The global Digital Out-of-home Advertising Media market size is predicted to grow from US$ 23590 million in 2025 to US$ 44120 million in 2031; it is expected to grow at a CAGR of 11.0% from 2025 to 2031.
Digital out-of-home (DOOH) advertising media refers to digital displays used for advertising purposes in public spaces outside the home. Think of it as the modern, tech-savvy evolution of traditional billboards and posters, but with the added benefits of interactivity, dynamic content, and targeted messaging.
The Digital Out-of-麻豆原创 (DOOH) advertising media market is booming, fueled by several key factors:
Rising urbanization and digital adoption: As cities expand and populations become increasingly tech-savvy, Digital Out-of-麻豆原创 offers a compelling way to reach large audiences in high-traffic areas. Think vibrant displays illuminating Times Square or dynamic ads captivating commuters on subways.
Technological advancements: Advancements in display technology, data analytics, and programmatic buying have made Digital Out-of-麻豆原创 campaigns more targeted, measurable, and engaging. Imagine ads that adapt to weather conditions or display personalized messages based on viewers" demographics.
Shifting consumer behavior: Consumers are increasingly spending time outside the home, consuming content on mobile devices. Digital Out-of-麻豆原创 bridges the gap between the physical and digital worlds, delivering targeted messaging at opportune moments.
Benefits for advertisers: Compared to traditional OOH, Digital Out-of-麻豆原创 offers several advantages:
Targeted advertising: Deliver ads to specific demographics and interests based on location, time of day, and even weather conditions.
Dynamic content: Update campaigns in real-time, tailoring messages to current events or trends.
Engaging experiences: Utilize interactive elements like touchscreens and augmented reality to grab attention and create lasting impressions.
Measurable results: Track campaign performance with advanced metrics, providing valuable insights for optimization.
麻豆原创 challenges: Despite the bright outlook, the Digital Out-of-麻豆原创 market faces some challenges:
Cost: Implementing and maintaining Digital Out-of-麻豆原创 networks can be expensive.
Regulation: The regulatory landscape for Digital Out-of-麻豆原创 advertising varies by region.
Measurement complexity: Accurately measuring Digital Out-of-麻豆原创 campaign reach and effectiveness can be challenging.
麻豆原创 outlook: Overall, the Digital Out-of-麻豆原创 advertising media market is expected to continue growing at a healthy pace, driven by the factors mentioned above.
The 鈥淒igital Out-of-home Advertising Media Industry Forecast鈥� looks at past sales and reviews total world Digital Out-of-home Advertising Media sales in 2024, providing a comprehensive analysis by region and market sector of projected Digital Out-of-home Advertising Media sales for 2025 through 2031. With Digital Out-of-home Advertising Media sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Digital Out-of-home Advertising Media industry.
This Insight Report provides a comprehensive analysis of the global Digital Out-of-home Advertising Media landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Digital Out-of-home Advertising Media portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global Digital Out-of-home Advertising Media market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Digital Out-of-home Advertising Media and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Digital Out-of-home Advertising Media.
This report presents a comprehensive overview, market shares, and growth opportunities of Digital Out-of-home Advertising Media market by product type, application, key players and key regions and countries.
Segmentation by Type:
Transit Advertising
Billboard
Street Furniture Advertising
Others
Segmentation by Application:
Food and Beverage
Consumer Good
Travel
Education
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
JCDecaux
Clear Channel Outdoor
Focus Media
Lamar Advertising
Global (Exterion Media)
oOh! Media
Outfront Media
Stroer Media
Times OOH Media
Primedia Outdoor
APG SGA
Adams Outdoor Advertising
Fairway Outdoor Advertising
Lightbox OOH Video Network
AllOver Media
BroadSign International
QMS Media
EPAMEDIA
Bell Media
AirMedia
White Horse Group
Phoenix Metropolis Media
Balintimes Hong Kong Media
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 麻豆原创 Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 麻豆原创 Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 麻豆原创 Estimation Caveats
2 Executive Summary
2.1 World 麻豆原创 Overview
2.1.1 Global Digital Out-of-home Advertising Media 麻豆原创 Size (2020-2031)
2.1.2 Digital Out-of-home Advertising Media 麻豆原创 Size CAGR by Region (2020 VS 2024 VS 2031)
2.1.3 World Current & Future Analysis for Digital Out-of-home Advertising Media by Country/Region (2020, 2024 & 2031)
2.2 Digital Out-of-home Advertising Media Segment by Type
2.2.1 Transit Advertising
2.2.2 Billboard
2.2.3 Street Furniture Advertising
2.2.4 Others
2.3 Digital Out-of-home Advertising Media 麻豆原创 Size by Type
2.3.1 Digital Out-of-home Advertising Media 麻豆原创 Size CAGR by Type (2020 VS 2024 VS 2031)
2.3.2 Global Digital Out-of-home Advertising Media 麻豆原创 Size 麻豆原创 Share by Type (2020-2025)
2.4 Digital Out-of-home Advertising Media Segment by Application
2.4.1 Food and Beverage
2.4.2 Consumer Good
2.4.3 Travel
2.4.4 Education
2.4.5 Others
2.5 Digital Out-of-home Advertising Media 麻豆原创 Size by Application
2.5.1 Digital Out-of-home Advertising Media 麻豆原创 Size CAGR by Application (2020 VS 2024 VS 2031)
2.5.2 Global Digital Out-of-home Advertising Media 麻豆原创 Size 麻豆原创 Share by Application (2020-2025)
3 Digital Out-of-home Advertising Media 麻豆原创 Size by Player
3.1 Digital Out-of-home Advertising Media 麻豆原创 Size 麻豆原创 Share by Player
3.1.1 Global Digital Out-of-home Advertising Media Revenue by Player (2020-2025)
3.1.2 Global Digital Out-of-home Advertising Media Revenue 麻豆原创 Share by Player (2020-2025)
3.2 Global Digital Out-of-home Advertising Media Key Players Head office and Products Offered
3.3 麻豆原创 Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Digital Out-of-home Advertising Media by Region
4.1 Digital Out-of-home Advertising Media 麻豆原创 Size by Region (2020-2025)
4.2 Global Digital Out-of-home Advertising Media Annual Revenue by Country/Region (2020-2025)
4.3 Americas Digital Out-of-home Advertising Media 麻豆原创 Size Growth (2020-2025)
4.4 APAC Digital Out-of-home Advertising Media 麻豆原创 Size Growth (2020-2025)
4.5 Europe Digital Out-of-home Advertising Media 麻豆原创 Size Growth (2020-2025)
4.6 Middle East & Africa Digital Out-of-home Advertising Media 麻豆原创 Size Growth (2020-2025)
5 Americas
5.1 Americas Digital Out-of-home Advertising Media 麻豆原创 Size by Country (2020-2025)
5.2 Americas Digital Out-of-home Advertising Media 麻豆原创 Size by Type (2020-2025)
5.3 Americas Digital Out-of-home Advertising Media 麻豆原创 Size by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Digital Out-of-home Advertising Media 麻豆原创 Size by Region (2020-2025)
6.2 APAC Digital Out-of-home Advertising Media 麻豆原创 Size by Type (2020-2025)
6.3 APAC Digital Out-of-home Advertising Media 麻豆原创 Size by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Digital Out-of-home Advertising Media 麻豆原创 Size by Country (2020-2025)
7.2 Europe Digital Out-of-home Advertising Media 麻豆原创 Size by Type (2020-2025)
7.3 Europe Digital Out-of-home Advertising Media 麻豆原创 Size by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Digital Out-of-home Advertising Media by Region (2020-2025)
8.2 Middle East & Africa Digital Out-of-home Advertising Media 麻豆原创 Size by Type (2020-2025)
8.3 Middle East & Africa Digital Out-of-home Advertising Media 麻豆原创 Size by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 麻豆原创 Drivers, Challenges and Trends
9.1 麻豆原创 Drivers & Growth Opportunities
9.2 麻豆原创 Challenges & Risks
9.3 Industry Trends
10 Global Digital Out-of-home Advertising Media 麻豆原创 Forecast
10.1 Global Digital Out-of-home Advertising Media Forecast by Region (2026-2031)
10.1.1 Global Digital Out-of-home Advertising Media Forecast by Region (2026-2031)
10.1.2 Americas Digital Out-of-home Advertising Media Forecast
10.1.3 APAC Digital Out-of-home Advertising Media Forecast
10.1.4 Europe Digital Out-of-home Advertising Media Forecast
10.1.5 Middle East & Africa Digital Out-of-home Advertising Media Forecast
10.2 Americas Digital Out-of-home Advertising Media Forecast by Country (2026-2031)
10.2.1 United States 麻豆原创 Digital Out-of-home Advertising Media Forecast
10.2.2 Canada 麻豆原创 Digital Out-of-home Advertising Media Forecast
10.2.3 Mexico 麻豆原创 Digital Out-of-home Advertising Media Forecast
10.2.4 Brazil 麻豆原创 Digital Out-of-home Advertising Media Forecast
10.3 APAC Digital Out-of-home Advertising Media Forecast by Region (2026-2031)
10.3.1 China Digital Out-of-home Advertising Media 麻豆原创 Forecast
10.3.2 Japan 麻豆原创 Digital Out-of-home Advertising Media Forecast
10.3.3 Korea 麻豆原创 Digital Out-of-home Advertising Media Forecast
10.3.4 Southeast Asia 麻豆原创 Digital Out-of-home Advertising Media Forecast
10.3.5 India 麻豆原创 Digital Out-of-home Advertising Media Forecast
10.3.6 Australia 麻豆原创 Digital Out-of-home Advertising Media Forecast
10.4 Europe Digital Out-of-home Advertising Media Forecast by Country (2026-2031)
10.4.1 Germany 麻豆原创 Digital Out-of-home Advertising Media Forecast
10.4.2 France 麻豆原创 Digital Out-of-home Advertising Media Forecast
10.4.3 UK 麻豆原创 Digital Out-of-home Advertising Media Forecast
10.4.4 Italy 麻豆原创 Digital Out-of-home Advertising Media Forecast
10.4.5 Russia 麻豆原创 Digital Out-of-home Advertising Media Forecast
10.5 Middle East & Africa Digital Out-of-home Advertising Media Forecast by Region (2026-2031)
10.5.1 Egypt 麻豆原创 Digital Out-of-home Advertising Media Forecast
10.5.2 South Africa 麻豆原创 Digital Out-of-home Advertising Media Forecast
10.5.3 Israel 麻豆原创 Digital Out-of-home Advertising Media Forecast
10.5.4 Turkey 麻豆原创 Digital Out-of-home Advertising Media Forecast
10.6 Global Digital Out-of-home Advertising Media Forecast by Type (2026-2031)
10.7 Global Digital Out-of-home Advertising Media Forecast by Application (2026-2031)
10.7.1 GCC Countries 麻豆原创 Digital Out-of-home Advertising Media Forecast
11 Key Players Analysis
11.1 JCDecaux
11.1.1 JCDecaux Company Information
11.1.2 JCDecaux Digital Out-of-home Advertising Media Product Offered
11.1.3 JCDecaux Digital Out-of-home Advertising Media Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
11.1.4 JCDecaux Main Business Overview
11.1.5 JCDecaux Latest Developments
11.2 Clear Channel Outdoor
11.2.1 Clear Channel Outdoor Company Information
11.2.2 Clear Channel Outdoor Digital Out-of-home Advertising Media Product Offered
11.2.3 Clear Channel Outdoor Digital Out-of-home Advertising Media Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
11.2.4 Clear Channel Outdoor Main Business Overview
11.2.5 Clear Channel Outdoor Latest Developments
11.3 Focus Media
11.3.1 Focus Media Company Information
11.3.2 Focus Media Digital Out-of-home Advertising Media Product Offered
11.3.3 Focus Media Digital Out-of-home Advertising Media Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
11.3.4 Focus Media Main Business Overview
11.3.5 Focus Media Latest Developments
11.4 Lamar Advertising
11.4.1 Lamar Advertising Company Information
11.4.2 Lamar Advertising Digital Out-of-home Advertising Media Product Offered
11.4.3 Lamar Advertising Digital Out-of-home Advertising Media Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
11.4.4 Lamar Advertising Main Business Overview
11.4.5 Lamar Advertising Latest Developments
11.5 Global (Exterion Media)
11.5.1 Global (Exterion Media) Company Information
11.5.2 Global (Exterion Media) Digital Out-of-home Advertising Media Product Offered
11.5.3 Global (Exterion Media) Digital Out-of-home Advertising Media Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
11.5.4 Global (Exterion Media) Main Business Overview
11.5.5 Global (Exterion Media) Latest Developments
11.6 oOh! Media
11.6.1 oOh! Media Company Information
11.6.2 oOh! Media Digital Out-of-home Advertising Media Product Offered
11.6.3 oOh! Media Digital Out-of-home Advertising Media Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
11.6.4 oOh! Media Main Business Overview
11.6.5 oOh! Media Latest Developments
11.7 Outfront Media
11.7.1 Outfront Media Company Information
11.7.2 Outfront Media Digital Out-of-home Advertising Media Product Offered
11.7.3 Outfront Media Digital Out-of-home Advertising Media Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
11.7.4 Outfront Media Main Business Overview
11.7.5 Outfront Media Latest Developments
11.8 Stroer Media
11.8.1 Stroer Media Company Information
11.8.2 Stroer Media Digital Out-of-home Advertising Media Product Offered
11.8.3 Stroer Media Digital Out-of-home Advertising Media Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
11.8.4 Stroer Media Main Business Overview
11.8.5 Stroer Media Latest Developments
11.9 Times OOH Media
11.9.1 Times OOH Media Company Information
11.9.2 Times OOH Media Digital Out-of-home Advertising Media Product Offered
11.9.3 Times OOH Media Digital Out-of-home Advertising Media Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
11.9.4 Times OOH Media Main Business Overview
11.9.5 Times OOH Media Latest Developments
11.10 Primedia Outdoor
11.10.1 Primedia Outdoor Company Information
11.10.2 Primedia Outdoor Digital Out-of-home Advertising Media Product Offered
11.10.3 Primedia Outdoor Digital Out-of-home Advertising Media Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
11.10.4 Primedia Outdoor Main Business Overview
11.10.5 Primedia Outdoor Latest Developments
11.11 APG SGA
11.11.1 APG SGA Company Information
11.11.2 APG SGA Digital Out-of-home Advertising Media Product Offered
11.11.3 APG SGA Digital Out-of-home Advertising Media Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
11.11.4 APG SGA Main Business Overview
11.11.5 APG SGA Latest Developments
11.12 Adams Outdoor Advertising
11.12.1 Adams Outdoor Advertising Company Information
11.12.2 Adams Outdoor Advertising Digital Out-of-home Advertising Media Product Offered
11.12.3 Adams Outdoor Advertising Digital Out-of-home Advertising Media Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
11.12.4 Adams Outdoor Advertising Main Business Overview
11.12.5 Adams Outdoor Advertising Latest Developments
11.13 Fairway Outdoor Advertising
11.13.1 Fairway Outdoor Advertising Company Information
11.13.2 Fairway Outdoor Advertising Digital Out-of-home Advertising Media Product Offered
11.13.3 Fairway Outdoor Advertising Digital Out-of-home Advertising Media Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
11.13.4 Fairway Outdoor Advertising Main Business Overview
11.13.5 Fairway Outdoor Advertising Latest Developments
11.14 Lightbox OOH Video Network
11.14.1 Lightbox OOH Video Network Company Information
11.14.2 Lightbox OOH Video Network Digital Out-of-home Advertising Media Product Offered
11.14.3 Lightbox OOH Video Network Digital Out-of-home Advertising Media Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
11.14.4 Lightbox OOH Video Network Main Business Overview
11.14.5 Lightbox OOH Video Network Latest Developments
11.15 AllOver Media
11.15.1 AllOver Media Company Information
11.15.2 AllOver Media Digital Out-of-home Advertising Media Product Offered
11.15.3 AllOver Media Digital Out-of-home Advertising Media Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
11.15.4 AllOver Media Main Business Overview
11.15.5 AllOver Media Latest Developments
11.16 BroadSign International
11.16.1 BroadSign International Company Information
11.16.2 BroadSign International Digital Out-of-home Advertising Media Product Offered
11.16.3 BroadSign International Digital Out-of-home Advertising Media Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
11.16.4 BroadSign International Main Business Overview
11.16.5 BroadSign International Latest Developments
11.17 QMS Media
11.17.1 QMS Media Company Information
11.17.2 QMS Media Digital Out-of-home Advertising Media Product Offered
11.17.3 QMS Media Digital Out-of-home Advertising Media Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
11.17.4 QMS Media Main Business Overview
11.17.5 QMS Media Latest Developments
11.18 EPAMEDIA
11.18.1 EPAMEDIA Company Information
11.18.2 EPAMEDIA Digital Out-of-home Advertising Media Product Offered
11.18.3 EPAMEDIA Digital Out-of-home Advertising Media Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
11.18.4 EPAMEDIA Main Business Overview
11.18.5 EPAMEDIA Latest Developments
11.19 Bell Media
11.19.1 Bell Media Company Information
11.19.2 Bell Media Digital Out-of-home Advertising Media Product Offered
11.19.3 Bell Media Digital Out-of-home Advertising Media Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
11.19.4 Bell Media Main Business Overview
11.19.5 Bell Media Latest Developments
11.20 AirMedia
11.20.1 AirMedia Company Information
11.20.2 AirMedia Digital Out-of-home Advertising Media Product Offered
11.20.3 AirMedia Digital Out-of-home Advertising Media Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
11.20.4 AirMedia Main Business Overview
11.20.5 AirMedia Latest Developments
11.21 White Horse Group
11.21.1 White Horse Group Company Information
11.21.2 White Horse Group Digital Out-of-home Advertising Media Product Offered
11.21.3 White Horse Group Digital Out-of-home Advertising Media Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
11.21.4 White Horse Group Main Business Overview
11.21.5 White Horse Group Latest Developments
11.22 Phoenix Metropolis Media
11.22.1 Phoenix Metropolis Media Company Information
11.22.2 Phoenix Metropolis Media Digital Out-of-home Advertising Media Product Offered
11.22.3 Phoenix Metropolis Media Digital Out-of-home Advertising Media Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
11.22.4 Phoenix Metropolis Media Main Business Overview
11.22.5 Phoenix Metropolis Media Latest Developments
11.23 Balintimes Hong Kong Media
11.23.1 Balintimes Hong Kong Media Company Information
11.23.2 Balintimes Hong Kong Media Digital Out-of-home Advertising Media Product Offered
11.23.3 Balintimes Hong Kong Media Digital Out-of-home Advertising Media Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
11.23.4 Balintimes Hong Kong Media Main Business Overview
11.23.5 Balintimes Hong Kong Media Latest Developments
12 Research Findings and Conclusion
听
听
*If Applicable.