Advertising technology (AdTech) is an umbrella term that refers to the tools and software advertisers use to reach audiences, run digital ad campaigns, and measure the effectiveness of digital ad campaigns. As the process of buying and selling digital ads has become more complex, ad tech has emerged to simplify the process. Common ad tech tools such as demand-side platforms are the integration of a set of technologies that allow advertisers to buy impressions and select audiences across numerous publisher sites. Now, ad technology enables advertisers and ad agencies to efficiently manage integrated ad campaigns. It also enables brands to get the most out of their budgets and helps maximize return on investment (ROI) on digital advertising. Ultimately, the ad tech environment enables advertisers to strategically plan and optimize their ad campaigns.
The global Advertising Technology Solutions market size is projected to grow from US$ million in 2024 to US$ million in 2030; it is expected to grow at a CAGR of %from 2024 to 2030.
The 鈥淎dvertising Technology Solutions Industry Forecast鈥 looks at past sales and reviews total world Advertising Technology Solutions sales in 2022, providing a comprehensive analysis by region and market sector of projected Advertising Technology Solutions sales for 2023 through 2029. With Advertising Technology Solutions sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Advertising Technology Solutions industry.
This Insight Report provides a comprehensive analysis of the global Advertising Technology Solutions landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Advertising Technology Solutions portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥 unique position in an accelerating global Advertising Technology Solutions market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Advertising Technology Solutions and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Advertising Technology Solutions.
United States market for Advertising Technology Solutions is estimated to increase from US$ million in 2023 to US$ million by 2030, at a CAGR of % from 2024 through 2030.
China market for Advertising Technology Solutions is estimated to increase from US$ million in 2023 to US$ million by 2030, at a CAGR of % from 2024 through 2030.
Europe market for Advertising Technology Solutions is estimated to increase from US$ million in 2023 to US$ million by 2030, at a CAGR of % from 2024 through 2030.
Global key Advertising Technology Solutions players cover Adform, Adobe, AdRoll, Amazon (AWS), AT&T (WarnerMedia), etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2023.
This report presents a comprehensive overview, market shares, and growth opportunities of Advertising Technology Solutions market by product type, application, key players and key regions and countries.
Segmentation by Type:
On-Premise
Cloud-Based
Segmentation by Application:
Ads Setting
Data Analytics
Yield Management
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
Segmentation by Type:
On-Premise
Cloud-Based
Segmentation by Application:
Ads Setting
Data Analytics
Yield Management
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Adform
Adobe
AdRoll
Amazon (AWS)
AT&T (WarnerMedia)
CAKE
Choozle
Criteo
Google
LiveIntent
Marin Software
MediaMath
Quantcast
Singapore Telecommunications (Amobee)
Sovrn
The Search Monitor
The Trade Desk
Verizon (Verizon Media)
Verve
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 麻豆原创 Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 麻豆原创 Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 麻豆原创 Estimation Caveats
2 Executive Summary
2.1 World 麻豆原创 Overview
2.1.1 Global Advertising Technology Solutions 麻豆原创 Size 2019-2030
2.1.2 Advertising Technology Solutions 麻豆原创 Size CAGR by Region (2019 VS 2023 VS 2030)
2.1.3 World Current & Future Analysis for Advertising Technology Solutions by Country/Region, 2019, 2023 & 2030
2.2 Advertising Technology Solutions Segment by Type
2.2.1 On-Premise
2.2.2 Cloud-Based
2.3 Advertising Technology Solutions 麻豆原创 Size by Type
2.3.1 Advertising Technology Solutions 麻豆原创 Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Advertising Technology Solutions 麻豆原创 Size 麻豆原创 Share by Type (2019-2024)
2.4 Advertising Technology Solutions Segment by Application
2.4.1 Ads Setting
2.4.2 Data Analytics
2.4.3 Yield Management
2.4.4 Others
2.5 Advertising Technology Solutions 麻豆原创 Size by Application
2.5.1 Advertising Technology Solutions 麻豆原创 Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Advertising Technology Solutions 麻豆原创 Size 麻豆原创 Share by Application (2019-2024)
3 Advertising Technology Solutions 麻豆原创 Size by Player
3.1 Advertising Technology Solutions 麻豆原创 Size 麻豆原创 Share by Player
3.1.1 Global Advertising Technology Solutions Revenue by Player (2019-2024)
3.1.2 Global Advertising Technology Solutions Revenue 麻豆原创 Share by Player (2019-2024)
3.2 Global Advertising Technology Solutions Key Players Head office and Products Offered
3.3 麻豆原创 Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Advertising Technology Solutions by Region
4.1 Advertising Technology Solutions 麻豆原创 Size by Region (2019-2024)
4.2 Global Advertising Technology Solutions Annual Revenue by Country/Region (2019-2024)
4.3 Americas Advertising Technology Solutions 麻豆原创 Size Growth (2019-2024)
4.4 APAC Advertising Technology Solutions 麻豆原创 Size Growth (2019-2024)
4.5 Europe Advertising Technology Solutions 麻豆原创 Size Growth (2019-2024)
4.6 Middle East & Africa Advertising Technology Solutions 麻豆原创 Size Growth (2019-2024)
5 Americas
5.1 Americas Advertising Technology Solutions 麻豆原创 Size by Country (2019-2024)
5.2 Americas Advertising Technology Solutions 麻豆原创 Size by Type (2019-2024)
5.3 Americas Advertising Technology Solutions 麻豆原创 Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Advertising Technology Solutions 麻豆原创 Size by Region (2019-2024)
6.2 APAC Advertising Technology Solutions 麻豆原创 Size by Type (2019-2024)
6.3 APAC Advertising Technology Solutions 麻豆原创 Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Advertising Technology Solutions 麻豆原创 Size by Country (2019-2024)
7.2 Europe Advertising Technology Solutions 麻豆原创 Size by Type (2019-2024)
7.3 Europe Advertising Technology Solutions 麻豆原创 Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Advertising Technology Solutions by Region (2019-2024)
8.2 Middle East & Africa Advertising Technology Solutions 麻豆原创 Size by Type (2019-2024)
8.3 Middle East & Africa Advertising Technology Solutions 麻豆原创 Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 麻豆原创 Drivers, Challenges and Trends
9.1 麻豆原创 Drivers & Growth Opportunities
9.2 麻豆原创 Challenges & Risks
9.3 Industry Trends
10 Global Advertising Technology Solutions 麻豆原创 Forecast
10.1 Global Advertising Technology Solutions Forecast by Region (2025-2030)
10.1.1 Global Advertising Technology Solutions Forecast by Region (2025-2030)
10.1.2 Americas Advertising Technology Solutions Forecast
10.1.3 APAC Advertising Technology Solutions Forecast
10.1.4 Europe Advertising Technology Solutions Forecast
10.1.5 Middle East & Africa Advertising Technology Solutions Forecast
10.2 Americas Advertising Technology Solutions Forecast by Country (2025-2030)
10.2.1 United States 麻豆原创 Advertising Technology Solutions Forecast
10.2.2 Canada 麻豆原创 Advertising Technology Solutions Forecast
10.2.3 Mexico 麻豆原创 Advertising Technology Solutions Forecast
10.2.4 Brazil 麻豆原创 Advertising Technology Solutions Forecast
10.3 APAC Advertising Technology Solutions Forecast by Region (2025-2030)
10.3.1 China Advertising Technology Solutions 麻豆原创 Forecast
10.3.2 Japan 麻豆原创 Advertising Technology Solutions Forecast
10.3.3 Korea 麻豆原创 Advertising Technology Solutions Forecast
10.3.4 Southeast Asia 麻豆原创 Advertising Technology Solutions Forecast
10.3.5 India 麻豆原创 Advertising Technology Solutions Forecast
10.3.6 Australia 麻豆原创 Advertising Technology Solutions Forecast
10.4 Europe Advertising Technology Solutions Forecast by Country (2025-2030)
10.4.1 Germany 麻豆原创 Advertising Technology Solutions Forecast
10.4.2 France 麻豆原创 Advertising Technology Solutions Forecast
10.4.3 UK 麻豆原创 Advertising Technology Solutions Forecast
10.4.4 Italy 麻豆原创 Advertising Technology Solutions Forecast
10.4.5 Russia 麻豆原创 Advertising Technology Solutions Forecast
10.5 Middle East & Africa Advertising Technology Solutions Forecast by Region (2025-2030)
10.5.1 Egypt 麻豆原创 Advertising Technology Solutions Forecast
10.5.2 South Africa 麻豆原创 Advertising Technology Solutions Forecast
10.5.3 Israel 麻豆原创 Advertising Technology Solutions Forecast
10.5.4 Turkey 麻豆原创 Advertising Technology Solutions Forecast
10.6 Global Advertising Technology Solutions Forecast by Type (2025-2030)
10.7 Global Advertising Technology Solutions Forecast by Application (2025-2030)
10.7.1 GCC Countries 麻豆原创 Advertising Technology Solutions Forecast
11 Key Players Analysis
11.1 Adform
11.1.1 Adform Company Information
11.1.2 Adform Advertising Technology Solutions Product Offered
11.1.3 Adform Advertising Technology Solutions Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.1.4 Adform Main Business Overview
11.1.5 Adform Latest Developments
11.2 Adobe
11.2.1 Adobe Company Information
11.2.2 Adobe Advertising Technology Solutions Product Offered
11.2.3 Adobe Advertising Technology Solutions Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.2.4 Adobe Main Business Overview
11.2.5 Adobe Latest Developments
11.3 AdRoll
11.3.1 AdRoll Company Information
11.3.2 AdRoll Advertising Technology Solutions Product Offered
11.3.3 AdRoll Advertising Technology Solutions Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.3.4 AdRoll Main Business Overview
11.3.5 AdRoll Latest Developments
11.4 Amazon (AWS)
11.4.1 Amazon (AWS) Company Information
11.4.2 Amazon (AWS) Advertising Technology Solutions Product Offered
11.4.3 Amazon (AWS) Advertising Technology Solutions Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.4.4 Amazon (AWS) Main Business Overview
11.4.5 Amazon (AWS) Latest Developments
11.5 AT&T (WarnerMedia)
11.5.1 AT&T (WarnerMedia) Company Information
11.5.2 AT&T (WarnerMedia) Advertising Technology Solutions Product Offered
11.5.3 AT&T (WarnerMedia) Advertising Technology Solutions Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.5.4 AT&T (WarnerMedia) Main Business Overview
11.5.5 AT&T (WarnerMedia) Latest Developments
11.6 CAKE
11.6.1 CAKE Company Information
11.6.2 CAKE Advertising Technology Solutions Product Offered
11.6.3 CAKE Advertising Technology Solutions Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.6.4 CAKE Main Business Overview
11.6.5 CAKE Latest Developments
11.7 Choozle
11.7.1 Choozle Company Information
11.7.2 Choozle Advertising Technology Solutions Product Offered
11.7.3 Choozle Advertising Technology Solutions Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.7.4 Choozle Main Business Overview
11.7.5 Choozle Latest Developments
11.8 Criteo
11.8.1 Criteo Company Information
11.8.2 Criteo Advertising Technology Solutions Product Offered
11.8.3 Criteo Advertising Technology Solutions Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.8.4 Criteo Main Business Overview
11.8.5 Criteo Latest Developments
11.9 Google
11.9.1 Google Company Information
11.9.2 Google Advertising Technology Solutions Product Offered
11.9.3 Google Advertising Technology Solutions Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.9.4 Google Main Business Overview
11.9.5 Google Latest Developments
11.10 LiveIntent
11.10.1 LiveIntent Company Information
11.10.2 LiveIntent Advertising Technology Solutions Product Offered
11.10.3 LiveIntent Advertising Technology Solutions Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.10.4 LiveIntent Main Business Overview
11.10.5 LiveIntent Latest Developments
11.11 Marin Software
11.11.1 Marin Software Company Information
11.11.2 Marin Software Advertising Technology Solutions Product Offered
11.11.3 Marin Software Advertising Technology Solutions Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.11.4 Marin Software Main Business Overview
11.11.5 Marin Software Latest Developments
11.12 MediaMath
11.12.1 MediaMath Company Information
11.12.2 MediaMath Advertising Technology Solutions Product Offered
11.12.3 MediaMath Advertising Technology Solutions Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.12.4 MediaMath Main Business Overview
11.12.5 MediaMath Latest Developments
11.13 Quantcast
11.13.1 Quantcast Company Information
11.13.2 Quantcast Advertising Technology Solutions Product Offered
11.13.3 Quantcast Advertising Technology Solutions Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.13.4 Quantcast Main Business Overview
11.13.5 Quantcast Latest Developments
11.14 Singapore Telecommunications (Amobee)
11.14.1 Singapore Telecommunications (Amobee) Company Information
11.14.2 Singapore Telecommunications (Amobee) Advertising Technology Solutions Product Offered
11.14.3 Singapore Telecommunications (Amobee) Advertising Technology Solutions Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.14.4 Singapore Telecommunications (Amobee) Main Business Overview
11.14.5 Singapore Telecommunications (Amobee) Latest Developments
11.15 Sovrn
11.15.1 Sovrn Company Information
11.15.2 Sovrn Advertising Technology Solutions Product Offered
11.15.3 Sovrn Advertising Technology Solutions Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.15.4 Sovrn Main Business Overview
11.15.5 Sovrn Latest Developments
11.16 The Search Monitor
11.16.1 The Search Monitor Company Information
11.16.2 The Search Monitor Advertising Technology Solutions Product Offered
11.16.3 The Search Monitor Advertising Technology Solutions Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.16.4 The Search Monitor Main Business Overview
11.16.5 The Search Monitor Latest Developments
11.17 The Trade Desk
11.17.1 The Trade Desk Company Information
11.17.2 The Trade Desk Advertising Technology Solutions Product Offered
11.17.3 The Trade Desk Advertising Technology Solutions Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.17.4 The Trade Desk Main Business Overview
11.17.5 The Trade Desk Latest Developments
11.18 Verizon (Verizon Media)
11.18.1 Verizon (Verizon Media) Company Information
11.18.2 Verizon (Verizon Media) Advertising Technology Solutions Product Offered
11.18.3 Verizon (Verizon Media) Advertising Technology Solutions Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.18.4 Verizon (Verizon Media) Main Business Overview
11.18.5 Verizon (Verizon Media) Latest Developments
11.19 Verve
11.19.1 Verve Company Information
11.19.2 Verve Advertising Technology Solutions Product Offered
11.19.3 Verve Advertising Technology Solutions Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.19.4 Verve Main Business Overview
11.19.5 Verve Latest Developments
12 Research Findings and Conclusion
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*If Applicable.