Global Ad Intelligence Software 麻豆原创 Growth (Status and Outlook) 2024-2030

Publication ID:

LPI05245303

Publication Date:

May 24, 2024

Pages:

128

Publisher:

LPI

Countries:

Global [1]

USD 3,660.00

IT Services [2]

Software [3]

Computing & Electronics [4]

Description:

Digital ad intelligence software monitors competitors鈥� advertising campaigns as well as optimizes ad spend by providing ad revenue data. Companies use digital ad intelligence software to evaluate where competitors are advertising, the ad creatives their competitors are running, and how much their competitors are spending on their ads.
Competitive intelligence is a main component of this type of software, as it can help businesses identify which ad creatives are performing best for their competitors (i.e., types of messaging, CTAs, ad sizes and images, etc.). Digital ad intelligence software can also track competitors鈥� key performance indicators, like cost per impression (CPI) and click-through rate (CTR).
The global Ad Intelligence Software market size is projected to grow from US$ 6459.4 million in 2023 to US$ 13060 million in 2030; it is expected to grow at a CAGR of 10.6% from 2024 to 2030.
The 鈥淎d Intelligence Software Industry Forecast鈥� looks at past sales and reviews total world Ad Intelligence Software sales in 2023, providing a comprehensive analysis by region and market sector of projected Ad Intelligence Software sales for 2024 through 2030. With Ad Intelligence Software sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Ad Intelligence Software industry.
This Insight Report provides a comprehensive analysis of the global Ad Intelligence Software landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Ad Intelligence Software portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global Ad Intelligence Software market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Ad Intelligence Software and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Ad Intelligence Software.
Some of the future market trends of Ad Intelligence Software are:
Increasing adoption of artificial intelligence (AI) and machine learning (ML): AI and ML can enhance the capabilities of Ad Intelligence Software by providing smart features such as natural language processing (NLP), speech recognition, computer vision, predictive analytics, sentiment analysis chatbots virtual assistants (VAs) etc. These features can help users to automate tasks improve communication generate insights personalize experiences optimize campaigns etc.
Growing demand for cross-channel and cross-device measurement: As consumers use multiple channels and devices to access online content and advertisements, there is a need for Ad Intelligence Software that can measure the impact of advertising across different touchpoints. This will require Ad Intelligence Software that can track attribute and report on the customer journey across web mobile social media email video connected TV (CTV) etc.
Rising use of blockchain technology: Blockchain technology can provide a secure and transparent platform for online advertising transactions. Blockchain technology can help Ad Intelligence Software to verify the authenticity of ads prevent ad fraud protect user privacy reduce intermediaries increase efficiency lower costs etc.
This report presents a comprehensive overview, market shares, and growth opportunities of Ad Intelligence Software market by product type, application, key players and key regions and countries.
Segmentation by type
Cloud Based
On Premises
Segmentation by application
Large Enterprises
SMEs
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Pathmatics
SOOMLA
SimilarWeb
Adbeat
BIScience
MobileAction
WhatRunsWhere
App Annie
Apptica
Nielsen
Numerator
Sensor Tower
SocialPeta
Moat Analytics
Google Analytics

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Scope of the Report
1.1 麻豆原创 Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 麻豆原创 Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 麻豆原创 Estimation Caveats
2 Executive Summary
2.1 World 麻豆原创 Overview
2.1.1 Global Ad Intelligence Software 麻豆原创 Size 2019-2030
2.1.2 Ad Intelligence Software 麻豆原创 Size CAGR by Region 2019 VS 2023 VS 2030
2.2 Ad Intelligence Software Segment by Type
2.2.1 Cloud Based
2.2.2 On Premises
2.3 Ad Intelligence Software 麻豆原创 Size by Type
2.3.1 Ad Intelligence Software 麻豆原创 Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Ad Intelligence Software 麻豆原创 Size 麻豆原创 Share by Type (2019-2024)
2.4 Ad Intelligence Software Segment by Application
2.4.1 Large Enterprises
2.4.2 SMEs
2.5 Ad Intelligence Software 麻豆原创 Size by Application
2.5.1 Ad Intelligence Software 麻豆原创 Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Ad Intelligence Software 麻豆原创 Size 麻豆原创 Share by Application (2019-2024)
3 Ad Intelligence Software 麻豆原创 Size by Player
3.1 Ad Intelligence Software 麻豆原创 Size 麻豆原创 Share by Players
3.1.1 Global Ad Intelligence Software Revenue by Players (2019-2024)
3.1.2 Global Ad Intelligence Software Revenue 麻豆原创 Share by Players (2019-2024)
3.2 Global Ad Intelligence Software Key Players Head office and Products Offered
3.3 麻豆原创 Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Ad Intelligence Software by Regions
4.1 Ad Intelligence Software 麻豆原创 Size by Regions (2019-2024)
4.2 Americas Ad Intelligence Software 麻豆原创 Size Growth (2019-2024)
4.3 APAC Ad Intelligence Software 麻豆原创 Size Growth (2019-2024)
4.4 Europe Ad Intelligence Software 麻豆原创 Size Growth (2019-2024)
4.5 Middle East & Africa Ad Intelligence Software 麻豆原创 Size Growth (2019-2024)
5 Americas
5.1 Americas Ad Intelligence Software 麻豆原创 Size by Country (2019-2024)
5.2 Americas Ad Intelligence Software 麻豆原创 Size by Type (2019-2024)
5.3 Americas Ad Intelligence Software 麻豆原创 Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Ad Intelligence Software 麻豆原创 Size by Region (2019-2024)
6.2 APAC Ad Intelligence Software 麻豆原创 Size by Type (2019-2024)
6.3 APAC Ad Intelligence Software 麻豆原创 Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Ad Intelligence Software by Country (2019-2024)
7.2 Europe Ad Intelligence Software 麻豆原创 Size by Type (2019-2024)
7.3 Europe Ad Intelligence Software 麻豆原创 Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Ad Intelligence Software by Region (2019-2024)
8.2 Middle East & Africa Ad Intelligence Software 麻豆原创 Size by Type (2019-2024)
8.3 Middle East & Africa Ad Intelligence Software 麻豆原创 Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 麻豆原创 Drivers, Challenges and Trends
9.1 麻豆原创 Drivers & Growth Opportunities
9.2 麻豆原创 Challenges & Risks
9.3 Industry Trends
10 Global Ad Intelligence Software 麻豆原创 Forecast
10.1 Global Ad Intelligence Software Forecast by Regions (2025-2030)
10.1.1 Global Ad Intelligence Software Forecast by Regions (2025-2030)
10.1.2 Americas Ad Intelligence Software Forecast
10.1.3 APAC Ad Intelligence Software Forecast
10.1.4 Europe Ad Intelligence Software Forecast
10.1.5 Middle East & Africa Ad Intelligence Software Forecast
10.2 Americas Ad Intelligence Software Forecast by Country (2025-2030)
10.2.1 United States Ad Intelligence Software 麻豆原创 Forecast
10.2.2 Canada Ad Intelligence Software 麻豆原创 Forecast
10.2.3 Mexico Ad Intelligence Software 麻豆原创 Forecast
10.2.4 Brazil Ad Intelligence Software 麻豆原创 Forecast
10.3 APAC Ad Intelligence Software Forecast by Region (2025-2030)
10.3.1 China Ad Intelligence Software 麻豆原创 Forecast
10.3.2 Japan Ad Intelligence Software 麻豆原创 Forecast
10.3.3 Korea Ad Intelligence Software 麻豆原创 Forecast
10.3.4 Southeast Asia Ad Intelligence Software 麻豆原创 Forecast
10.3.5 India Ad Intelligence Software 麻豆原创 Forecast
10.3.6 Australia Ad Intelligence Software 麻豆原创 Forecast
10.4 Europe Ad Intelligence Software Forecast by Country (2025-2030)
10.4.1 Germany Ad Intelligence Software 麻豆原创 Forecast
10.4.2 France Ad Intelligence Software 麻豆原创 Forecast
10.4.3 UK Ad Intelligence Software 麻豆原创 Forecast
10.4.4 Italy Ad Intelligence Software 麻豆原创 Forecast
10.4.5 Russia Ad Intelligence Software 麻豆原创 Forecast
10.5 Middle East & Africa Ad Intelligence Software Forecast by Region (2025-2030)
10.5.1 Egypt Ad Intelligence Software 麻豆原创 Forecast
10.5.2 South Africa Ad Intelligence Software 麻豆原创 Forecast
10.5.3 Israel Ad Intelligence Software 麻豆原创 Forecast
10.5.4 Turkey Ad Intelligence Software 麻豆原创 Forecast
10.5.5 GCC Countries Ad Intelligence Software 麻豆原创 Forecast
10.6 Global Ad Intelligence Software Forecast by Type (2025-2030)
10.7 Global Ad Intelligence Software Forecast by Application (2025-2030)

11 Key Players Analysis
11.1 Pathmatics
11.1.1 Pathmatics Company Information
11.1.2 Pathmatics Ad Intelligence Software Product Offered
11.1.3 Pathmatics Ad Intelligence Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.1.4 Pathmatics Main Business Overview
11.1.5 Pathmatics Latest Developments
11.2 SOOMLA
11.2.1 SOOMLA Company Information
11.2.2 SOOMLA Ad Intelligence Software Product Offered
11.2.3 SOOMLA Ad Intelligence Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.2.4 SOOMLA Main Business Overview
11.2.5 SOOMLA Latest Developments
11.3 SimilarWeb
11.3.1 SimilarWeb Company Information
11.3.2 SimilarWeb Ad Intelligence Software Product Offered
11.3.3 SimilarWeb Ad Intelligence Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.3.4 SimilarWeb Main Business Overview
11.3.5 SimilarWeb Latest Developments
11.4 Adbeat
11.4.1 Adbeat Company Information
11.4.2 Adbeat Ad Intelligence Software Product Offered
11.4.3 Adbeat Ad Intelligence Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.4.4 Adbeat Main Business Overview
11.4.5 Adbeat Latest Developments
11.5 BIScience
11.5.1 BIScience Company Information
11.5.2 BIScience Ad Intelligence Software Product Offered
11.5.3 BIScience Ad Intelligence Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.5.4 BIScience Main Business Overview
11.5.5 BIScience Latest Developments
11.6 MobileAction
11.6.1 MobileAction Company Information
11.6.2 MobileAction Ad Intelligence Software Product Offered
11.6.3 MobileAction Ad Intelligence Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.6.4 MobileAction Main Business Overview
11.6.5 MobileAction Latest Developments
11.7 WhatRunsWhere
11.7.1 WhatRunsWhere Company Information
11.7.2 WhatRunsWhere Ad Intelligence Software Product Offered
11.7.3 WhatRunsWhere Ad Intelligence Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.7.4 WhatRunsWhere Main Business Overview
11.7.5 WhatRunsWhere Latest Developments
11.8 App Annie
11.8.1 App Annie Company Information
11.8.2 App Annie Ad Intelligence Software Product Offered
11.8.3 App Annie Ad Intelligence Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.8.4 App Annie Main Business Overview
11.8.5 App Annie Latest Developments
11.9 Apptica
11.9.1 Apptica Company Information
11.9.2 Apptica Ad Intelligence Software Product Offered
11.9.3 Apptica Ad Intelligence Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.9.4 Apptica Main Business Overview
11.9.5 Apptica Latest Developments
11.10 Nielsen
11.10.1 Nielsen Company Information
11.10.2 Nielsen Ad Intelligence Software Product Offered
11.10.3 Nielsen Ad Intelligence Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.10.4 Nielsen Main Business Overview
11.10.5 Nielsen Latest Developments
11.11 Numerator
11.11.1 Numerator Company Information
11.11.2 Numerator Ad Intelligence Software Product Offered
11.11.3 Numerator Ad Intelligence Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.11.4 Numerator Main Business Overview
11.11.5 Numerator Latest Developments
11.12 Sensor Tower
11.12.1 Sensor Tower Company Information
11.12.2 Sensor Tower Ad Intelligence Software Product Offered
11.12.3 Sensor Tower Ad Intelligence Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.12.4 Sensor Tower Main Business Overview
11.12.5 Sensor Tower Latest Developments
11.13 SocialPeta
11.13.1 SocialPeta Company Information
11.13.2 SocialPeta Ad Intelligence Software Product Offered
11.13.3 SocialPeta Ad Intelligence Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.13.4 SocialPeta Main Business Overview
11.13.5 SocialPeta Latest Developments
11.14 Moat Analytics
11.14.1 Moat Analytics Company Information
11.14.2 Moat Analytics Ad Intelligence Software Product Offered
11.14.3 Moat Analytics Ad Intelligence Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.14.4 Moat Analytics Main Business Overview
11.14.5 Moat Analytics Latest Developments
11.15 Google Analytics
11.15.1 Google Analytics Company Information
11.15.2 Google Analytics Ad Intelligence Software Product Offered
11.15.3 Google Analytics Ad Intelligence Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.15.4 Google Analytics Main Business Overview
11.15.5 Google Analytics Latest Developments
12 Research Findings and Conclusion

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