Asia Pacific digital advertising market will grow by 12.54% annually with a total addressable market cap of $1,365.2 billion over 2020-2026 owing to the rising need for digital marketing amid COVID-19 pandemic in the region.
Highlighted with 32 tables and 45 figures, this 119-page report 鈥淎sia Pacific Digital Advertising 麻豆原创 2020-2026 by Platform, Ad Format, Industry Vertical, and Country: COVID-19 Impact and Growth Opportunity鈥 is based on a comprehensive research of the entire Asia Pacific digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, revenue estimates for 2020, and forecasts from 2021 till 2026. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
鈥 麻豆原创 Structure
鈥 Growth Drivers
鈥 Restraints and Challenges
鈥 Emerging Product Trends & 麻豆原创 Opportunities
鈥 Porter鈥檚 Fiver Forces
The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Asia Pacific digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Country.
Based on platform, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Mobile Ad
鈥 In-APP
鈥 Mobile Web
Desktop Ad
Digital TV and Others
Based on ad format, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Digital Display Ad
鈥 Programmatic Transactions
鈥 Non-programmatic Transactions
Internet Paid Search
Social Media
Online Video
Others
Based on industrial vertical, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
鈥 Media and Entertainment
鈥 Consumer Goods & Retail Industry
鈥 Banking, Financial Service & Insurance
鈥 Telecommunication IT Sector
鈥 Travel Industry
鈥 Healthcare Sector
鈥 Manufacturing & Supply Chain
鈥 Transportation and Logistics
鈥 Energy, Power, and Utilities
鈥 Other Industries
Geographically, the following national/local markets are fully investigated:
鈥 Japan
鈥 China
鈥 South Korea
鈥 Australia
鈥 Indonesia
鈥 Rest of APAC
For each key country, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in Asia Pacific digital advertising market are assayed quantitatively and qualitatively through GMD鈥檚 Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.
(Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
Table of Contents
1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of 麻豆原创 Research Methodology 11
1.2.2 麻豆原创 Assumption 13
1.2.3 Secondary Data 13
1.2.4 Primary Data 13
1.2.5 Data Filtration and Model Design 15
1.2.6 麻豆原创 Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18
2 麻豆原创 Overview and Qualitative Analysis 20
2.1 麻豆原创 Size and Forecast 20
2.1.1 Impact of COVID-19 on World Economy 22
2.1.2 Impact of COVID-19 on the 麻豆原创 25
2.2 Major Growth Drivers 27
2.3 麻豆原创 Restraints and Challenges 30
2.4 Emerging Opportunities and 麻豆原创 Trends 34
2.5 Porter鈥檚 Fiver Forces Analysis 37
3 Segmentation of Asia Pacific 麻豆原创 by Platform 41
3.1 麻豆原创 Overview by Platform 41
3.2 Asia Pacific Mobile Advertising 麻豆原创 2015-2026 44
3.3 Asia Pacific Desktop Advertising 麻豆原创 2015-2026 48
3.4 Asia Pacific 麻豆原创 of Digital Advertising via Other Digital Platforms 2015-2026 49
4 Segmentation of Asia Pacific 麻豆原创 by Ad Format 50
4.1 麻豆原创 Overview by Ad Format 50
4.2 Asia Pacific Digital Display Ad 麻豆原创 2015-2026 53
4.3 Asia Pacific Internet Paid Search Ad 麻豆原创 2015-2026 55
4.4 Asia Pacific Social Media Ad 麻豆原创 2015-2026 57
4.5 Asia Pacific Online Video Ad 麻豆原创 2015-2026 59
4.6 Asia Pacific 麻豆原创 of Other Digital Ad Formats 2015-2026 61
5 Segmentation of Asia Pacific 麻豆原创 by Industry Vertical 63
5.1 麻豆原创 Overview by Industry Vertical 63
5.2 Asia Pacific Digital Advertising 麻豆原创 for Media and Entertainment 2015-2026 66
5.3 Asia Pacific Digital Advertising 麻豆原创 for Consumer Goods & Retail Industry 2015-2026 68
5.4 Asia Pacific Digital Advertising 麻豆原创 for Banking, Financial Service & Insurance (BFSI) 2015-2026 69
5.5 Asia Pacific Digital Advertising 麻豆原创 for Telecommunication IT Sector 2015-2026 71
5.6 Asia Pacific Digital Advertising 麻豆原创 for Travel Industry 2015-2026 72
5.7 Asia Pacific Digital Advertising 麻豆原创 for Healthcare Sector 2015-2026 73
5.8 Asia Pacific Digital Advertising 麻豆原创 for Manufacturing & Supply Chain 2015-2026 74
5.9 Asia Pacific Digital Advertising 麻豆原创 for Transportation and Logistics 2015-2026 75
5.10 Asia Pacific Digital Advertising 麻豆原创 for Energy, Power, and Utilities 2015-2026 76
5.11 Asia Pacific Digital Advertising 麻豆原创 for Other Industries 2015-2026 77
6 Asia-Pacific 麻豆原创 2015-2026 by Country 78
6.1 Overview of Asia-Pacific 麻豆原创 78
6.2 Japan 82
6.3 China 85
6.4 Indonesia 87
6.5 Australia 89
6.6 South Korea 91
6.7 Rest of APAC Region 93
7 Competitive Landscape 94
7.1 Overview of Key Vendors 94
7.2 Company Profiles 98
Alibaba 98
Amazon 99
Apple Inc. 101
Applovin Corporation 102
Baidu 103
Facebook Inc. 104
Google, Inc. 105
Microsoft Corporation 106
Nokia 107
Sina 108
Tencent 109
Twitter 110
Verizon 111
Yahoo! Inc. 112
8 Investing in Asia Pacific 麻豆原创: Risk Assessment and Management 113
8.1 Risk Evaluation of Asia Pacific 麻豆原创 113
8.2 Critical Success Factors (CSFs) 116
RELATED REPORTS AND PRODUCTS 119
鈥
Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.
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听
*If Applicable.