Global Matcha 麻豆原创 Growth 2025-2031

Publication ID:

LPI08257831

Publication Date:

August 11, 2025

Pages:

110

Publisher:

LPI

Countries:

Global [1]

USD 3,660.00

Food Processing [2]

Food [3]

Food & Beverages [4]

Description:

The global Matcha market size is predicted to grow from US$ 377 million in 2025 to US$ 609 million in 2031; it is expected to grow at a CAGR of 8.3% from 2025 to 2031.
The impact of the latest U.S. tariff measures and the corresponding policy responses from countries worldwide on market competitiveness, regional economic performance, and supply chain configurations will be comprehensively evaluated in this report.
Matcha originated in China and gained popularity in Japan. Japan defines matcha as tencha, which is produced by cultivating tea leaves under shade cover, drying them without rolling, and then grinding the resulting tencha into a fine powder known as matcha. In 2007, China established the national standard "Matcha" (GB/T 34778-2017), which stipulates that matcha is a powdered tea product made from shaded tea leaves that undergo steam (or hot air) fixation and drying, followed by a grinding process.
Due to the lack of mature legal regulations in the market, parameters vary widely, leading to a relatively chaotic market environment. However, it is now widely accepted that matcha must be produced from tea leaves shaded before harvesting to enhance amino acid content, resulting in a dried product with a distinctive seaweed-like aroma.
The growth of the matcha market is primarily driven by health-conscious consumption trends and diversified applications. As demand for functional foods and natural ingredients rises, matcha has gained popularity due to its rich antioxidants, polyphenols, and amino acids (e.g., L-theanine), positioning it as a staple in healthy beverages and superfoods. Additionally, innovative uses in the F&B industry (e.g., ice cream, baked goods, lattes) have expanded its consumption scenarios, appealing to younger demographics and global markets.
Going forward, the matcha market will see premiumization and globalization as key trends. On one hand, high-quality matcha (e.g., organic-certified, Japanese-origin) commands premium pricing due to its scarcity and distinctive flavor, fueling growth in premium tea drinks and artisanal foods. On the other hand, the global spread of Asian culinary culture is boosting matcha鈥檚 adoption in Western markets, spurring international brands to innovate and collaborate (e.g., matcha chocolates, cocktails), thereby pushing industry boundaries.
The 鈥淢atcha Industry Forecast鈥� looks at past sales and reviews total world Matcha sales in 2024, providing a comprehensive analysis by region and market sector of projected Matcha sales for 2025 through 2031. With Matcha sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Matcha industry.
This Insight Report provides a comprehensive analysis of the global Matcha landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Matcha portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global Matcha market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Matcha and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Matcha.
This report presents a comprehensive overview, market shares, and growth opportunities of Matcha market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
Ceremonial
Premium Culinary Grade
Standard Culinary/Ingredient Grade
Segmentation by Application:
Food and Beverages
Health Care Products
Beauty and Skin Care Products
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Guizhou Tongren Guitea
Aiya
Marushichi Seicha
Shaoxing Royal Tea Village
Zhejiang Hua's Tea Industry
Marukyu Koyamaen
Yanoen
DoMatcha
Uji Matcha (Shanghai)
AOI Seicha
Ujinotsuyu Seicha
Zhejiang Tea
Horii Shichimeien
Shandong Hongyu agricultural science and Technology
Hubei banbingwei Tea Industry
Key Questions Addressed in this Report
What is the 10-year outlook for the global Matcha market?
What factors are driving Matcha market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Matcha market opportunities vary by end market size?
How does Matcha break out by Type, by Application?

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Scope of the Report
1.1 麻豆原创 Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 麻豆原创 Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 麻豆原创 Estimation Caveats
2 Executive Summary
2.1 World 麻豆原创 Overview
2.1.1 Global Matcha Annual Sales 2020-2031
2.1.2 World Current & Future Analysis for Matcha by Geographic Region, 2020, 2024 & 2031
2.1.3 World Current & Future Analysis for Matcha by Country/Region, 2020, 2024 & 2031
2.2 Matcha Segment by Type
2.2.1 Ceremonial
2.2.2 Premium Culinary Grade
2.2.3 Standard Culinary/Ingredient Grade
2.3 Matcha Sales by Type
2.3.1 Global Matcha Sales 麻豆原创 Share by Type (2020-2025)
2.3.2 Global Matcha Revenue and 麻豆原创 Share by Type (2020-2025)
2.3.3 Global Matcha Sale Price by Type (2020-2025)
2.4 Matcha Segment by Application
2.4.1 Food and Beverages
2.4.2 Health Care Products
2.4.3 Beauty and Skin Care Products
2.4.4 Others
2.5 Matcha Sales by Application
2.5.1 Global Matcha Sale 麻豆原创 Share by Application (2020-2025)
2.5.2 Global Matcha Revenue and 麻豆原创 Share by Application (2020-2025)
2.5.3 Global Matcha Sale Price by Application (2020-2025)
3 Global by Company
3.1 Global Matcha Breakdown Data by Company
3.1.1 Global Matcha Annual Sales by Company (2020-2025)
3.1.2 Global Matcha Sales 麻豆原创 Share by Company (2020-2025)
3.2 Global Matcha Annual Revenue by Company (2020-2025)
3.2.1 Global Matcha Revenue by Company (2020-2025)
3.2.2 Global Matcha Revenue 麻豆原创 Share by Company (2020-2025)
3.3 Global Matcha Sale Price by Company
3.4 Key Manufacturers Matcha Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers Matcha Product Location Distribution
3.4.2 Players Matcha Products Offered
3.5 麻豆原创 Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.6 New Products and Potential Entrants
3.7 麻豆原创 M&A Activity & Strategy
4 World Historic Review for Matcha by Geographic Region
4.1 World Historic Matcha 麻豆原创 Size by Geographic Region (2020-2025)
4.1.1 Global Matcha Annual Sales by Geographic Region (2020-2025)
4.1.2 Global Matcha Annual Revenue by Geographic Region (2020-2025)
4.2 World Historic Matcha 麻豆原创 Size by Country/Region (2020-2025)
4.2.1 Global Matcha Annual Sales by Country/Region (2020-2025)
4.2.2 Global Matcha Annual Revenue by Country/Region (2020-2025)
4.3 Americas Matcha Sales Growth
4.4 APAC Matcha Sales Growth
4.5 Europe Matcha Sales Growth
4.6 Middle East & Africa Matcha Sales Growth
5 Americas
5.1 Americas Matcha Sales by Country
5.1.1 Americas Matcha Sales by Country (2020-2025)
5.1.2 Americas Matcha Revenue by Country (2020-2025)
5.2 Americas Matcha Sales by Type (2020-2025)
5.3 Americas Matcha Sales by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Matcha Sales by Region
6.1.1 APAC Matcha Sales by Region (2020-2025)
6.1.2 APAC Matcha Revenue by Region (2020-2025)
6.2 APAC Matcha Sales by Type (2020-2025)
6.3 APAC Matcha Sales by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe Matcha by Country
7.1.1 Europe Matcha Sales by Country (2020-2025)
7.1.2 Europe Matcha Revenue by Country (2020-2025)
7.2 Europe Matcha Sales by Type (2020-2025)
7.3 Europe Matcha Sales by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Matcha by Country
8.1.1 Middle East & Africa Matcha Sales by Country (2020-2025)
8.1.2 Middle East & Africa Matcha Revenue by Country (2020-2025)
8.2 Middle East & Africa Matcha Sales by Type (2020-2025)
8.3 Middle East & Africa Matcha Sales by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 麻豆原创 Drivers, Challenges and Trends
9.1 麻豆原创 Drivers & Growth Opportunities
9.2 麻豆原创 Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of Matcha
10.3 Manufacturing Process Analysis of Matcha
10.4 Industry Chain Structure of Matcha
11 麻豆原创ing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 Matcha Distributors
11.3 Matcha Customer
12 World Forecast Review for Matcha by Geographic Region
12.1 Global Matcha 麻豆原创 Size Forecast by Region
12.1.1 Global Matcha Forecast by Region (2026-2031)
12.1.2 Global Matcha Annual Revenue Forecast by Region (2026-2031)
12.2 Americas Forecast by Country (2026-2031)
12.3 APAC Forecast by Region (2026-2031)
12.4 Europe Forecast by Country (2026-2031)
12.5 Middle East & Africa Forecast by Country (2026-2031)
12.6 Global Matcha Forecast by Type (2026-2031)
12.7 Global Matcha Forecast by Application (2026-2031)
13 Key Players Analysis
13.1 Guizhou Tongren Guitea
13.1.1 Guizhou Tongren Guitea Company Information
13.1.2 Guizhou Tongren Guitea Matcha Product Portfolios and Specifications
13.1.3 Guizhou Tongren Guitea Matcha Sales, Revenue, Price and Gross Margin (2020-2025)
13.1.4 Guizhou Tongren Guitea Main Business Overview
13.1.5 Guizhou Tongren Guitea Latest Developments
13.2 Aiya
13.2.1 Aiya Company Information
13.2.2 Aiya Matcha Product Portfolios and Specifications
13.2.3 Aiya Matcha Sales, Revenue, Price and Gross Margin (2020-2025)
13.2.4 Aiya Main Business Overview
13.2.5 Aiya Latest Developments
13.3 Marushichi Seicha
13.3.1 Marushichi Seicha Company Information
13.3.2 Marushichi Seicha Matcha Product Portfolios and Specifications
13.3.3 Marushichi Seicha Matcha Sales, Revenue, Price and Gross Margin (2020-2025)
13.3.4 Marushichi Seicha Main Business Overview
13.3.5 Marushichi Seicha Latest Developments
13.4 Shaoxing Royal Tea Village
13.4.1 Shaoxing Royal Tea Village Company Information
13.4.2 Shaoxing Royal Tea Village Matcha Product Portfolios and Specifications
13.4.3 Shaoxing Royal Tea Village Matcha Sales, Revenue, Price and Gross Margin (2020-2025)
13.4.4 Shaoxing Royal Tea Village Main Business Overview
13.4.5 Shaoxing Royal Tea Village Latest Developments
13.5 Zhejiang Hua's Tea Industry
13.5.1 Zhejiang Hua's Tea Industry Company Information
13.5.2 Zhejiang Hua's Tea Industry Matcha Product Portfolios and Specifications
13.5.3 Zhejiang Hua's Tea Industry Matcha Sales, Revenue, Price and Gross Margin (2020-2025)
13.5.4 Zhejiang Hua's Tea Industry Main Business Overview
13.5.5 Zhejiang Hua's Tea Industry Latest Developments
13.6 Marukyu Koyamaen
13.6.1 Marukyu Koyamaen Company Information
13.6.2 Marukyu Koyamaen Matcha Product Portfolios and Specifications
13.6.3 Marukyu Koyamaen Matcha Sales, Revenue, Price and Gross Margin (2020-2025)
13.6.4 Marukyu Koyamaen Main Business Overview
13.6.5 Marukyu Koyamaen Latest Developments
13.7 Yanoen
13.7.1 Yanoen Company Information
13.7.2 Yanoen Matcha Product Portfolios and Specifications
13.7.3 Yanoen Matcha Sales, Revenue, Price and Gross Margin (2020-2025)
13.7.4 Yanoen Main Business Overview
13.7.5 Yanoen Latest Developments
13.8 DoMatcha
13.8.1 DoMatcha Company Information
13.8.2 DoMatcha Matcha Product Portfolios and Specifications
13.8.3 DoMatcha Matcha Sales, Revenue, Price and Gross Margin (2020-2025)
13.8.4 DoMatcha Main Business Overview
13.8.5 DoMatcha Latest Developments
13.9 Uji Matcha (Shanghai)
13.9.1 Uji Matcha (Shanghai) Company Information
13.9.2 Uji Matcha (Shanghai) Matcha Product Portfolios and Specifications
13.9.3 Uji Matcha (Shanghai) Matcha Sales, Revenue, Price and Gross Margin (2020-2025)
13.9.4 Uji Matcha (Shanghai) Main Business Overview
13.9.5 Uji Matcha (Shanghai) Latest Developments
13.10 AOI Seicha
13.10.1 AOI Seicha Company Information
13.10.2 AOI Seicha Matcha Product Portfolios and Specifications
13.10.3 AOI Seicha Matcha Sales, Revenue, Price and Gross Margin (2020-2025)
13.10.4 AOI Seicha Main Business Overview
13.10.5 AOI Seicha Latest Developments
13.11 Ujinotsuyu Seicha
13.11.1 Ujinotsuyu Seicha Company Information
13.11.2 Ujinotsuyu Seicha Matcha Product Portfolios and Specifications
13.11.3 Ujinotsuyu Seicha Matcha Sales, Revenue, Price and Gross Margin (2020-2025)
13.11.4 Ujinotsuyu Seicha Main Business Overview
13.11.5 Ujinotsuyu Seicha Latest Developments
13.12 Zhejiang Tea
13.12.1 Zhejiang Tea Company Information
13.12.2 Zhejiang Tea Matcha Product Portfolios and Specifications
13.12.3 Zhejiang Tea Matcha Sales, Revenue, Price and Gross Margin (2020-2025)
13.12.4 Zhejiang Tea Main Business Overview
13.12.5 Zhejiang Tea Latest Developments
13.13 Horii Shichimeien
13.13.1 Horii Shichimeien Company Information
13.13.2 Horii Shichimeien Matcha Product Portfolios and Specifications
13.13.3 Horii Shichimeien Matcha Sales, Revenue, Price and Gross Margin (2020-2025)
13.13.4 Horii Shichimeien Main Business Overview
13.13.5 Horii Shichimeien Latest Developments
13.14 Shandong Hongyu agricultural science and Technology
13.14.1 Shandong Hongyu agricultural science and Technology Company Information
13.14.2 Shandong Hongyu agricultural science and Technology Matcha Product Portfolios and Specifications
13.14.3 Shandong Hongyu agricultural science and Technology Matcha Sales, Revenue, Price and Gross Margin (2020-2025)
13.14.4 Shandong Hongyu agricultural science and Technology Main Business Overview
13.14.5 Shandong Hongyu agricultural science and Technology Latest Developments
13.15 Hubei banbingwei Tea Industry
13.15.1 Hubei banbingwei Tea Industry Company Information
13.15.2 Hubei banbingwei Tea Industry Matcha Product Portfolios and Specifications
13.15.3 Hubei banbingwei Tea Industry Matcha Sales, Revenue, Price and Gross Margin (2020-2025)
13.15.4 Hubei banbingwei Tea Industry Main Business Overview
13.15.5 Hubei banbingwei Tea Industry Latest Developments
14 Research Findings and Conclusion

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