Global Digital Advertising 麻豆原创 2020-2026 by Platform, Ad Format, Industry Vertical, and Region: COVID-19 Impact and Growth Opportunity

Publication ID:

GRM1120025

Publication Date:

November 28, 2020

Pages:

167

Publisher:

Grace 麻豆原创 Data

Countries:

Global [1]

USD 2,980.00

Human Resources [2]

Government [3]

Business & Government [4]

Description:

Considering the impact of COVID-19 pandemic, GMD predicts the revenue of global digital advertising market to reach a revised value of $608.8 billion (compared with pre-COVID-19 forecast of $664.7 billion) by 2026, representing a 2019-2026 CAGR of 9.12% (downgraded from 11.29%). The digital ad is becoming the lion鈥檚 share in the whole pie of media advertising.
Highlighted with 78 tables and 74 figures, this 167-page report 鈥淕lobal Digital Advertising 麻豆原创 2020-2026 by Platform, Ad Format, Industry Vertical, and Region: COVID-19 Impact and Growth Opportunity鈥� is based on a comprehensive research of the entire global digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, revenue estimates for 2020, and forecasts from 2021 till 2026. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
鈥� 麻豆原创 Structure
鈥� Growth Drivers
鈥� Restraints and Challenges
鈥� Emerging Product Trends & 麻豆原创 Opportunities
鈥� Porter鈥檚 Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Region.

Based on platform, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Mobile Ad
鈥� In-APP
鈥� Mobile Web
Desktop Ad
Digital TV and Others

Based on ad format, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Digital Display Ad
鈥� Programmatic Transactions
鈥� Non-programmatic Transactions
Internet Paid Search
Social Media
Online Video
Others

Based on industrial vertical, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
鈥� Media and Entertainment
鈥� Consumer Goods & Retail Industry
鈥� Banking, Financial Service & Insurance
鈥� Telecommunication IT Sector
鈥� Travel Industry
鈥� Healthcare Sector
鈥� Manufacturing & Supply Chain
鈥� Transportation and Logistics
鈥� Energy, Power, and Utilities
鈥� Other Industries

Geographically, the following regions together with the listed national/local markets are fully investigated:
鈥� APAC (Japan, China, South Korea, Australia, Indonesia, and Rest of APAC)
鈥� Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
鈥� North America (U.S. and Canada)
鈥� Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
鈥� RoW (Saudi Arabia, United Arab Emirates, Egypt)
For each of the aforementioned regions or countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of all regional markets by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.

The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in global digital advertising market are assayed quantitatively and qualitatively through GMD鈥檚 Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.
(Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

Table Of Contents:

Table of Contents
1 Introduction 8
1.1 Industry Definition and Research Scope 8
1.1.1 Industry Definition 8
1.1.2 Research Scope 9
1.2 Research Methodology 12
1.2.1 Overview of 麻豆原创 Research Methodology 12
1.2.2 麻豆原创 Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 16
1.2.6 麻豆原创 Size/Share Estimation 17
1.2.7 Research Limitations 18
1.3 Executive Summary 19
2 麻豆原创 Overview and Qualitative Analysis 21
2.1 麻豆原创 Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 23
2.1.2 Impact of COVID-19 on the 麻豆原创 26
2.2 Major Growth Drivers 28
2.3 麻豆原创 Restraints and Challenges 31
2.4 Emerging Opportunities and 麻豆原创 Trends 34
2.5 Porter鈥檚 Fiver Forces Analysis 37
3 Segmentation of Global 麻豆原创 by Platform 41
3.1 麻豆原创 Overview by Platform 41
3.2 Global Mobile Advertising 麻豆原创 2015-2026 44
3.3 Global Desktop Advertising 麻豆原创 2015-2026 48
3.4 Global 麻豆原创 of Digital Advertising via Other Digital Platforms 2015-2026 49
4 Segmentation of Global 麻豆原创 by Ad Format 50
4.1 麻豆原创 Overview by Ad Format 50
4.2 Global Digital Display Ad 麻豆原创 2015-2026 53
4.3 Global Internet Paid Search Ad 麻豆原创 2015-2026 55
4.4 Global Social Media Ad 麻豆原创 2015-2026 57
4.5 Global Online Video Ad 麻豆原创 2015-2026 59
4.6 Global 麻豆原创 of Other Digital Ad Formats 2015-2026 61
5 Segmentation of Global 麻豆原创 by Industry Vertical 63
5.1 麻豆原创 Overview by Industry Vertical 63
5.2 Global Digital Advertising 麻豆原创 for Media and Entertainment 2015-2026 66
5.3 Global Digital Advertising 麻豆原创 for Consumer Goods & Retail Industry 2015-2026 68
5.4 Global Digital Advertising 麻豆原创 for Banking, Financial Service & Insurance (BFSI) 2015-2026 69
5.5 Global Digital Advertising 麻豆原创 for Telecommunication IT Sector 2015-2026 71
5.6 Global Digital Advertising 麻豆原创 for Travel Industry 2015-2026 72
5.7 Global Digital Advertising 麻豆原创 for Healthcare Sector 2015-2026 73
5.8 Global Digital Advertising 麻豆原创 for Manufacturing & Supply Chain 2015-2026 74
5.9 Global Digital Advertising 麻豆原创 for Transportation and Logistics 2015-2026 75
5.10 Global Digital Advertising 麻豆原创 for Energy, Power, and Utilities 2015-2026 76
5.11 Global Digital Advertising 麻豆原创 for Other Industries 2015-2026 77
6 Segmentation of Global 麻豆原创 by Region 78
6.1 Geographic 麻豆原创 Overview by Region 2015-2026 78
6.2 North America 麻豆原创 2015-2026 by Country 84
6.2.1 Overview of North America 麻豆原创 84
6.2.2 U.S. 麻豆原创 87
6.2.3 Canadian 麻豆原创 90
6.3 European 麻豆原创 2015-2026 by Country 92
6.3.1 Overview of European 麻豆原创 92
6.3.2 Germany 95
6.3.3 UK 98
6.3.4 France 100
6.3.5 Russia 102
6.3.6 Italy 104
6.3.7 Rest of European 麻豆原创 106
6.4 Asia-Pacific 麻豆原创 2015-2026 by Country 107
6.4.1 Overview of Asia-Pacific 麻豆原创 107
6.4.2 Japan 111
6.4.3 China 113
6.4.4 Indonesia 115
6.4.5 Australia 117
6.4.6 South Korea 119
6.4.7 Rest of APAC Region 121
6.5 Latin America 麻豆原创 2015-2026 by Country 122
6.5.1 Argentina 125
6.5.2 Brazil 127
6.5.3 Mexico 129
6.5.4 Rest of Latin America 麻豆原创 131
6.6 Rest of World 麻豆原创 2015-2026 by Country 132
6.6.1 UAE 135
6.6.2 Saudi Arabia 137
6.6.3 Egypt 139
6.6.4 Other National 麻豆原创s 141
7 Competitive Landscape 142
7.1 Overview of Key Vendors 142
7.2 Company Profiles 146
Alibaba 146
Amazon 147
Apple Inc. 149
Applovin Corporation 150
Baidu 151
Facebook Inc. 152
Google, Inc. 153
Microsoft Corporation 154
Nokia 155
Sina 156
Tencent 157
Twitter 158
Verizon 159
Yahoo! Inc. 160
8 Investing in Global 麻豆原创: Risk Assessment and Management 161
8.1 Risk Evaluation of Global 麻豆原创 161
8.2 Critical Success Factors (CSFs) 164
RELATED REPORTS AND PRODUCTS 167

Companies Mentioned:

Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.

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