

Considering the impact of COVID-19 pandemic, North America digital advertising market is expected to grow by a revised 2020-2026 CAGR of 6.13% and reach $184.1 billion by 2026.
Highlighted with 24 tables and 41 figures, this 109-page report 鈥淣orth America Digital Advertising 麻豆原创 2020-2026 by Platform, Ad Format, Industry Vertical, and Country: COVID-19 Impact and Growth Opportunity鈥 is based on a comprehensive research of the entire North America digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, revenue estimates for 2020, and forecasts from 2021 till 2026. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
鈥 麻豆原创 Structure
鈥 Growth Drivers
鈥 Restraints and Challenges
鈥 Emerging Product Trends & 麻豆原创 Opportunities
鈥 Porter鈥檚 Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify North America digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Country.
Based on platform, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Mobile Ad
鈥 In-APP
鈥 Mobile Web
Desktop Ad
Digital TV and Others
Based on ad format, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Digital Display Ad
鈥 Programmatic Transactions
鈥 Non-programmatic Transactions
Internet Paid Search
Social Media
Online Video
Others
Based on industrial vertical, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
鈥 Media and Entertainment
鈥 Consumer Goods & Retail Industry
鈥 Banking, Financial Service & Insurance
鈥 Telecommunication IT Sector
鈥 Travel Industry
鈥 Healthcare Sector
鈥 Manufacturing & Supply Chain
鈥 Transportation and Logistics
鈥 Energy, Power, and Utilities
鈥 Other Industries
Geographically, the following national/local markets are fully investigated:
鈥 U.S.
鈥 Canada
For each key country, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in North America digital advertising market are assayed quantitatively and qualitatively through GMD鈥檚 Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.
(Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
Table of Contents
1 Introduction 5
1.1 Industry Definition and Research Scope 5
1.1.1 Industry Definition 5
1.1.2 Research Scope 6
1.2 Research Methodology 9
1.2.1 Overview of 麻豆原创 Research Methodology 9
1.2.2 麻豆原创 Assumption 11
1.2.3 Secondary Data 11
1.2.4 Primary Data 11
1.2.5 Data Filtration and Model Design 13
1.2.6 麻豆原创 Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 麻豆原创 Overview and Qualitative Analysis 18
2.1 麻豆原创 Size and Forecast 18
2.1.1 Impact of COVID-19 on World Economy 20
2.1.2 Impact of COVID-19 on the 麻豆原创 23
2.2 Major Growth Drivers 25
2.3 麻豆原创 Restraints and Challenges 28
2.4 Emerging Opportunities and 麻豆原创 Trends 32
2.5 Porter鈥檚 Fiver Forces Analysis 35
3 Segmentation of North America 麻豆原创 by Platform 39
3.1 麻豆原创 Overview by Platform 39
3.2 North America Mobile Advertising 麻豆原创 2015-2026 42
3.3 North America Desktop Advertising 麻豆原创 2015-2026 46
3.4 North America 麻豆原创 of Digital Advertising via Other Digital Platforms 2015-2026 47
4 Segmentation of North America 麻豆原创 by Ad Format 48
4.1 麻豆原创 Overview by Ad Format 48
4.2 North America Digital Display Ad 麻豆原创 2015-2026 51
4.3 North America Internet Paid Search Ad 麻豆原创 2015-2026 53
4.4 North America Social Media Ad 麻豆原创 2015-2026 55
4.5 North America Online Video Ad 麻豆原创 2015-2026 57
4.6 North America 麻豆原创 of Other Digital Ad Formats 2015-2026 59
5 Segmentation of North America 麻豆原创 by Industry Vertical 61
5.1 麻豆原创 Overview by Industry Vertical 61
5.2 North America Digital Advertising 麻豆原创 for Media and Entertainment 2015-2026 64
5.3 North America Digital Advertising 麻豆原创 for Consumer Goods & Retail Industry 2015-2026 66
5.4 North America Digital Advertising 麻豆原创 for Banking, Financial Service & Insurance (BFSI) 2015-2026 67
5.5 North America Digital Advertising 麻豆原创 for Telecommunication IT Sector 2015-2026 69
5.6 North America Digital Advertising 麻豆原创 for Travel Industry 2015-2026 70
5.7 North America Digital Advertising 麻豆原创 for Healthcare Sector 2015-2026 71
5.8 North America Digital Advertising 麻豆原创 for Manufacturing & Supply Chain 2015-2026 72
5.9 North America Digital Advertising 麻豆原创 for Transportation and Logistics 2015-2026 73
5.10 North America Digital Advertising 麻豆原创 for Energy, Power, and Utilities 2015-2026 74
5.11 North America Digital Advertising 麻豆原创 for Other Industries 2015-2026 75
6 North America 麻豆原创 2015-2026 by Country 76
6.1 Overview of North America 麻豆原创 76
6.2 U.S. 麻豆原创 79
6.3 Canadian 麻豆原创 82
7 Competitive Landscape 84
7.1 Overview of Key Vendors 84
7.2 Company Profiles 88
Alibaba 88
Amazon 89
Apple Inc. 91
Applovin Corporation 92
Baidu 93
Facebook Inc. 94
Google, Inc. 95
Microsoft Corporation 96
Nokia 97
Sina 98
Tencent 99
Twitter 100
Verizon 101
Yahoo! Inc. 102
8 Investing in North America 麻豆原创: Risk Assessment and Management 103
8.1 Risk Evaluation of North America 麻豆原创 103
8.2 Critical Success Factors (CSFs) 106
RELATED REPORTS AND PRODUCTS 109
Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.
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*If Applicable.