The global Matcha Green Tea Powder market size is predicted to grow from US$ 377 million in 2025 to US$ 609 million in 2031; it is expected to grow at a CAGR of 8.3% from 2025 to 2031.
The impact of the latest U.S. tariff measures and the corresponding policy responses from countries worldwide on market competitiveness, regional economic performance, and supply chain configurations will be comprehensively evaluated in this report.
Matcha green tea powder is a premium, shade-grown green tea that is stone-ground into an ultra-fine powder. Unlike traditional steeped green tea, matcha involves consuming the entire tea leaf, delivering a concentrated source of antioxidants (including EGCg), amino acids (notably L-theanine), chlorophyll, and natural caffeine. Authentic matcha is characterized by its vibrant emerald green color, smooth umami flavor, and fine texture (typically 5-20 microns). The unique shading process (3-4 weeks before harvest) boosts chlorophyll and amino acid content while reducing bitterness, making it nutritionally superior to regular green tea.
The growth of matcha green tea powder market is primarily driven by strong consumer demand for healthy functional beverages and its innovative applications in modern food service. As a natural antioxidant and mild energizer, matcha meets contemporary needs for healthy energy supplementation through its unique "caffeine and L-theanine balance system". Meanwhile, its diverse applications in modern food scenes like milk tea and desserts significantly expand consumer base and market boundaries.
The future matcha market will show dual trends of quality upgrading and cross-industry integration. On one hand, premium ceremonial-grade matcha will continue to be sought after for its scarcity and distinctive flavor profile. On the other hand, matcha is rapidly penetrating various sectors including food, cosmetics, and health supplements, continuously expanding market influence through innovative combinations with other categories. This diversified development is reshaping matcha's value proposition and application scenarios.
The 鈥淢atcha Green Tea Powder Industry Forecast鈥 looks at past sales and reviews total world Matcha Green Tea Powder sales in 2024, providing a comprehensive analysis by region and market sector of projected Matcha Green Tea Powder sales for 2025 through 2031. With Matcha Green Tea Powder sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Matcha Green Tea Powder industry.
This Insight Report provides a comprehensive analysis of the global Matcha Green Tea Powder landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Matcha Green Tea Powder portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥 unique position in an accelerating global Matcha Green Tea Powder market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Matcha Green Tea Powder and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Matcha Green Tea Powder.
This report presents a comprehensive overview, market shares, and growth opportunities of Matcha Green Tea Powder market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
Drinking-use Matcha Green Tea Powder
Additive-use Matcha Green Tea Powder
Segmentation by Application:
Food and Beverages
Health Care Products
Beauty and Skin Care Products
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Guizhou Tongren Guitea
Aiya
Marushichi Seicha
Shaoxing Royal Tea Village
Zhejiang Hua's Tea Industry
Marukyu Koyamaen
Yanoen
DoMatcha
Uji Matcha (Shanghai)
AOI Seicha
Ujinotsuyu Seicha
Zhejiang Tea
Horii Shichimeien
Shandong Hongyu agricultural science and Technology
Hubei banbingwei Tea Industry
Key Questions Addressed in this Report
What is the 10-year outlook for the global Matcha Green Tea Powder market?
What factors are driving Matcha Green Tea Powder market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Matcha Green Tea Powder market opportunities vary by end market size?
How does Matcha Green Tea Powder break out by Type, by Application?
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1 Scope of the Report
1.1 麻豆原创 Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 麻豆原创 Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 麻豆原创 Estimation Caveats
2 Executive Summary
2.1 World 麻豆原创 Overview
2.1.1 Global Matcha Green Tea Powder Annual Sales 2020-2031
2.1.2 World Current & Future Analysis for Matcha Green Tea Powder by Geographic Region, 2020, 2024 & 2031
2.1.3 World Current & Future Analysis for Matcha Green Tea Powder by Country/Region, 2020, 2024 & 2031
2.2 Matcha Green Tea Powder Segment by Type
2.2.1 Drinking-use Matcha Green Tea Powder
2.2.2 Additive-use Matcha Green Tea Powder
2.3 Matcha Green Tea Powder Sales by Type
2.3.1 Global Matcha Green Tea Powder Sales 麻豆原创 Share by Type (2020-2025)
2.3.2 Global Matcha Green Tea Powder Revenue and 麻豆原创 Share by Type (2020-2025)
2.3.3 Global Matcha Green Tea Powder Sale Price by Type (2020-2025)
2.4 Matcha Green Tea Powder Segment by Application
2.4.1 Food and Beverages
2.4.2 Health Care Products
2.4.3 Beauty and Skin Care Products
2.4.4 Others
2.5 Matcha Green Tea Powder Sales by Application
2.5.1 Global Matcha Green Tea Powder Sale 麻豆原创 Share by Application (2020-2025)
2.5.2 Global Matcha Green Tea Powder Revenue and 麻豆原创 Share by Application (2020-2025)
2.5.3 Global Matcha Green Tea Powder Sale Price by Application (2020-2025)
3 Global by Company
3.1 Global Matcha Green Tea Powder Breakdown Data by Company
3.1.1 Global Matcha Green Tea Powder Annual Sales by Company (2020-2025)
3.1.2 Global Matcha Green Tea Powder Sales 麻豆原创 Share by Company (2020-2025)
3.2 Global Matcha Green Tea Powder Annual Revenue by Company (2020-2025)
3.2.1 Global Matcha Green Tea Powder Revenue by Company (2020-2025)
3.2.2 Global Matcha Green Tea Powder Revenue 麻豆原创 Share by Company (2020-2025)
3.3 Global Matcha Green Tea Powder Sale Price by Company
3.4 Key Manufacturers Matcha Green Tea Powder Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers Matcha Green Tea Powder Product Location Distribution
3.4.2 Players Matcha Green Tea Powder Products Offered
3.5 麻豆原创 Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.6 New Products and Potential Entrants
3.7 麻豆原创 M&A Activity & Strategy
4 World Historic Review for Matcha Green Tea Powder by Geographic Region
4.1 World Historic Matcha Green Tea Powder 麻豆原创 Size by Geographic Region (2020-2025)
4.1.1 Global Matcha Green Tea Powder Annual Sales by Geographic Region (2020-2025)
4.1.2 Global Matcha Green Tea Powder Annual Revenue by Geographic Region (2020-2025)
4.2 World Historic Matcha Green Tea Powder 麻豆原创 Size by Country/Region (2020-2025)
4.2.1 Global Matcha Green Tea Powder Annual Sales by Country/Region (2020-2025)
4.2.2 Global Matcha Green Tea Powder Annual Revenue by Country/Region (2020-2025)
4.3 Americas Matcha Green Tea Powder Sales Growth
4.4 APAC Matcha Green Tea Powder Sales Growth
4.5 Europe Matcha Green Tea Powder Sales Growth
4.6 Middle East & Africa Matcha Green Tea Powder Sales Growth
5 Americas
5.1 Americas Matcha Green Tea Powder Sales by Country
5.1.1 Americas Matcha Green Tea Powder Sales by Country (2020-2025)
5.1.2 Americas Matcha Green Tea Powder Revenue by Country (2020-2025)
5.2 Americas Matcha Green Tea Powder Sales by Type (2020-2025)
5.3 Americas Matcha Green Tea Powder Sales by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Matcha Green Tea Powder Sales by Region
6.1.1 APAC Matcha Green Tea Powder Sales by Region (2020-2025)
6.1.2 APAC Matcha Green Tea Powder Revenue by Region (2020-2025)
6.2 APAC Matcha Green Tea Powder Sales by Type (2020-2025)
6.3 APAC Matcha Green Tea Powder Sales by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe Matcha Green Tea Powder by Country
7.1.1 Europe Matcha Green Tea Powder Sales by Country (2020-2025)
7.1.2 Europe Matcha Green Tea Powder Revenue by Country (2020-2025)
7.2 Europe Matcha Green Tea Powder Sales by Type (2020-2025)
7.3 Europe Matcha Green Tea Powder Sales by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Matcha Green Tea Powder by Country
8.1.1 Middle East & Africa Matcha Green Tea Powder Sales by Country (2020-2025)
8.1.2 Middle East & Africa Matcha Green Tea Powder Revenue by Country (2020-2025)
8.2 Middle East & Africa Matcha Green Tea Powder Sales by Type (2020-2025)
8.3 Middle East & Africa Matcha Green Tea Powder Sales by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 麻豆原创 Drivers, Challenges and Trends
9.1 麻豆原创 Drivers & Growth Opportunities
9.2 麻豆原创 Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of Matcha Green Tea Powder
10.3 Manufacturing Process Analysis of Matcha Green Tea Powder
10.4 Industry Chain Structure of Matcha Green Tea Powder
11 麻豆原创ing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 Matcha Green Tea Powder Distributors
11.3 Matcha Green Tea Powder Customer
12 World Forecast Review for Matcha Green Tea Powder by Geographic Region
12.1 Global Matcha Green Tea Powder 麻豆原创 Size Forecast by Region
12.1.1 Global Matcha Green Tea Powder Forecast by Region (2026-2031)
12.1.2 Global Matcha Green Tea Powder Annual Revenue Forecast by Region (2026-2031)
12.2 Americas Forecast by Country (2026-2031)
12.3 APAC Forecast by Region (2026-2031)
12.4 Europe Forecast by Country (2026-2031)
12.5 Middle East & Africa Forecast by Country (2026-2031)
12.6 Global Matcha Green Tea Powder Forecast by Type (2026-2031)
12.7 Global Matcha Green Tea Powder Forecast by Application (2026-2031)
13 Key Players Analysis
13.1 Guizhou Tongren Guitea
13.1.1 Guizhou Tongren Guitea Company Information
13.1.2 Guizhou Tongren Guitea Matcha Green Tea Powder Product Portfolios and Specifications
13.1.3 Guizhou Tongren Guitea Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.1.4 Guizhou Tongren Guitea Main Business Overview
13.1.5 Guizhou Tongren Guitea Latest Developments
13.2 Aiya
13.2.1 Aiya Company Information
13.2.2 Aiya Matcha Green Tea Powder Product Portfolios and Specifications
13.2.3 Aiya Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.2.4 Aiya Main Business Overview
13.2.5 Aiya Latest Developments
13.3 Marushichi Seicha
13.3.1 Marushichi Seicha Company Information
13.3.2 Marushichi Seicha Matcha Green Tea Powder Product Portfolios and Specifications
13.3.3 Marushichi Seicha Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.3.4 Marushichi Seicha Main Business Overview
13.3.5 Marushichi Seicha Latest Developments
13.4 Shaoxing Royal Tea Village
13.4.1 Shaoxing Royal Tea Village Company Information
13.4.2 Shaoxing Royal Tea Village Matcha Green Tea Powder Product Portfolios and Specifications
13.4.3 Shaoxing Royal Tea Village Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.4.4 Shaoxing Royal Tea Village Main Business Overview
13.4.5 Shaoxing Royal Tea Village Latest Developments
13.5 Zhejiang Hua's Tea Industry
13.5.1 Zhejiang Hua's Tea Industry Company Information
13.5.2 Zhejiang Hua's Tea Industry Matcha Green Tea Powder Product Portfolios and Specifications
13.5.3 Zhejiang Hua's Tea Industry Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.5.4 Zhejiang Hua's Tea Industry Main Business Overview
13.5.5 Zhejiang Hua's Tea Industry Latest Developments
13.6 Marukyu Koyamaen
13.6.1 Marukyu Koyamaen Company Information
13.6.2 Marukyu Koyamaen Matcha Green Tea Powder Product Portfolios and Specifications
13.6.3 Marukyu Koyamaen Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.6.4 Marukyu Koyamaen Main Business Overview
13.6.5 Marukyu Koyamaen Latest Developments
13.7 Yanoen
13.7.1 Yanoen Company Information
13.7.2 Yanoen Matcha Green Tea Powder Product Portfolios and Specifications
13.7.3 Yanoen Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.7.4 Yanoen Main Business Overview
13.7.5 Yanoen Latest Developments
13.8 DoMatcha
13.8.1 DoMatcha Company Information
13.8.2 DoMatcha Matcha Green Tea Powder Product Portfolios and Specifications
13.8.3 DoMatcha Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.8.4 DoMatcha Main Business Overview
13.8.5 DoMatcha Latest Developments
13.9 Uji Matcha (Shanghai)
13.9.1 Uji Matcha (Shanghai) Company Information
13.9.2 Uji Matcha (Shanghai) Matcha Green Tea Powder Product Portfolios and Specifications
13.9.3 Uji Matcha (Shanghai) Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.9.4 Uji Matcha (Shanghai) Main Business Overview
13.9.5 Uji Matcha (Shanghai) Latest Developments
13.10 AOI Seicha
13.10.1 AOI Seicha Company Information
13.10.2 AOI Seicha Matcha Green Tea Powder Product Portfolios and Specifications
13.10.3 AOI Seicha Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.10.4 AOI Seicha Main Business Overview
13.10.5 AOI Seicha Latest Developments
13.11 Ujinotsuyu Seicha
13.11.1 Ujinotsuyu Seicha Company Information
13.11.2 Ujinotsuyu Seicha Matcha Green Tea Powder Product Portfolios and Specifications
13.11.3 Ujinotsuyu Seicha Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.11.4 Ujinotsuyu Seicha Main Business Overview
13.11.5 Ujinotsuyu Seicha Latest Developments
13.12 Zhejiang Tea
13.12.1 Zhejiang Tea Company Information
13.12.2 Zhejiang Tea Matcha Green Tea Powder Product Portfolios and Specifications
13.12.3 Zhejiang Tea Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.12.4 Zhejiang Tea Main Business Overview
13.12.5 Zhejiang Tea Latest Developments
13.13 Horii Shichimeien
13.13.1 Horii Shichimeien Company Information
13.13.2 Horii Shichimeien Matcha Green Tea Powder Product Portfolios and Specifications
13.13.3 Horii Shichimeien Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.13.4 Horii Shichimeien Main Business Overview
13.13.5 Horii Shichimeien Latest Developments
13.14 Shandong Hongyu agricultural science and Technology
13.14.1 Shandong Hongyu agricultural science and Technology Company Information
13.14.2 Shandong Hongyu agricultural science and Technology Matcha Green Tea Powder Product Portfolios and Specifications
13.14.3 Shandong Hongyu agricultural science and Technology Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.14.4 Shandong Hongyu agricultural science and Technology Main Business Overview
13.14.5 Shandong Hongyu agricultural science and Technology Latest Developments
13.15 Hubei banbingwei Tea Industry
13.15.1 Hubei banbingwei Tea Industry Company Information
13.15.2 Hubei banbingwei Tea Industry Matcha Green Tea Powder Product Portfolios and Specifications
13.15.3 Hubei banbingwei Tea Industry Matcha Green Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.15.4 Hubei banbingwei Tea Industry Main Business Overview
13.15.5 Hubei banbingwei Tea Industry Latest Developments
14 Research Findings and Conclusion
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*If Applicable.