Account-Based Advertising Software is a kind of software enabling businesses to engage buyers with highly targeted digital ads. These ads are personalized to key decision-makers within targeted accounts. Account-based advertising is one potential execution method within an account-based marketing strategy that marketers can implement to reach targeted accounts.
The global Account-Based Advertising Software market size is projected to grow from US$ 800.2 million in 2023 to US$ 1436.1 million in 2030; it is expected to grow at a CAGR of 8.7% from 2024 to 2030.
The 鈥淎ccount-Based Advertising Software Industry Forecast鈥 looks at past sales and reviews total world Account-Based Advertising Software sales in 2023, providing a comprehensive analysis by region and market sector of projected Account-Based Advertising Software sales for 2024 through 2030. With Account-Based Advertising Software sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Account-Based Advertising Software industry.
This Insight Report provides a comprehensive analysis of the global Account-Based Advertising Software landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Account-Based Advertising Software portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥 unique position in an accelerating global Account-Based Advertising Software market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Account-Based Advertising Software and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Account-Based Advertising Software.
Some of the future market trends of Account-Based Advertising Software are:
The use of intent data to fuel ABM and Account-Based Advertising campaigns. Intent data refers to the signals that indicate the interest or purchase intent of a buyer, such as web browsing behavior, content consumption, social media engagement, and search queries. By using intent data, marketers can identify and prioritize the most relevant and ready-to-buy accounts, and deliver personalized ads that match their needs and pain points.
The adoption of artificial intelligence (AI) and machine learning (ML) to optimize Account-Based Advertising campaigns. AI and ML can help marketers automate and scale their Account-Based Advertising efforts, such as account selection, audience segmentation, ad creation, bid management, and campaign performance analysis. AI and ML can also enable dynamic and adaptive ad personalization, which means adjusting the ad content and format based on the account鈥檚 behavior, preferences, and context.
The integration of Account-Based Advertising with other channels and platforms. Account-Based Advertising is not a standalone tactic, but a part of a holistic ABM strategy that involves multiple touchpoints across the buyer鈥檚 journey. Therefore, marketers need to integrate their Account-Based Advertising software with other tools and platforms, such as CRM, marketing automation, email marketing, social media marketing, content marketing, and web analytics. This can help marketers create a consistent and seamless experience for their target accounts, and measure the impact and ROI of their Account-Based Advertising campaigns.
This report presents a comprehensive overview, market shares, and growth opportunities of Account-Based Advertising Software market by product type, application, key players and key regions and countries.
Segmentation by type
On-Premises
Cloud-based
Segmentation by application
Large Enterprises
SMEs
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Terminus
Metadata
Integrate
6sense
RollWorks
Madison Logic
Triblio
ListenLoop
Jabmo
Demandbase
Mintigo
Radiate B2B
Recotap
Bluebird
Kwanzoo Inc
MRP
IDG Communications
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 麻豆原创 Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 麻豆原创 Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 麻豆原创 Estimation Caveats
2 Executive Summary
2.1 World 麻豆原创 Overview
2.1.1 Global Account-Based Advertising Software 麻豆原创 Size 2019-2030
2.1.2 Account-Based Advertising Software 麻豆原创 Size CAGR by Region 2019 VS 2023 VS 2030
2.2 Account-Based Advertising Software Segment by Type
2.2.1 On-Premises
2.2.2 Cloud-based
2.3 Account-Based Advertising Software 麻豆原创 Size by Type
2.3.1 Account-Based Advertising Software 麻豆原创 Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Account-Based Advertising Software 麻豆原创 Size 麻豆原创 Share by Type (2019-2024)
2.4 Account-Based Advertising Software Segment by Application
2.4.1 Large Enterprises
2.4.2 SMEs
2.4.3 Others
2.5 Account-Based Advertising Software 麻豆原创 Size by Application
2.5.1 Account-Based Advertising Software 麻豆原创 Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Account-Based Advertising Software 麻豆原创 Size 麻豆原创 Share by Application (2019-2024)
3 Account-Based Advertising Software 麻豆原创 Size by Player
3.1 Account-Based Advertising Software 麻豆原创 Size 麻豆原创 Share by Players
3.1.1 Global Account-Based Advertising Software Revenue by Players (2019-2024)
3.1.2 Global Account-Based Advertising Software Revenue 麻豆原创 Share by Players (2019-2024)
3.2 Global Account-Based Advertising Software Key Players Head office and Products Offered
3.3 麻豆原创 Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Account-Based Advertising Software by Regions
4.1 Account-Based Advertising Software 麻豆原创 Size by Regions (2019-2024)
4.2 Americas Account-Based Advertising Software 麻豆原创 Size Growth (2019-2024)
4.3 APAC Account-Based Advertising Software 麻豆原创 Size Growth (2019-2024)
4.4 Europe Account-Based Advertising Software 麻豆原创 Size Growth (2019-2024)
4.5 Middle East & Africa Account-Based Advertising Software 麻豆原创 Size Growth (2019-2024)
5 Americas
5.1 Americas Account-Based Advertising Software 麻豆原创 Size by Country (2019-2024)
5.2 Americas Account-Based Advertising Software 麻豆原创 Size by Type (2019-2024)
5.3 Americas Account-Based Advertising Software 麻豆原创 Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Account-Based Advertising Software 麻豆原创 Size by Region (2019-2024)
6.2 APAC Account-Based Advertising Software 麻豆原创 Size by Type (2019-2024)
6.3 APAC Account-Based Advertising Software 麻豆原创 Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Account-Based Advertising Software by Country (2019-2024)
7.2 Europe Account-Based Advertising Software 麻豆原创 Size by Type (2019-2024)
7.3 Europe Account-Based Advertising Software 麻豆原创 Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Account-Based Advertising Software by Region (2019-2024)
8.2 Middle East & Africa Account-Based Advertising Software 麻豆原创 Size by Type (2019-2024)
8.3 Middle East & Africa Account-Based Advertising Software 麻豆原创 Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 麻豆原创 Drivers, Challenges and Trends
9.1 麻豆原创 Drivers & Growth Opportunities
9.2 麻豆原创 Challenges & Risks
9.3 Industry Trends
10 Global Account-Based Advertising Software 麻豆原创 Forecast
10.1 Global Account-Based Advertising Software Forecast by Regions (2025-2030)
10.1.1 Global Account-Based Advertising Software Forecast by Regions (2025-2030)
10.1.2 Americas Account-Based Advertising Software Forecast
10.1.3 APAC Account-Based Advertising Software Forecast
10.1.4 Europe Account-Based Advertising Software Forecast
10.1.5 Middle East & Africa Account-Based Advertising Software Forecast
10.2 Americas Account-Based Advertising Software Forecast by Country (2025-2030)
10.2.1 United States Account-Based Advertising Software 麻豆原创 Forecast
10.2.2 Canada Account-Based Advertising Software 麻豆原创 Forecast
10.2.3 Mexico Account-Based Advertising Software 麻豆原创 Forecast
10.2.4 Brazil Account-Based Advertising Software 麻豆原创 Forecast
10.3 APAC Account-Based Advertising Software Forecast by Region (2025-2030)
10.3.1 China Account-Based Advertising Software 麻豆原创 Forecast
10.3.2 Japan Account-Based Advertising Software 麻豆原创 Forecast
10.3.3 Korea Account-Based Advertising Software 麻豆原创 Forecast
10.3.4 Southeast Asia Account-Based Advertising Software 麻豆原创 Forecast
10.3.5 India Account-Based Advertising Software 麻豆原创 Forecast
10.3.6 Australia Account-Based Advertising Software 麻豆原创 Forecast
10.4 Europe Account-Based Advertising Software Forecast by Country (2025-2030)
10.4.1 Germany Account-Based Advertising Software 麻豆原创 Forecast
10.4.2 France Account-Based Advertising Software 麻豆原创 Forecast
10.4.3 UK Account-Based Advertising Software 麻豆原创 Forecast
10.4.4 Italy Account-Based Advertising Software 麻豆原创 Forecast
10.4.5 Russia Account-Based Advertising Software 麻豆原创 Forecast
10.5 Middle East & Africa Account-Based Advertising Software Forecast by Region (2025-2030)
10.5.1 Egypt Account-Based Advertising Software 麻豆原创 Forecast
10.5.2 South Africa Account-Based Advertising Software 麻豆原创 Forecast
10.5.3 Israel Account-Based Advertising Software 麻豆原创 Forecast
10.5.4 Turkey Account-Based Advertising Software 麻豆原创 Forecast
10.5.5 GCC Countries Account-Based Advertising Software 麻豆原创 Forecast
10.6 Global Account-Based Advertising Software Forecast by Type (2025-2030)
10.7 Global Account-Based Advertising Software Forecast by Application (2025-2030)
11 Key Players Analysis
11.1 Terminus
11.1.1 Terminus Company Information
11.1.2 Terminus Account-Based Advertising Software Product Offered
11.1.3 Terminus Account-Based Advertising Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.1.4 Terminus Main Business Overview
11.1.5 Terminus Latest Developments
11.2 Metadata
11.2.1 Metadata Company Information
11.2.2 Metadata Account-Based Advertising Software Product Offered
11.2.3 Metadata Account-Based Advertising Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.2.4 Metadata Main Business Overview
11.2.5 Metadata Latest Developments
11.3 Integrate
11.3.1 Integrate Company Information
11.3.2 Integrate Account-Based Advertising Software Product Offered
11.3.3 Integrate Account-Based Advertising Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.3.4 Integrate Main Business Overview
11.3.5 Integrate Latest Developments
11.4 6sense
11.4.1 6sense Company Information
11.4.2 6sense Account-Based Advertising Software Product Offered
11.4.3 6sense Account-Based Advertising Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.4.4 6sense Main Business Overview
11.4.5 6sense Latest Developments
11.5 RollWorks
11.5.1 RollWorks Company Information
11.5.2 RollWorks Account-Based Advertising Software Product Offered
11.5.3 RollWorks Account-Based Advertising Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.5.4 RollWorks Main Business Overview
11.5.5 RollWorks Latest Developments
11.6 Madison Logic
11.6.1 Madison Logic Company Information
11.6.2 Madison Logic Account-Based Advertising Software Product Offered
11.6.3 Madison Logic Account-Based Advertising Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.6.4 Madison Logic Main Business Overview
11.6.5 Madison Logic Latest Developments
11.7 Triblio
11.7.1 Triblio Company Information
11.7.2 Triblio Account-Based Advertising Software Product Offered
11.7.3 Triblio Account-Based Advertising Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.7.4 Triblio Main Business Overview
11.7.5 Triblio Latest Developments
11.8 ListenLoop
11.8.1 ListenLoop Company Information
11.8.2 ListenLoop Account-Based Advertising Software Product Offered
11.8.3 ListenLoop Account-Based Advertising Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.8.4 ListenLoop Main Business Overview
11.8.5 ListenLoop Latest Developments
11.9 Jabmo
11.9.1 Jabmo Company Information
11.9.2 Jabmo Account-Based Advertising Software Product Offered
11.9.3 Jabmo Account-Based Advertising Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.9.4 Jabmo Main Business Overview
11.9.5 Jabmo Latest Developments
11.10 Demandbase
11.10.1 Demandbase Company Information
11.10.2 Demandbase Account-Based Advertising Software Product Offered
11.10.3 Demandbase Account-Based Advertising Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.10.4 Demandbase Main Business Overview
11.10.5 Demandbase Latest Developments
11.11 Mintigo
11.11.1 Mintigo Company Information
11.11.2 Mintigo Account-Based Advertising Software Product Offered
11.11.3 Mintigo Account-Based Advertising Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.11.4 Mintigo Main Business Overview
11.11.5 Mintigo Latest Developments
11.12 Radiate B2B
11.12.1 Radiate B2B Company Information
11.12.2 Radiate B2B Account-Based Advertising Software Product Offered
11.12.3 Radiate B2B Account-Based Advertising Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.12.4 Radiate B2B Main Business Overview
11.12.5 Radiate B2B Latest Developments
11.13 Recotap
11.13.1 Recotap Company Information
11.13.2 Recotap Account-Based Advertising Software Product Offered
11.13.3 Recotap Account-Based Advertising Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.13.4 Recotap Main Business Overview
11.13.5 Recotap Latest Developments
11.14 Bluebird
11.14.1 Bluebird Company Information
11.14.2 Bluebird Account-Based Advertising Software Product Offered
11.14.3 Bluebird Account-Based Advertising Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.14.4 Bluebird Main Business Overview
11.14.5 Bluebird Latest Developments
11.15 Kwanzoo Inc
11.15.1 Kwanzoo Inc Company Information
11.15.2 Kwanzoo Inc Account-Based Advertising Software Product Offered
11.15.3 Kwanzoo Inc Account-Based Advertising Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.15.4 Kwanzoo Inc Main Business Overview
11.15.5 Kwanzoo Inc Latest Developments
11.16 MRP
11.16.1 MRP Company Information
11.16.2 MRP Account-Based Advertising Software Product Offered
11.16.3 MRP Account-Based Advertising Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.16.4 MRP Main Business Overview
11.16.5 MRP Latest Developments
11.17 IDG Communications
11.17.1 IDG Communications Company Information
11.17.2 IDG Communications Account-Based Advertising Software Product Offered
11.17.3 IDG Communications Account-Based Advertising Software Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
11.17.4 IDG Communications Main Business Overview
11.17.5 IDG Communications Latest Developments
12 Research Findings and Conclusion
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*If Applicable.