Tea Company Information
13.12.2 Zhejiang Tea Matcha Tea Powder Product Portfolios and Specifications
13.12.3 Zhejiang Tea Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.12.4 Zhejiang Tea Main Business Overview
13.12.5 Zhejiang Tea Latest Developments
13.13 Horii Shichimeien
13.13.1 Horii Shichimeien Company Information
13.13.2 Horii Shichimeien Matcha Tea Powder Product Portfolios and Specifications
13.13.3 Horii Shichimeien Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.13.4 Horii Shichimeien Main Business Overview
13.13.5 Horii Shichimeien Latest Developments
13.14 Shandong Hongyu agricultural science and Technology
13.14.1 Shandong Hongyu agricultural science and Technology Company Information
13.14.2 Shandong Hongyu agricultural science and Technology Matcha Tea Powder Product Portfolios and Specifications
13.14.3 Shandong Hongyu agricultural science and Technology Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.14.4 Shandong Hongyu agricultural science and Technology Main Business Overview
13.14.5 Shandong Hongyu agricultural science and Technology Latest Developments
13.15 Hubei banbingwei Tea Industry
13.15.1 Hubei banbingwei Tea Industry Company Information
13.15.2 Hubei banbingwei Tea Industry Matcha Tea Powder Product Portfolios and Specifications
13.15.3 Hubei banbingwei Tea Industry Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.15.4 Hubei banbingwei Tea Industry Main Business Overview
13.15.5 Hubei banbingwei Tea Industry Latest Developments
14 Research Findings and Conclusion
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*If Applicable.