The global Automotive Augmented Reality (AR) and Virtual Reality (VR) market size was valued at US$ 2151.6 million in 2023. With growing demand in downstream market, the Automotive Augmented Reality (AR) and Virtual Reality (VR) is forecast to a readjusted size of US$ 6686.3 million by 2030 with a CAGR of 17.6% during review period.
The research report highlights the growth potential of the global Automotive Augmented Reality (AR) and Virtual Reality (VR) market. Automotive Augmented Reality (AR) and Virtual Reality (VR) are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of Automotive Augmented Reality (AR) and Virtual Reality (VR). 麻豆原创 players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the Automotive Augmented Reality (AR) and Virtual Reality (VR) market.
While augmented and virtual reality applications in mobile and gaming have recently emerged, these concepts have already been deployed for a variety of automotive use cases including AR HUDs, local and remote see-through applications, pre-sales experiences, vehicle desgin, manufacturing, maintenance, and user manuals. Main benefits are centered around a more intuitive and seamless user interface for drivers, especially critical for semi-autonomous driving and driving down costs.
Automotive is a key driver of this industry. According to data from the World Automobile Organization (OICA), global automobile production and sales in 2017 reached their peak in the past 10 years, at 97.3 million and 95.89 million respectively. In 2018, the global economic expansion ended, and the global auto market declined as a whole. In 2022, there will wear units 81.6 million vehicles in the world. At present, more than 90% of the world's automobiles are concentrated in the three continents of Asia, Europe and North America, of which Asia automobile production accounts for 56% of the world, Europe accounts for 20%, and North America accounts for 16%. The world major automobile producing countries include China, the United States, Japan, South Korea, Germany, India, Mexico, and other countries; among them, China is the largest automobile producing country in the world, accounting for about 32%. Japan is the world's largest car exporter, exporting more than 3.5 million vehicles in 2022.
Key Features:
The report on Automotive Augmented Reality (AR) and Virtual Reality (VR) market reflects various aspects and provide valuable insights into the industry.
麻豆原创 Size and Growth: The research report provide an overview of the current size and growth of the Automotive Augmented Reality (AR) and Virtual Reality (VR) market. It may include historical data, market segmentation by Type (e.g., Augmented Reality (AR), Virtual Reality (VR)), and regional breakdowns.
麻豆原创 Drivers and Challenges: The report can identify and analyse the factors driving the growth of the Automotive Augmented Reality (AR) and Virtual Reality (VR) market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.
Competitive Landscape: The research report provides analysis of the competitive landscape within the Automotive Augmented Reality (AR) and Virtual Reality (VR) market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.
Technological Developments: The research report can delve into the latest technological developments in the Automotive Augmented Reality (AR) and Virtual Reality (VR) industry. This include advancements in Automotive Augmented Reality (AR) and Virtual Reality (VR) technology, Automotive Augmented Reality (AR) and Virtual Reality (VR) new entrants, Automotive Augmented Reality (AR) and Virtual Reality (VR) new investment, and other innovations that are shaping the future of Automotive Augmented Reality (AR) and Virtual Reality (VR).
Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the Automotive Augmented Reality (AR) and Virtual Reality (VR) market. It includes factors influencing customer ' purchasing decisions, preferences for Automotive Augmented Reality (AR) and Virtual Reality (VR) product.
Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the Automotive Augmented Reality (AR) and Virtual Reality (VR) market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting Automotive Augmented Reality (AR) and Virtual Reality (VR) market. The report also evaluates the effectiveness of these policies in driving market growth.
Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the Automotive Augmented Reality (AR) and Virtual Reality (VR) market.
麻豆原创 Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the Automotive Augmented Reality (AR) and Virtual Reality (VR) industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.
Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the Automotive Augmented Reality (AR) and Virtual Reality (VR) market.
麻豆原创 Segmentation:
Automotive Augmented Reality (AR) and Virtual Reality (VR) market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Segmentation by type
Augmented Reality (AR)
Virtual Reality (VR)
Segmentation by application
Research & Development
Manufacturing & Supply
麻豆原创ing & Sales
Aftersales
Support Functions
Product
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Continental
Microsoft
Visteon Corporation
Volkswagen
Unity
Bosch
DAQRI
HTC
Hyundai Motor
Wayray
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 麻豆原创 Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 麻豆原创 Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 麻豆原创 Estimation Caveats
2 Executive Summary
2.1 World 麻豆原创 Overview
2.1.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size 2019-2030
2.1.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size CAGR by Region 2019 VS 2023 VS 2030
2.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Segment by Type
2.2.1 Augmented Reality (AR)
2.2.2 Virtual Reality (VR)
2.3 Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size by Type
2.3.1 Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size 麻豆原创 Share by Type (2019-2024)
2.4 Automotive Augmented Reality (AR) and Virtual Reality (VR) Segment by Application
2.4.1 Research & Development
2.4.2 Manufacturing & Supply
2.4.3 麻豆原创ing & Sales
2.4.4 Aftersales
2.4.5 Support Functions
2.4.6 Product
2.5 Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size by Application
2.5.1 Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size 麻豆原创 Share by Application (2019-2024)
3 Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size by Player
3.1 Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size 麻豆原创 Share by Players
3.1.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue by Players (2019-2024)
3.1.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue 麻豆原创 Share by Players (2019-2024)
3.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Key Players Head office and Products Offered
3.3 麻豆原创 Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Automotive Augmented Reality (AR) and Virtual Reality (VR) by Regions
4.1 Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size by Regions (2019-2024)
4.2 Americas Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size Growth (2019-2024)
4.3 APAC Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size Growth (2019-2024)
4.4 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size Growth (2019-2024)
4.5 Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size Growth (2019-2024)
5 Americas
5.1 Americas Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size by Country (2019-2024)
5.2 Americas Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size by Type (2019-2024)
5.3 Americas Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size by Region (2019-2024)
6.2 APAC Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size by Type (2019-2024)
6.3 APAC Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) by Country (2019-2024)
7.2 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size by Type (2019-2024)
7.3 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) by Region (2019-2024)
8.2 Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size by Type (2019-2024)
8.3 Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 麻豆原创 Drivers, Challenges and Trends
9.1 麻豆原创 Drivers & Growth Opportunities
9.2 麻豆原创 Challenges & Risks
9.3 Industry Trends
10 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Forecast
10.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecast by Regions (2025-2030)
10.1.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecast by Regions (2025-2030)
10.1.2 Americas Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecast
10.1.3 APAC Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecast
10.1.4 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecast
10.1.5 Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecast
10.2 Americas Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecast by Country (2025-2030)
10.2.1 United States Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Forecast
10.2.2 Canada Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Forecast
10.2.3 Mexico Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Forecast
10.2.4 Brazil Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Forecast
10.3 APAC Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecast by Region (2025-2030)
10.3.1 China Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Forecast
10.3.2 Japan Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Forecast
10.3.3 Korea Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Forecast
10.3.4 Southeast Asia Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Forecast
10.3.5 India Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Forecast
10.3.6 Australia Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Forecast
10.4 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecast by Country (2025-2030)
10.4.1 Germany Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Forecast
10.4.2 France Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Forecast
10.4.3 UK Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Forecast
10.4.4 Italy Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Forecast
10.4.5 Russia Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Forecast
10.5 Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecast by Region (2025-2030)
10.5.1 Egypt Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Forecast
10.5.2 South Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Forecast
10.5.3 Israel Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Forecast
10.5.4 Turkey Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Forecast
10.5.5 GCC Countries Automotive Augmented Reality (AR) and Virtual Reality (VR) 麻豆原创 Forecast
10.6 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecast by Type (2025-2030)
10.7 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecast by Application (2025-2030)
11 Key Players Analysis
11.1 Continental
11.1.1 Continental Company Information
11.1.2 Continental Automotive Augmented Reality (AR) and Virtual Reality (VR) Product Offered
11.1.3 Continental Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.1.4 Continental Main Business Overview
11.1.5 Continental Latest Developments
11.2 Microsoft
11.2.1 Microsoft Company Information
11.2.2 Microsoft Automotive Augmented Reality (AR) and Virtual Reality (VR) Product Offered
11.2.3 Microsoft Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.2.4 Microsoft Main Business Overview
11.2.5 Microsoft Latest Developments
11.3 Visteon Corporation
11.3.1 Visteon Corporation Company Information
11.3.2 Visteon Corporation Automotive Augmented Reality (AR) and Virtual Reality (VR) Product Offered
11.3.3 Visteon Corporation Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.3.4 Visteon Corporation Main Business Overview
11.3.5 Visteon Corporation Latest Developments
11.4 Volkswagen
11.4.1 Volkswagen Company Information
11.4.2 Volkswagen Automotive Augmented Reality (AR) and Virtual Reality (VR) Product Offered
11.4.3 Volkswagen Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.4.4 Volkswagen Main Business Overview
11.4.5 Volkswagen Latest Developments
11.5 Unity
11.5.1 Unity Company Information
11.5.2 Unity Automotive Augmented Reality (AR) and Virtual Reality (VR) Product Offered
11.5.3 Unity Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.5.4 Unity Main Business Overview
11.5.5 Unity Latest Developments
11.6 Bosch
11.6.1 Bosch Company Information
11.6.2 Bosch Automotive Augmented Reality (AR) and Virtual Reality (VR) Product Offered
11.6.3 Bosch Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.6.4 Bosch Main Business Overview
11.6.5 Bosch Latest Developments
11.7 DAQRI
11.7.1 DAQRI Company Information
11.7.2 DAQRI Automotive Augmented Reality (AR) and Virtual Reality (VR) Product Offered
11.7.3 DAQRI Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.7.4 DAQRI Main Business Overview
11.7.5 DAQRI Latest Developments
11.8 HTC
11.8.1 HTC Company Information
11.8.2 HTC Automotive Augmented Reality (AR) and Virtual Reality (VR) Product Offered
11.8.3 HTC Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.8.4 HTC Main Business Overview
11.8.5 HTC Latest Developments
11.9 Hyundai Motor
11.9.1 Hyundai Motor Company Information
11.9.2 Hyundai Motor Automotive Augmented Reality (AR) and Virtual Reality (VR) Product Offered
11.9.3 Hyundai Motor Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.9.4 Hyundai Motor Main Business Overview
11.9.5 Hyundai Motor Latest Developments
11.10 Wayray
11.10.1 Wayray Company Information
11.10.2 Wayray Automotive Augmented Reality (AR) and Virtual Reality (VR) Product Offered
11.10.3 Wayray Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.10.4 Wayray Main Business Overview
11.10.5 Wayray Latest Developments
12 Research Findings and Conclusion
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*If Applicable.