Asia-Pacific digital advertising market is expected to grow by 14.0% during 2019-2026, becoming the largest regional market in the world.
Highlighted with 27 tables and 42 figures, this 105-page report 鈥淎sia-Pacific Digital Advertising 麻豆原创 by Platform, Ad Format, Industry Vertical, and Country 2015-2026: Growth Opportunity and Business Strategy鈥 is based on a comprehensive research of the entire Asia-Pacific digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2017, revenue estimates for 2018, and forecasts from 2019 till 2026. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
鈥 麻豆原创 Structure
鈥 Growth Drivers
鈥 Restraints and Challenges
鈥 Emerging Product Trends & 麻豆原创 Opportunities
鈥 Porter鈥檚 Fiver Forces
The trend and outlook of Asia-Pacific market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Asia-Pacific digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Country.
Based on platform, the Asia-Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
鈥 Mobile Ad (further divided into In-APP and Mobile Web by channel)
鈥 Desktop Ad
鈥 Digital TV and Others
Based on ad format, the Asia-Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
鈥 Digital Display Ad (further split into Programmatic Transactions and Non-programmatic Transactions by purchase method)
鈥 Internet Paid Search
鈥 Social Media
鈥 Online Video
鈥 Others
Based on industrial vertical, the Asia-Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
鈥 Media and Entertainment
鈥 Consumer Goods & Retail Industry
鈥 Banking, Financial Service & Insurance
鈥 Telecommunication IT Sector
鈥 Travel Industry
鈥 Healthcare Sector
鈥 Manufacturing & Supply Chain
鈥 Transportation and Logistics
鈥 Energy, Power, and Utilities
鈥 Other Industries
Geographically, the following national markets are fully investigated:
鈥 Japan
鈥 China
鈥 South Korea
鈥 Australia
鈥 Indonesia
鈥 Rest of APAC
For each of the aforementioned countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in Asia-Pacific digital advertising market are assayed quantitatively and qualitatively through GMD鈥檚 Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.
(Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
Table of Contents
1 Introduction 5
1.1 Industry Definition and Research Scope 5
1.1.1 Industry Definition 5
1.1.2 Research Scope 6
1.2 Research Methodology 8
1.2.1 Overview of 麻豆原创 Research Methodology 8
1.2.2 麻豆原创 Assumption 9
1.2.3 Secondary Data 9
1.2.4 Primary Data 9
1.2.5 Data Filtration and Model Design 10
1.2.6 麻豆原创 Size/Share Estimation 11
1.2.7 Research Limitations 12
1.3 Executive Summary 13
2 麻豆原创 Overview and Qualitative Analysis 15
2.1 麻豆原创 Size and Forecast 15
2.2 Major Growth Drivers 16
2.3 麻豆原创 Restraints and Challenges 19
2.4 Emerging Opportunities and 麻豆原创 Trends 22
2.5 Porter鈥檚 Fiver Forces Analysis 25
3 Segmentation of APAC 麻豆原创 by Platform 29
3.1 麻豆原创 Overview by Platform 29
3.2 APAC Mobile Advertising 麻豆原创 2015-2026 32
3.3 APAC Desktop Advertising 麻豆原创 2015-2026 36
3.4 APAC 麻豆原创 of Digital Advertising via Other Digital Platforms 2015-2026 37
4 Segmentation of APAC 麻豆原创 by Ad Format 38
4.1 麻豆原创 Overview by Ad Format 38
4.2 APAC Digital Display Ad 麻豆原创 2015-2026 41
4.3 APAC Internet Paid Search Ad 麻豆原创 2015-2026 43
4.4 APAC Social Media Ad 麻豆原创 2015-2026 45
4.5 APAC Online Video Ad 麻豆原创 2015-2026 47
4.6 APAC 麻豆原创 of Other Digital Ad Formats 2015-2026 49
5 Segmentation of APAC 麻豆原创 by Industry Vertical 51
5.1 麻豆原创 Overview by Industry Vertical 51
5.2 APAC Digital Advertising 麻豆原创 for Media and Entertainment 2015-2026 54
5.3 APAC Digital Advertising 麻豆原创 for Consumer Goods & Retail Industry 2015-2026 56
5.4 APAC Digital Advertising 麻豆原创 for Banking, Financial Service & Insurance (BFSI) 2015-2026 57
5.5 APAC Digital Advertising 麻豆原创 for Telecommunication IT Sector 2015-2026 59
5.6 APAC Digital Advertising 麻豆原创 for Travel Industry 2015-2026 60
5.7 APAC Digital Advertising 麻豆原创 for Healthcare Sector 2015-2026 61
5.8 APAC Digital Advertising 麻豆原创 for Manufacturing & Supply Chain 2015-2026 62
5.9 APAC Digital Advertising 麻豆原创 for Transportation and Logistics 2015-2026 63
5.10 APAC Digital Advertising 麻豆原创 for Energy, Power, and Utilities 2015-2026 64
5.11 APAC Digital Advertising 麻豆原创 for Other Industries 2015-2026 65
6 Asia-Pacific 麻豆原创 2015-2026 by Country 66
6.1 Overview of Asia-Pacific 麻豆原创 66
6.2 Japan 70
6.3 China 72
6.4 Indonesia 74
6.5 Australia 76
6.6 South Korea 78
6.7 Rest of APAC Region 80
7 Competitive Landscape 81
7.1 Overview of Key Vendors 81
7.2 Company Profiles 85
8 Investing in APAC 麻豆原创: Risk Assessment and Management 99
8.1 Risk Evaluation of APAC 麻豆原创 99
8.2 Critical Success Factors (CSFs) 102
RELATED REPORTS AND PRODUCTS 105
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.
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*If Applicable.