The global Bitters market size is predicted to grow from US$ 11970 million in 2025 to US$ 14560 million in 2031; it is expected to grow at a CAGR of 3.3% from 2025 to 2031.
A bitters is traditionally an alcoholic preparation flavored with botanical matter such that the end result is characterized by a bitter, sour, or bittersweet flavor. Numerous longstanding brands of bitters were originally developed as patent medicines, but are now sold as digestifs and cocktail flavorings.
Europe is the main market for bitter with about 40%, followed by North America with about 30%.
Mast-Jagermeister, Fernet Branca, Gruppo Campari and others are the main producers, with the top three accounting for about 10%.
The 鈥淏itters Industry Forecast鈥 looks at past sales and reviews total world Bitters sales in 2024, providing a comprehensive analysis by region and market sector of projected Bitters sales for 2025 through 2031. With Bitters sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Bitters industry.
This Insight Report provides a comprehensive analysis of the global Bitters landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Bitters portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥 unique position in an accelerating global Bitters market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Bitters and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Bitters.
This report presents a comprehensive overview, market shares, and growth opportunities of Bitters market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
Cocktail Bitters
Aperitif Bitters
Digestif Bitters
Medicinal Bitters
Segmentation by Application:
Restaurant Service
Retail Service
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Mast-Jagermeister
Fernet Branca
Stock Spirits Group PLC
Gruppo Campari
Angostura Bitters
Underberg AG
Gammel Dansk
Kuemmerling KG
Unicum
Scrappy鈥檚 Bitters
Pernod Ricard
Key Questions Addressed in this Report
What is the 10-year outlook for the global Bitters market?
What factors are driving Bitters market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Bitters market opportunities vary by end market size?
How does Bitters break out by Type, by Application?
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 麻豆原创 Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 麻豆原创 Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 麻豆原创 Estimation Caveats
2 Executive Summary
2.1 World 麻豆原创 Overview
2.1.1 Global Bitters Annual Sales 2020-2031
2.1.2 World Current & Future Analysis for Bitters by Geographic Region, 2020, 2024 & 2031
2.1.3 World Current & Future Analysis for Bitters by Country/Region, 2020, 2024 & 2031
2.2 Bitters Segment by Type
2.2.1 Cocktail Bitters
2.2.2 Aperitif Bitters
2.2.3 Digestif Bitters
2.2.4 Medicinal Bitters
2.3 Bitters Sales by Type
2.3.1 Global Bitters Sales 麻豆原创 Share by Type (2020-2025)
2.3.2 Global Bitters Revenue and 麻豆原创 Share by Type (2020-2025)
2.3.3 Global Bitters Sale Price by Type (2020-2025)
2.4 Bitters Segment by Application
2.4.1 Restaurant Service
2.4.2 Retail Service
2.5 Bitters Sales by Application
2.5.1 Global Bitters Sale 麻豆原创 Share by Application (2020-2025)
2.5.2 Global Bitters Revenue and 麻豆原创 Share by Application (2020-2025)
2.5.3 Global Bitters Sale Price by Application (2020-2025)
3 Global by Company
3.1 Global Bitters Breakdown Data by Company
3.1.1 Global Bitters Annual Sales by Company (2020-2025)
3.1.2 Global Bitters Sales 麻豆原创 Share by Company (2020-2025)
3.2 Global Bitters Annual Revenue by Company (2020-2025)
3.2.1 Global Bitters Revenue by Company (2020-2025)
3.2.2 Global Bitters Revenue 麻豆原创 Share by Company (2020-2025)
3.3 Global Bitters Sale Price by Company
3.4 Key Manufacturers Bitters Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers Bitters Product Location Distribution
3.4.2 Players Bitters Products Offered
3.5 麻豆原创 Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.6 New Products and Potential Entrants
3.7 麻豆原创 M&A Activity & Strategy
4 World Historic Review for Bitters by Geographic Region
4.1 World Historic Bitters 麻豆原创 Size by Geographic Region (2020-2025)
4.1.1 Global Bitters Annual Sales by Geographic Region (2020-2025)
4.1.2 Global Bitters Annual Revenue by Geographic Region (2020-2025)
4.2 World Historic Bitters 麻豆原创 Size by Country/Region (2020-2025)
4.2.1 Global Bitters Annual Sales by Country/Region (2020-2025)
4.2.2 Global Bitters Annual Revenue by Country/Region (2020-2025)
4.3 Americas Bitters Sales Growth
4.4 APAC Bitters Sales Growth
4.5 Europe Bitters Sales Growth
4.6 Middle East & Africa Bitters Sales Growth
5 Americas
5.1 Americas Bitters Sales by Country
5.1.1 Americas Bitters Sales by Country (2020-2025)
5.1.2 Americas Bitters Revenue by Country (2020-2025)
5.2 Americas Bitters Sales by Type (2020-2025)
5.3 Americas Bitters Sales by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Bitters Sales by Region
6.1.1 APAC Bitters Sales by Region (2020-2025)
6.1.2 APAC Bitters Revenue by Region (2020-2025)
6.2 APAC Bitters Sales by Type (2020-2025)
6.3 APAC Bitters Sales by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe Bitters by Country
7.1.1 Europe Bitters Sales by Country (2020-2025)
7.1.2 Europe Bitters Revenue by Country (2020-2025)
7.2 Europe Bitters Sales by Type (2020-2025)
7.3 Europe Bitters Sales by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Bitters by Country
8.1.1 Middle East & Africa Bitters Sales by Country (2020-2025)
8.1.2 Middle East & Africa Bitters Revenue by Country (2020-2025)
8.2 Middle East & Africa Bitters Sales by Type (2020-2025)
8.3 Middle East & Africa Bitters Sales by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 麻豆原创 Drivers, Challenges and Trends
9.1 麻豆原创 Drivers & Growth Opportunities
9.2 麻豆原创 Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of Bitters
10.3 Manufacturing Process Analysis of Bitters
10.4 Industry Chain Structure of Bitters
11 麻豆原创ing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 Bitters Distributors
11.3 Bitters Customer
12 World Forecast Review for Bitters by Geographic Region
12.1 Global Bitters 麻豆原创 Size Forecast by Region
12.1.1 Global Bitters Forecast by Region (2026-2031)
12.1.2 Global Bitters Annual Revenue Forecast by Region (2026-2031)
12.2 Americas Forecast by Country (2026-2031)
12.3 APAC Forecast by Region (2026-2031)
12.4 Europe Forecast by Country (2026-2031)
12.5 Middle East & Africa Forecast by Country (2026-2031)
12.6 Global Bitters Forecast by Type (2026-2031)
12.7 Global Bitters Forecast by Application (2026-2031)
13 Key Players Analysis
13.1 Mast-Jagermeister
13.1.1 Mast-Jagermeister Company Information
13.1.2 Mast-Jagermeister Bitters Product Portfolios and Specifications
13.1.3 Mast-Jagermeister Bitters Sales, Revenue, Price and Gross Margin (2020-2025)
13.1.4 Mast-Jagermeister Main Business Overview
13.1.5 Mast-Jagermeister Latest Developments
13.2 Fernet Branca
13.2.1 Fernet Branca Company Information
13.2.2 Fernet Branca Bitters Product Portfolios and Specifications
13.2.3 Fernet Branca Bitters Sales, Revenue, Price and Gross Margin (2020-2025)
13.2.4 Fernet Branca Main Business Overview
13.2.5 Fernet Branca Latest Developments
13.3 Stock Spirits Group PLC
13.3.1 Stock Spirits Group PLC Company Information
13.3.2 Stock Spirits Group PLC Bitters Product Portfolios and Specifications
13.3.3 Stock Spirits Group PLC Bitters Sales, Revenue, Price and Gross Margin (2020-2025)
13.3.4 Stock Spirits Group PLC Main Business Overview
13.3.5 Stock Spirits Group PLC Latest Developments
13.4 Gruppo Campari
13.4.1 Gruppo Campari Company Information
13.4.2 Gruppo Campari Bitters Product Portfolios and Specifications
13.4.3 Gruppo Campari Bitters Sales, Revenue, Price and Gross Margin (2020-2025)
13.4.4 Gruppo Campari Main Business Overview
13.4.5 Gruppo Campari Latest Developments
13.5 Angostura Bitters
13.5.1 Angostura Bitters Company Information
13.5.2 Angostura Bitters Bitters Product Portfolios and Specifications
13.5.3 Angostura Bitters Bitters Sales, Revenue, Price and Gross Margin (2020-2025)
13.5.4 Angostura Bitters Main Business Overview
13.5.5 Angostura Bitters Latest Developments
13.6 Underberg AG
13.6.1 Underberg AG Company Information
13.6.2 Underberg AG Bitters Product Portfolios and Specifications
13.6.3 Underberg AG Bitters Sales, Revenue, Price and Gross Margin (2020-2025)
13.6.4 Underberg AG Main Business Overview
13.6.5 Underberg AG Latest Developments
13.7 Gammel Dansk
13.7.1 Gammel Dansk Company Information
13.7.2 Gammel Dansk Bitters Product Portfolios and Specifications
13.7.3 Gammel Dansk Bitters Sales, Revenue, Price and Gross Margin (2020-2025)
13.7.4 Gammel Dansk Main Business Overview
13.7.5 Gammel Dansk Latest Developments
13.8 Kuemmerling KG
13.8.1 Kuemmerling KG Company Information
13.8.2 Kuemmerling KG Bitters Product Portfolios and Specifications
13.8.3 Kuemmerling KG Bitters Sales, Revenue, Price and Gross Margin (2020-2025)
13.8.4 Kuemmerling KG Main Business Overview
13.8.5 Kuemmerling KG Latest Developments
13.9 Unicum
13.9.1 Unicum Company Information
13.9.2 Unicum Bitters Product Portfolios and Specifications
13.9.3 Unicum Bitters Sales, Revenue, Price and Gross Margin (2020-2025)
13.9.4 Unicum Main Business Overview
13.9.5 Unicum Latest Developments
13.10 Scrappy鈥檚 Bitters
13.10.1 Scrappy鈥檚 Bitters Company Information
13.10.2 Scrappy鈥檚 Bitters Bitters Product Portfolios and Specifications
13.10.3 Scrappy鈥檚 Bitters Bitters Sales, Revenue, Price and Gross Margin (2020-2025)
13.10.4 Scrappy鈥檚 Bitters Main Business Overview
13.10.5 Scrappy鈥檚 Bitters Latest Developments
13.11 Pernod Ricard
13.11.1 Pernod Ricard Company Information
13.11.2 Pernod Ricard Bitters Product Portfolios and Specifications
13.11.3 Pernod Ricard Bitters Sales, Revenue, Price and Gross Margin (2020-2025)
13.11.4 Pernod Ricard Main Business Overview
13.11.5 Pernod Ricard Latest Developments
14 Research Findings and Conclusion
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*If Applicable.